BBC: Frozen Planet Augmented Reality Event

Mon, May 28, 2012
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Augmented Reality Installations are still trending strong, and here is a great one from the BBC that’s been travelling shopping centres in the US recently. To promote the new BBC “Frozen Planet” Blu-ray/DVD, they teamed up with Appshaker, to create a highly realistic Augmented Reality installation that allowed people to interact with some of the worlds most amazing creatures…

What I love about this installation, is it doesn’t feel like your typical AR renderings, it has a solid level of realism to it, which enhances the whole experience, which was also streamed live.

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