Here is AXE’s first iAd, launched as part of their latest campaign (see below, they are the European version of Lynx). On first impression it’s not nearly as in depth and engaging as some of the previous iAds I’ve posted, it’s essentially just serving as a branded content piece.
The app lets you engage with the famous AXE angels by swiping, touching, shaking and turning them as you see fit! You’ll also get to download exclusive wallpapers, check out the latest TVC and download the free soundtrack for free!
Advertisers have hit a new low with this ad- this is a bad example to show anyone over 3!
I love Axe stuff but to be honest I think the Iphone app is nothing special, isn’t it?
Passion makes the difference
Axe has always ridiculous ways of advertising.
i gave it 3 stars which I think is about right. Decent production values, but doesn’t really show anything interesting and the level of using the touch and tilt technology is pretty standard. Hence the 3.
[...] AXE [...]