industry news, social media, insights, and other great digital trends from all over the world.
Author Archives | Katy Daniells
Katy Daniells - who has written 144 posts on Digital Buzz Blog.
Katy Daniells is currently the social media strategist at Match Media in Sydney, Australia. Katy has worked on a number of global brands and many Australian companies over the past 5 years; developing integrated marketing strategies, online marketing campaigns, social media strategy and execution, social media campaigns (including managing large social communities). View Katy's Full Profile Here Read her full profile here
Volkswagen: Voice Activated Interactive Banner
Here’s an innovative way for Volkswagen to promote their voice control function within their new ‘Touch Phone Kit’. German agency Agenta Agenturgruppe developed this interactive banner campaign that enables users to video-call their Facebook friends, all from within the banner. The Volkswagen Touch Kit is a new accessory that can be installed in the users [...]
Continue reading...NightTag: Social Music App
Sunday, July 15, 2012
Here’s a nice app idea that lets users easily share their night with their social networks. Olmeca Tequila have teamed up with Amsterdam Worldwide and created NightTag. NightTag aggregates your party experience and integrates nicely with Facebook offering a new way to share directly to your wall in one photo post. With the app you [...]
Continue reading...V Motion Project: Music Video powered by Kinect
Thursday, July 12, 2012
Energy drink V has added a new piece to it’s recently launched ‘V Motion Project’ with this music video, created from body movements, over in New Zealand. They created this piece by hacking the Kinect motion tracking software and integrated it with audio production software, The V Motion Project created a tool that could transform [...]
Continue reading...MNDR: Interactive Music Video
Wednesday, July 11, 2012
Here’s a great innovative way to engage fans, from band MNDR, as they take users on a journey with them in a new music video. The interactive video is made to look like an iPhone text exchange, pulling in Facebook data and information around your hometown and job to create personalised posts and texts between [...]
Continue reading...Infographic: 2012 Mobile Growth Statistics
Monday, July 9, 2012
We all know that the growth of the mobile market is huge throughout the globe and constantly reshaping how we interact in our everyday lives. Here is a great infographic that shows us the stats behind this growth and the impact that this has on commerce. A few stand out stats: There are currently 6 [...]
Continue reading...Renault 4: The Facebook Storytelling Campaign
Tuesday, July 3, 2012
Renault Netherlands wanted to promote their Facebook page with their latest campaign, they enlisted the help of agency Dorst & Lesser who developed this nostalgic Facebook campaign around the character Grandma Hilda. The Facebook campaign focused around the story of Hilda and her Renault 4. The concept of the story was that Hilda had loved [...]
Continue reading...Hot Wheels: Double Loop World Record Stunt
Monday, July 2, 2012
Last week we had the Mercedes-Benz Guinness World Record stunt and this week sees another amazing World Record as two Hot Wheels drivers race through a double vertical loop. The Hot Wheels drivers, Tanner Foust and Greg Tracy set a Guinness World Record racing two vehicles through the impressive six-story double vertical loop at the [...]
Continue reading...Cadbury: Joyville Activation
Monday, July 2, 2012
Last week Australia saw one of the biggest experiential activations of the year in Sydney when Cadbury unleashed the latest chapter of the Cadbury Joyville story. At a few select train stations in Sydney a giant purple Cadbury Joyville steam train pulled onto platforms to spread some Cadbury joy (and some Dairy Milk chocolate) to [...]
Continue reading...NAB: The Honesty Experiments
Sunday, July 1, 2012
Here’s a nice little experiential campaign from Australian bank NAB. They launched their new Honesty Shouldn’t Go Unrewarded piece with a real time stunt that saw honest passersby thanked in real time for returning lost objects. The stunt was set in a mall where shoppers were given the opportunity to return lost property. After returning [...]
