The BBDO guys in Argentina come up with some amazing ideas, and this is another interesting case study for Paso de los Toros Tonic Water. It’s an integrated campaign that starts online, becomes offline, enters the real world and back again to build a campaign around Immortal Revenge against your ex-lover to coincide with Valentines Day in Argentina.
It starts with a website asking users to share their best revenge stories, the 72 best stories as voted online are made immortal in a physical book that was published and sold on valentines day! I love seeing campaigns that are completely different! (thanks Fernando!)