Author Archives | Aden Hepburn

Aden Hepburn - who has written 1725 posts on Digital Buzz Blog.

Aden is the Digital Buzz founder and currently Managing Director & ECD of VML (WPP - Y&R Brands) in Sydney, Australia. Aden has worked on a host of large global brands and many leading Australian businesses over the past 11 years; delivering best in class digital marketing and advertising with a focus on creative-innovation and digital platforms. He's won numerous global creative awards including multiple Cannes Lions, One Show Awards, IAB MiXX, AIMIA, AWARD, New York Festivals and Spikes Asia awards amongst others. Aden also sits on the digital committee of the Communications Council of Australia, contributes to other industry bodies and judges many local and global awards shows. View Aden's Full Profile Here

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Pedigree Found: Real Time Lost Dog App

Friday, April 17, 2015


Genius. Ok so what happens when you lose your dog? Panic sets in, you roam the streets, maybe even put up posters in desperation. Well, now Pedigree has created ‘Pedigree Found’ and app to help find lost dogs in real-time. Once you’ve got the app, and created your dogs profile, if your dog gets lost, [...]

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Old Spice Launches ‘Twitch’ Real-Life Game

Tuesday, April 14, 2015


Incase you don’t know, Twitch is like YouTube, but it is all live-streamed, featuring only multiplayer games for people to watch, with an audience over 50 million strong. Last year, there was the internet phenomenon “Twitch Plays Pokémon” where over 6.5 million people played the game or watched the live-stream. And now, Old Spice thought [...]

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IKEA Now Offers Virtual Weddings Online

Monday, April 13, 2015


Brilliant. IKEA has just about everything you can imagine, and now, they even offer virtual weddings! All through their new ‘Wedding Online’ service, where users can select from a range of beautiful locations, decorated to the max with IKEA products tapping new trends, before connecting with Facebook, and live-video streaming in their friends and family [...]

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Chevrolet Launches ‘CoDriver’ Oculus VR Drive

Saturday, April 11, 2015


Chevrolet has unveiled its Colorado High Country pickup truck VR Experience called ‘The Delivery’ and is the first CoDriver experience to debut. Passengers will be virtually transported to the adventurous terrain of New Zealand and cast in the role of CoDriver for the ultimate off-road adventure. The drive will see them navigate rugged terrain and [...]

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ACR: The Google Street View Driving Test

Monday, April 6, 2015


Remember when you got your drivers license? The boring theory work? On those crappy computer screens you’d have to answer multiple choice questions for staged graphical and video scenarios, tap the button perhaps if you thought there was a reason to be alert, slow down, or stop… That’s how it plays out in Australia, but [...]

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Biskrem: An Interactive Instagram Adventure

Thursday, April 2, 2015


Instagram campaigns have been big over the last year, with tagging the most prominent feature, but this is an interesting play from Biskrem, a biscuit brand in Turkey that have been creating ‘Instagram Adventures’ for their fans. A game that plays out through content clues, images, videos and codes to unlock a path to the [...]

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Amazon Dash Button: Place it. Press it. Get it.

Wednesday, April 1, 2015


Perhaps its an April Fools video, but the reality is this has been a long time coming. We’ve talked about connected fridges and sensors in your pantry that can detect when products are low to automatically re-order… Well, Amazon is taking control of that and getting to market first with the ‘Dash Button’ a new [...]

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Netshoes: The World’s Smallest Pop-Up Store

Sunday, March 29, 2015


Here’s a pretty cool Pop-Up store, in fact, it’s said to be the World’s Smallest Pop-Up store with the most products; but I guess that’s easy when your pop-up store is just an an online store disguised as a pop-up, located at 1.149 and a half Oscar Freire street, in São Paulo, a location considered [...]

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AirBites by AirBnB: Miami Ad School Concept

Tuesday, March 24, 2015


A pretty cool concept from Miami Ad School students in Berlin, it’s called AirBites and is thought out to be a new venture from AirBnB where budding chefs and cooks can AirBite their home cooked dinners to tourists who are traveling through that area. I wish they’d actually do this, we pitched this to tourism [...]

