Author Archives | Fethi Uluak

Fethi Uluak - who has written 93 posts on Digital Buzz Blog.

Fethi has been working in advertising industry for almost 10 years and created award winning campaigns for Volkswagen, Vodafone, Sprite, Bavaria, Coke Zero, O'Neill, Sony and Skoda among others. Currently he lives in Amsterdam and works as an art director / creative.

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Vodafone: Cep Özgür

Wednesday, January 27, 2010

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Vodafone Turkey launched an integrated campaign promoting its brand new youth tariff “Cep Özgür”. The tariff, allowing young people to talk as long as they want for just 2 credits uses the visual language of grafitti. For outdoor and print, ads vandalized by graffiti have been used. The new offer appears all over as though [...]

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PwC: 13th Annual Global CEO Survey

Wednesday, January 27, 2010

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PwC released their inspirational 13th Annual Global CEO Survey. Its a great source for advertisers, marketers, managers and much more. You can find a lot of valuable content such as industries insights, CEO interviews, short-long term strategies… You can check out or download the survey here.

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Domino’s: Social Turned Our Pizza Around

Tuesday, January 12, 2010

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Domino’s Pizza launched an integrated campaign called: The Pizza Turnaround. The main idea is social: The guys from Domino’s monitored consumer comments about the brand on social media channels and according to this feedback they created new pizza recipes. The campaign has been transformed into an inspiring documentary, filmed with company officials. Creative agency is Crispin Porter [...]

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Chocomel Hot: Snow Fight

Saturday, December 19, 2009

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Achtung! launched a pretty cool new campaign for Chocomel Hot on Hyves. During these cold months of the year you are able to throw snowballs, carrots and other stuff you put on or in your snowdoll at your online friends. The campaign was an immediate hit! Over 10 million snowballs have been thrown already. You can even [...]

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Adidas Advergame: Teamgeist

Thursday, November 12, 2009

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North Kingdom just launched a cool football advergame for Adidas called: Teamgeist. Teamgeist is the name given the ball used at the FIFA World Cup 2006 in Germany. The new Adidas campaign is in partnership with the German Football Federation. As usual the video production and design quality is amazing, the game is turn based [...]

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Vodafone: BlackBerry Hideout

Wednesday, November 11, 2009

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Hi everyone, my new colleagues launched a great new campaign for Vodafone in Netherlands, called: BlackBerry Hideout. The Dutch divisions of Vodafone and BlackBerry wanted to target the new BlackBerry Curve 8520 to Dutch students. So, Achtung! developed a campaign in which two young guys (Benoit and David) hide BlackBerry Curve 8520-smartphones at 10 Dutch [...]

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Doritos: Asylum 626

Tuesday, September 22, 2009

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After the succes of the Hotel 626 campaign, Doritos has launched a new online experience, the Asylum 626. The Campaign is created by Goodby, Silverstein & Partners and produced by B-Reel. The new website is still scary and divided into stages where you have goals to meet and puzzles to unravel. You can interact via [...]

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Vodafone: Upgrade a Stranger

Wednesday, September 16, 2009

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ACHTUNG! (Best digital agency in Holland) & THEY (International small agency of the year) launched a great campaign called ”Power to you”. In the first three days of the campaign, Vodafone will give away a number of prizes, such as netbooks, phones and USB stick modems. And they have found a unique way to designate [...]

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Adidas Y-3 Satellite Campaign

Monday, August 31, 2009

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Adidas has launched the new Y-3 campaign for their Fall / Winter 2009 collection. The new collection concept is based on dark colors, simple lines and sheds light on the future of sportswear. The website captures a satellite image of the city to the background, zooming on a target and  following it by its coordinates [...]

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Mentos Power Kiss: Kama Sutra

Tuesday, August 25, 2009

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Neogama/BBH have just launched a new campaign called ”Kama Sutra Kiss” promoting the new Mentos, called Power Kiss. The retro style of the campaign extends through the website, where you can see interesting video-lessons, do the test and know how the kama sutra kiss was created and also buy the VHS (yes!). It costs $3.50 with a [...]

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GAP: Born to Fit Campaign

Monday, August 17, 2009

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The Gap launched a great campaign called “Born To Fit”, promoting their Premium Jeans collection 1969 in celebration of 40 years of brand. Campaign website is fully integrated with Facebook and shows the new collection on a virtual journey with the law of evidence showing why big celebrities came to this world as Sonya Walger, [...]

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MadMen Yourself: With Twitter

Wednesday, July 29, 2009

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AMC launched a new microsite for promote MadMen‘s third season (The popular TV series). In the website you can build your own character from the ground up with a lot of different accessories. Best of all the illustrations created by Dyna Moe. Then you can integrate your customised charater straight into your twitter account! Check out [...]

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Ford: Fusion Lab

Wednesday, July 29, 2009

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JWT Brazil launched a new cool website for Ford Fusion. The 9 features the new Ford Fusion turned into 9 experiments in a studio. This is the spread of new JWT’s work in partnership with the producing Colmeia. You can watch or interact with the videos  to explore the new Ford Fusion features virtually. You can [...]

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Volkswagen: Pak de Polo

Tuesday, July 21, 2009

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Volkswagen Holland launched a great new campaign called ”Pak de Polo”. Its a real life interactive campaign, where a new model Polo travels across Netherlands for 8 days. Along the way, anyone who spots the car (between 9am to 9pm), can signal the current driver to stop the car and you can take his place! [...]

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Doritos: iD3 Campaign

Tuesday, July 14, 2009

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Doritos launched a new promotional campaign where the consumer must guess what the new flavor of the brand. The campaign was created by iD3 called initials, and shall be officially launched on 21 July. Consumers will have to try the new product, entering the campaign’s site and try to guess what the flavor and the [...]

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Fluent: Razorfish Social Influence Marketing Report

Tuesday, July 14, 2009

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Razorfish releases another amazing report about social influence marketing. It?s an inspiring and great read, below are just a few key topics from the report: ? The Razorfish Social Influence Survey, which unearths the importance of social media ininfluencing purchase decisions. ? A feature on how social media is becoming both a paid and unpaid [...]

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Absolut Vodka: Drinkspiration

Thursday, July 2, 2009

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The Absolut has just launched an application for iPhone, called ”Drinkspiration”. The application has an interactive 3G technology with integrated GPS, Twitter and Facebook, guiding the user to make a custom drink and name it the way you want, with a recommendation based on real-time data and trends. The technology with GPS and social networks [...]

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Best Job In The World Campaign Case Study

Friday, June 26, 2009

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This is one of my favorites, the ”Best Job In The World” campaign case study, it picked up the top awards at Cannes Lions and became the first ever campaign to win 3 Grand Prixs (Cyber, PR and Direct). You can check out the full entry here.

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LG GD900: What?s Needed Now Virals?

Friday, June 12, 2009

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Imagine a phone that can do everything! It’s more or less the motto of LG’s new viral campaign ”What’s Needed Now?” which promotes the LG GD900 mobile phones. The videos show the phone doing incredible things like, serve as a food processor, guess types of wine or even lights a cigarette. The campaign videos created [...]

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Greenpeace Black Pixel Project

Friday, June 5, 2009

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Greenpeace Brazil launched a new campaign called ”Black Pixel Project”, created by Almap BBDO. In this website users can install a program that opens a small black pixel over all the windows on their monitors. This can be moved around but size stays the same. You can view real time how many people are saving [...]

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