Hi guys, I’m Lucio Ribeiro and this is my first post on Digital Buzz. I’ll be writing short, sharp posts about the latest digital ad campaigns and some general news all around advertising, marketing and internet. Thanks Aden for inviting me to be a contributor along with Fethi Uluak, Jye Smith and Peter Yesawich Jr.

Ok, let’s go: To promote the fifth season premiere of “Weeds” on June 8, the channel Showtime has produced a two minute viral animation telling the story of ganja, cannabis, paca lolo, marijuana, snop… ok so you get it! Will it go viral? Or Just flop? Either way, its great to see these guys trying something a little more engineering to create a little buzz around the show!

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