(2 votes, average: 4.50 out of 5)
The best job in the world now has some definitive social media and viral campaign results filtering though, and they quite literally are off the charts. By now, everyone has seen or heard about the Island Reef Job Campaign by Tourism Queensland, it’s been every where, with the campaign being incredibly well executed across Twitter, Facebook, Blogs and website.
Tourism Queensland was looking for 400,000 new website visitors over the campaign and enough applications to draw solid media attention, but that forecast was looking thin after the website had over 200,000 new visitors on the very first day of the campaign. While the website crashed from the traffic volume on a few occasions, it didn’t stop over 2.5 million people viewing the campaign website so far, while generating over 11,000 (one minute video) entries in just a few short weeks. While on the social media scale, the best job in the world campaign has been posted about on over 1500 blogs around the globe. So if you need a job, apply here, you’ve got 2 weeks to left!
[...] The campaign is one of the few Australian initiatives to garner extensive overseas media attention. [...]
[...] 9th Feb 2008: The Best Job in the World has been described as a roaring social media success by Digital Buzz Blog with more than 2.5 million hits to the site – way more than the expected 400,000 hits. And more [...]
But the objective was to drive tourism and visits to teh country wasnt it? So…there is nothing in teh stats about that. It looks like they got caught up in award winning results rather than what teh campaign actually aimed to achieve. Some would argue it was a classic failure where PR and fame are more tangible than business objectives!