Best Job In The World Campaign Case Study

Fri, Jun 26, 2009
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This is one of my favorites, the ”Best Job In The World” campaign case study, it picked up the top awards at Cannes Lions and became the first ever campaign to win 3 Grand Prixs (Cyber, PR and Direct). You can check out the full entry here.

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Posted by: Fethi Uluak

3 Comments For This Post

  1. Shelley Henschel Says:

    Fantastic work! Great idea and yet so simple.

  2. Denise Driggers Says:

    Definitely thinking outside of the box. Perfect!

  3. David Says:

    That’ll go down to one of the best campaign ideas ever, no question.

    No question the ROI was stratospheric but a $1.2 million spend (if all the budget was spent and assuming the salary was included) still seems like a lot.

2 Trackbacks For This Post

  1. Juicy Info » Blog Archive » All hail the word Says:

    [...] create a buzz for a brand, often at little media cost. The success of the Tourism Australia’s ‘Best Job In the World,’ which won several Cannes Lions this year, has no doubt got many marketers wondering how they can do [...]

  2. Social Media, a tactic for branding and participation | Rhuey46 Says:

    [...] http://www.digitalbuzzblog.com/best-job-in-the-world-case-study/ [...]

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