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Casey Glass - who has written 24 posts on Digital Buzz Blog.

Casey is a Digital Strategist in Sydney, Australia. Casey has been working non-stop in the digital space since 1996, a time when Flash was called FutureSplash and HTML was coded into stone blocks by hand.View Casey's Full Profile Here

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Review: Google Android on the HTC Desire

Monday, May 24, 2010

What a time to be reviewing an Android phone! Google launched Android 2.2 to developers last week – and they are making no attempts to hide the fact that they have Apple firmly in their sights. With so much recent talk about Apple and its practices regarding app store censorship, restrictions on what API’s developers [...]

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The Making of the Google Chrome Speed Tests

Thursday, May 6, 2010

Just how fast is Google Chrome? In Sunspider benchmark tests it scored.. blah, blah, blah. Whatever. Benchmarking test scores used to measure browser performance don’t mean anything to anyone except for the most hardcore browser geeks, so Google came up with another way to show the speed of the latest beta version of Chrome; racing it [...]

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iTunes Store Reaches 10 Billion Downloads

Thursday, February 25, 2010

Apple’s iTunes Store has reached a huge milestone: 10 billion music downloads since opening on April 28, 2003. Back then there was about 200,000 songs to choose from. Today music isn’t all they sell; with the evolution of the iPod and the creation of new products such as the AppleTV, iPhone, iPod touch and soon [...]

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Google Buzz: is this the bridge to Wave?

Wednesday, February 10, 2010

Google Wave was a pretty big step up from email – and maybe it was a bit too much of a step leap away from the email messaging we are all used to using for it to gain traction in the marketplace. What could be bridging that gap is Buzz, and it is on its [...]

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YouTube Adblitz: 2010 Super Bowl Commercials

Monday, February 8, 2010

So the Super Bowl came and went for another year and even if your team didn’t win, you may have at least found some enjoyment in the commercials. Commanding the most expensive prices of all airtime, great creative minds are put to work to come up with some of the best 15, 30 and 60 [...]

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Razorfish: Social Influence Marketing Trends

Tuesday, January 26, 2010

Shiv Singh from Razorfish has created (and shared!) a great presentation on the value of social media as part of a combined marketing approach. Shiv calls it Social Influence Marketing, which when you get right down to it, is an approaching to marketing by including customers in the processes. Check it out on SlideShare!

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Coca-Cola “Happiness Machine”

Friday, January 22, 2010

People love free stuff and the new online only video which is part of Coke’s global “Open Happiness” campaign is testament to that. Produced by Definition 6 the video aims to connect the brand with teens and young adults outside of traditional TV advertising. Set in a college cafeteria, the footage captures the surprise and [...]

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Ninja’s Unboxing the Google Nexus One

Tuesday, January 19, 2010

Google has taken unboxing (the process of documenting a products removal from its packaging) to the next level with the latest promotion for its “superphone” the Nexus One: “NINJA’S UNBOXING”. It’s pretty self explanatory/awesome. Check it out!

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Google Goggles: Search The World You See

Tuesday, December 8, 2009

Just over a year ago Google released an app for iPhone that did away with needing a keyboard for searching by using speech recognition. Now Google has come out with an amazing implementation of image recognition and augmented reality technology for their own Android platform that uses the camera, compass and GPS on compatible smartphones [...]

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Is This The Future of Magazine Publishing?

Thursday, December 3, 2009

If Amazon’s Kindle, Barnes & Noble’s nook and the decade long rumours about Apple releasing a tablet product haven’t whet your appetite for the promised new digital age of magazine and newspaper publishing then this demonstration video of a digital Sports Illustrated magazine from Time Inc and The Wonderfactory just might do the trick. The demonstration [...]

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Augmented Reality: Stella Artois Le Bar Guide

Wednesday, December 2, 2009

Stella Artois has created Le Bar Guide, an iPhone app for beer lovers and those just looking for a great place to have a drink. The new app enables users to search for the nearest bars serving Stella Artois via location, rating or by using the iPhone’s built-in GPS. It even has functionality to help you [...]

