(6 votes, average: 4.50 out of 5)
Love this. Ben & Jerry’s have just launched a new social campaign highlighting the importance of World Fair Trade Day. Called “Fair Tweets“, the campaign leverages your unused twitter characters as messages, hash tags and links to help promote World Fair Trade Day… And depending on how many characters you have spare in each tweet, the Ben & Jerry’s Fair Tweets app automatically generates a relevant message to fill that space, and is then posted with each of your tweets!
A very clever campaign for a great cause. (thanks Nic!)
[...] digital buzz: Ben & Jerry’s Fair Tweets Campaig [...]
[...] Ben & Jerry’s Fair Tweets Campaign | Digital Buzz Blog. Categories app, social LikeBe the first to like this post. [...]
Well said – a very clever campaign for a great cause!
@Steph, I agree a great innovate but simple idea for a good cause. Love campaigns like this. Nice find Aden
[...] el artículo en Digital Buzz [...]
[...] 4. Ben & Jerry’s Fair Tweets Campaign Ben & Jerry’s have just launched a new social campaign highlighting the importance of World Fair Trade Day. Called “Fair Tweets“, the campaign leverages your unused twitter characters as messages, hash tags and links to help promote World Fair Trade Day… And depending on how many characters you have spared in each tweet, the Ben & Jerry’s Fair Tweets app automatically generates a relevant message to fill that space, and is then posted with each of your tweets! Watch the video to see how it works or visit the dedicated website: http://fairtweets.com/ (Source: Digital Buzz Blog) [...]
[...] 4. Ben & Jerry’s Fair Tweets Campaign Ben & Jerry’s have just launched a new social campaign highlighting the importance of World Fair Trade Day. Called “Fair Tweets“, the campaign leverages your unused twitter characters as messages, hash tags and links to help promote World Fair Trade Day… And depending on how many characters you have spared in each tweet, the Ben & Jerry’s Fair Tweets app automatically generates a relevant message to fill that space, and is then posted with each of your tweets! Watch the video to see how it works or visit the dedicated website: http://fairtweets.com/ (Source: Digital Buzz Blog) [...]
[...] 4. Ben & Jerry’s Fair Tweets Campaign Ben & Jerry’s have just launched a new social campaign highlighting the importance of World Fair Trade Day. Called “Fair Tweets“, the campaign leverages your unused twitter characters as messages, hash tags and links to help promote World Fair Trade Day… And depending on how many characters you have spared in each tweet, the Ben & Jerry’s Fair Tweets app automatically generates a relevant message to fill that space, and is then posted with each of your tweets! Watch the video to see how it works or visit the dedicated website: http://fairtweets.com/ (Source: Digital Buzz Blog) [...]
[...] Click here to see the campaign video! Share this:TwitterFacebookLike this:LikeBe the first to like this post. [...]
[...] 3. Keep the campaign simple. [...]
[...] a two week period, Fair Tweets picked up 40 million impressions, went out to 12 million Twitter users, and was picked up by 1,300 [...]
[...] -Digital Buzz Blog, May 6, 2011 [...]