Author Archives | Aden Hepburn

Aden Hepburn - who has written 1500 posts on Digital Buzz Blog.

Aden is the Digital Buzz founder and currently Managing Director & ECD of VML (WPP - Y&R Brands) in Sydney, Australia. Aden has worked on a number large global brands and many leading Australian brands over the past 9 years; developing websites, digital marketing strategies, online advertising campaigns, rich interactive content, social media optimisation, online games, lead generation and portal development. View Aden's Full Profile Here

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Domino’s: Pizza Detecting Billboards

Wednesday, December 4, 2013

29 Comments

In a cheeky stab at the highly successful British Airways Plane Detecting Billboards campaign, Domino’s Pizza, have re-created similar billboards, that just happen to detect pizza instead of planes, in a spoof that aims to hijack some PR on the back of what will arguably be one of the most interesting and perhaps awarded campaigns [...]

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Big Boss Brewing: Beer Sampling Arcade Game

Wednesday, December 4, 2013

36 Comments

So you like arcade gaming machines, you’re pretty awesome at old school street fighter, and you love beer. So now imagine, if some awesome beer company made an arcade machine, that pitted players against each other to win free beer. Well, here it is… The Last Barfighter, from Big Boss Brewing, is the first ever [...]

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Volkswagen GTI: Play the Road. Create Music.

Tuesday, December 3, 2013

40 Comments

Here is the latest Volkswagen GTI campaign, if you can even call it a campaign, I guess. Think of it more as a new experience, a new way to make music, in fact, its a whole new way to put together driving music, because it’s actually the way you drive the car, that you create [...]

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Amazon Prime Air: Delivered By Drones

Monday, December 2, 2013

21 Comments

Amazon Drones! We’ve all seen that Dominos ‘Pizza Drone’ delivery video. That was cool. But the difference is, when someone like Amazon says it’s going to invest in drones that deliver your packages… Well, then they probably actually will make it happen on a commercial scale, and not just a one off stunt! It’s scheduled [...]

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UN Women: The Autocomplete Truth Video

Sunday, December 1, 2013

26 Comments

Here is the follow on video to those great print ads for UN Women, showcasing the Google Autocomplete search results, and whilst this video is emotive, I really do feel it fell short, that print campaign was seriously powerful, and I think this video could have been too, but it’s just lacking the elements that [...]

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PowerUP: iPhone Controlled Paper Planes

Saturday, November 30, 2013

26 Comments

If you are looking for a backyard gadget, or just a twist on something old made new, mobile and awesome, check out the PowerUp 3.0 Paper Airplane that’s raised $250,000+ on KickStarter. It’s got a carbon fibre rod, bluetooth connectivity to your phone for a 55m flying range, along with a runner and smart flight [...]

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RFID Tic-Tac-Toe Installation

Tuesday, November 26, 2013

32 Comments

This is a new take on Tic-Tac-Toe, created to integrate two offices, in different cities, with an installation called ‘Pic Tap Toe’. The real-time, multi-office game was powered by RFID readers and a WiFi-enabled Arduino Yún, both installed into a custom game board, and hooked up to 9 LED screens in each office reception. The [...]

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Beldent: The Identical Twin Social Experiment

Monday, November 25, 2013

41 Comments

This might just be the most indepth piece of creative I’ve ever seen that was solely aimed at getting people to chew, chewing gum. But not only that, Beldent actually kinda of shows you that chewing gum makes you cool, without trying to be cool. The campaign is framed as a real social experiment, in [...]

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Doctor Who: 8-Bit Interactive Google Doodle

Sunday, November 24, 2013

21 Comments

Just incase you missed it yesterday, and you’re a fan of ‘Doctor Who’, here is the official Google Doodle for the 23rd November 2013, which provides an interactive 8-bit platform game in which you play the Doctor through all his 11 incarnations. The Google Doodle was to celebrate the 50th anniversary of Doctor Who, and [...]

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Google Chrome: A Journey through Middle-earth

Thursday, November 21, 2013

33 Comments

This is the latest Google Chrome Experiment, and this time, it’s in collaboration with Warner Bros. Pictures, allowing users to participate in A Journey Through Middle-Earth, for The Hobbit. Is this Google Chrome Experiment, The Hobbit meets Middle-Earth multi-platform site comes to life with a rich HMTL 5 experience, multiple-angle parallax stories, seamless sound integration, [...]

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British Airways: Plane Detecting Billboards

Thursday, November 21, 2013

33 Comments

In a claimed world first campaign, the new British Airways #LookUp billboards in Piccadilly Circus, have some pretty cool tech behind them, allowing a simple, yet very effective story to be told. And as British Airways planes fly over the ClearChannel digital outdoor sites through the Heathrow flight path, they trigger advertising creative showing real-time [...]

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SlideShare: The State of Content Marketing 2014

Wednesday, November 20, 2013

19 Comments

Australia typically gets a reputation of being a few years behind the world in terms of digital, it’s completely false in all parts bar our eCommerce offerings… They just suck. So it’s interesting to see how we sit with this new SlideShare presentation on the state of content marketing in Australia.

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COIN: One Card To Rule Them All

Tuesday, November 19, 2013

30 Comments

Ok, I’m sorry, I had to post this. Yes, it’s had 5 million views in like 5 days, yes the video shows something seriously cool. BUT what I ask, is will you actually trust ALL your credit cards, reward cards .etc with this 3rd party device? Don’t get me wrong, it’s seriously cool. Infact I’m [...]

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Virgin Mobile: Game of Phones ARG Campaign

Monday, November 18, 2013

38 Comments

Get set to grab your phone, steal a prize and run! Virgin Mobile Australia have just launched ‘Game of Phones’ a spoof on the cult TV Show, Game of Thrones, that utilises the core concept made famous with the MINI Getaway campaign back in 2010 with this new Alternate Reality Game that’s played out in [...]

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Volvo Trucks: The Van Damme Epic Splits Stunt

Friday, November 15, 2013

45 Comments

Like the Volvo Hamster Stunt Video before it, the new Volvo Trucks ‘Van Damme Epic Splits’ stunt video is unbelievably cool, and is going nuts online in the last 48 hours! The new video, showcases the Volvo Trucks stability and precision, like you’ve never seen before!

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