Continue reading...LEGO: Build with Google Chrome
Wednesday, June 27, 2012
It was only a matter of time before Lego released something like this and it’s pretty cool! LEGO and Google Chrome have joined forces to create Build, the largest LEGO set the world has ever seen, online on a Google map. The video above is one of the ads for Build and shows the Sydney [...]
Continue reading...Mercedes-Benz: Viral Video Stunt ‘The Catch’
Tuesday, June 26, 2012
Now this is a very cool piece of video content from Mercedes-Benz. Enlisting the help of Former Formula 1 racing driver David Coulthard and pro-golfer Jake Shepherd they have set a new Guinness World Record. Driving the Mercedes-Benz SLS AMG Roadster, David Coulthard caught a golf ball (hit by Jake Shepherd) while driving the car. [...]
Continue reading...Coca-Cola: Post-It Note Stop-Motion Video
Friday, June 22, 2012
Yesterday we had the Vodafone Stop Motion Fan Celebration and here’s another great stop motion from Coca-Cola. Coca-Cola commissioned Italian artist Eduardo Zamarro to create this stop motion for the Wall of Happiness at the brand’s Conference of Happiness. The artist created the world’s largest stop-motion video using only post-it notes. The 1 million post-it [...]
Continue reading...Vodafone Celebrates 100,000 Facebook Likes
Thursday, June 21, 2012
It’s great when a brand puts some effort into their milestone celebrations and here’s a nice one from Vodafone Ireland as they reached 100,000 Facebook likes and 20,000 Twitter followers. Vodafone created this video to say thanks to their fans. The video features 10,000 sim cards with some great stop motion video footage. The sim [...]
Continue reading...Justin Bieber Launches Album with Blippar
Wednesday, June 20, 2012
How do you bring augmented reality to the young masses – enlist the appeal of Justin Bieber. This is what Mercury Music and Blippar have joined forces to do. The latest Bieber album offers fans an exclusive AR experience. This offering is a world first for an album launch of this size offering fans around [...]
Continue reading...adidas: Light You Up Projection
Tuesday, June 19, 2012
Here’s a great example of what happens when projection mapping meets social media. Yesterday we saw a nice piece of experiential marketing from adidas with their ‘Ready to Run‘ campaign, now here is a nice piece of projection from adidas that let’s the user see their name in lights! This ‘Light You Up’ Projection from [...]
Continue reading...Get Your Digital Honey Right Here - Daily!
- Subscribe for your digital buzz fix directly to your email.
|
|
 |
 |
 |
 |
 |
Digital Buzz Partners, Friends & Sponsors!
Become A Digital Buzz Fan On Facebook!
- Infographic: 2012 Mobile Growth Statistics
- Infographic: Social Media Statistics for 2013
- SlideShare: Fortune 100 Social Media Stats 2012
- World's First Real Time Facebook Cover Image
- YouTube: The 5 Second Skip Ad Campaign
- Guaraná Antarctica: Ex Lover Blocker App
- Infographic: Social Gaming Demographics 2012
- Goertz: The Augmented Reality Shoe Store
- Volkswagen Street View Quest: Pin It to Win It
- Infographic: The Evolution of Digital Advertising
- Kainer: Nice marketing strategy. Not THAT awesome but ok. ...
- rodge: So contrived...
- Alberto: Don't you just need to switch off wifi on your mob...
- Phill: Well read, everyone in this video...
- Juanmarketing: Really innovative but a bit intrusive, don't you t...
- Coca-Cola: Small World Happiness Machines
- Live Twitter Tennis: Tweet and Shoot
- Roadtrip Forever: Facebook Connect Experience
- Diet Coke ‘Slender Vender’ Vending Machine
- Antarctica Beer: Turning Beer into Train Tickets
- PUMA: The Dance Dictionary
- Nissan: The Self Healing Paint iAd
- OK GO Presents ‘Say The Same Thing’ App
- ORPHEA: The Insect Trapping Billboard
- Volkswagen: Hidden Frame YouTube Ad
Wednesday, July 18, 2012
7 Comments