Author Archives | Aden Hepburn

Aden Hepburn - who has written 1808 posts on Digital Buzz Blog.

Aden is the Digital Buzz founder and currently Managing Director & ECD of VML (WPP - Y&R Brands) in Sydney, Australia. Aden has worked on a host of large global brands and many leading Australian businesses over the past 11 years; delivering best in class digital marketing and advertising with a focus on creative-innovation and digital platforms. He's won numerous global creative awards including multiple Cannes Lions, One Show Awards, IAB MiXX, AIMIA, AWARD, New York Festivals and Spikes Asia awards amongst others. Aden also sits on the digital committee of the Communications Council of Australia, contributes to other industry bodies and judges many local and global awards shows. View Aden's Full Profile Here

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Volvo Trucks: Look Who’s Driving Stunt Video

Thursday, December 3, 2015

25 Comments

Volvo Tucks are back at it with their Live Test stunt video series, and this time it’s their toughest test yet, when they hand over a brand new truck (rigged up with GoPro’s of course) to 4-year-old Sophie… Oh yeah, and she’s driving it completely remote controlled. And as you can imagine, she crashes it [...]

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PSY Launches New “DADDY” Viral Music Video

Wednesday, December 2, 2015

29 Comments

So PSY is back, with another ridiculous music video filled with all that viral magic, racking up about 8 million views in the first 24 hours. So what’s it all about? Well. Bad dancing. Even worse fashion. Another stupidly catchy song… Oh, and It’s about your “DADDY”. CL of girl group 2NE1 asks PSY; “Hey, [...]

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Amazon Prime Air: Next Gen Drone Delivery

Tuesday, December 1, 2015

27 Comments

We’ve seen Amazon Drones… But not with Jeremy Clarkson selling the dream, and to be fair, this is the newer, next gen version from Amazon, with a slightly more futuristic view on just how easy it’s going to be to get something delivered by a drone, straight to your front door! (if you’re game!) The [...]

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Nokia OZO: The Virtual Reality Camera

Sunday, November 29, 2015

17 Comments

And you thought Nokia was dead right? Well, they aren’t, and this new product, the OZO, might be what pulls them back into the light, with a world-leading Virtual Reality Camera. The OZO is a professional Virtual Reality Camera made for pro-storytellers and production companies, and with a price of $50,000. It’s not cheap, but [...]

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Google: Choose The Light or Dark Side

Wednesday, November 25, 2015

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It’s time to choose, Awaken the Force within you and your Google apps will follow your path. The new campaign from Google and Star Wars asks users to #ChooseYourSide… and it’s pretty awesome! Choose the Light Side or the Dark Side, and then, say on on YouTube for example, the volume control of videos will [...]

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100 Years – The Movie You Will Never See

Sunday, November 22, 2015

30 Comments

LOUIS XIII has created an epic new brand film, one that won’t be seen for 100 years. It’s an exclusive original film starring John Malkovich and directed by Robert Rodriguez that envisions Earth one hundred years from now, and was inspired by the legacy of craftsmanship and time. The finished film has been placed in [...]

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NVIDIA: The 10,000 Foot Living Room Skydive

Thursday, November 19, 2015

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NVIDIA has just launched the new NVIDIA Shield TV device, an Apple TV alternative for Android TV, with what you’ll see in the video, as enhanced graphics and ultimate gamings/graphics power. So, how to get some attention from NVIDIA loving gamers all over the world… Well, Red Bull skydiver Jeff Provenzano gets strapped into a [...]

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Introducing YouTube Music – A New App

Friday, November 13, 2015

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It was only a matter of time until YouTube got into the Music game, and here it comes! introducing YouTube Music, a new mobile app that aggregates all YouTube Music content and no matter where you start in the app, the music will never stop. Every song you play or artist you choose will take [...]

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Julia’s Flubble Machine: Made with Office 365

Wednesday, November 11, 2015

24 Comments

Microsoft has launched a new campaign for Office 365, called “Flubbles”. Flavoured Bubbles. A cinematic story follows Julia, an 8-year-old girl, as she brings the idea of gourmet flavoured bubbles to life, collaborating with designers, cake artists and even a professional bubbleologist along the way. The campaign was unscripted, and is realised through a series [...]

