Author Archives | Aden Hepburn

Aden Hepburn - who has written 1612 posts on Digital Buzz Blog.

Aden is the Digital Buzz founder and currently Managing Director & ECD of VML (WPP - Y&R Brands) in Sydney, Australia. Aden has worked on a host of large global brands and many leading Australian businesses over the past 11 years; delivering best in class digital marketing and advertising with a focus on creative-innovation and digital platforms. He's won numerous global creative awards including multiple Cannes Lions, One Show Awards, IAB MiXX, AIMIA, AWARD, New York Festivals and Spikes Asia awards amongst others. Aden also sits on the digital committee of the Communications Council of Australia, contributes to other industry bodies and judges many local and global awards shows. View Aden's Full Profile Here

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BMW: The Epic Driftmob Stunt Video

Monday, August 4, 2014

32 Comments

So the new BMW M235i Coupé is meant to be pretty good… And we haven’t seen a Flashmob is a while… So how about a Flashmob of BMW’s? Ok, then name it ‘Driftmob’ so it’s something completely new. Then take five BMW M235i Coupés to the city streets in Cape Town, convert an urban roundabout [...]

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Grolsch Beer: The Movieunlocker Bottle

Thursday, July 31, 2014

26 Comments

I can’t tell if this promotion for Grolsch Beer is real or not, but it’s an interesting play… Where the typical coupon code has been swapped for a bluetooth beacon placed in the bottle cap, so that when you open up your favorite beer, and tap it against your phone or mac book, it unlocks [...]

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Street Art: Gifs Go Wild

Wednesday, July 30, 2014

22 Comments

Sometimes we see cool art installations or street art here on Digital Buzz, but this one is a little different. Created by Guus ter Beek and Tayfun Sarier, they’ve taken Gifs into the real world, displaying them in high-traffic areas to surprise unsuspecting people with ‘gif’ moments. Pretty cool.

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JIBO: The World’s First Family Robot

Wednesday, July 30, 2014

16 Comments

Meet JIBO, a real-life social robot that might just change the way you think smart objects and how you’d picture them in your home. And ok sure, this is a concept video, making it seem so fluid and responsive, so there is much to be desired, but… Will this be a robot that people would [...]

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ASICS: The Remote Volleyball Cannon Challenge

Monday, July 28, 2014

23 Comments

ASICS have become famous over the last few years for creating interactive installations to engage fans and athletes in new and interesting ways to promote the brand. The latest installation is called ‘The Kerri Cannon’ which is a remote-operated spiking machine built to replicate the power and accuracy of top professional female players like Kerri [...]

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Heineken ‘Routine Interruptions’ Experiment

Monday, July 28, 2014

28 Comments

Heineken is launching a new social experiment called ‘Routine Interruptions’ where thousands of people across the US will get the chance to step into the ultimate night out, if they just do one thing… Answer an unsuspecting call from Heineken, and agree to do what ever they say at that moment. The hype reel above [...]

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Meet ‘Sense’ The Ultimate Sleep Tracker

Friday, July 25, 2014

21 Comments

This Kickstarter project from the guys at ‘Hello’ has raised over $700,000 in 48 hours which pretty much breaks all records to date. Introducing Sense, the smart object and mobile app that helps track your sleep and the environment around you. Sense detects temperature, noise, light and movement among other things to help provide the [...]

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Volkswagen: Introducing The New VW.com Site

Wednesday, July 23, 2014

4 Comments

Ok so it’s not exactly brand new, but you’ve probably not seen the video for the new VW.com site. Volkswagen has rethought the entire online car shopping process and built the new vw.com with inspiration from dating sites. With the vision that finding the perfect car shouldn’t be as hard as finding the perfect date. [...]

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Dove: When You’re Smiling Installation

Tuesday, July 22, 2014

27 Comments

This is a simple little piece for Dove, activated at an awards night, where people would view themselves in a magic mirror which captured their smile and printed a photo only once the smile was big enough. Users were prompted ‘When did you last smile to yourself in the mirror?’ to trigger the engagement before [...]

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Lexus STROBE Project: Art Motion Installation

Friday, July 18, 2014

30 Comments

Check out ‘STROBE’ the latest instalment in the Lexus ‘Amazing in Motion’ series. Lexus have created the series of online videos to showcase their imagination and creativity. STROBE features stunt men and acrobatic performers in advanced LED light suits to tell the story of one man’s incredible journey across the Kuala Lumpur skyline at night. [...]

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SlideShare: What Makes A Great Brand?

Wednesday, July 16, 2014

33 Comments

Here’s an interesting SlideShare presentation from the guys at We Are Social on ‘What Makes A Great Brand’. And while many might argue for and against on some of the content, its worth a read over your coffee today! This presentation was created in partnership with The World Federation of Advertisers on Project Reconnect: an [...]

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inFORM: Tangible Media Surface Interaction

Tuesday, July 15, 2014

24 Comments

Posting this one for the Archives as it’s a little dated but I’ve wanted to post for a long while! This piece of work from MIT’s Tangible Media Group, who’ve invented a surface that three-dimensionally changes shape, allowing users to not only interact with digital content in meatspace, but even hold hands with a person [...]

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Hyundai: The Empty Car Convoy

Thursday, July 10, 2014

29 Comments

Hyundai are stepping up their game with this new piece of content, the ‘Empty Car Convoy’ which takes what feels like a leaf out of the Volvo book, to create this pretty cool stunt where a convoy of new cars with adaptive cruise control avoid a crash with no-one driving them!

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Dominos Pizza Mogul: Earn Cash Designing Pizza

Wednesday, July 9, 2014

16 Comments

Dominos are making headlines with the launch of their new ‘Pizza Mogul’ campaign that lets every day pizza lovers design their own pizzas and make cash every time someone buys one of their magic creations! Just download the app, crate an account, design a pizza and then start your own marketing campaign! Users can make [...]

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SlideShare: 2014 Cannes Lions Review

Monday, July 7, 2014

27 Comments

With the 2014 Cannes Lions race run and won, here’s a nice wrap from Bridget Jung, who argues that Big Emotion won out over Big Data, with a selection of the best winning work from Cannes in 2014. With work focused under 4 categories; Data & Technology, The Importance of Me, Storytelling and Product Innovation. [...]

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