Author Archives | Aden Hepburn

Aden Hepburn - who has written 1910 posts on Digital Buzz Blog.

Aden is the Digital Buzz founder and currently Managing Director & ECD of VML (WPP - Y&R Brands) in Sydney, Australia. Aden has worked on a host of large global brands and many leading Australian businesses over the past 11 years; delivering best in class digital marketing and advertising with a focus on creative-innovation and digital platforms. He's won numerous global creative awards including multiple Cannes Lions, One Show Awards, IAB MiXX, AIMIA, AWARD, New York Festivals and Spikes Asia awards amongst others. Aden also sits on the digital committee of the Communications Council of Australia, contributes to other industry bodies and judges many local and global awards shows. View Aden's Full Profile Here

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Blizzard: Stream Your Gaming to Facebook Live

Tuesday, August 30, 2016

26 Comments

Here it comes. The commercialisation of Facebook Live. With game developer Blizzard Entertainment doing a deal that means Facebook users can stream their Blizzard gameplay over Facebook Live. It’s limited to PC-gamers in the Americas, Southeast Asia, Australia and New Zealand for now, and will soon hit all other console and gaming platforms. So what [...]

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Field Trip to Mars: The Making of Video

Monday, August 29, 2016

15 Comments

When Lockheed Martin wanted to create a group VR experience, they didn’t mess around. Teaming up with Framestore and Unreal Engine to design and engineer an immersive, 360 virtual experience for groups of school kids in a way never before imagined; through a school bus. Field Trip to Mars won 19 Lions (yes 19!!), more [...]

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Google Presents: National Park Hidden Worlds

Sunday, August 28, 2016

26 Comments

Google is ramping up mobile 360 video experiences, now you can explore some of the most amazing National Parks in the US, as you follow rangers on a journey to places most people never go. You’ll experience some of the most amazing sights, unbelievable sounds, and crazy adventures of Kenai Fjords, Hawai’i Volcanoes, Carlsbad Caverns, [...]

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Meet Parrot’s New FPV Drone Plane

Thursday, August 25, 2016

29 Comments

Here comes the next-gen of mainstream drones! Parrot was famous for launching the very first iPhone controlled Drone back in 2010… And since then, really haven’t kept up as the industry moved fast, but now, they’ve put themselves back in the game with the “DISCO” drone. Powered by a first person view, the new drone [...]

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Meet Facebook’s Beta “Games Arcade” Store

Tuesday, August 23, 2016

32 Comments

So Facebook has been beta-testing the “Facebook Games Arcade”, a localised desktop application that lets users play games without needing to access Facebook via a web browser, and claims a “faster, better gaming experience.” It’s sure to be a future revenue play, and new way to access games that use to be so prominent of [...]

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Ubisoft: Nosulus Rift ‘Fart-Tech’ For South Park

Sunday, August 21, 2016

33 Comments

Well, someone had to do it right? And Ubisoft probably thought what better reason than to create some smell-driven tech, than for the upcoming South Park game that is literally driven by farts! Perhaps a stunt of sorts, the Nosulus Rift is real, and while the video above seems like a parody video, its not, [...]

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Meet Google Duo: A New Video Calling App

Wednesday, August 17, 2016

16 Comments

So Google Duo is finally here, a new video calling app that wants to challenge Facetime for video calling supremacy, and it’s cross-device so probably has the best shot yet of getting everyone on board, and it’s super simple, an almost no-frills version of Facetime, which for many, might be perfectly ok… What do you [...]

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Google: Beyond The Map (360 Experience)

Tuesday, August 16, 2016

34 Comments

Google have gone to Rio to create ‘Beyond The Map’ an immersive, 360 video experience that takes you on a journey through the favelas of Rio, showing you some of the most amazing culture and inspiring stories while exposing how so many of the locals live in poor conditions. Step inside the unexpected world of [...]

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DuoSkin: Tattoo Style On-Skin Interfaces

Monday, August 15, 2016

37 Comments

MIT have teamed up with Microsoft Research Labs to create “DuoSkin” a new type of functional on-skin interface and control device that can control digital interactions on screens, or have a computer control the look of the on-skin patch… Almost Tattoo like, this new style of temporary skin based art, allows almost anyone to create [...]

