Author Archives | Fethi Uluak

Fethi Uluak - who has written 86 posts on Digital Buzz Blog.

Fethi has been working in advertising industry for almost 10 years and created award winning campaigns for Volkswagen, Vodafone, Sprite, Bavaria, Coke Zero, O'Neill, Sony and Skoda among others. Currently he lives in Amsterdam and works as an art director / creative.

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Ford: Fusion Lab

Wednesday, July 29, 2009

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JWT Brazil launched a new cool website for Ford Fusion. The 9 features the new Ford Fusion turned into 9 experiments in a studio. This is the spread of new JWT’s work in partnership with the producing Colmeia. You can watch or interact with the videos  to explore the new Ford Fusion features virtually. You can [...]

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Volkswagen: Pak de Polo

Tuesday, July 21, 2009

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Volkswagen Holland launched a great new campaign called ”Pak de Polo”. Its a real life interactive campaign, where a new model Polo travels across Netherlands for 8 days. Along the way, anyone who spots the car (between 9am to 9pm), can signal the current driver to stop the car and you can take his place! [...]

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Doritos: iD3 Campaign

Tuesday, July 14, 2009

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Doritos launched a new promotional campaign where the consumer must guess what the new flavor of the brand. The campaign was created by iD3 called initials, and shall be officially launched on 21 July. Consumers will have to try the new product, entering the campaign’s site and try to guess what the flavor and the [...]

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Fluent: Razorfish Social Influence Marketing Report

Tuesday, July 14, 2009

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Razorfish releases another amazing report about social influence marketing. It?s an inspiring and great read, below are just a few key topics from the report: ? The Razorfish Social Influence Survey, which unearths the importance of social media ininfluencing purchase decisions. ? A feature on how social media is becoming both a paid and unpaid [...]

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Absolut Vodka: Drinkspiration

Thursday, July 2, 2009

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The Absolut has just launched an application for iPhone, called ”Drinkspiration”. The application has an interactive 3G technology with integrated GPS, Twitter and Facebook, guiding the user to make a custom drink and name it the way you want, with a recommendation based on real-time data and trends. The technology with GPS and social networks [...]

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Best Job In The World Campaign Case Study

Friday, June 26, 2009

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This is one of my favorites, the ”Best Job In The World” campaign case study, it picked up the top awards at Cannes Lions and became the first ever campaign to win 3 Grand Prixs (Cyber, PR and Direct). You can check out the full entry here.

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LG GD900: What?s Needed Now Virals?

Friday, June 12, 2009

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Imagine a phone that can do everything! It’s more or less the motto of LG’s new viral campaign ”What’s Needed Now?” which promotes the LG GD900 mobile phones. The videos show the phone doing incredible things like, serve as a food processor, guess types of wine or even lights a cigarette. The campaign videos created [...]

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Greenpeace Black Pixel Project

Friday, June 5, 2009

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Greenpeace Brazil launched a new campaign called ”Black Pixel Project”, created by Almap BBDO. In this website users can install a program that opens a small black pixel over all the windows on their monitors. This can be moved around but size stays the same. You can view real time how many people are saving [...]

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Cadbury Creme Egg Twisted: Goo On The Loose

Monday, June 1, 2009

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CMW London launched a new campaign called ”Goo On The Loose” to promote Cadbury’s Creme Egg Twisted. The campaign started by some direct mail sent to fans of the brand, bloggers and journalists, including a box theoretically to contain 3 bars of Creme Egg Twisted, but one seems to have escaped and missing. The campaign [...]

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Sprite: Brutal Honest Truths

Thursday, May 21, 2009

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After C-Section became lead agency for Sprite in Turkey, this is the first project we developed in line with their global campaign “Brutal Honest Truths.” The first BHT was: “You’d love to make your ex pay for breaking your heart.” And we provided the perfect tool for such sweet revenge; a voodoo doll. We used [...]

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Adidas: Inside the Black Jersey

Friday, May 15, 2009

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Adidas has launched a new campaign called ”Inside the Black Jersey”, with a series of mini video documentaries on the selection of rugby in New Zealand. Following the motto ‘‘The All Blacks: Like You’ve Never Seen Before” the campaign will show a selection of raw video in a way that nobody has ever seen. The [...]

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T-Mobile Sing-along Viral Video

Monday, May 4, 2009

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Following the ”Life’s for Sharing” campaign T-Mobile spread a new video last week for calling the public to attend a new event in Trafalgar Square, on April 30. Yesterday I found the new event video ”Sing-along” on Youtube which attracted 13.500 people to sing ”Hey Jude” from The Beatles with the help of singer Pink [...]

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An Internet Watered Down Presentation

Sunday, April 19, 2009

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Razorfish interaction designer John Pettengill prepared a new presentation about, ”How our idea of The Mobile Web is flawed?” and ”What should we do for its future?” Easy to read and filled with great insights, thanks John. Its an amazing presentation and well work the 120 slides! Enjoy.

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BMW Z4 Augmented Reality

Thursday, April 9, 2009

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BMW launched the new Z4 campaign and uses AR technology very innovative way. You can drive Z4 on your desktop and create your own drawings with the coloured tire marks of the car. Also you can submit your drawings to a gallery on Facebook and share with your friends. You can also click here to [...]

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Doritos Sweet Chili Website

Thursday, April 2, 2009

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In recent months we saw augmented reality (AR) based projects a lot, first Mini used this technology to create a truly interactive experience with a piece of magazine advertisement, following this a lot of brands used AR in their new campaigns. Today we have another example from Brazil, as Doritos launch a special edition for [...]

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