Remember when I posted up the BooneOakly YouTube Site? It created some amazing buzz within the industry and since then that style has been used in only a few campaign ideas like Choose Your Own Ending – but none have really commercialised it like Sony have just done with their Sony Ericsson W995 YouTube Special campaign site that went live about a month ago. Traffic is almost non-existent in comparison so far, but I like where they were taking this… If only I could speak the language to work out if the campaign was actually any good, or it just hasn’t been found!
I speak German, tried to go to the site but could not find out how the video-quiz worked. Maybe that is the problem?