Burberry has celebrated the launch of a new flagship store in Beijing (one of about 100 Chinese stores set to open or be re-fitted with digital experiences) with a special “Holographic” Catwalk show that featured just 6 “real” models and a multiplying array of holographic models that were almost undetectable and seamlessly integrated into the show. Different, but pretty cool…
Process already used in 2007 for the DIESEL défilé: http://bit.ly/ebVMpc
Stunning!
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Great to see the fashion industry using technology in such a clever and beautiful way.
[...] (消息來源:Digital Buzz、 圖片來源:luxuo) Tag: 3D全像 Michelle Chen Michelle 寫的其他文章 Michelle 的個人網站 曾經信誓旦旦不進科技業,卻在因緣際會之下與它結緣,打滾幾年之後決定接受命運安排,繼續探索這個圈子的,美麗與哀愁。 [...]
[...] The Digital Buzz Blog. TAGS: Burberry POSTED IN: breaking work, events, experience, technology Cancel [...]
[...] not sure how I feel about this innovation in holographic projection technology being used to ‘Raise the Dead’ for the financial gain of a record label and not the [...]
[...] started harnessing high-tech hologram projection technology for their shows – examples include Burberry’s holographic catwalk show in Beijing last year, and artist Tim Jockel’s 3D fashion [...]
[...] Burberry “Holographic” Catwalk Show In Beijing … – Burberry has celebrated the launch of a new flagship store in Beijing (one of about 100 Chinese stores set to open or be re-fitted with digital experiences) with a …… [...]