Axe Day & Night: SMS & MMS print ad

Sun, Sep 27, 2009
1 Star2 Stars3 Stars4 Stars5 Stars (4 votes, average: 4.75 out of 5)


Lowe Ginkgo from Uruguay has come up with a great way to use SMS & MMS to engage their target audience for the latest print ad for the new Axe Day & Axe Night products. The print ads are censored, with the strapline: “One is suitable for general audiences. The other one is not.” Readers are invited to see the censored parts of the advert by texting a number after 9pm, when they will then receive an MMS to complete the saucy print ad.

Be Sociable, Share!
, , ,

Posted by: