Author Archives | Katy Daniells

Katy Daniells - who has written 158 posts on Digital Buzz Blog.

Katy Daniells is currently the social media strategist at Social@Ogilvy in Sydney, Australia. Katy has worked on a number of global brands and many Australian companies over the past 7 years; developing integrated marketing strategies, online marketing campaigns, social media strategy and execution, social media campaigns (including managing large social communities). View Katy's Full Profile Here Read her full profile here

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Rewind YouTube Style 2014: A Year in Video

Wednesday, December 10, 2014


It’s that time of year again when we look back at what the world has been loving on the internet this year! Rewind YouTube Style 2014 takes a look back at the year’s biggest video hits. As with previous years this mash-up is an original production, rather than just a montage of already-existing footage, highlighting [...]

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Netflix – Real-Time Reactive GIF Campaign

Friday, October 31, 2014


Netflix has kept entertainment at it’s heart in this latest outdoor ad campaign, creating the world’s first ever real-time outdoor billboard campaign using only GIFs. With the recent comeback of GIFs Netflix spotted a new and interesting way to make outdoor billboards more reactive and interesting in this campaign from Ogilvy Paris. For the streaming [...]

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BMW M4: Ultimate Racetrack

Friday, July 11, 2014


Keeping with the car theme this week with this new impressive video from BMW which sees the M4 take a spin on the world’s most insane racetrack, an aircraft carrier. With speeds and drifts that feel very much like Ken Block‘s style of tricks, the BMW takes the risk factor to the next level as [...]

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Kia Australia: Game On Tennis App

Thursday, January 9, 2014


Kia has kicked off this year’s sponsorship of the Australian Open with his interactive campaign challenging viewers to return the world’s fastest serve by using their mobile phone. The interactive game, designed by mobile solutions agency Mnet, allows viewers to return a high-speed tennis serve live from their TV. The game requires viewers to use [...]

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Infographic: State of Social Media 2013

Friday, January 3, 2014


Here’s a great Infographic that shows the state of social media in 2013. It’s a great reminder of how quickly the world of social media evolves around us and how much can happen in 12 months. A few milestones include: The launch of Vine in January to Vine becoming the most downloaded app in April Instagram [...]

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Google Zeitgeist 2013: A Year In Search

Monday, December 23, 2013


Here we are again, the Google Zeitgeist for 2013 has just been released, summarising the most popular searches for this year in a nice little video. What were we searching for this year? Google’s Amit Singhal, senior vice president, said “We want to find out more about our heroes, explore far-away destinations or settle a [...]

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Infographic: Social Media Stats 2013

Thursday, November 14, 2013


Here’s a great infographic created by Digital Insights that covers all the latest Social Media facts for this year, including figures, numbers and statistics. Some of the highlights cover: 4.2 billion people use their mobile device to access social media sites There have been over 10 billion Facebook apps developed so far 28% of Retweets on [...]

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Need for Speed: Ken Block’s Gymkhana SIX

Tuesday, November 12, 2013


He’s back and this time it’s all about creating the ultimate gymkhana grid course. Earlier this year we saw Ken Block in action on the slopes with the GoPro Ad in Russia and now he’s returned with Gymkhana 6, straight off the back of his new signing as advisor for Need for Speed game makers, The goal [...]

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HUDWAY AR App: Drive Safely

Thursday, November 7, 2013


Introducing the latest in-car technology for drivers looking to navigate the road with two hands on the wheel. This Augmented reality app the ‘HUDWAY‘ uses smartphones to outline the road ahead with turn-by-turn directions, and displays it on the windshield using head-up technology – details like speed, distance, and driving instructions are displayed in different [...]

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Infographic: UK iPhone User Stats

Friday, November 1, 2013


Here’s an interesting infographic that delves into how people in the UK use their iPhones. However, you may not want to know the answers. According to this research by OnePoll and Arena Media 69% of Londoners use their iPhone on the toilet! Some of the other more popular mobile phone activities include: SMS - the most popular [...]

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Starbucks: Tweet a Coffee

Wednesday, October 30, 2013


Sometimes it’s the simple ideas that are the most effective and I love this one from Starbucks. The coffee giant has teamed up with Twitter to launch the Tweet-A-Coffee campaign. This allows people to send a $5 Starbucks gift card to anyone in the US via Twitter. It’s a really simple idea, users just need [...]

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Lexus: First Life-Sized, Real-Time Video Game

Wednesday, September 11, 2013


This is a very cool use of projection mapping from Lexus, Italy. To promote the new Lexus IS Hybrid, Lexus created “Trace Your Road,” an experiential life-sized video game event featuring Formula 1 driver, Jarno Trulli. “Trace Your Road” saw Trulli take on a series of improvised racetracks, each one designed by one of ten [...]

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Infographic: Vine Videos – The Facts

Sunday, September 8, 2013


Whether Vine is already part of your video strategy or not, this infographic will help, looking the best brands on Vine and the way they are using the six-second video sharing platform. Vine, launching in late-January, opened up opportunities for brands to drive engagement with its post-integrated 6-second media format. As this infographic shows there [...]

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Toyota RAV4: Outdoor Website

Wednesday, July 31, 2013


How do you showcase a new adventure car to a target audience that spends their time outdoors? You take the website to them. This is what Toyota Africa did to bring the new Toyota RAV4 product site to life on an outdoor bike trail at the Bryanston Cycle Park in Johannesburg. The 1.8-km cycling track [...]

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Live Twitter Tennis: Tweet and Shoot

Sunday, May 19, 2013

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Here’s a nice Twitter campaign from We Are Social, Paris, created for finance company BNP Paribas. With the French Open coming up BNP engaged number one French tennis player Tsonga to take part in a Twitter Tennis game. They created ‘Tweet and Shoot’ that uses a Twitter-controlled robot to launch tennis balls at Tsonga live [...]

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GoPro: Ken Block’s GoPro Ad in Russia

Monday, April 15, 2013

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If you haven’t seen it already you need to watch the video above. Another great piece from Ken Block, founder of DC Shoes, driving his Ford Fiesta in true extreme style. Following on from the success of the Gymkhana Five (see below video currently on over 44 million views) which saw Ken Block’s motor skills [...]

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Audi Quattro: Interactive Installation

Tuesday, March 19, 2013


Here’s a great experiential piece from Audi to promote their A4. To showcase the road handling capabilities of the car they built this socially enabled, interactive installation to let people experience a mini version of the car. Passersby in Toronto had the chance to race one of 3 miniature Audis around a custom built 20ft [...]

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Royal London Hospital: Interactive Installation

Wednesday, February 20, 2013


Here’s a great example of technology put to good use at the Royal London Children’s Hospital, patients now have an interactive playground featuring a giant screen that the children can engage with. The surrounding soft toys are integrated into an interactive game, so that the children can play with both the physical and digital versions. [...]

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Google Maps: Explore the Grand Canyon

Tuesday, February 5, 2013


On their quest to map the earth Google Maps has gone off road with the release of these panoramic images of the Grand Canyon which allow people to virtually explore this natural wonder by viewing the site with full 360° views. Google’s ever expanding image collection aims to give people wider access to the world [...]

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McDonald’s: TrackMyMacca’s App

Thursday, January 17, 2013


Here’s an interesting app that’s just been launched in Australia today. TrackMyMacca’s is a world first for McDonald’s as it takes Australians ‘behind the scenes’ of their meal, showing them where their food has come from. This app uses technology that accesses McDonald’s supply-chain and augmented reality to deliver interactive information about McDonald’s food. It’s [...]

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