http://www.digitalbuzzblog.com/best-job-in-the-world-social-media-campaign-viral-campaign-results/ Digital Campaigns, Online Marketing, Social & More. Sun, 12 Feb 2012 23:58:34 +0000 hourly 1 http://wordpress.org/?v=3.0.1 http://www.digitalbuzzblog.com/best-job-in-the-world-social-media-campaign-viral-campaign-results/comment-page-1/#comment-3347 Simon Stebbing Fri, 18 Dec 2009 23:37:32 +0000 http://www.digitalbuzzblog.com/?p=493#comment-3347 But the objective was to drive tourism and visits to teh country wasnt it? So...there is nothing in teh stats about that. It looks like they got caught up in award winning results rather than what teh campaign actually aimed to achieve. Some would argue it was a classic failure where PR and fame are more tangible than business objectives! But the objective was to drive tourism and visits to teh country wasnt it? So…there is nothing in teh stats about that. It looks like they got caught up in award winning results rather than what teh campaign actually aimed to achieve. Some would argue it was a classic failure where PR and fame are more tangible than business objectives!

]]> http://www.digitalbuzzblog.com/best-job-in-the-world-social-media-campaign-viral-campaign-results/comment-page-1/#comment-240 Digital Tip » Ooops! Tourism Qld faking it loses friends and credibility: Thu, 26 Feb 2009 08:39:50 +0000 http://www.digitalbuzzblog.com/?p=493#comment-240 [...] 9th Feb 2008: The Best Job in the World has been described as a roaring social media success by Digital Buzz Blog with more than 2.5 million hits to the site - way more than the expected 400,000 hits. And more [...] [...] 9th Feb 2008: The Best Job in the World has been described as a roaring social media success by Digital Buzz Blog with more than 2.5 million hits to the site – way more than the expected 400,000 hits. And more [...]

]]> http://www.digitalbuzzblog.com/best-job-in-the-world-social-media-campaign-viral-campaign-results/comment-page-1/#comment-124 Zazoo » Blog Archive » Beautiful one day, perfect job the next Tue, 10 Feb 2009 21:19:59 +0000 http://www.digitalbuzzblog.com/?p=493#comment-124 [...] The campaign is one of the few Australian initiatives to garner extensive overseas media attention. [...] [...] The campaign is one of the few Australian initiatives to garner extensive overseas media attention. [...]

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