Author Archives | Aden Hepburn

Aden Hepburn - who has written 1828 posts on Digital Buzz Blog.

Aden is the Digital Buzz founder and currently Managing Director & ECD of VML (WPP - Y&R Brands) in Sydney, Australia. Aden has worked on a host of large global brands and many leading Australian businesses over the past 11 years; delivering best in class digital marketing and advertising with a focus on creative-innovation and digital platforms. He's won numerous global creative awards including multiple Cannes Lions, One Show Awards, IAB MiXX, AIMIA, AWARD, New York Festivals and Spikes Asia awards amongst others. Aden also sits on the digital committee of the Communications Council of Australia, contributes to other industry bodies and judges many local and global awards shows. View Aden's Full Profile Here

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NIVEA Presents The Second Skin Project

Monday, January 11, 2016

34 Comments

This is Nivea’s Nanotechnology Experiment that allows people to feel a human touch from anywhere in the world. It’s also probably Leo Burnett Madrid‘s Cannes entry for 2016! The experiment shows how technology can create a sense of touch between a mother and son living thousands of kilometres apart from each other, delivering a hug, [...]

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L’Oréal Connected UV Skin Patch Sensors

Saturday, January 9, 2016

45 Comments

Hot off the press from CES, L’Oréal have announced a new, connected UV Skin Patch and companion app called “La Roche-Posay My UV Patch”, and it’s powered by NFC for android, and by image recognition for iOS as the primacy connectivity point for the patch. The patch itself is as thin as a fake tattoo, [...]

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Nikon Launches KeyMission 360 VR Camera

Thursday, January 7, 2016

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Well the VR and 360 Cam market is hotting up, and GoPro better watch out, with a big entry from Nikon into the market with their “Key Mission 360″ VR Camera that’s both a water proof action camera and a full 360 VR camera. Shame it has such a horrible name! Unfortunately there isn’t any [...]

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North Face: The NightRay Fest Light Installation

Tuesday, January 5, 2016

33 Comments

Never stop exploring, that’s what North Face’s interactive light installation called “Ascent” visualises, an art installation that both blurs and highlights its surroundings in nature, aiming to inspire and excite. A mesmerising sight of smooth lines and soft light, the sculpture creates a harmonious relationship between human aesthetic and the natural landscape in which it [...]

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VertiGo: A Wall-Climbing Robot From Disney

Sunday, January 3, 2016

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As if almost out of no where, Disney Research Labs have released a video showcasing a 3D Printed (in part) Wall-Climbing Robot that is more like an all-terrain owning vehicle from a future military prototype, than a Disney research project… But I want one! They’ve called it “VertiGo” and it’s capable of transitioning from the [...]

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Zoolander Fashion Week: Best Social Play 2015?

Friday, January 1, 2016

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With Ben Stiller and Owen Wilson again becoming Derek Zoolander and Hansel McDonald, this time on the Valentino runway at Paris Fashion Week in 2015, they hijacked the show to promote the upcoming sequel to the 2001 comedy “Zoolander.” The faux male models strutted their stuff down the runway flashing that famous, Blue Steel look. [...]

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HaptoClone: Holograms That You Can Touch

Tuesday, December 29, 2015

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Imagine a world of Holograms that you can physically touch! Imagine shaking a friend’s hand or reaching out to pass them a gift? Well a group of haptics and hologram researchers from the University of Tokyo’s Department of Complexity Science and Engineering (DCSE) have brought this prototype to life. Inventing “Haptoclone”. Quite simply, an interactive [...]

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McDonald’s Releases “LOADED” The Social Film

Sunday, December 27, 2015

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Downunder in Australia, McDonald’s has just released a full-length crowd-directed social film called “LOADED” where they’ve handed over the directors chair to their fans in an epic content series that has had over 3 Million fans help write, direct and provide ideas for the film in real-time. LOADED was shot over two weeks, with an [...]

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WK London: Best Agency Xmas Card 2015

Saturday, December 26, 2015

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This year it seems agency Xmas cards weren’t as prolific as previous years, but that didn’t stop a few stand out pieces of work, and WK London was the pick of the bunch, and I’m calling it a clear cut winner of the Best Agency Xmas Card of 2015. WK London’s famous Christmas Window display [...]

