BBDO Argentina Changes Pepsi to Pecsi

Wed, Dec 9, 2009
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This is a pretty cool case study that you won’t see every day! Pepsi let BBDO Argentina change their name in an experimental campaign because it was too hard for the locals to pronounce! They set out to re-brand almost everything, bottles, websites, signage… the lot. And the result? Pecsi took off and people started asking for a Pecsi all over Argentina and abroad! (thanks Fernando!)

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