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Author Archives | Fethi Uluak
Fethi Uluak - who has written 68 posts on Digital Buzz Blog.
Fethi is currently working as an integrated Art director / Designer for ACHTUNG! , where he has find the chance to work together with a creative and professional team producing award-winning advertising campaigns. He served global brands like Vodafone NL, Coke Zero, Sprite, Pepsi, Sony EU, TEB/BNP Paribas, Siemens UK, Turkcell, Arçelik, Yeni Raki, P&G. Some of this work has been recognized on a national and international level winning awards such as The FWA, Webby, Dope, Kristal Elma (Annual Turkish Advertising Awards), Altin Örümcek (Annual Turkish Web Creativity Awards). View Fethi's Full Profile Here
Philips: Parallel Lines
After the huge success of Carousel project, Philips launched a new campaign called “Parallel Lines”. They teamed up with five film directors (Greg Fay, Johnny Hardstaff, Carl Erik Rinsch, Jake Scott and Hi-Sim) from Ridley Scott Associates to shoot five cutting edge short films. The main goal is to bring a brand experience for movie [...]
Continue reading...Presentation: Protocol Buffers at Twitter
Wednesday, February 24, 2010
Kevin Weil the Analytics Lead at Twitter released a new presentation about how they are store and analyze of it’s 100 Billion tweets. The presentation is generally focused on different technical conditions but there are also some useful business requirements related to analysis and the storage of massive data as well.
Continue reading...Huggies: 9 Months Live Ultrasound
Tuesday, February 23, 2010
Ogilvy Argentina has recently launched a very cool campaign for Huggies called: “9 Months Live”. The campaign website allows mums and dads to follow a real-time ultrasound, with daily growth activity of a baby and currently shows the fetus at 3 weeks. The video is a faithful recreation of the evolution of a pregnancy based [...]
Continue reading...New Balance: 365 Project
Tuesday, February 23, 2010
New Balance has launched a campaign called: “New Balance 365″. The campaign idea based on a collection of 365 cool short films that creatively engages consumers by asking them to “Explore Balance”. The campaign was created by Mother New York in collaboration with Swedish film director Jesper Koothoofd. Except the campaign website, the project also has [...]
Continue reading...Doritos: King of Ads
Monday, February 22, 2010
After the success of Doritos Super Bowl contest in the U.S. Doritos UK also decided to launch their own consumer generated commercial contest: “King of Ads”. All British creatives & film makers invited to create and submit their Doritos ads in an online contest in partnership with Channel 4. The best spot of the campaign has [...]
Continue reading...Toyota: Sponsafy Your Ride
Thursday, February 18, 2010
Toyota has launched a new campaign called: “Sponsafy Your Ride” for their involvement in NASCAR in 2010. The campaign idea based on a contest, Toyota fans could make their own customized car using the tools on the Sponsafy Your Ride website or vote for the other designs which they like. The winner will have a [...]
Continue reading...Microsoft: Augmented-Reality Maps
Thursday, February 18, 2010
I guess everyone knows TED Conferences, remarkable speakers from around the world talks about new technologies, future of entertainment, design, science and global issues. Two days ago I watched a video from TED 2010, Blaise Aguera y Arcas from Microsoft Live Labs has an impressive talk about their new technology: Augmented-Reality Maps. This technology creates some [...]
Continue reading...Coca-Cola: ‘Fans First’ Approach in Social Communities
Tuesday, February 16, 2010
Yesterday, when I was googling about big brands on social media, I found “Coca-Cola: ‘Fans First’ Approach in Social Communities” presentation by Michael Donnelly. He is the group director of worldwide interactive marketing for Coca-Cola and created this insightful presentation for the iStrategy2010 conference.
Continue reading...Samsung: Shakedown
Tuesday, February 16, 2010
Samsung has launched a new campaign website for B2100 models in Sweden. The idea is really simple and fun, 70 mobile phones were positioned on an concrete floor and if you want to win one of them you have to call the 07333131 plus the number on the mobile. When you call it, the phone [...]
Continue reading...Burger King: King Tasty
Friday, February 12, 2010
Burger King launched a new campaign for its special burger: 3-Cheese Angus. On the tv spot two guys fall into a discussion about the burger, they use “King+….” combination in every sentence and it turns into a quite funny dialog . The campaign also follows, playing with “King+….” combination through the website and Facebook. The best [...]
Continue reading...GNCTRKCLL: Name Your Relationship
Friday, February 12, 2010
Gnctrkcll launched a new campaign website called: “Name your relationship” for Valentine’s day. Its a kind of funny online quiz where you can simply answer 3 questions and you reach the “name” of your relationship. The names of relationships, shown are real people’s names with funny specific characteristics of that name. The noticable part of the [...]
Continue reading...Heineken: Beer Gloss
Thursday, February 11, 2010
Heineken Italy launched a very smart campaign called “Ayswu Valentine” for upcoming Valentine’s Day. Following the idea they really produced a beer tasted gloss which could make couples happy either as a gift. If you want to buy this limited editon gloss you can find it at the Heineken Store. In the campaign website you can [...]
