Brand Bowl 2011: Social Rankings in Real Time

Wed, Jan 26, 2011
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If you missed it last year, make sure you don’t this year! Mullen & Radian6 are teaming up again to create Brand Bowl 2011, a real time social tracking app to score the biggest ad campaigns during the 2011 Super Bowl. It’s on Feb 6, and all you have to do is tweet…

It works by measuring positive, negative and neutral sentiment from Tweets about brands during the big game, along with total tweets for a brand and total tweet for all brands, before breaking them down, so that everyone is on a level playing field, whether they have five ads or just the one.

In 2010, Doritos beat Google for the #1 ranking, with Snickers, Budweiser, Hyundai, Kia and Coca Cola a few of the brands rounding out the top 10. Check out Brand Bowl 2011 here.

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