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Samsung: The World’s First Virtual Reality Birth

Sunday, March 22, 2015


Samsung owned industry sites this week with their ‘LifeLIVE’ event, which claims to be the world’s first Virtual Reality Birth in Australia, where a couple who are based 4,000km’s away from each other, were connected live, for a virtual birthing experience powered by Samsung’s VR Gear headset. Of course this isn’t out of the box, [...]

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Meet Dorothy: Click Your Heels App + Object

Sunday, March 15, 2015


It’s a little old, but Dorothy is an awesome connected object meets micro controller that, with the click of your heels, can do just about anything you want… Perhaps that’s to get an Uber, text your friends, or have a fake call made to your phone to escape a date that’s going bad. Either way, [...]

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Crossy Road: A Super Addictive Mobile Game

Monday, March 9, 2015


Flappy Bird? How about Crossy Road instead… A new super addictive mobile game that’s had over 50 Million downloads since it launched 3 months ago, pulling in over $10m in revenue. And while perhaps that $10m isn’t a huge number, when the game was made by just 2 guys from Australia, that’s a jackpot. Crossy [...]

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Mountain Dew: VR Backcountry Boarding

Sunday, March 8, 2015


Mountain Dew has just launched an aresome VR experience at the Burton US Open. Where they set out to capture a first-of-its-kind backcountry snowboarding experience in Virtual Reality during February 2015, allowing anyone with a Samsung Hear headset, to join the DEW Crew an participate in the backcountry trip! Plus if you’ve got a Samsung [...]

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GEICO Insurance: The Unskippable Pre-Roll Ad

Thursday, March 5, 2015


Getting creative with Pre-Roll ads has never been more important, and we are starting to see agencies and brands stepping up to the plate with custom pieces designed to leverage or play on the pre-roll framework. I love these from GEICO, Unskippable Pre-Roll Ads. Little bit of fun too.

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Volkswagen: The Blind Spot iPad Ad

Saturday, February 28, 2015


Volkswagen are known for some pretty unique ads, and this one specifically as a CSR piece around Motorcycle Riders and Volkswagen’s Side Assist Technology gets a reaction. The Ad follows the typical iPad ad style, with the user unsuspectingly swiping to a new page to unlock the interactive experience. What do you think? Created by [...]

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WWF: The Tiger Running Challenge

Tuesday, February 24, 2015


Here’s a neat idea for WWF in Russia, where for the first time, you can stop racing friends on apps like Nike+ and take on something a little more competitive… Like a Tiger. A tiger with a GPS tracker that is. With Tigers in Russia running about 10km per day, you’ll be put to the [...]

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Adobe Celebrates 25 Years of Photoshop

Saturday, February 21, 2015


We’ve all grown up on Photoshop, it’s perhaps one of the most important pieces of software ever created, and it might just be the tool that got you your first job, or keeps you in a job, so Adobe have just put out a nice tribute to its 25th anniversary for all of us to [...]

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The Four Horsemen: Future Of Digital Business

Tuesday, February 17, 2015


A brilliant presentation from Scott Galloway on Amazon/Apple/Facebook & Google (The Four Horsemen) and who will win and who will lose in the digital business economy. It’s a rapid fire, 90 slide, 15 minute presentation that you MUST watch. So grab a coffee, watch it and thank me later!

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Google Presents “The Android Chorus”

Sunday, February 15, 2015


So what happens when you take 300 odd Android phones, connect them all up and try to make them play a song together? Well, Google calls it “The Android Chorus” and its a little bit of tech-wizardry fun. There’s not much else to do but hit play, turn up the sound, and enjoy. This was [...]

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SlideShare: The Marketing Playbook Is Dead

Sunday, February 8, 2015


There is a lot of hype around the death of typical marketing principles right now, and the famous “engagement” word had been beaten up pretty bad over the last few weeks, as studies, reports and new methodologies appear to be gaining some traction, aiming to show that people don’t interact with brands, let alone want [...]

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