Author Archives | Fethi Uluak

Fethi Uluak - who has written 86 posts on Digital Buzz Blog.

Fethi has been working in advertising industry for almost 10 years and created award winning campaigns for Volkswagen, Vodafone, Sprite, Bavaria, Coke Zero, O'Neill, Sony and Skoda among others. Currently he lives in Amsterdam and works as an art director / creative.

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Terre des Hommes: Sweetie

Wednesday, February 19, 2014

20 Comments

Have you ever heard of webcam child sex tourism (WCST)? It’s basically men from rich countries pay children in poor countries to perform sexual acts in front of webcams. While tens of thousands of kids are abused in the Philippines alone, there have been only six men who have been ever charged. When the creative [...]

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Coca-Cola: The Invisible Vending Machine

Monday, February 17, 2014

24 Comments

Over the last couple of years we have seen lots of vending machine ideas. Some of them were smart but the rest was just ordinary. For the past Valentine’s Day Coca-Cola found another way to surprise us with their mighty happiness spreading machines. This time they made ”The Invisible Vending Machine”, which became visible only to [...]

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#OccupyGezi: Crowd-funded NY Times ad

Tuesday, June 4, 2013

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“From the Citizens of Turkey: The violent response to a peaceful protest to save Istanbul’s Gezi Park symbolizes an autocratic government’s increasing encroachment on the civil rights of the country’s citizens. We hope for a new dialogue—one that can restore the trust of Turkish citizens in a government that positioned Turkey as a global economic [...]

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Kit Kat: Free No-WiFi Zone

Friday, April 26, 2013

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Free WiFi is available almost everywhere we go. People are constantly online, busy with their electronic gadgets all the time. As Kit Kat we saw that as an opportunity to give people a break. So instead of offering Free WiFi like every other brand, we created a Free No-WiFi Zone. A big sign with a [...]

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Thunderclap: The First Crowdspeaking Platform

Wednesday, July 4, 2012

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I’m a big fan of the non-profit campaigns that Droga5 has created over the years. Besides their commercial success, they’ve demonstrated the power of an idea, how it could influence the culture and make a real difference on social issues. As in the lead of their previous strategy director Hashem Bajwa, Droga5 has launched a [...]

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Coca-Cola: Happiness Machine for Couples

Thursday, February 23, 2012

11 Comments

For the past Valentine’s day, Coca-Cola has installed special vending machines inside of the most crowded shopping malls in Istanbul. Those machines were designed just for couples and there was one way to get them working: people had to prove they’re indeed a couple. Some of my old mates from C-Section came-up with this smart [...]

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Volkswagen: The Fanwagen

Wednesday, November 2, 2011

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Choose, Build, and drive away with it… This is the tagline of our new campaign, called “the Fanwagen”.Volkswagen the Netherlands invites its fans to vote for their all-time favorite model. As a reward, it rebuilds this model in a one of a kind edition: the Fanwagen. Whether they vote for the classic van the T1 [...]

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Sour: Mirror Interactive Music Clip

Friday, December 10, 2010

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Japanese music band Sour has launched a very cool browser based interactive music clip for their new song Mirror. You might know these guys from another creative music clip which they did a couple of years ago “Hibi no Neiro”. There’s not a lot to say, just open it in the recommended browser and enjoy [...]

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Etsy Gift Ideas for Facebook Friends

Thursday, December 9, 2010

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Popular home made products ecommerce website Etsy has launched a new gift suggestion tool for the upcoming holiday shopping season. You may have seen this already, it’s an app that let’s you to find gifts for your Facebook friends, based on what they like on Facebook. It’s a smart, well executed idea and a good [...]

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Pursuit of Passion: Diversity in Advertising

Friday, November 26, 2010

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“Pursuit of Passion: Diversity in Advertising” is an inspiring short film that aims to inform young people who are looking for a career in advertising/marketing, about the business. The movie brings some of the biggest agencies (TBWA\Chiat\Day, Ogilvy & Mather, Y&R, McCann Erickson, BBH..) and their talented creatives together to emphasize the lack of current [...]

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The 8095 Exchange Report

Wednesday, October 20, 2010

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An insightful research from Edelman and StrategyOne about The Millennials, Their Actions Surrounding Brands, and the Dynamics of Reverberation. The research conducted by StrategyOne between February 24 – March 8, 2010. Surveyed 3,100 respondent 8095ers (those born between1980 – 1995) in eight countries: Brazil, Canada, China, Germany, India, Italy, the United Kingdom and the United [...]

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Philips: Wake Up The Town

Wednesday, October 20, 2010

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Philips just launched an interesting campaign for its new product, Wake-Up Light. Its a kind of alarm clock / light, with an innovative design and its main function is to wake up people the best way through its halogen bulb, which makes us wake up smoothly with the gradual increase in its light. “Wake Up [...]

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The New Sharing Economy

Thursday, October 14, 2010

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The guys from Latitude Research in collaboration with Shareable Magazine released this insightful research a few months ago. Its shortly about the new sharing economy and examines interesting topics like: What’s changed about our psychology of sharing?, How can Web, mobile and real-time technologies continue to fuel sharing?, What are the opportunity spaces for business [...]

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Google Creative Labs: The Creative Internet

Thursday, October 14, 2010

2 Comments

Here is an interesting presentation from Google Creative Labs. They collected the most recent inspirational ideas and web projects in this document (119 pages). It gathers a lot of different topics (advertising, history, politics, sport, art.. ) under one main roof; creativity. You can view fullscreen here.

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Vodafone: Facebook vs. Hamilton

Thursday, September 2, 2010

7 Comments

Vodafone launched a new campaign in Netherlands called: Facebook vs. Hamilton. On September 13, the world’s youngest Formula 1 champion Lewis Hamilton takes on racing against a virtual race car, composed of profile photos of 28,800 Facebook members. The race is organized by Vodafone Netherlands to mark the release of its upgraded mobile data network. [...]

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