Author Archives | Fethi Uluak

Fethi Uluak - who has written 82 posts on Digital Buzz Blog.

Fethi has since worked at several major digital agencies and served clients like; Volkswagen, Vodafone, Sprite, Coke Zero, O’Neill, Bavaria, Sony and more. Some of this work has been recognized on a national and international level winning awards.He is currently living in Amsterdam and working as an art director / creative for MediaMonks! He's responsible for new project ideas and tailor made executions.

Contact the author

Presentation: Protocol Buffers at Twitter

Wednesday, February 24, 2010

0 Comments

Tweet Pin It Kevin Weil the Analytics Lead at Twitter released a new presentation about how they are store and analyze of it’s 100 Billion tweets. The presentation is generally focused on different technical conditions but there are also some useful business requirements related to analysis and the storage of massive data as well.

Continue reading...

Huggies: 9 Months Live Ultrasound

Tuesday, February 23, 2010

1 Comment

Tweet Pin It Ogilvy Argentina has recently launched a very cool campaign for Huggies called: “9 Months Live”.  The campaign website allows mums and dads to follow a real-time ultrasound, with daily growth activity of a baby and currently shows the fetus at 3 weeks. The video is a faithful recreation of the evolution of [...]

Continue reading...

New Balance: 365 Project

Tuesday, February 23, 2010

0 Comments

Tweet Pin It New Balance has launched a campaign called: “New Balance 365″. The campaign idea based on a collection of 365 cool short films that creatively engages consumers by asking them to “Explore Balance”. The campaign was created by Mother New York in collaboration with Swedish film director Jesper Koothoofd. Except the campaign website, [...]

Continue reading...

Doritos: King of Ads

Monday, February 22, 2010

3 Comments

Tweet Pin It After the success of Doritos Super Bowl contest in the U.S. Doritos UK also decided to launch their own consumer generated commercial contest: “King of Ads”. All British creatives & film makers invited to create and submit their Doritos ads in an online contest in partnership with Channel 4.  The best spot [...]

Continue reading...

Toyota: Sponsafy Your Ride

Thursday, February 18, 2010

0 Comments

Tweet Pin It Toyota has launched a new campaign called: “Sponsafy Your Ride” for their involvement in NASCAR in 2010. The campaign idea based on a contest, Toyota fans could make their own customized car using the tools on the Sponsafy Your Ride website or vote for the other designs which they like. The winner [...]

Continue reading...

Microsoft: Augmented-Reality Maps

Thursday, February 18, 2010

1 Comment

Tweet Pin It I guess everyone knows TED Conferences, remarkable speakers from around the world talks about new technologies, future of entertainment, design, science and global issues. Two days ago I watched a video from TED 2010, Blaise Aguera y Arcas from Microsoft Live Labs has an impressive talk about their new technology: Augmented-Reality Maps. [...]

Continue reading...

Coca-Cola: ‘Fans First’ Approach in Social Communities

Tuesday, February 16, 2010

4 Comments

Tweet Pin It Yesterday, when I was googling about big brands on social media, I found “Coca-Cola: ‘Fans First’ Approach in Social Communities” presentation by Michael Donnelly. He is the group director of worldwide interactive marketing for Coca-Cola and created this insightful presentation for the iStrategy2010 conference.

Continue reading...

Samsung: Shakedown

Tuesday, February 16, 2010

4 Comments

Tweet Pin It Samsung has launched a new campaign website for B2100 models in Sweden. The idea is really simple and fun, 70 mobile phones were positioned on an concrete floor and if you want to win one of them you have to call the 07333131 plus the number on the mobile. When you call [...]

Continue reading...

Burger King: King Tasty

Friday, February 12, 2010

2 Comments

Tweet Pin It Burger King launched a new campaign for its special burger: 3-Cheese Angus. On the tv spot two guys fall into a discussion about the burger, they use “King+….” combination in every sentence and it turns into a quite funny dialog . The campaign also follows, playing with “King+….” combination through the website [...]

Continue reading...

GNCTRKCLL: Name Your Relationship

Friday, February 12, 2010

0 Comments

Tweet Pin It Gnctrkcll launched a new campaign website called: “Name your relationship” for Valentine’s day. Its a kind of funny online quiz where you can simply answer 3 questions and you reach the “name” of your relationship. The names of relationships, shown are real people’s names with funny specific characteristics of that name. The [...]

Continue reading...

Heineken: Beer Gloss

Thursday, February 11, 2010

4 Comments

Tweet Pin It Heineken Italy launched a very smart campaign called “Ayswu Valentine” for upcoming Valentine’s Day. Following the idea they really produced a beer tasted gloss which could make couples happy either as a gift. If you want to buy this limited editon gloss you can find it at the Heineken Store. In the [...]

Continue reading...

JWT: 100 Things To Watch In 2010

Sunday, February 7, 2010

1 Comment

Tweet Pin It Global trend expert Ann Mack from JWT Intelligence has predicted the Top 100 things that you should watch out for in 2010. Its a great trend report fullfilled with interesting insights and covers a lot of trend topics like: “3D at home”, “Paying for online content”, “Organic fast food” and much more.

Continue reading...

The Economist: A World of Connections

Tuesday, February 2, 2010

2 Comments

Tweet Pin It The Economist has released a special report on social networking last week. You can find a lot of important insights and statistics like, how social networks are changing the way people communicate, privacy in social media: Privacy 2.0, the future of social media towards a socialised state, recruitment in a social world [...]

Continue reading...

Nike (RED): Lace Up Save Lives

Monday, February 1, 2010

0 Comments

Tweet Pin It In support of Nike and (RED)™’s partnership they launched a new campaign called: “Lace Up Save Lives” approach to fight HIV/ AIDS in Africa. Crossing the boundary between the different sports, a more representative group of world class athletes teamed up to raise awareness on the AIDS. Didier Drogba, Andrei Arshavin, Clint [...]

Continue reading...

Vodafone: Cep Özgür

Wednesday, January 27, 2010

0 Comments

Tweet Pin It Vodafone Turkey launched an integrated campaign promoting its brand new youth tariff “Cep Özgür”. The tariff, allowing young people to talk as long as they want for just 2 credits uses the visual language of grafitti. For outdoor and print, ads vandalized by graffiti have been used. The new offer appears all [...]

Continue reading...