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This is one of my favorites, the ”Best Job In The World” campaign case study, it picked up the top awards at Cannes Lions and became the first ever campaign to win 3 Grand Prixs (Cyber, PR and Direct). You can check out the full entry here.
Related Digital Buzz Posts:
[...] create a buzz for a brand, often at little media cost. The success of the Tourism Australia’s ‘Best Job In the World,’ which won several Cannes Lions this year, has no doubt got many marketers wondering how they can do [...]
[...] http://www.digitalbuzzblog.com/best-job-in-the-world-case-study/ [...]
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July 1st, 2009 at 12:48 am
Fantastic work! Great idea and yet so simple.
July 1st, 2009 at 6:36 am
Definitely thinking outside of the box. Perfect!
January 15th, 2010 at 10:35 am
That’ll go down to one of the best campaign ideas ever, no question.
No question the ROI was stratospheric but a $1.2 million spend (if all the budget was spent and assuming the salary was included) still seems like a lot.