Author Archives | Katy Daniells

Katy Daniells - who has written 155 posts on Digital Buzz Blog.

Katy Daniells is currently the social media strategist at Social@Ogilvy in Sydney, Australia. Katy has worked on a number of global brands and many Australian companies over the past 7 years; developing integrated marketing strategies, online marketing campaigns, social media strategy and execution, social media campaigns (including managing large social communities). View Katy's Full Profile Here Read her full profile here

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Vimeo Award Winning Films 2012

Saturday, June 16, 2012

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The second-ever Vimeo Awards were held this week over in New York City. The award ceremony showcased the world’s best videos from Vimeo and their creators. The evening was hosted by Reggie Watts and Beardyman, see some highlights in the video above. Listed below is the collection of the winning entires, it’s a fantastic mix [...]

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Guaraná Antarctica: Ex Lover Blocker App

Friday, June 15, 2012


Here’s a fun app idea from Guaraná Antarctica, who recently launched the Ex-Lover Blocker app for iPhone, which gives friends the tools they need to help their heartbroken mate get over an ex-girlfriend/boyfriend. The app, created by DDB Brazil, blocks the ex’s phone number so that the heartbroken mate can’t call their ex, if they [...]

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The MINI Store: Mobile Test Drive Stores

Tuesday, June 12, 2012


Here’s a very clever idea from MINI in France. They recently announced the opening of 10 new stores to increase test drives for their MINIs but they weren’t your tradition car show rooms, these were mobile MINI stores that could travel straight to the customer. Instead of building standard show rooms MINI launched 10 actual [...]

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Mourning Tweets: Tweet Your Respects

Tuesday, June 12, 2012


Here’s a nice little idea from Ogilvy Argentina that started for one campaign last year but has spread across Twitter to mark other tragic events. To enable mourners to pay their respect to the victims of the Amia terrorist attack in Argentina, Ogilvy developed a site where users could tweet their condolences with the tweet [...]

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Smirnoff: The Facebook Guardians Concept

Tuesday, June 5, 2012


Here’s a pretty interesting concept from two students over at the Miami Ad School. They have created a social media concept called ‘Smirnoff Guardians‘ to help people ensure that their friends get home safely after a night out. This idea centers around a Facebook campaign, which adds a ‘safe ride’ button next to the like [...]

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Rugbeer: Tackle The Vending Machine

Tuesday, May 29, 2012


Here’s a great installation from Argentinean beer brand ‘Cerveza Salta’. Argentina is a country renowned for having the most football fans in the world, but in the Northern Salta province, the New Zealand equivalent of Argentina, people love rugby. Salta Beer wanted to create a campaign that targeted this rugby loving region and what better [...]

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Coca-Cola: The Downloadable Concert

Monday, May 21, 2012


Coca-Cola Columbia recently set out to promote their new online radio station Coke FM. So Coca-Cola took a popular local band and hosted a live convert on a stage that was suspended over 50m from the ground. To get the band down to ground level, the crowd had to download songs from the band’s latest [...]

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Infographic: Instagram Statistics 2012

Sunday, May 13, 2012


Everyone’s talking about Instagram after the recent $1 billion Facebook acquisition, in just 2 years the app has aquired more than 50 million users. Here’s a nice infographic that shows some pretty impressive stats as Instagram heads toward the 100 million users milestone. Some highlights from these app stats are: Each day on Facebook 300 million [...]

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Emart Sunny Sale: 3D Shadow QR Code

Thursday, May 3, 2012


Here is a very smart use of QR codes from Korea, a region known for it’s high levels of traction with this technology. This campaign from Emart, one of the largest retailers in Korea, needed to increase sales during lunchtime. Emart introduced “The Sunny Sale” which involved a three-dimensional QR code that was placed across [...]

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Coca-Cola: The Cheering Truck

Tuesday, May 1, 2012

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Here’s another great real-world campaign from Coca-Cola, ‘The Cheering Truck’. The brand’s well known red truck has been fitted with a recording booth and has been travelling all over Argentina collecting the cheers of football fans to support the Argentinean team. The truck drove through 19 provinces in Argentina, stopping in selected areas inviting fans [...]

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Puma: The World’s Fastest Purchase

Thursday, April 26, 2012


Here is a nice idea from Puma in Mexico. To showcase their super fast running shoes they encouraged customers to shop as quickly as possible by incentivising speedy shoppers with a discount in a campaign named “The World’s Fastest Purchase”. As shoppers entered the store they were prompted to push a big red button that [...]

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Turntable Riders: Bicycle Powered Music Mixer

Wednesday, April 18, 2012

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Now this is a pretty cool concept. Over in Japan, Cogoo, a bicycle sharing service, has created the world’s first device that transforms your bike into a DJ turntable. Check out the stunt above which shows this ‘Turntable Rider’ in action, combining two great elements of street culture, BMX and music. The ‘making of’ video [...]

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Infographic: Fortune 500 Social Media Statistics

Monday, April 16, 2012


What social media sites are popular with the Fortune 500 companies? Here’s a nice infographic from that shows some key social media statistics for the big corporate players.  A few key points: Only 23% have a corporate blog 58% have an active corporate Facebook account 62% have an active corporate Twitter account and have tweeted from [...]

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Heineken: Limited Edition Bottles via Facebook

Thursday, April 5, 2012

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Heineken celebrated their 140th birthday by offering the design community the chance to create a limited edition bottle via a Facebook collaboration piece. The challenge aimed to showcase social connections from all over the world and received over 30,000 entries across 100 countries. In order to connect designers with each other, part of the competition [...]

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Infographic: The Value of Social Loyalty

Monday, March 26, 2012


With most brands just trying to work out how to best use social media, it’s interesting to look at the flip side where social loyalty is now the big focus of the airline industry (look at all the great KLM work), where social loyalty plays will no doubt transform traditional style frequent flyer programs faster [...]

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