Author Archives | Aden Hepburn

Aden Hepburn - who has written 1547 posts on Digital Buzz Blog.

Aden is the Digital Buzz founder and currently Managing Director & ECD of VML (WPP - Y&R Brands) in Sydney, Australia. Aden has worked on a host of large global brands and many leading Australian businesses over the past 11 years; delivering best in class digital marketing and advertising with a focus on creative-innovation and digital platforms. He's won numerous global creative awards including multiple Cannes Lions, One Show Awards, IAB MiXX, AIMIA, AWARD, New York Festivals and Spikes Asia awards amongst others. Aden also sits on the digital committee of the Communications Council of Australia, contributes to other industry bodies and judges many local and global awards shows. View Aden's Full Profile Here

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OREO: Twitter Powered Vending Machine

Monday, March 24, 2014

18 Comments

Love Oreo’s? Me too, and by the looks of it, everyone at SXSW did, where anyone could rock up to Oreo’s Raspberry Pi-powered “Trending Vending” machine, see what was popular and then have the Twitter Powered Vending machine translate that topic into a custom made Oreo just for you. This video goes a little deeper [...]

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Pepsi Max: Augmented Reality Bus Shelter Ad

Sunday, March 23, 2014

11 Comments

Pepsi takes on London with this new branded experience on New Oxford Street, where they’ve taken a busy bus stop and fitted it out to make it a seamless augmented reality experience for the people who happen to stop by! From meteorites and aliens to lions and balloons, this ‘Unbelievable’ Bus Shelter Installation from Pepsi [...]

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LittleBits: The Connected Objects Kit

Thursday, March 20, 2014

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So no longer do you need a programmer to build cool connected objects, meet LittleBits, the non-programmer board kit that allows you to make a tonne of cool stuff, and the video above is just one example! It’s a board kit that just about anyone can use, and it’s all connected to their cloud platform [...]

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Introducing The Moto 360 Smart Watch

Wednesday, March 19, 2014

20 Comments

And the benchmark has been set… The new Moto 360 Smart Watch is a beautiful piece of wearable tech, and will likely be the benchmark until Apple throws their hat in the ring, if they ever do. It comes with interchangeable, premium bands, and the clock face is stunning. Check out this great introduction video, [...]

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Waves 4 Water: YouTube Annotations Campaign

Wednesday, March 19, 2014

17 Comments

Here’s an interesting play to promote not for profit organisation, Waves For Water, with a new YouTube Annotations Campaign called ‘Annotations For Water’… It’s an animation made only with annotations to promote the message across YouTube. And with a simple bookmarklet tool, anyone can add this animation to their own videos and broadcast a message [...]

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Alert Shirt: Haptic Feedback Footy Jersey

Monday, March 17, 2014

19 Comments

If you’ve heard of Haptic Feedback, then this is a pretty cool example of what the future might hold. It’s called Alert Shirt, and looks to be a one-off, non-scientific prototype to hype the game on PayTV network ‘Foxtel’ in Australia, and it is wearable technology that promises to convert live game data into powerful [...]

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BroApp: Auto SMS Your Girlfriend

Thursday, March 13, 2014

24 Comments

BroApp is designed to maximise your relationship with your girlfriend, while giving you extra time with your mates. The app is highly intelligent, and once configured, it knows when and how to tweet to your loved one, and when not to, like if you’re in the same house as her! BroApp is like your ultimate [...]

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Oscar Mayer: Bacon Scent iPhone Alarm Device

Monday, March 10, 2014

25 Comments

If you’ve ever dreamt of this, it’s now a reality. The Bacon Scented iPhone Alarm Device, that plugs into your iPhone’s headphone port, releasing a real bacon smell when the alarm goes off, along with the famous bacon sizzle on the grill… It’s called the ‘Wake Up & Smell The Bacon’ and is a seriously [...]

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Samsung Galaxy: NX Rover Camera Bot

Tuesday, March 4, 2014

13 Comments

Check out Samsung’s ‘NX Rover’ Camera Bot that’s kinda like a Mars rover, on earth. Soon it will begin a global tour, with fans from around the world getting to take control of the NX Rover and shoot their own photos via Samsung’s new Galaxy NX connected camera. Users will get full control via an [...]

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UNICEF Tap Project: Go Without Your Phone

Sunday, March 2, 2014

26 Comments

Unicef’s world famous Tap Project is back, this time, in mobile form, with site that donates water to people in need, based on how long you don’t touch your phone for. But I’m kinda left questioning if the interaction messaging is powerful enough? The sponsor behind this project, Giorgio Armani, will donate the equivalent of [...]

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Polar Beer: The Cell Phone Nullifier

Wednesday, February 26, 2014

27 Comments

This might be the most social product ever built. The Polar Beer Cell Phone Nullifier. A product that blocks all cell phone reception, including Wifi, 3G .etc while you’re within 5 feet of the device, so that you can enjoy a good old fashion chat while you drink an ice cold beer. Who wants one?

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DHL: The Trojan Mailing Campaign

Monday, February 24, 2014

22 Comments

Here’s a great stunt or a killer prank from DHL on its competition. DHL posted huge packages via its competitors, which were wrapped in a temperature sensitive coating, which when cooled below freezing, went black, so that wen they were picked up it was purely a back box to deliver! However, once they started to [...]

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Coca-Cola: The Social Media Gard

Thursday, February 20, 2014

32 Comments

This is Genius. Pure Genius. And by that I mean I probably need one, and so do the millions of other people who stare into phones in all social scenarios! The Social Media Guard takes the “social” out of media and puts it back into your life. There’s not a lot more to say, apart [...]

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The Dalí Museum: Staring Challenge App

Tuesday, February 18, 2014

25 Comments

Here’s a new piece of work for The Dali Museum in Florida, with an app that lets you “compete” against Dali himself in an old ‘staring contest’… You can challenge some other people too, including the likes of Andy Warhol. It’s a little bit quirky. And there is a 2 hour demo if you really [...]

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The World’s Fastest Robot: Table Tennis Duel

Sunday, February 16, 2014

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This is such a tease, but on March 11, 2014, we’ll see the world’s fastest robot in action against an all time table tennis superstar, Timo Boll, who’ll enter a duel with the robot, in what I’d like to say would be to the death, but I suspect it’s only to see who can return [...]

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