(4 votes, average: 3.50 out of 5)
Here is another pretty cool campaign from AXA in Belgium on the back of some great recent work. It’s what they are calling an iMmercial, which makes no sense, but sounds fantastic, creating an interactive experience from a live TV ad using QR codes and your iPhone.
When you scan the QR code during the TV commercial, it loads the extended story on your iPhone, allowing you to somewhat step into the ad. It finishes with a quirky ending and a one touch link to download the special AXA iPhone App. What I really like about this, and the interactive iAds posted previously, is AXA’s creative strategy to generate app acquisition…
I love seeing the big guys getting right behind emerging media and integrating it to the core of their marketing strategies. Just another gimmick? Or is this a really great way to drive serious engagement and ultimately, acquisition?
I love this way of interaction. gimmicky? time will point that out. im sure others will follow and this method will become mainstream.
you’ve got to be pretty fast to take your phone out of your pocket, unlock it, open the app, point it and have the code scanned. also, with hands that steady he should be a brain surgeon.
Haha, yeah, I think I agree there… Not sure how long the TV ad stays on the QR code, potentially a while?!
i’m pretty sure they made it long enough for people to scan it.
but the question is, what about the android users?
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