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Lowe Ginkgo from Uruguay has come up with a great way to use SMS & MMS to engage their target audience for the latest print ad for the new Axe Day & Axe Night products. The print ads are censored, with the strapline: “One is suitable for general audiences. The other one is not.” Readers are invited to see the censored parts of the advert by texting a number after 9pm, when they will then receive an MMS to complete the saucy print ad.
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[...] Lowe Ginkgo from Uruguay has come up with a great way to use SMS & MMS to engage their target audience for the latest print ad for the new Axe Day & Axe Night products. The print ads are censored, with the strapline: “One is suitable for general audiences. The other one is not.” More > [...]
[...] Thanks to Miss “you know the type” Happy at Sunrise for drawing this to my attention. For more: http://www.digitalbuzzblog.com/axe-day-night-sms-mms-print-ad/ [...]
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(4 votes, average: 4.75 out of 5)
January 29th, 2010 at 9:26 pm
dumbest campaign ever…are we still in the 90′s?