Author Archives | Katy Daniells

Katy Daniells - who has written 158 posts on Digital Buzz Blog.

Katy Daniells is currently the social media strategist at Social@Ogilvy in Sydney, Australia. Katy has worked on a number of global brands and many Australian companies over the past 7 years; developing integrated marketing strategies, online marketing campaigns, social media strategy and execution, social media campaigns (including managing large social communities). View Katy's Full Profile Here Read her full profile here

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BMW iWindow Installation

Thursday, January 17, 2013

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Here’s a cool execution from BMW. They came up with the idea of the BMW iWindow to show the world what the future of driving could look like in New York. Using digital projection and motion detection technology they projected concept cars in real-time on a giant window. The cars were made to look like the real, future [...]

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Infographic: Social Media Statistics for 2013

Thursday, January 10, 2013

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As we kick off 2013 it’s good to recap some of the impressive stats from 2012. Here’s a great infographic that visualises a piece by the Huffington Post – 100 Social Media Statistics to kick off 2013. A few of the highlights are: 1 Million websites have integrated with Facebook 23% of users check Facebook 5 times [...]

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Rewind YouTube Style 2012: A Year in Video

Wednesday, December 19, 2012

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Last week we had the Google Zeitgeist 2012 and this week we’re looking at what the world has been loving on YouTube this year! Rewind YouTube Style 2012 takes a look back at the year’s biggest YouTube hits. This mash-up was an original production, rather than just a montage of already-existing footage, highlighting YouTube’s launch [...]

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Mercedes: Twitter Powered TVC #YOUDRIVE

Friday, October 19, 2012

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Mercedes-Benz UK has created a social media first by using Twitter to allow viewers to select the ending of the recently launched TVC. Check out this video that shows the promotional trailer for the campaign. The ads, created by Abbott Mead Vickers BBDO, and aired during the X Factor, saw viewers drive the action of a [...]

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Infographic: 1 Billion Facebook Users

Wednesday, October 10, 2012

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Just 4 years ago, in 2008, Facebook had just 100 million users, last week we saw the release of their first ever ad campaign,Things That Connect Us celebrating the billion fan milestone. Here’s a nice infographic that summarises some of the facts behind this extraordinary platform: There have been 140.3 billion friend connections 219 billion [...]

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MTV Mobile Europe: Interactive Pool Party

Monday, September 24, 2012

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MTV Mobile Europe has launched a cool new integrated campaign ‘GIF ME MORE PARTY’, to showcase the features and functions that MTV Mobile offers. The part of this campaign that I love the most is the digital offering, MTV have partnered with Buzzman Paris. to bring us an interactive, multi-viewpoint web experience, set to a [...]

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Breville: Data Visualising Coffee Brewing

Tuesday, August 28, 2012

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Here’s a nice idea from Sydney agency Reborn that pairs two of life’s greats – coffee and art. In a campaign for kitchen equipment brand Breville they created ‘The Naked Espresso’. Using physical computing they traced the coffee as it was being brewed, meausuring flow rate, pressure and temperature to create a live visualisation, resulting [...]

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Infographic: The Power Of Facebook Advertising

Tuesday, August 28, 2012

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Facebook have just pumped out their very own infographic on the power of Facebook advertising, who would have thought?! Ok so it’s not all that hard to believe given they need to increase revenue, which is exactly what this infographic targeted to businesses is about… I’d pull out all the key stats, but it’s probably a little [...]

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IKEA: The 2013 Interactive Catalogue App

Thursday, July 19, 2012

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Here’s a nice move from IKEA to add some interactivity to their catalogues. This video shows a preview of their new app that will bring the IKEA catalogue to life with a collection of additional content for viewers. Users can download the IKEA app and use it to unlock videos, interactive experiences, photo galleries and [...]

