Author Archives | Fethi Uluak

Fethi Uluak - who has written 92 posts on Digital Buzz Blog.

Fethi has been working in advertising industry for almost 10 years and created award winning campaigns for Volkswagen, Vodafone, Sprite, Bavaria, Coke Zero, O'Neill, Sony and Skoda among others. Currently he lives in Amsterdam and works as an art director / creative.

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Sprite: Brutal Honest Truths

Thursday, May 21, 2009

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After C-Section became lead agency for Sprite in Turkey, this is the first project we developed in line with their global campaign “Brutal Honest Truths.” The first BHT was: “You’d love to make your ex pay for breaking your heart.” And we provided the perfect tool for such sweet revenge; a voodoo doll. We used [...]

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Adidas: Inside the Black Jersey

Friday, May 15, 2009

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Adidas has launched a new campaign called ”Inside the Black Jersey”, with a series of mini video documentaries on the selection of rugby in New Zealand. Following the motto ‘‘The All Blacks: Like You’ve Never Seen Before” the campaign will show a selection of raw video in a way that nobody has ever seen. The [...]

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T-Mobile Sing-along Viral Video

Monday, May 4, 2009

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Following the ”Life’s for Sharing” campaign T-Mobile spread a new video last week for calling the public to attend a new event in Trafalgar Square, on April 30. Yesterday I found the new event video ”Sing-along” on Youtube which attracted 13.500 people to sing ”Hey Jude” from The Beatles with the help of singer Pink [...]

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An Internet Watered Down Presentation

Sunday, April 19, 2009

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Razorfish interaction designer John Pettengill prepared a new presentation about, ”How our idea of The Mobile Web is flawed?” and ”What should we do for its future?” Easy to read and filled with great insights, thanks John. Its an amazing presentation and well work the 120 slides! Enjoy.

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BMW Z4 Augmented Reality

Thursday, April 9, 2009

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BMW launched the new Z4 campaign and uses AR technology very innovative way. You can drive Z4 on your desktop and create your own drawings with the coloured tire marks of the car. Also you can submit your drawings to a gallery on Facebook and share with your friends. You can also click here to [...]

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Doritos Sweet Chili Website

Thursday, April 2, 2009

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In recent months we saw augmented reality (AR) based projects a lot, first Mini used this technology to create a truly interactive experience with a piece of magazine advertisement, following this a lot of brands used AR in their new campaigns. Today we have another example from Brazil, as Doritos launch a special edition for [...]

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FWAPhoto – One photo a day

Monday, March 23, 2009

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TheFWA‘s owner Rob Ford, launched a new website FWAPhoto. It’s another daily showcase website but this one highlights some of the world’s best photography. You can check out the special sneak peak with this login details: Username: FWAPH / Password: oto94 at the new FWAPhoto website. Click here to check out the new site.

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What’s In The Box?

Friday, March 20, 2009

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Last night when I was surfing on the net, I saw a strange message on Youtube: ”Hurry up, this is an early temp version, will be deleted soon.” I watched this 9 minute long P.O.V short film with a bunch of assests from Halflife 2, looks cool and well produced as a viral. It’s obviously [...]

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Axe: The Fixer Show

Thursday, March 12, 2009

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Axe launched a new campaign website called ”The Fixer Show”. Its based on a talkshow which promises to fix everthing in your life with a funny presenter and hot brazilian girls. The TVC, yet another excellent production by Mekanism, has great viral potential in its own right. Actually I prefer the TVC (especially long version) [...]

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Razorfish: Digital Outlook Report 2009

Wednesday, March 11, 2009

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It’s here again, Razorfish has released Digital Outlook Report 09; their 5th annual report reveals the key digital trends, strategies and what to look out for throughout 2009. It’s an inspiring read, below are just a few key items from the report: ? Razorfish CEO Clark Kokich on ?From Breaking Campaigns to Building Client Businesses??? ? Shiv Singh on ?Trends In Social Influence Marketing??? [...]

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Comcast’s Dream Big Campaign

Thursday, March 5, 2009

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Comcast?s Dream Big Campaign, the new advertising campaign called ??Dream Big (Sing-a-Long)?? has great art direction and a brilliant idea at its core, with all illustrations prepared by ??This way up?? and the directors Smith & Foulkes have done an amazing job. It?s an integrated marketing campaign which includes a number of TV spots and an amazing website. The goal of [...]

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The Symbiotic Nature of Web 2.0

Friday, February 27, 2009

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Razorfish on the blurring between the worlds of social networks and Enterprise 2.0. Easy to read and very informative presentation. Would love to hear your thoughts on it?!

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The Future of Advertising Presentation

Wednesday, February 25, 2009

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It?s a very useful presentation, a further insight into making creativity related today?s media landscape & opportunities around interactivity. But I believe that the future of advertising shouldn?t be about campaigns that are dependent on the strength of TV oriented creative. The strongest campaigns will be those that select the most appropriate medium in order to [...]

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Barnardo’s Troubled Youth Campaign

Saturday, February 21, 2009

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The new Barnardo’s Troubled Youth Campaign was launched by BBH London, I like especially the online banner ads; they are very powerful. We see violence and anger themed stuff everyday on Youtube, Dailymotion etc and we become numb to it. But in this campaign the scenes have blended really well with the idea and are [...]

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Arçelik: Rule The Stars

Thursday, February 12, 2009

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Research shows Arçelik is the most well-known and respected brand in Turkey. As their sole digital agency for the past 4 years, we are always expected to come up with ideas for digital campaigns to coincide with special days. For this St. Valentine?s day, we created a campaign microsite to generate viral buzz. We developed [...]

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