(8 votes, average: 4.38 out of 5)
Awaken by Amazon was one of 5 big winners in the 2013 Future Lions competition at Cannes this year. It’s an idea for good, that provides a platform to share your old books with people in India who can’t read (780,000,000 of them). When you buy a book on Amazon, you’ll now be able to re-use the box the books come delivered in, and ship your old books to people they’ll really make a different for… So what’s the trade off? For every book you share, you’ll get that book back on your Kindle free, to keep forever. Love to know what do you guys think? Thanks again to AKQA for hosting.
Just for clarification, there are 780 million illiterate people in the WORLD.. not just in India. But this is a great thing they’re trying to do
Nice one by Amazon
This is awesome! Love it.
So, people in India have to read books in English? Would that increase literacy?
Absolutely brilliant in terms of strategy, encourage donation while create paradigm shift to kindle version. Nails it
[...] Anna presented an incredible charity idea from Amazon that recently picked up an award at Cannes – http://www.digitalbuzzblog.com/awaken-by-amazon-future-lions-2013-winner/ [...]