BMW Creates A Cinema “Afterimage” Ad

Sun, Dec 12, 2010
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Hmmm, I wasn’t sure that this was actually legal, but here is a very cool example of an “afterimage” being used to deliver the logo in an experiential ad from BMW. They setup high powered camera flash behind a BMW logo cutout, that would in turn, sit behind the cinema screen waiting to be triggered during the closing frames of the ad, which asked the audience to close their eyes, which revealed the BMW logo as an “afterimage” that faded from white to purple.

I love the old Chinese proverb “Tell me and I’ll forget; show me and I may remember; involve me and I’ll understand.” Have you seen this done before?

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