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MINI: The YouTube Pre-Roll Race

Tuesday, November 10, 2015

38 Comments

Every now and then a great YouTube Pre-Roll pops up, and this one from MINI is pretty cool. It’s called the MINI YouTube Race, and challenges viewers to try and hit the skip button to beat the MINI. The Pre-Roll visually counts down 3.2.1 in sync with the skip button, before the car blasts across [...]

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Why You Should Say No To Creative Pitches

Sunday, November 8, 2015

14 Comments

The advertising industry has for almost ever has demanded creative pitches and spec work to test out agencies to see if they like their ideas, on a sample brief, often with only a 2-3 weeks to deliver an entire multi-million dollar campaign idea, for free. Well, Zulu Alpha Kilo say NO, and have created a [...]

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A Facebook Data Powered Robot Bartender

Saturday, November 7, 2015

22 Comments

Here’s an interesting experiment. It’s called “The Social Shot” and is a mobile bartending-robot that mixes you drinks based off your Facebook profile data. Once you log-in, you’ll get a personalised drink which visualises the personality traits using psychology’s “Big Five” factor model. The graphic translation of abstract datasets into a colorful, drinkable diagram allows [...]

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Nissan: The Football Controller Project

Friday, November 6, 2015

18 Comments

In Sweeden, just buying a Nissan to drive it isn’t enough… So they’ve created the “Controller Project” where engineers have rigged up a new Nissan QASHQAI into a Pro Evolution Soccer controller, so you can literally “Drive Football”. You can check out the experience here.

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Meet The Family: A VR Short Film Experience

Sunday, November 1, 2015

14 Comments

How about this VR film just for Halloween, created by the award winning production studio, Exzeb, and supported by UNIT9 Presents, have together, launched a new immersive (and slightly weird!) VR film experience that takes you on a journey into the lives and minds of a creepy, cryptic virtual family. “Meet The Family” showcases true [...]

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KitKat: The World’s First Massage Billboard

Friday, October 30, 2015

13 Comments

There is an ever lasting battle for agencies and brands to create the next big billboard, not just in awards speak, but because Adshells/Billboards are being reinvented every day, with custom installations and technology being baked in be media owners and agencies alike. And this one is awesome. The World’s First Massage Billboard from KitKat. [...]

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Black Bars: Donate Space On YouTube Videos

Monday, October 26, 2015

17 Comments

You know those annoying black bars that appear when videos recorded vertically are posted on YouTube… Well, why annoying for most of us, a new initiative for NGO’s who need help promoting themselves, called Donate the Bars now allows people to select an NGO while uploading a video, tagging on the NGO’s logo and message [...]

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Honda IndyCar: Race On Google StreetView

Sunday, October 25, 2015

14 Comments

I just stumbled across this Google StreetView mashup from Honda’s IndyCar business, which is part of their annual “Fastest Seat in Sports” sweepstakes campaign. It’s called The IndyCar Speed Simulator, and apart from the “speed” part, the simulator lets you race just about anywhere in the word through Google StreetView. Just enter a location, and [...]

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Toyota: Fueled by the Future Ad

Thursday, October 22, 2015

18 Comments

Well, the question was who would be making Back To The Future Ads, and it looks like Toyota might have come out on top, getting Michael J. Fox and Christopher Lloyd (Marty McFly and Doc Brown) on board to launch the new Toyota Mirai hydrogen fuel car. The full-length 5 minute version pays homage to [...]

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Target: An Epic 360° Halloween Adventure

Monday, October 19, 2015

11 Comments

Halloween is almost here, and with it, the likely onslaught of 360° and VR adventures to tell those scary stories in new and interesting ways. First up this year, is Target in the US, with their “Epic 360° Halloween Adventure” powered by YouTube. Users can explore 4 scenarios in 360° video; across mobile, tablet and [...]

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Disney: Augmented Reality Colouring Books

Wednesday, October 14, 2015

22 Comments

Disney Research Labs has been working on some pretty cool tech that might well create the future of colouring in books, where live texturing of 3D Augmented Reality Characters becomes a possibility as kids around the world colour in on paper. With this, Disney have developed a “deformable” surface tracking method that uses a new [...]

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