Here is a nice, simple yet creative Vimeo takeover that doesn’t try too hard to pull you into the experience like many of the standard YouTube template takeovers seem to do. It’s for the Beck’s Green Box Project, a global fund established to inspire, celebrate and financially support talent in art, design, music and fashion.
Beck’s are sponsoring over 1000 projects, and you can submit your own ideas here, on their pretty cool HTML 5 super scrolling site, which also goes left and right… But make sure you check out the actual interactive Vimeo Takeover Experience here. Created by the guys at Outside Line.
It’s also all rolled up into an augmented reality app for iPhone/iPad that can be activated at any real life green box to showcase the various art entries.