Author Archives | Katy Daniells

Katy Daniells - who has written 155 posts on Digital Buzz Blog.

Katy Daniells is currently the social media strategist at Social@Ogilvy in Sydney, Australia. Katy has worked on a number of global brands and many Australian companies over the past 7 years; developing integrated marketing strategies, online marketing campaigns, social media strategy and execution, social media campaigns (including managing large social communities). View Katy's Full Profile Here Read her full profile here

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Google Maps: Explore the Grand Canyon

Tuesday, February 5, 2013

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On their quest to map the earth Google Maps has gone off road with the release of these panoramic images of the Grand Canyon which allow people to virtually explore this natural wonder by viewing the site with full 360° views. Google’s ever expanding image collection aims to give people wider access to the world [...]

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McDonald’s: TrackMyMacca’s App

Thursday, January 17, 2013

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Here’s an interesting app that’s just been launched in Australia today. TrackMyMacca’s is a world first for McDonald’s as it takes Australians ‘behind the scenes’ of their meal, showing them where their food has come from. This app uses technology that accesses McDonald’s supply-chain and augmented reality to deliver interactive information about McDonald’s food. It’s [...]

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BMW iWindow Installation

Thursday, January 17, 2013

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Here’s a cool execution from BMW. They came up with the idea of the BMW iWindow to show the world what the future of driving could look like in New York. Using digital projection and motion detection technology they projected concept cars in real-time on a giant window. The cars were made to look like the real, future [...]

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Infographic: Social Media Statistics for 2013

Thursday, January 10, 2013

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As we kick off 2013 it’s good to recap some of the impressive stats from 2012. Here’s a great infographic that visualises a piece by the Huffington Post – 100 Social Media Statistics to kick off 2013. A few of the highlights are: 1 Million websites have integrated with Facebook 23% of users check Facebook 5 times [...]

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Rewind YouTube Style 2012: A Year in Video

Wednesday, December 19, 2012

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Last week we had the Google Zeitgeist 2012 and this week we’re looking at what the world has been loving on YouTube this year! Rewind YouTube Style 2012 takes a look back at the year’s biggest YouTube hits. This mash-up was an original production, rather than just a montage of already-existing footage, highlighting YouTube’s launch [...]

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Mercedes: Twitter Powered TVC #YOUDRIVE

Friday, October 19, 2012

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Mercedes-Benz UK has created a social media first by using Twitter to allow viewers to select the ending of the recently launched TVC. Check out this video that shows the promotional trailer for the campaign. The ads, created by Abbott Mead Vickers BBDO, and aired during the X Factor, saw viewers drive the action of a [...]

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Infographic: 1 Billion Facebook Users

Wednesday, October 10, 2012

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Just 4 years ago, in 2008, Facebook had just 100 million users, last week we saw the release of their first ever ad campaign,Things That Connect Us celebrating the billion fan milestone. Here’s a nice infographic that summarises some of the facts behind this extraordinary platform: There have been 140.3 billion friend connections 219 billion [...]

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MTV Mobile Europe: Interactive Pool Party

Monday, September 24, 2012

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MTV Mobile Europe has launched a cool new integrated campaign ‘GIF ME MORE PARTY’, to showcase the features and functions that MTV Mobile offers. The part of this campaign that I love the most is the digital offering, MTV have partnered with Buzzman Paris. to bring us an interactive, multi-viewpoint web experience, set to a [...]

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Breville: Data Visualising Coffee Brewing

Tuesday, August 28, 2012

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Here’s a nice idea from Sydney agency Reborn that pairs two of life’s greats – coffee and art. In a campaign for kitchen equipment brand Breville they created ‘The Naked Espresso’. Using physical computing they traced the coffee as it was being brewed, meausuring flow rate, pressure and temperature to create a live visualisation, resulting [...]

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Infographic: The Power Of Facebook Advertising

Tuesday, August 28, 2012

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Facebook have just pumped out their very own infographic on the power of Facebook advertising, who would have thought?! Ok so it’s not all that hard to believe given they need to increase revenue, which is exactly what this infographic targeted to businesses is about… I’d pull out all the key stats, but it’s probably a little [...]

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IKEA: The 2013 Interactive Catalogue App

Thursday, July 19, 2012

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Here’s a nice move from IKEA to add some interactivity to their catalogues. This video shows a preview of their new app that will bring the IKEA catalogue to life with a collection of additional content for viewers. Users can download the IKEA app and use it to unlock videos, interactive experiences, photo galleries and [...]

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Volkswagen: Voice Activated Interactive Banner

Wednesday, July 18, 2012

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Here’s an innovative way for Volkswagen to promote their voice control function within their new ‘Touch Phone Kit’. German agency Agenta Agenturgruppe developed this interactive banner campaign that enables users to video-call their Facebook friends, all from within the banner. The Volkswagen Touch Kit is a new accessory that can be installed in the users [...]

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NightTag: Social Music App

Sunday, July 15, 2012

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Here’s a nice app idea that lets users easily share their night with their social networks. Olmeca Tequila have teamed up with Amsterdam Worldwide and created NightTag. NightTag aggregates your party experience and integrates nicely with Facebook offering a new way to share directly to your wall in one photo post. With the app you [...]

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V Motion Project: Music Video powered by Kinect

Thursday, July 12, 2012

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Energy drink V has added a new piece to it’s recently launched ‘V Motion Project’ with this music video, created from body movements, over in New Zealand. They created this piece by hacking the Kinect motion tracking software and integrated it with audio production software, The V Motion Project created a tool that could transform [...]

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MNDR: Interactive Music Video

Wednesday, July 11, 2012

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Here’s a great innovative way to engage fans, from band MNDR, as they take users on a journey with them in a new music video. The interactive video is made to look like an iPhone text exchange, pulling in Facebook data and information around your hometown and job to create personalised posts and texts between [...]

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