Author Archives | Katy Daniells

Katy Daniells - who has written 157 posts on Digital Buzz Blog.

Katy Daniells is currently the social media strategist at Social@Ogilvy in Sydney, Australia. Katy has worked on a number of global brands and many Australian companies over the past 7 years; developing integrated marketing strategies, online marketing campaigns, social media strategy and execution, social media campaigns (including managing large social communities). View Katy's Full Profile Here Read her full profile here

Contact the author

Heineken: Limited Edition Bottles via Facebook

Thursday, April 5, 2012

1 Comment

Heineken celebrated their 140th birthday by offering the design community the chance to create a limited edition bottle via a Facebook collaboration piece. The challenge aimed to showcase social connections from all over the world and received over 30,000 entries across 100 countries. In order to connect designers with each other, part of the competition [...]

Continue reading...

Infographic: The Value of Social Loyalty

Monday, March 26, 2012

6 Comments

With most brands just trying to work out how to best use social media, it’s interesting to look at the flip side where social loyalty is now the big focus of the airline industry (look at all the great KLM work), where social loyalty plays will no doubt transform traditional style frequent flyer programs faster [...]

Continue reading...

Buy Chocolate with a Facebook Pledge

Sunday, March 25, 2012

8 Comments

This is a great concept from a chocolate store in Denmark. The Anthon Berg Generous Store has introduced a new way to buy your chocolate gifts without the need for any cash, you simply pay with the promise of a good deed toward a person you care for. This pop-up chocolate store, in the center [...]

Continue reading...

Cadbury: Olympic’s 2012 Pumped FB Parade

Monday, March 19, 2012

4 Comments

Cadbury have launched the ‘Cadbury Keep Team GB Pumped Parade’ to rally support for the British Olympic athletes in the lead up to London 2012. The virtual parade can be viewed from within a Facebook app on the Cadbury UK page which let’s users create an avatar to join the parade. Users can select their [...]

Continue reading...

Domino’s: The Social Pizza

Sunday, March 18, 2012

11 Comments

Tomorrow Domino’s Pizza in Australia will launch a new campaign on Facebook called “The Social Pizza”, this ‘Social Pizza’ app will allow their 500,000 fans to create a custom-made pizza which will feature on the real Domino’s Menu. Facebook fans will be building the pizza by voting on their favourite crust, sauce and ingredients. The [...]

Continue reading...

Infographic: 24 Hours on the Internet

Tuesday, March 13, 2012

77 Comments

Here’s a great infographic showing what happens on the internet every 24 hours, and as you’d have guessed, it’s a lot. The volume of blog posts, time spent on Facebook and video content being uploaded to YouTube has exploded yet again! A few facts that really stand out – each day: 294 billion e mails are [...]

Continue reading...

IKEA BERÖRA: The iPad Glove Kit

Monday, March 12, 2012

7 Comments

Here’s a nice little campaign from IKEA in Norway to launch the iPad version of the IKEA-catalogue. They created a brand new IKEA product called “BERÖRA”, it´s a simple sewing kit with a special conductive thread to sew into the index finger of gloves. This transforms your gloves enabling them to work on a touch-screen, [...]

Continue reading...

American Express: Sync. Tweet. Save.

Sunday, March 11, 2012

5 Comments

Now this is cool. American Express have launched an interesting play with Twitter which lets US card members turn customised Twitter hashtags into savings. When customers sync their American Express Card with Twitter, they can enjoy exclusive offers loaded directly onto their card. American Express are showcasing “Sync. Tweet. Save.” at SXSW 2012 where all [...]

Continue reading...

Coca-Cola: Papertweetos

Saturday, March 10, 2012

8 Comments

Coca-Cola brought tweets to life to celebrate the Argentinean national soccer team playing in Copa América last year. Every time the team play people cheer for them, anytime and everywhere, by tweeting and throwing bits of paper into the air at the stadium during the game. To boost encouragement for the team, Coca-Cola combined the [...]

Continue reading...

Gol Airlines: Valentine’s Flight Seat Challenge

Sunday, March 4, 2012

12 Comments

Brazil’s Gol Airlines created a simple Facebook competition to grow their online community and raise brand awareness in the highly competitive airline market. Based on the insight that a trip is the most romantic Valentine’s gift that you can get they turned the Valentine’s weekend into a competition on their Facebook page with ‘Valentine’s flight’. [...]

Continue reading...

Ponk: Experimental Kinect Gaming Installation

Monday, February 27, 2012

4 Comments

Here is a another good example of how Microsoft’s Kinect can be used to bring interactivity into the digital space. This video features the game PONK which combines touchless and tangible gameplay. Powered by Kinect, PONK creates a new digital experience by providing an interactive platform combining a 2D playground and 3D real, reactive elements. [...]

Continue reading...

Intel Ultrabook: New Digital Flashmobs

Tuesday, February 21, 2012

7 Comments

Here’s a new take on flashmobs from Intel to showcase the features of their new Ultrabooks. Intel used 60 people to create a digital billboard made of Ultrabooks to demonstrate the product’s ultra-thin design and responsiveness. The flashmob team carried out a series of live surprise stunts across Los Angeles, using the laptops to interact [...]

Continue reading...

Coca-Cola: The Future Room Exhibition

Sunday, February 12, 2012

3 Comments

Check out this data visualistation from Coca-Cola to celebrate their 125th anniversary. Created by the guys at Antilop, it’s called the “Future Room” concept, made specifically for the Turkish modern-art museum Santralistanbul. They transformed a section of the gallery into an impressive 90 square meter, 270-degree projection mapping installation. What a great way to celebrate [...]

Continue reading...

Augmented Reality Pop-Up Books

Thursday, February 2, 2012

1 Comment

Here’s an interesting augmented reality piece. It’s called “Between Page And Screen” an augmented reality book of poems, which works like a digital pop-up book that users activate through a webcam, enabling you to hold the words right in your hands. While this is decently basic in principle, it’s still a little unfriendly to actually [...]

Continue reading...

Best Tweeshes: Crowdsourced Musical Tweets

Monday, January 30, 2012

3 Comments

To celebrate the start of 2012 Belgium based agency VVL BBDO created a crowd sourced piece of music, powered by Tweets. Tapping into the thousands of wish tweets that are sent from all over the world at this time of year. Users simply added the hash tag #tweeshes to all new year wish tweets. These [...]

Continue reading...