Author Archives | Fethi Uluak

Fethi Uluak - who has written 87 posts on Digital Buzz Blog.

Fethi has been working in advertising industry for almost 10 years and created award winning campaigns for Volkswagen, Vodafone, Sprite, Bavaria, Coke Zero, O'Neill, Sony and Skoda among others. Currently he lives in Amsterdam and works as an art director / creative.

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Doritos Sweet Chili Website

Thursday, April 2, 2009

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In recent months we saw augmented reality (AR) based projects a lot, first Mini used this technology to create a truly interactive experience with a piece of magazine advertisement, following this a lot of brands used AR in their new campaigns. Today we have another example from Brazil, as Doritos launch a special edition for [...]

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FWAPhoto – One photo a day

Monday, March 23, 2009

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TheFWA‘s owner Rob Ford, launched a new website FWAPhoto. It’s another daily showcase website but this one highlights some of the world’s best photography. You can check out the special sneak peak with this login details: Username: FWAPH / Password: oto94 at the new FWAPhoto website. Click here to check out the new site.

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What’s In The Box?

Friday, March 20, 2009

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Last night when I was surfing on the net, I saw a strange message on Youtube: ”Hurry up, this is an early temp version, will be deleted soon.” I watched this 9 minute long P.O.V short film with a bunch of assests from Halflife 2, looks cool and well produced as a viral. It’s obviously [...]

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Axe: The Fixer Show

Thursday, March 12, 2009

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Axe launched a new campaign website called ”The Fixer Show”. Its based on a talkshow which promises to fix everthing in your life with a funny presenter and hot brazilian girls. The TVC, yet another excellent production by Mekanism, has great viral potential in its own right. Actually I prefer the TVC (especially long version) [...]

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Razorfish: Digital Outlook Report 2009

Wednesday, March 11, 2009

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It’s here again, Razorfish has released Digital Outlook Report 09; their 5th annual report reveals the key digital trends, strategies and what to look out for throughout 2009. It’s an inspiring read, below are just a few key items from the report: ? Razorfish CEO Clark Kokich on ?From Breaking Campaigns to Building Client Businesses??? ? Shiv Singh on ?Trends In Social Influence Marketing??? [...]

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Comcast’s Dream Big Campaign

Thursday, March 5, 2009

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Comcast?s Dream Big Campaign, the new advertising campaign called ??Dream Big (Sing-a-Long)?? has great art direction and a brilliant idea at its core, with all illustrations prepared by ??This way up?? and the directors Smith & Foulkes have done an amazing job. It?s an integrated marketing campaign which includes a number of TV spots and an amazing website. The goal of [...]

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The Symbiotic Nature of Web 2.0

Friday, February 27, 2009

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Razorfish on the blurring between the worlds of social networks and Enterprise 2.0. Easy to read and very informative presentation. Would love to hear your thoughts on it?!

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The Future of Advertising Presentation

Wednesday, February 25, 2009

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It?s a very useful presentation, a further insight into making creativity related today?s media landscape & opportunities around interactivity. But I believe that the future of advertising shouldn?t be about campaigns that are dependent on the strength of TV oriented creative. The strongest campaigns will be those that select the most appropriate medium in order to [...]

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Barnardo’s Troubled Youth Campaign

Saturday, February 21, 2009

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The new Barnardo’s Troubled Youth Campaign was launched by BBH London, I like especially the online banner ads; they are very powerful. We see violence and anger themed stuff everyday on Youtube, Dailymotion etc and we become numb to it. But in this campaign the scenes have blended really well with the idea and are [...]

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Arçelik: Rule The Stars

Thursday, February 12, 2009

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Research shows Arçelik is the most well-known and respected brand in Turkey. As their sole digital agency for the past 4 years, we are always expected to come up with ideas for digital campaigns to coincide with special days. For this St. Valentine?s day, we created a campaign microsite to generate viral buzz. We developed [...]

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Twestival – The Global Twitter Night!

Monday, February 2, 2009

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A pretty cool twitter event called Twestival is almost here, and is organized completely by volunteers in cities around the world and all of the money raised goes directly to support their charity: water projects. On 12th February 2009 over 175cities around the world will take part in Twestivals which bring together Twitter communities for an evening of entertainment and to raise [...]

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Online Media Trends & Search Trends 2008

Monday, February 2, 2009

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The Online Media and Search team at Compete took a look back at the major trends in Online Media & Search over the past year and made some predictions for 2009. Check out the presentation here, there are some really strong insights and a few great learnings for all.

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Hyundai Genesis Coupe Website – Edit Your Own

Sunday, February 1, 2009

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Hyundai will debut five new 30-second spots during the Super Bowl – featuring the Genesis Sedan & Genesis Coupe. The campaign includes a slick online component at www.EditYourOwn.com which allows visitors to create their own version of a Genesis Coupe ad called ?Epic Lap???, to be shared with friends and posted to social networking sites. Possibly one of the [...]

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Volkswagen Hands on Challenge

Wednesday, January 28, 2009

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In November, APT launched a Qualification site with their new campaign for Volkswagen – Hands on Challange. The concept is simple: who keeps their hand on the car longest, wins a brand-new Volkswagen Golf Trend. They had to have a knock out round before christmas and now the final is here. 12 players left from the 175 players [...]

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Lexus: Cards Tv Spot

Tuesday, January 27, 2009

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New Lexus commercial continues the ?behind every detail, there?s a detail??? marketing campaign and for its ES vehicle features the work of Bryan Berg, a Guinness World Record holder for card stacking. The spot uses Berg?s incredible card stacking abilities to show how the new ES engine eliminates even the tiniest vibrations. You can find [...]

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