At the risk of sounding (blogging?) like a broken record, here is another amazing 3D projection mapping installation (so I hope you don’t mind!), this time from BMW in Singapore. The first thing that really stands out with this installation is that it’s set across two separate buildings and an intersection, probably the very first projection mapping installation to sync two projections together, and the effect is simply beautiful, innovative and hugely engaging from any angle.
What I really love is the animated sync between buildings to really accentuate the message and impact of the creative itself. The 3D elements are strong when used, but sparingly placed throughout the experience, and in my mind, just not quite as amazing as the Samsung 3D Projection Mapping installation, however, it’s still one of the most innovative I’ve seen.