Author Archives | Aden Hepburn

Aden Hepburn - who has written 1759 posts on Digital Buzz Blog.

Aden is the Digital Buzz founder and currently Managing Director & ECD of VML (WPP - Y&R Brands) in Sydney, Australia. Aden has worked on a host of large global brands and many leading Australian businesses over the past 11 years; delivering best in class digital marketing and advertising with a focus on creative-innovation and digital platforms. He's won numerous global creative awards including multiple Cannes Lions, One Show Awards, IAB MiXX, AIMIA, AWARD, New York Festivals and Spikes Asia awards amongst others. Aden also sits on the digital committee of the Communications Council of Australia, contributes to other industry bodies and judges many local and global awards shows. View Aden's Full Profile Here

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Facebook Launches World’s First Internet Drone

Sunday, August 2, 2015

29 Comments

Facebook & Internet.org have launched their first full-scale internet drone called “Aquila” which is a solar powered, unmanned plane (drone) that beams down internet connectivity from the sky to remote parts of the world who otherwise can’t get the internet, either due to cost or lack of infrastructure. The Internet.org Drone has the wingspan of [...]

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Nike: Hypervenom YouTube VR Experience

Tuesday, July 28, 2015

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Nike has created one of YouTube’s first interactive VR films for the launch of its new Hypervenom II shoe, letting people step into the shoes of Brazilian soccer superstar Neymar Jr. using Google Cardboard for a full Virtual Reality experience, or for an interactive 360 degree video experience, it leveraged the native YouTube player that [...]

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Forever 21: Instagram Powered Thread Screen

Sunday, July 26, 2015

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Forever 21 have stepped up to the plate with a new Instagram Powered Thread Screen, which in short, is a huge machine made of 200,000 parts, weighing 2,000 lbs, and taking over a year and half to engineer and build (all by hand). With the massive machine displaying users Instagrams 24 hours a day, with [...]

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Toyota: Radio Ads That Turn Off Your Phone

Tuesday, July 21, 2015

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Toyota have been playing with radio ads in Sweden that aim to turn off your mobile phone. Your iPhone to be precise, by running ads that attempt to leverage the “Hey Siri” auto listening feature on iPhones, and while the reality is, you have to have your phone plugged in, and have the “Hey Siri” [...]

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Volkswagen: Create A Film With Your Voice

Sunday, July 19, 2015

16 Comments

New Volkswagen Golf R, New way to launch a car, New way to use your voice. Introducing “Unleash Your Golf Rrr” a website that builds you a beautiful Golf R film, powered by your very own voice… Remember when you were a kid, and you’d make car driving sounds? Well, bring back those skills and [...]

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Land Rover: The Car Is The Camera Film Project

Tuesday, July 14, 2015

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Land Rover’s 5×5 Film Project was designed to sell the newest feature. The 5x Cameras. And a brand that is known for always forging into new territory, can’t promote a new feature just like any other car company. So Land Rover challenged five-up-and coming directors to create their own uncommon adventure story that would debut [...]

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Turkish Airlines: World’s First Periscope Flight

Sunday, July 12, 2015

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Turkish Airlines recently launched the world’s first ever “Periscope” live broadcasted flight as passengers and social fans got a behind the scenes experience as the airline flew from Istanbul to New York. Through Periscope the airline showcased crew cabins, flight lounges, pre-flight checks, inflight service, the crew and the pilots hard at work! So for [...]

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Apple Watch: Heart Rate Powered Tinder App

Monday, July 6, 2015

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Well, someone had to be first. Introducing Hands Free Tinder. A new Apple Watch app that lets you find your perfect match, by analysing your heart rate on each potential partners profile photos, then automatically swipes left or right for you! Created by T3. I’m sure its a gimmick. But pretty fun!

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LEGO Printers: Printing With LEGO Pieces

Saturday, July 4, 2015

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For all your LEGO fans out there! You can make just about anything with LEGO, and you can make LEGO make just about anything too. And now, LEGO can even become a 3D Printer, printing with LEGO pieces! So this device, is a LEGO Mosaic Printer, that uses tiny pieces of 1×1 LEGO to replicate [...]

