BMW 1 Series: Projection Mapping Racing Game

Thu, Jan 26, 2012
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BMW South Africa recently created an interactive projection mapping experience for the new 1 Series, in the form of a social racing game. The experience was projected to an area of just over 100sqm and allowed participants to play via Galaxy tablets after connecting with Facebook.

Players times were posted to the real-time Facebook leaderboard and shared with friends after their race, with the best drivers in each location winning prizes. While I love the concept of the installation, the actual race course and gaming experience seemed clunky from the video… And for BMW, you’d probably want something a little slicker, easier to use and more exciting?

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