Here’s a cool execution from BMW. They came up with the idea of the BMW iWindow to show the world what the future of driving could look like in New York.
Using digital projection and motion detection technology they projected concept cars in real-time on a giant window. The cars were made to look like the real, future reflections of the cars passing by on 6th avenue, NY. In one week the window transformed 248,000 cars into BMWi concept cars which would be enough to save commuters over $493 million in fuel. Love this innovative way to showcase the cars of the future!