This is one of my favorites, the ”Best Job In The World” campaign case study, it picked up the top awards at Cannes Lions and became the first ever campaign to win 3 Grand Prixs (Cyber, PR and Direct). You can check out the full entry here.
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Fantastic work! Great idea and yet so simple.
Definitely thinking outside of the box. Perfect!
[...] create a buzz for a brand, often at little media cost. The success of the Tourism Australia’s ‘Best Job In the World,’ which won several Cannes Lions this year, has no doubt got many marketers wondering how they can do [...]
That’ll go down to one of the best campaign ideas ever, no question.
No question the ROI was stratospheric but a $1.2 million spend (if all the budget was spent and assuming the salary was included) still seems like a lot.
[...] http://www.digitalbuzzblog.com/best-job-in-the-world-case-study/ [...]
[...] a wider appreciation of the industry and what the components of a successful campaign are. Whilst, the Best Job in the World campaign is a great case study, you will impress employers more if you can highlight and critically analyse, [...]
[...] Nitro are famous for their creative thinking – they’re the agency that came up with the Best Job in the World campaign, that’s the one where people were invited up upload a 60 second video of why they [...]
[...] cultural boundaries. Some of the best-shared content has global reach. Examples of this include the best job in the world campaign, which attracted entries from over 200 countries and KONY 2012 video which has over 80 million [...]
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