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VReal Trike: Virtual Reality On A Trike

Friday, August 12, 2016

23 Comments

At the world’s largest virtual reality expo, a VR company called “Interactive Lab” showcased their latest VR Installation, a motorised trike that becomes a Tron-like race track as soon as you put the goggles on! It’s a custom built electric-powered trike equipped with an onboard computer that powers an Oculus Rift headset surrounded by 20+ [...]

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Microsoft HoloLens: Transforming Architecture

Tuesday, August 9, 2016

30 Comments

This is the future of architecture. Where industry experts along with companies like FORM and Trimble are teaming up with Microsoft HoloLens to explore opportunities to transform the architecture process. With mixed reality enabling architects to immediately get a sense of scale, form, and space so they can easily visualise ideas, making better informed decisions [...]

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See Facebook’s New ‘Snapchat’ Filters

Sunday, August 7, 2016

40 Comments

Well here it comes, Facebook is trying (again) to take down Snapchat, with its new Filters that use it’s recent aquisition; MSQRD’s object recognition technology to integrate into your timeline, just what Snapchat probably hoped would never happened, but would have been expecting. So, ok this demo isn’t that crazy, but perhaps once built out [...]

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Nike ‘Unlimited You’ Rio 2016 Olympics Ad

Saturday, August 6, 2016

33 Comments

So Nike says life isn’t about finding your limits. It’s about realizing you have none. And you now what, this Ad pretty much proves that out as they shatter the “Just Do It” tag line at the end of the spot and continue the content for their ad airing during the Rio Olympics opening ceremony. [...]

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Graubünden: The Village Phone Promotion

Sunday, July 31, 2016

7 Comments

There is a village so quiet in the Graubünden region of Switzerland, that when the single public telephone in the village square rings, the entire village hears it and the village of Tschlin proved that with this pretty weird (and almost fun!) promotional campaign to showcase the town in a Tourism campaign that reminds you [...]

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Painting in 3D With Google’s VR Tilt Brush

Sunday, July 24, 2016

21 Comments

So you’re not awesome with Photoshop, or 3D Studio Max, but want to make art? Perhaps you just want to design for the future… Well, Google’s Tilt Brush lets you paint in a 3D space with virtual reality, making what’s impossibly hard to create on a computer, look seriously easy through human movement. Now you [...]

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The Lab: Digital Art Installations at Panorama

Saturday, July 23, 2016

25 Comments

The Panorama Music Festival on Randalls Island in New York is getting its share of the Creative-Tech world this year, with some major technology, social and device brands commissioning interactive digital art installations, with brands like HP and Snapchat leading the way… Check out above the collaboration between HP and The Verge with their “Lab”. [...]

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Burger King “McWhopper” Case Study Video

Sunday, July 17, 2016

23 Comments

So, the McWhopper is one of the world’s most awarded campaigns, a brilliant piece of guerrilla marketing and PR fused with a daring client happy give it a crack. But sometimes it’s not just a great idea, but a great case study film that helps to shape how big an idea can get, especially in [...]

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NRL Makes ‘Instabilia’ Real-Time Memorabilia

Wednesday, July 13, 2016

29 Comments

Introducing ‘Instabilia’ – a real time activation that offers NRL fans the opportunity to own one-of-a-kind State of Origin memorabilia created instantly as those game-defining moments happen on the field, encased in glass and immediately placed on eBay for auction. Instabilia items are generated in real-time through the NRL’s Mission Control room, where designers, copywriters, [...]

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The World’s Biggest Viral Video Experiment

Monday, July 11, 2016

12 Comments

So, how do you make a viral video? Well, a team from Australia has spent 2 years trying to find out, and nailed it… From shark attacks, to lightning strikes, bears chasing snowboarders, to drones falling into Burning Man – the world watched, they shared and then they argued like hell over their authenticity. With [...]

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Google VR: The Future of 3D Animation

Sunday, July 10, 2016

15 Comments

Everyone is talking about how VR is the future, but to date there really hasn’t been the uptake to make that notion real. But on the commercial side, work like Google’s Daydream Labs is changing what VR can be used for… Daydream Labs has showcased a new way to create 3D animation through the use [...]

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