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Sony Bravia VS PS3 Viral Video

Friday, November 13, 2009

I’ve been meaning to post this one for a while, but I’ve been so smashed producing the website supporting this latest Bravia promotion from Sony that I haven’t had the chance until now. Shot at an automotive crash testing facility in Melbourne, The Conscience Organisation has shown how to make a great viral promotion that not [...]

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Chicks Rule The Social Web

Wednesday, October 7, 2009

David McCandless over at Information is Beautiful brings the awesome yet again with this great infographic on the gender balances in social networks, and its quite clear from the data that the fairer sex is the most dominant one.

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Axe Day & Night: SMS & MMS print ad

Sunday, September 27, 2009

Lowe Ginkgo from Uruguay has come up with a great way to use SMS & MMS to engage their target audience for the latest print ad for the new Axe Day & Axe Night products. The print ads are censored, with the strapline: “One is suitable for general audiences. The other one is not.” Readers [...]

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VB RAW: A Viral Content Aggregator

Wednesday, September 23, 2009

The rest of the world might think “Fosters is Australian for Beer” but Australians know that VB (as well as a few other brews) have greater rights to that title. As part of the soft launch of the new VB RAW brand, Droga5 has created a cool viral content aggregator to “keep you in the loop [...]

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BMW / Need for Speed: Shift

Wednesday, September 23, 2009

EA Games has a great Twitter promotion running at the moment catering to car aficionados, and gamers alike for their new Need For Speed: Shift game. There are five missions that need to be completed over five days. Todays mission? Find a BMW on Google Maps Street View, take a screenshot and post it to [...]

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How two creatives dealt with “The Sack”

Tuesday, September 22, 2009

Some people just can’t stop being creative. On 09/09/09, advertising creatives Shane Dawson and Ben Birchall from Melbourne found themselves out of a job. After 5 years at the same agency, this creative duo is given their pink slips after a big account walks. They decide to document their redundancy, and their campaign to get [...]

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Tap and Take: Samsung Campaign

Tuesday, September 22, 2009

Samsung (with the help of their global advertising partner Leo Burnett) recently launched a new digital camera range with a difference. The ST550 & ST500 are revolutionary dual screen digital cameras which have a forward facing LCD touch screen panel for taking self portraits (should be big hit with the shameless self promotion types on [...]

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AT&T “You Will” ads from 1993

Monday, September 21, 2009

How many movies from the 80′s and 90′s depicting the not-so-distant future (now) got it right? Flying cars, underwater cities, three course meals in pill form? Check out these ads made by AT&T from 1993. Just about every futuristic situation they show is common place today (except maybe for the BladeRunner-esque lighting). What visions of the [...]

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Monopoly City Streets: the biggest board ever

Wednesday, September 9, 2009

Hasbro and Google have teamed up to create the biggest game of Monopoly ever, with the board being the entire world in Google Maps. They are calling it “Monopoly City Streets“. The basic premise is that you start out with $US3 million. Then you can roam Google Maps and buy any street in the world [...]

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Crazy German Microsoft Project Waterslide Viral

Friday, August 7, 2009

Have you seen the video of a crazy German getting some serious air time from the biggest slip & slide you’ve ever seen? Turns out this is a viral campaign from Germany for Microsoft Project. It is now clear that this German isn’t crazy at all. His name is Bruno Kammerl and he’s got mad [...]

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Augmented Reality 2.0 Future Of Interactivity

Friday, August 7, 2009

Aden has be all over what’s hot in Augmented Reality lately, but let me show you what the next generation of augmented reality has in store for you. Currently in the prototype stages, this technology demo by researchers at the University of The Future Tokyo are using ultrasound technology to give holograms a solid feel. [...]

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Brizzly does Twitter better than Twitter

Friday, August 7, 2009

If there were awards for the cutest logo – Brizzly would win hands down. The little bear in the bird suit is one of the best mascots for a web application I’ve seen since the MailChimp. But Brizzly is more than just cute, Thing Labs have brought the powerful ideas and features that make web [...]

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Nissan’s Electric Car iPhone App!

Monday, August 3, 2009

Need to charge your new electric car? There is an iPhone App for that too! It seems everyone has an iPhone these days, or everyone is developing an App for it. Nissan is reportedly in the prototype stages of developing an iPhone application that integrates the ubiquitous device with the onboard computer of the upcoming Nissan LEAF electric [...]

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