Author Archives | Katy Daniells

Katy Daniells - who has written 158 posts on Digital Buzz Blog.

Katy Daniells is currently the social media strategist at Social@Ogilvy in Sydney, Australia. Katy has worked on a number of global brands and many Australian companies over the past 7 years; developing integrated marketing strategies, online marketing campaigns, social media strategy and execution, social media campaigns (including managing large social communities). View Katy's Full Profile Here Read her full profile here

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Starbucks: Tweet a Coffee

Wednesday, October 30, 2013

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Sometimes it’s the simple ideas that are the most effective and I love this one from Starbucks. The coffee giant has teamed up with Twitter to launch the Tweet-A-Coffee campaign. This allows people to send a $5 Starbucks gift card to anyone in the US via Twitter. It’s a really simple idea, users just need [...]

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Lexus: First Life-Sized, Real-Time Video Game

Wednesday, September 11, 2013

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This is a very cool use of projection mapping from Lexus, Italy. To promote the new Lexus IS Hybrid, Lexus created “Trace Your Road,” an experiential life-sized video game event featuring Formula 1 driver, Jarno Trulli. “Trace Your Road” saw Trulli take on a series of improvised racetracks, each one designed by one of ten [...]

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Infographic: Vine Videos – The Facts

Sunday, September 8, 2013

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Whether Vine is already part of your video strategy or not, this infographic will help, looking the best brands on Vine and the way they are using the six-second video sharing platform. Vine, launching in late-January, opened up opportunities for brands to drive engagement with its post-integrated 6-second media format. As this infographic shows there [...]

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Toyota RAV4: Outdoor Website

Wednesday, July 31, 2013

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How do you showcase a new adventure car to a target audience that spends their time outdoors? You take the website to them. This is what Toyota Africa did to bring the new Toyota RAV4 product site to life on an outdoor bike trail at the Bryanston Cycle Park in Johannesburg. The 1.8-km cycling track [...]

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Live Twitter Tennis: Tweet and Shoot

Sunday, May 19, 2013

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Here’s a nice Twitter campaign from We Are Social, Paris, created for finance company BNP Paribas. With the French Open coming up BNP engaged number one French tennis player Tsonga to take part in a Twitter Tennis game. They created ‘Tweet and Shoot’ that uses a Twitter-controlled robot to launch tennis balls at Tsonga live [...]

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GoPro: Ken Block’s GoPro Ad in Russia

Monday, April 15, 2013

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If you haven’t seen it already you need to watch the video above. Another great piece from Ken Block, founder of DC Shoes, driving his Ford Fiesta in true extreme style. Following on from the success of the Gymkhana Five (see below video currently on over 44 million views) which saw Ken Block’s motor skills [...]

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Audi Quattro: Interactive Installation

Tuesday, March 19, 2013

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Here’s a great experiential piece from Audi to promote their A4. To showcase the road handling capabilities of the car they built this socially enabled, interactive installation to let people experience a mini version of the car. Passersby in Toronto had the chance to race one of 3 miniature Audis around a custom built 20ft [...]

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Royal London Hospital: Interactive Installation

Wednesday, February 20, 2013

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Here’s a great example of technology put to good use at the Royal London Children’s Hospital, patients now have an interactive playground featuring a giant screen that the children can engage with. The surrounding soft toys are integrated into an interactive game, so that the children can play with both the physical and digital versions. [...]

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Google Maps: Explore the Grand Canyon

Tuesday, February 5, 2013

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On their quest to map the earth Google Maps has gone off road with the release of these panoramic images of the Grand Canyon which allow people to virtually explore this natural wonder by viewing the site with full 360° views. Google’s ever expanding image collection aims to give people wider access to the world [...]

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McDonald’s: TrackMyMacca’s App

Thursday, January 17, 2013

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Here’s an interesting app that’s just been launched in Australia today. TrackMyMacca’s is a world first for McDonald’s as it takes Australians ‘behind the scenes’ of their meal, showing them where their food has come from. This app uses technology that accesses McDonald’s supply-chain and augmented reality to deliver interactive information about McDonald’s food. It’s [...]

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