Author Archives | Casey Glass

Casey Glass - who has written 24 posts on Digital Buzz Blog.

Casey is a Product Development Manager in Sydney, Australia. Casey has been working non-stop in the digital space since 1996, a time when Flash was called FutureSplash and HTML was coded into stone blocks by hand. View Casey's Full Profile Here

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Augmented Reality: Stella Artois Le Bar Guide

Wednesday, December 2, 2009

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Stella Artois has created Le Bar Guide, an iPhone app for beer lovers and those just looking for a great place to have a drink. The new app enables users to search for the nearest bars serving Stella Artois via location, rating or by using the iPhone’s built-in GPS. It even has functionality to help you [...]

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Sony Bravia VS PS3 Viral Video

Friday, November 13, 2009

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I’ve been meaning to post this one for a while, but I’ve been so smashed producing the website supporting this latest Bravia promotion from Sony that I haven’t had the chance until now. Shot at an automotive crash testing facility in Melbourne, The Conscience Organisation has shown how to make a great viral promotion that not [...]

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Chicks Rule The Social Web

Wednesday, October 7, 2009

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David McCandless over at Information is Beautiful brings the awesome yet again with this great infographic on the gender balances in social networks, and its quite clear from the data that the fairer sex is the most dominant one.

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Axe Day & Night: SMS & MMS print ad

Sunday, September 27, 2009

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Lowe Ginkgo from Uruguay has come up with a great way to use SMS & MMS to engage their target audience for the latest print ad for the new Axe Day & Axe Night products. The print ads are censored, with the strapline: “One is suitable for general audiences. The other one is not.” Readers [...]

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VB RAW: A Viral Content Aggregator

Wednesday, September 23, 2009

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The rest of the world might think “Fosters is Australian for Beer” but Australians know that VB (as well as a few other brews) have greater rights to that title. As part of the soft launch of the new VB RAW brand, Droga5 has created a cool viral content aggregator to “keep you in the loop [...]

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BMW / Need for Speed: Shift

Wednesday, September 23, 2009

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EA Games has a great Twitter promotion running at the moment catering to car aficionados, and gamers alike for their new Need For Speed: Shift game. There are five missions that need to be completed over five days. Todays mission? Find a BMW on Google Maps Street View, take a screenshot and post it to [...]

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How two creatives dealt with “The Sack”

Tuesday, September 22, 2009

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Some people just can’t stop being creative. On 09/09/09, advertising creatives Shane Dawson and Ben Birchall from Melbourne found themselves out of a job. After 5 years at the same agency, this creative duo is given their pink slips after a big account walks. They decide to document their redundancy, and their campaign to get [...]

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Tap and Take: Samsung Campaign

Tuesday, September 22, 2009

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Samsung (with the help of their global advertising partner Leo Burnett) recently launched a new digital camera range with a difference. The ST550 & ST500 are revolutionary dual screen digital cameras which have a forward facing LCD touch screen panel for taking self portraits (should be big hit with the shameless self promotion types on [...]

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AT&T “You Will” ads from 1993

Monday, September 21, 2009

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How many movies from the 80′s and 90′s depicting the not-so-distant future (now) got it right? Flying cars, underwater cities, three course meals in pill form? Check out these ads made by AT&T from 1993. Just about every futuristic situation they show is common place today (except maybe for the BladeRunner-esque lighting). What visions of the [...]

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Monopoly City Streets: the biggest board ever

Wednesday, September 9, 2009

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Hasbro and Google have teamed up to create the biggest game of Monopoly ever, with the board being the entire world in Google Maps. They are calling it “Monopoly City Streets“. The basic premise is that you start out with $US3 million. Then you can roam Google Maps and buy any street in the world [...]

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