Axe launched a new campaign website called ”The Fixer Show”. Its based on a talkshow which promises to fix everthing in your life with a funny presenter and hot brazilian girls. The TVC, yet another excellent production by Mekanism, has great viral potential in its own right. Actually I prefer the TVC (especially long version) more than the website because it can turn the experience into sale more effectively. There is also a Youtube channel for the campaign website where you can find more videos. Check out the website or view TV spot here!
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March 13th, 2009 at 6:52 pm
This is real social media juice, I’m loving it. great content, high quality, call to action everywhere. good stuff.