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Volkswagen: Voice Activated Interactive Banner

Wednesday, July 18, 2012

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Here’s an innovative way for Volkswagen to promote their voice control function within their new ‘Touch Phone Kit’. German agency Agenta Agenturgruppe developed this interactive banner campaign that enables users to video-call their Facebook friends, all from within the banner. The Volkswagen Touch Kit is a new accessory that can be installed in the users [...]

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NightTag: Social Music App

Sunday, July 15, 2012

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Here’s a nice app idea that lets users easily share their night with their social networks. Olmeca Tequila have teamed up with Amsterdam Worldwide and created NightTag. NightTag aggregates your party experience and integrates nicely with Facebook offering a new way to share directly to your wall in one photo post. With the app you [...]

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V Motion Project: Music Video powered by Kinect

Thursday, July 12, 2012

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Energy drink V has added a new piece to it’s recently launched ‘V Motion Project’ with this music video, created from body movements, over in New Zealand. They created this piece by hacking the Kinect motion tracking software and integrated it with audio production software, The V Motion Project created a tool that could transform [...]

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MNDR: Interactive Music Video

Wednesday, July 11, 2012

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Here’s a great innovative way to engage fans, from band MNDR, as they take users on a journey with them in a new music video. The interactive video is made to look like an iPhone text exchange, pulling in Facebook data and information around your hometown and job to create personalised posts and texts between [...]

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Infographic: 2012 Mobile Growth Statistics

Monday, July 9, 2012

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We all know that the growth of the mobile market is huge throughout the globe and constantly reshaping how we interact in our everyday lives. Here is a great infographic that shows us the stats behind this growth and the impact that this has on commerce. A few stand out stats: There are currently 6 [...]

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Renault 4: The Facebook Storytelling Campaign

Tuesday, July 3, 2012

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Renault Netherlands wanted to promote their Facebook page with their latest campaign, they enlisted the help of agency Dorst & Lesser who developed this nostalgic Facebook campaign around the character Grandma Hilda. The Facebook campaign focused around the story of Hilda and her Renault 4. The concept of the story was that Hilda had loved [...]

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Hot Wheels: Double Loop World Record Stunt

Monday, July 2, 2012

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Last week we had the Mercedes-Benz Guinness World Record stunt and this week sees another amazing World Record as two Hot Wheels drivers race through a double vertical loop. The Hot Wheels drivers, Tanner Foust and Greg Tracy set a Guinness World Record racing two vehicles through the impressive six-story double vertical loop at the [...]

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Cadbury: Joyville Activation

Monday, July 2, 2012

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Last week Australia saw one of the biggest experiential activations of the year in Sydney when Cadbury unleashed the latest chapter of the Cadbury Joyville story. At a few select train stations in Sydney a giant purple Cadbury Joyville steam train pulled onto platforms to spread some Cadbury joy (and some Dairy Milk chocolate) to [...]

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NAB: The Honesty Experiments

Sunday, July 1, 2012

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Here’s a nice little experiential campaign from Australian bank NAB. They launched their new Honesty Shouldn’t Go Unrewarded piece with a real time stunt that saw honest passersby thanked in real time for returning lost objects. The stunt was set in a mall where shoppers were given the opportunity to return lost property. After returning [...]

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LEGO: Build with Google Chrome

Wednesday, June 27, 2012

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It was only a matter of time before Lego released something like this and it’s pretty cool! LEGO and Google Chrome have joined forces to create Build, the largest LEGO set the world has ever seen, online on a Google map. The video above is one of the ads for Build and shows the Sydney [...]

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Mercedes-Benz: Viral Video Stunt ‘The Catch’

Tuesday, June 26, 2012

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Now this is a very cool piece of video content from Mercedes-Benz. Enlisting the help of Former Formula 1 racing driver David Coulthard and pro-golfer Jake Shepherd they have set a new Guinness World Record. Driving the Mercedes-Benz SLS AMG Roadster, David Coulthard caught a golf ball (hit by Jake Shepherd) while driving the car. [...]

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