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Robot Origami: Self-Folding Robot Awesomeness

Friday, July 3, 2015

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Is this the coolest robot ever? Introducing Robot Origami from MIT, self-folding robots that unpack themselves, walk, swim, climb and complete automated tasks! A team of MIT researchers have developed the printable origami robot that folds itself up from a flat sheet of plastic when heated and measures about a centimeter from front to back. [...]

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Cannes Lions Grand Prix Winners 2015 (Videos)

Monday, June 29, 2015

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With the Cannes Lions 2015 Festival of Creativity complete, all the gold awarded, parties over and the 15,000+ people flying back home with perfect tans, it’s time to review the the world’s best creative work for 2015. So I’ve rounded up each Grand Prix winning case study for this year, and embedded them below so [...]

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The Lexus Hoverboard: A New Content Series

Sunday, June 28, 2015

22 Comments

Well if this isn’t the single best hype video I’ve ever seen, I sure can’t remember what beats it. Thrown to the internet just a few days ago, so if you’ve been in Cannes, you probably missed it, and if you weren’t, you’re probably itching to see the next film that is due to be [...]

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What3Words: Cannes Innovation Grand Prix

Saturday, June 27, 2015

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Street addresses, locations, deliveries, finding people… it’s ultimately one of the hardest things to do on a global scale, it has no similar foundation or working order… apart from pure GEO targeted Lat/Long codes that humans can’t understand! So, What3Words have created a universal 3 meter X 3 meter global map of the entire earth, [...]

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Introducing June: The World’s First Smart Oven

Sunday, June 21, 2015

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Attention tech-loving-foodies. Meet June, the world’s first smart oven, where the more people that own it, the smarter it becomes. It’s an oven created by ex-apple employees, designed to be more powerful, smarter and more beautiful than all other ovens! The countertop oven features Wi-Fi connectivity for software updates, an in-built digital scale, Nvidia processors [...]

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PTV: The Homeless Donation Posters

Saturday, June 20, 2015

27 Comments

Public Transport Victoria have come up with a genius way to help homeless youth charity Ladder. They used MYKI – Melbourne’s public transport cards – to allow commuters to donate directly to billboards. By harnessing an existing human behaviour, i.e. tapping a public transport card, they were able to make an easy donation mechanism that [...]

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The Climate Portal: Weather Simulation Booths

Sunday, June 14, 2015

33 Comments

If you’ve ever wondered what the weather was like at your next destination while waiting for a flight, well, now you won’t have to with a new installation at Stockholm’s Arlanda Airport, called “The Climate Portal”. An installation that simulates a range of weather conditions. The installation, created by the guys at Akestam Holst, brings [...]

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Fiat: The Parking Billboard Installation

Wednesday, June 10, 2015

19 Comments

Here’s a neat little piece from Fiat; The Parking Billboard. An interactive installation where they’ve taken the ultrasonic sensors that typically sit inside the Fiat’s bumpers (you know, those audio beeping sensors…) and have rigged them up to a video billboard opposite a specifically designed car space to help guide drivers into the spot perfectly. [...]

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Google Expeditions: Virtual Reality Field Trips

Sunday, June 7, 2015

16 Comments

It was only a matter of time, but now teachers around the world can take their students on Virtual Reality field trips to amplify their studies thanks to Google Expeditions. It’s an evolution of Google Cardboard, that has a central tablet that powers the tour and automatically syncs each Google Cardboard VR set, so that [...]

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ReApply Reminder: A Smart Sunscreen Bottle

Saturday, June 6, 2015

66 Comments

Australia has the highest incidence of skin cancer in the world, so to help protect people from the sun, a new R&D project has created the “ReApply Reminder” A Smart Sunscreen Bottle and iOS app designed to save lives by pro-actively reminding people when to ReApply Sunscreen. Powered by custom Bluetooth LE technology in the [...]

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Google Project Soli: The Future of UI

Monday, June 1, 2015

33 Comments

Project Soli by Google’s ATAP (Skunkworks type division that is tasked with creating future objects and devices that the entire world will use) wants to make your hands and fingers the only user interface you’ll ever need with it’s new high-tech micro radar sensor setup that allows you to become the controller. It’s a completely [...]

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