Author Archives | Aden Hepburn

Aden Hepburn - who has written 1691 posts on Digital Buzz Blog.

Aden is the Digital Buzz founder and currently Managing Director & ECD of VML (WPP - Y&R Brands) in Sydney, Australia. Aden has worked on a host of large global brands and many leading Australian businesses over the past 11 years; delivering best in class digital marketing and advertising with a focus on creative-innovation and digital platforms. He's won numerous global creative awards including multiple Cannes Lions, One Show Awards, IAB MiXX, AIMIA, AWARD, New York Festivals and Spikes Asia awards amongst others. Aden also sits on the digital committee of the Communications Council of Australia, contributes to other industry bodies and judges many local and global awards shows. View Aden's Full Profile Here

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ReApply Reminder: A Smart Sunscreen Bottle

Saturday, June 6, 2015

66 Comments

Australia has the highest incidence of skin cancer in the world, so to help protect people from the sun, a new R&D project has created the “ReApply Reminder” A Smart Sunscreen Bottle and iOS app designed to save lives by pro-actively reminding people when to ReApply Sunscreen. Powered by custom Bluetooth LE technology in the [...]

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Google Project Soli: The Future of UI

Monday, June 1, 2015

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Project Soli by Google’s ATAP (Skunkworks type division that is tasked with creating future objects and devices that the entire world will use) wants to make your hands and fingers the only user interface you’ll ever need with it’s new high-tech micro radar sensor setup that allows you to become the controller. It’s a completely [...]

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Google Photos: Your New Photo App

Sunday, May 31, 2015

35 Comments

Well, Google has just released the world’s smartest Photo App, one that is powered by some serious machine learning tech so that it can automatically catalogue, learn and organise your photos for you. With Facial, Location and Object recognition (eg. Google Photos automatically detects 250,000 popular landmarks worldwide) the Photos app does a great job [...]

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Pizza Hut: The Video Projector Pizza Box

Monday, May 25, 2015

44 Comments

Now this is cool. A Video Projector Pizza Box! With a slightly new shape and size, the box transforms from holding your delicious pizza, by removing the middle rester (the thing that stops the pizza hitting the top of the box) which now holds a makeshift projector lense, that plugs into the front of the [...]

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Meet FOVE VR: The Oculus Rift Killer

Sunday, May 24, 2015

26 Comments

FOVE VS is claiming to be the world’s smartest VR Headset system, ultimately powered by advanced eye-tracking technology inside the headset so that you get seamless interactivity in any virtual world you might play. Which arguably makes it an Oculus Rift Killer, if they can get it to market fast enough. FOVE tracks a user’s [...]

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Blue Ball Foundation: Play With Yourself

Monday, May 18, 2015

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Ok, so this video is censored… but it’s also still not exactly safe for work. Insert Reader warning here, but if you can appropriately view this, it’s a very smart native advertising content play for The Blue Ball Foundation, who is trying to raise awareness for testicular cancer. Only with this piece of advertising. It’s [...]

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KFC: Little Money Big Fun Instagram Campaign

Monday, May 18, 2015

45 Comments

Love this fun campaign from KFC in Romania, where they’ve parodied the #RichKidsOfInstragram with their very own #LittleMoneyBigFun hashtag campaign, powered by a site that challenges Romanians to pick famous rich kids Instagram photos, and upload your own side-by-side version. It made headlines and boosted sales by 21%. Very cool work by MRM//McCann Romania.

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Introducing Lily: The Throw And Shoot Drone

Wednesday, May 13, 2015

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Now this is cool. Drones are the next big thing. And this one, called ‘Lily’ is a Throw-And-Fly drone, meaning that you can pull it out of your bag, throw it in the air and it will immediately power up and start following you, shooting HD video as you snowboard, bike, run or even paddle [...]

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Shadow WiFi: Preventing Skin Cancer

Wednesday, May 13, 2015

28 Comments

Skin Cancer is one of the world’s fastest growing diseases, and in Playa Agua Dulce, Peru, they’ve created an installation to help prevent it… Shadow WiFi, a large structure placed on beaches with a directional WiFi broadcast so that the free WiFi area moved in line with the shadow from the structure, and anyone left [...]

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Battersea Dogs Home: Follow You Billboards

Sunday, May 10, 2015

21 Comments

Here’s a pretty fun campaign for the Battersea Dogs Home, who are trying to get people to adopt Dog’s and Cats from their shelter. It starts with volunteers giving out leaflets which have been embedded with RFID Chips, and synced to every Adshell, Billboard and Big Screen in the Westfield Mall in London. Starting with [...]

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