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Author Archives | Fethi Uluak
Fethi Uluak - who has written 81 posts on Digital Buzz Blog.
Fethi is currently living in Amsterdam and working as an integrated art director for ACHTUNG! He creates new project ideas and tailor made design solutions for interactive advertising campaigns.He served global brands like Vodafone, Coke Zero, Sprite, VW, O’neill, Pepsi, Sony EU, TEB/BNP Paribas, Siemens, Turkcell, Arcelik, Yeni Raki and more. Some of this work has been recognized on a national and international level winning awards.
Volkswagen: The Fanwagen
Choose, Build, and drive away with it… This is the tagline of our new campaign, called “the Fanwagen”.Volkswagen the Netherlands invites its fans to vote for their all-time favorite model. As a reward, it rebuilds this model in a one of a kind edition: the Fanwagen. Whether they vote for the classic van the T1 [...]
Continue reading...Sour: Mirror Interactive Music Clip
Friday, December 10, 2010
Japanese music band Sour has launched a very cool browser based interactive music clip for their new song Mirror. You might know these guys from another creative music clip which they did a couple of years ago “Hibi no Neiro”. There’s not a lot to say, just open it in the recommended browser and enjoy [...]
Continue reading...Etsy Gift Ideas for Facebook Friends
Thursday, December 9, 2010
Popular home made products ecommerce website Etsy has launched a new gift suggestion tool for the upcoming holiday shopping season. You may have seen this already, it’s an app that let’s you to find gifts for your Facebook friends, based on what they like on Facebook. It’s a smart, well executed idea and a good [...]
Continue reading...Pursuit of Passion: Diversity in Advertising
Friday, November 26, 2010
“Pursuit of Passion: Diversity in Advertising” is an inspiring short film that aims to inform young people who are looking for a career in advertising/marketing, about the business. The movie brings some of the biggest agencies (TBWA\Chiat\Day, Ogilvy & Mather, Y&R, McCann Erickson, BBH..) and their talented creatives together to emphasize the lack of current [...]
Continue reading...The 8095 Exchange Report
Wednesday, October 20, 2010
An insightful research from Edelman and StrategyOne about The Millennials, Their Actions Surrounding Brands, and the Dynamics of Reverberation. The research conducted by StrategyOne between February 24 – March 8, 2010. Surveyed 3,100 respondent 8095ers (those born between1980 – 1995) in eight countries: Brazil, Canada, China, Germany, India, Italy, the United Kingdom and the United [...]
Continue reading...Philips: Wake Up The Town
Wednesday, October 20, 2010
Philips just launched an interesting campaign for its new product, Wake-Up Light. Its a kind of alarm clock / light, with an innovative design and its main function is to wake up people the best way through its halogen bulb, which makes us wake up smoothly with the gradual increase in its light. “Wake Up [...]
Continue reading...The New Sharing Economy
Thursday, October 14, 2010
The guys from Latitude Research in collaboration with Shareable Magazine released this insightful research a few months ago. Its shortly about the new sharing economy and examines interesting topics like: What’s changed about our psychology of sharing?, How can Web, mobile and real-time technologies continue to fuel sharing?, What are the opportunity spaces for business [...]
Continue reading...Google Creative Labs: The Creative Internet
Thursday, October 14, 2010
Here is an interesting presentation from Google Creative Labs. They collected the most recent inspirational ideas and web projects in this document (119 pages). It gathers a lot of different topics (advertising, history, politics, sport, art.. ) under one main roof; creativity. You can view fullscreen here.
Continue reading...Vodafone: Facebook vs. Hamilton
Thursday, September 2, 2010
Vodafone launched a new campaign in Netherlands called: Facebook vs. Hamilton. On September 13, the world’s youngest Formula 1 champion Lewis Hamilton takes on racing against a virtual race car, composed of profile photos of 28,800 Facebook members. The race is organized by Vodafone Netherlands to mark the release of its upgraded mobile data network. [...]
Continue reading...Guggenheim: YouTube Play
Wednesday, June 16, 2010
Guggenheim Foundation and YouTube launched a cool project called ”YouTube Play” in collabration with HP and Intel. The project, conceived as a biennial event and aims to discover innovative and creative video work from unexpected sources. It is open project for everyone from around the world, entrants will be experienced video artists or just a [...]
Continue reading...Coca-Cola Zero: The Carwash
Wednesday, June 16, 2010
The impossible is made possible again and Coca-Cola Zero is giving away a Lamborghini Gallardo LP-550 Valentino Balboni. This new website from Turkey is created by C-Section to promote the campaign and it features the ultimate carwash. 3 beautiful girls give the Lamborghini it’s first wash before one lucky winner claims it at the end [...]
Continue reading...Lexus Dark Ride: Digital Experience
Monday, May 17, 2010
Lexus has just launched a new interactive action experience called: Dark Ride to help promote their newest model, the Lexus CT200h hybrid. The website contains cutting edge technology like user pannable film sequences, webcam + microphone integration, personalised trailers, and Facebook connect integration. The aim of the campaign is to build hype around young people who are interested in driving ecofriendly [...]
Continue reading...Vodafone: Madame Tresesti
Saturday, March 20, 2010
As many people knows I started to work for Achtung! just five months ago and I am proud of it. In this time period we spent a lot of effort on Vodafone‘s new integrated campaign Madame Tresesti and finally we launched it last wednesday. In the coming weeks I am gonna update this post with [...]
Continue reading...Philips: Parallel Lines
Monday, March 1, 2010
After the huge success of Carousel project, Philips launched a new campaign called “Parallel Lines”. They teamed up with five film directors (Greg Fay, Johnny Hardstaff, Carl Erik Rinsch, Jake Scott and Hi-Sim) from Ridley Scott Associates to shoot five cutting edge short films. The main goal is to bring a brand experience for movie [...]
Continue reading...Presentation: Protocol Buffers at Twitter
Wednesday, February 24, 2010
Kevin Weil the Analytics Lead at Twitter released a new presentation about how they are store and analyze of it’s 100 Billion tweets. The presentation is generally focused on different technical conditions but there are also some useful business requirements related to analysis and the storage of massive data as well.
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