BMW launched the new Z4 campaign and uses AR technology very innovative way. You can drive Z4 on your desktop and create your own drawings with the coloured tire marks of the car. Also you can submit your drawings to a gallery on Facebook and share with your friends.
You can also click here to watch the TV spot or download the software here.
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May 14th, 2009 at 6:03 pm
[...] details – it even has a virtual “book a test drive” button! Still not as amazing as the BMW Z4 Augmented Reality Website, but probably the first Australian agency to do this for an automotive brand. Click here to view [...]
December 9th, 2009 at 3:57 pm
[...] the past year, augmented reality has been featured in a number of high profile web campaigns for BMW, Doritos, and GE among many others. It was also used throughout a recent issue of Esquire [...]
June 27th, 2011 at 4:48 am
[...] are starting to embrace the technology, with campaigns from Calvin Klein, BMW, and Adidas, just to name a few. But now individuals without coding knowledge or multi-million [...]
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