Axe Day & Night: SMS & MMS print ad

Sun, Sep 27, 2009
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axedaynight

Lowe Ginkgo from Uruguay has come up with a great way to use SMS & MMS to engage their target audience for the latest print ad for the new Axe Day & Axe Night products. The print ads are censored, with the strapline: “One is suitable for general audiences. The other one is not.” Readers are invited to see the censored parts of the advert by texting a number after 9pm, when they will then receive an MMS to complete the saucy print ad.

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