Continue reading...JWT: 100 Things To Watch In 2010
Sunday, February 7, 2010
Global trend expert Ann Mack from JWT Intelligence has predicted the Top 100 things that you should watch out for in 2010. Its a great trend report fullfilled with interesting insights and covers a lot of trend topics like: “3D at home”, “Paying for online content”, “Organic fast food” and much more.
Continue reading...The Economist: A World of Connections
Tuesday, February 2, 2010
The Economist has released a special report on social networking last week. You can find a lot of important insights and statistics like, how social networks are changing the way people communicate, privacy in social media: Privacy 2.0, the future of social media towards a socialised state, recruitment in a social world and much more. It’s [...]
Continue reading...Nike (RED): Lace Up Save Lives
Monday, February 1, 2010
In support of Nike and (RED)™’s partnership they launched a new campaign called: “Lace Up Save Lives” approach to fight HIV/ AIDS in Africa. Crossing the boundary between the different sports, a more representative group of world class athletes teamed up to raise awareness on the AIDS. Didier Drogba, Andrei Arshavin, Clint Dempsey, Denilson, Marco Materazzi, [...]
Continue reading...Vodafone: Cep Özgür
Wednesday, January 27, 2010
Vodafone Turkey launched an integrated campaign promoting its brand new youth tariff “Cep Özgür”. The tariff, allowing young people to talk as long as they want for just 2 credits uses the visual language of grafitti. For outdoor and print, ads vandalized by graffiti have been used. The new offer appears all over as though some [...]
Continue reading...PwC: 13th Annual Global CEO Survey
Wednesday, January 27, 2010
PwC released their inspirational 13th Annual Global CEO Survey. Its a great source for advertisers, marketers, managers and much more. You can find a lot of valuable content such as industries insights, CEO interviews, short-long term strategies… You can check out or download the survey here.
Continue reading...Domino’s: Social Turned Our Pizza Around
Tuesday, January 12, 2010
Domino’s Pizza launched an integrated campaign called: The Pizza Turnaround. The main idea is social: The guys from Domino’s monitored consumer comments about the brand on social media channels and according to this feedback they created new pizza recipes. The campaign has been transformed into an inspiring documentary, filmed with company officials. Creative agency is Crispin Porter + [...]
Continue reading...Chocomel Hot: Snow Fight
Saturday, December 19, 2009
Achtung! launched a pretty cool new campaign for Chocomel Hot on Hyves. During these cold months of the year you are able to throw snowballs, carrots and other stuff you put on or in your snowdoll at your online friends. The campaign was an immediate hit! Over 10 million snowballs have been thrown already. You can even win [...]
Continue reading...Adidas Advergame: Teamgeist
Thursday, November 12, 2009
North Kingdom just launched a cool football advergame for Adidas called: Teamgeist. Teamgeist is the name given the ball used at the FIFA World Cup 2006 in Germany. The new Adidas campaign is in partnership with the German Football Federation. As usual the video production and design quality is amazing, the game is turn based and [...]
Continue reading...Vodafone: BlackBerry Hideout
Wednesday, November 11, 2009
Hi everyone, my new colleagues launched a great new campaign for Vodafone in Netherlands, called: BlackBerry Hideout. The Dutch divisions of Vodafone and BlackBerry wanted to target the new BlackBerry Curve 8520 to Dutch students. So, Achtung! developed a campaign in which two young guys (Benoit and David) hide BlackBerry Curve 8520-smartphones at 10 Dutch universities. [...]
Continue reading...Doritos: Asylum 626
Tuesday, September 22, 2009
After the succes of the Hotel 626 campaign, Doritos has launched a new online experience, the Asylum 626. The Campaign is created by Goodby, Silverstein & Partners and produced by B-Reel. The new website is still scary and divided into stages where you have goals to meet and puzzles to unravel. You can interact via [...]
Continue reading...Vodafone: Upgrade a Stranger
Wednesday, September 16, 2009
ACHTUNG! (Best digital agency in Holland) & THEY (International small agency of the year) launched a great campaign called ”Power to you”. In the first three days of the campaign, Vodafone will give away a number of prizes, such as netbooks, phones and USB stick modems. And they have found a unique way to designate [...]
Continue reading...Adidas Y-3 Satellite Campaign
Monday, August 31, 2009
Adidas has launched the new Y-3 campaign for their Fall / Winter 2009 collection. The new collection concept is based on dark colors, simple lines and sheds light on the future of sportswear. The website captures a satellite image of the city to the background, zooming on a target and following it by its coordinates [...]
Continue reading...Mentos Power Kiss: Kama Sutra
Tuesday, August 25, 2009
Neogama/BBH have just launched a new campaign called ”Kama Sutra Kiss” promoting the new Mentos, called Power Kiss. The retro style of the campaign extends through the website, where you can see interesting video-lessons, do the test and know how the kama sutra kiss was created and also buy the VHS (yes!). It costs $3.50 with a [...]
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