http://www.digitalbuzzblog.com/bbbo-argentina-changes-pepsi-to-pecsi/ Digital Campaigns, Online Marketing, Social & More. Sun, 12 Feb 2012 12:29:57 +0000 hourly 1 http://wordpress.org/?v=3.0.1 http://www.digitalbuzzblog.com/bbbo-argentina-changes-pepsi-to-pecsi/comment-page-1/#comment-3219 The Persuader Thu, 10 Dec 2009 09:37:18 +0000 http://www.digitalbuzzblog.com/?p=2764#comment-3219 Interesting indeed. But being the dull party pooper that I am....what happened to sales volumes? It's inferred that they went up in the comment 'The best bit is that people asked for a Pecsi' but by how much? Has all the nice 'soft' metric number improvement been converted into sales performance? I'd love to know. Seems like a really good approach...but without a clear understanding of the business outcomes it's hard to say for definite! Interesting indeed. But being the dull party pooper that I am….what happened to sales volumes? It’s inferred that they went up in the comment ‘The best bit is that people asked for a Pecsi’ but by how much? Has all the nice ‘soft’ metric number improvement been converted into sales performance? I’d love to know. Seems like a really good approach…but without a clear understanding of the business outcomes it’s hard to say for definite!

]]> http://www.digitalbuzzblog.com/bbbo-argentina-changes-pepsi-to-pecsi/comment-page-1/#comment-3210 xes Wed, 09 Dec 2009 14:51:18 +0000 http://www.digitalbuzzblog.com/?p=2764#comment-3210 This is damn interesting!!! I would be darn happy if I'm their IP lawyer! This is damn interesting!!! I would be darn happy if I’m their IP lawyer!

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