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SpeakEmoji: The Emoji Translator App

Monday, December 21, 2015

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Just in time for the holiday season where you’ll probably be wondering what your kids are saying with those weird Emoji combinations… or perhaps, you’re just not cool enough to be in the convo! Introducing SpeakEmoji, the world-first voice-to-emoji translator app which translates grown-up speak into cool emoji messages, thus making just about any one [...]

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Star Wars: Lightsaber Escape Mobile Game

Sunday, December 20, 2015

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Get your Lightsabre ready, and by that, I mean get your phone out! Star Wars fans can now join in the excitement of the new movie with their own mobile phone lightsabers. The game; “Lightsaber Escape,” is an interactive fan experience from Google Chrome that lets you battle Stormtroopers. Created by guys at 72andSunny and [...]

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Netflix: The Auto-Pause Holiday Socks

Saturday, December 19, 2015

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The next instalment form Netflix’s “Make It” creative platform for “Makers” has just hit just in time for the holiday season, with these pretty cool “Auto-Pause” Netflix Socks. (Checkout the Netflix & Chill Button too) The Netflix Auto-Pause Sock sleep detection system os based on a popular method called actigraphy. Basically, an accelerometer detects when [...]

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Giroptic: The World’s First 360 HD Camera

Friday, December 18, 2015

20 Comments

So Giroptic have just raised $4.5m to finally produce this, arguably The World’s First Consumer-Level 360 HD Cam that does live-on-chip stitching of 360 video to produce brilliant VR content. Originally famous for crowd-funding $1.4m on Kickstarter, Giroptic have raised another chunk of seed money to get them off the ground and into the manufacturing [...]

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Google: The Year In Search 2015 Video

Thursday, December 17, 2015

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With the year almost over, the “Year in Review” pieces are coming out, and this one from Google with it’s annual “Year In Search” marks another epic and enchanting year for the internet and the world. What’s interesting, is that the biggest moments of 2015 inspired trillions of questions/searches this year. But what do they [...]

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This Johnnie Walker Ad Is 2015′s Best Spec Ad

Tuesday, December 15, 2015

29 Comments

It’s called “Dear Brother” and it’s a pure spec ad from two students; Daniel Titz and Dorian Lebherz, studying at the Film Academy of Baden-Württemberg. And they’ve outdone themselves… This haunting Johnnie Walker spec ad explores the “Your Brothers Keeper” concept in a highly emotional state, delivering perhaps once of the most outstanding lines of [...]

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Verizon: The Minecraft Smart Phone Project

Monday, December 14, 2015

27 Comments

Now this is cool. So, Verizon has created the world’s first smartphone inside Minecraft, complete with the world’s largest selfie, and it’s all part of Verizon’s “Better Matters” campaign. I apologize in advance that I don’t have the shorter case video… But what great brand game integration! The Minecraft Smart Phone can essentially connect to [...]

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YouTube Rewind 2015: Now Watch Me

Saturday, December 12, 2015

15 Comments

Here it is. YouTube’s famous year in review “YouTube Rewind 2015″ and what a year it was. This year it is celebrating the videos, people, music and moves that made 2015. #YouTubeRewind Featuring well over 100 key YouTube content creators and those crazy viral videos that come out of now where, it’s a great watch [...]

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ShiftWear: Customize & Animate Your Sneakers

Wednesday, December 9, 2015

25 Comments

Everyone wants to rock individual style, so imagine if you could have a connected shoe? Introducing ShiftWear… sneakers that give users creative control over the designs they can instantly animate and display on their sneakers, using their smartphones. How are these not the coolest shoes ever?! The new ShiftWare shoes are on indiegogo, and have [...]

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Change Coins: A Virtual Currency For Good

Tuesday, December 8, 2015

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Everyone wants BitCoins, and with so much wider talk about virtual currency and its future, it’s exciting to see a new angle on that, it’s called “Change Coins” a Virtual Currency For Good. The Aussie Startup, MakeSomeChange.com lets people earn, buy and obtain “Change Coins” that they can then donate to worthy causes, typically Charities [...]

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McDonald’s Presents “LOADED” A Social Film

Friday, December 4, 2015

37 Comments

So McDonald’s Australia have handed over the directors chair to their fans in an epic content series that hopes to become the world’s biggest crowd-directed short-film… about fries! (It’s all part of McDonald’s Australia’s “Loaded Fries” launch.) It’s all playing out on Facebook here. With new episodes being shot every few days, fans will direct [...]

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