Katy Daniells

Author Archives | Katy Daniells

Katy Daniells - who has written 144 posts on Digital Buzz Blog.

Katy Daniells is currently the social media strategist at Match Media in Sydney, Australia. Katy has worked on a number of global brands and many Australian companies over the past 5 years; developing integrated marketing strategies, online marketing campaigns, social media strategy and execution, social media campaigns (including managing large social communities). View Katy's Full Profile Here Read her full profile here

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Augmented Reality Pop-Up Books

Thursday, February 2, 2012

1 Comment

Here’s an interesting augmented reality piece. It’s called “Between Page And Screen” an augmented reality book of poems, which works like a digital pop-up book that users activate through a webcam, enabling you to hold the words right in your hands. While this is decently basic in principle, it’s still a little unfriendly to actually [...]

Best Tweeshes: Crowdsourced Musical Tweets

Monday, January 30, 2012

3 Comments

To celebrate the start of 2012 Belgium based agency VVL BBDO created a crowd sourced piece of music, powered by Tweets. Tapping into the thousands of wish tweets that are sent from all over the world at this time of year. Users simply added the hash tag #tweeshes to all new year wish tweets. These [...]

Infographic: How To Get More Twitter Traffic

Sunday, January 29, 2012

13 Comments

Here’s a great infographic that gives some handy tips on how we can all increase the traction on our Tweets. Last year Dan Zarrella analysed 200,000 link containing tweets to identify where in a tweet was the best place to put the link, he’s added to this research by identifying elements within a Tweet that [...]

Air China: Facebook Check Ins

Wednesday, January 25, 2012

7 Comments

Here is a nice social integration campaign from Air China. In order to increase consumer awareness about the airline’s flight services to Sweden and throughout the extended Asian region, Air China launched a campaign around Facebook check-ins. The airline created partnerships with a number of popular Asian restaurants in Sweden, to act as ambassadors for [...]

Cadbury: 1 Million Facebook Fans Celebration

Sunday, January 22, 2012

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As Cadbury reach the 1 million fan mark they’ve celebrated their community with an enormous chocolate like button. They built it entirely out of large blocks of their classic dairy milk chocolate. Check out the making of the button in this video, you’ll see how much effort went in to create this master piece. It [...]

Axe Anarchy: First Comic Created in Real Time

Thursday, January 5, 2012

1 Comment

Here’s a great campaign from Axe/Lynx. Their latest ad campaign in the US, Axe Anarchy, features a video about two experimental fragrances that are unleashed on the world and the chaos that ensues. To support this Axe are launching the first comic to be created in real time, by you! This graphic novel will have [...]

Infographic: Social Media Statistics For 2012

Tuesday, January 3, 2012

137 Comments

It was a huge year for Social Media and here is a great infographic that rounds up the key Social Media Statistics to kickoff 2012. It’s pretty impressive to see that Facebook has grown to more than 800 million active users, adding more than 200 million in a single year. Twitter now has 100 million active [...]

Hyundai: Times Square Billboard Racing Game

Friday, December 30, 2011

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Hyundai have created the world’s largest iPhone controlled racing game in New York’s Times Square. Users simply have to register with the “Hyundai Race” and download the app to get a turn to control the car on a giant digital billboard using their iPhone. The game features the Veloster hatchback which is controlled by the [...]

Vodafone: Christmas Laser Graffiti

Thursday, December 22, 2011

2 Comments

Here’s a great Christmas campaign from Vodafone Ireland, bringing together social media, projection mapping and street art to encourage their Facebook community to hit the streets. Vodafone enlisted digital agency Cybercom to help them create something different this Christmas. The experience started with “Make Someone Happy” on the Vodafone Playground Facebook page which, over the [...]

Infographic: Social Media Holiday Purchases

Wednesday, December 21, 2011

1 Comment

Here’s an interesting Christmas shopping themed infographic that shows the power of social recommendations around the holiday season. Mr. Youth, a word-of-mouth marketing firm, surveyed around 4,500 adults and found that social media has been a key driver of Christmas gift purchases this year. A few interesting take outs are: 66% of Black Friday purchases were a [...]

Infographic: The Psychology of Social Commerce

Tuesday, December 13, 2011

10 Comments

Here is a great infographic that really highlights the power and potential of social commerce with some great take away stats and insights. We all understand that in order to effectively market products to consumers you need to have a good understanding of the attitude and behaviour patterns of your target audience. Psychologists have defined six [...]

XmasOnWheels: Live Christmas Card Installation

Friday, December 9, 2011

1 Comment

This is a nice idea from Swedish Post (Posten). They have taken inspiration from traditional Christmas card designs by Jenny Nystrom and created Christmas Cards on Wheels (xmasonwheels.com), a site that showcases live Christmas scenes that replicate the card designs. Visitors to the site can control the camera on wheels and take pictures of the [...]

Toyota: The Fastest Painted Website

Monday, November 21, 2011

4 Comments

Now this is pretty cool. This ‘making of’ video shows how Toyota have created a painted website that streams in real time. The site will be live until 26th November and you can interact with the site and see real time results. If you ‘Like’ or ‘Tweet’ you can see the site light up. Check [...]

Ultimat Vodka: Social Life Audit Facebook App

Friday, November 18, 2011

6 Comments

Here’s a Facebook app that analyses your actual social life rather than your online social life. Polish vodka brand Ultimat (No, that’s not a typo!) worked with developer StinkDigital to create The Social Life Audit. Once you allow access the app aggregates a vast amount of your details to create an infographic style audit of [...]

Infographic: The Social Commerce Timeline

Sunday, November 13, 2011

7 Comments

Here’s a nice infographic from Useful Social Media that shows the Social Commerce journey from back in February 2007 when the first virtual gift was sold on Facebook. Some of the infographic highlights include: Dec 2008 – Dell claimed $1 Million revenue in sales via Twitter Jul 2009 – Facebook’s first retail transaction via 1800-Flowers [...]

Author Archives | Katy Daniells

Augmented Reality Pop-Up Books

Best Tweeshes: Crowdsourced Musical Tweets

Infographic: How To Get More Twitter Traffic

Air China: Facebook Check Ins

Cadbury: 1 Million Facebook Fans Celebration

Axe Anarchy: First Comic Created in Real Time

Infographic: Social Media Statistics For 2012

Hyundai: Times Square Billboard Racing Game

Vodafone: Christmas Laser Graffiti

Infographic: Social Media Holiday Purchases

Infographic: The Psychology of Social Commerce

XmasOnWheels: Live Christmas Card Installation

Toyota: The Fastest Painted Website

Ultimat Vodka: Social Life Audit Facebook App

Infographic: The Social Commerce Timeline

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