BMW i3 Electric Car: 360-Degree Interactive Film

Wed, Oct 30, 2013
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Just a few days after I posted what was one of the first 360-Degree Interactive Film Examples, this launches… ‘Become Electric’ an Interactive 360-Degree Film created to launch the brand new, BMW i3 Electric Car, and it’s a hell of a launch, I suspect, a car has never been before been released quite like this, across both iTunes and Google Play interactive apps.

The story follows a typical Hollywood-style movie, emulating quality too, but once loaded onto your iPhone or iPad, every movement and every interaction lets you dig deeper into the journey and ultimately the car. The ultimate test-drive. Created by WCRS, Mustard Films and Tool.

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