Author Archives | Aden Hepburn

Aden Hepburn - who has written 1816 posts on Digital Buzz Blog.

Aden is the Digital Buzz founder and currently Managing Director & ECD of VML (WPP - Y&R Brands) in Sydney, Australia. Aden has worked on a host of large global brands and many leading Australian businesses over the past 11 years; delivering best in class digital marketing and advertising with a focus on creative-innovation and digital platforms. He's won numerous global creative awards including multiple Cannes Lions, One Show Awards, IAB MiXX, AIMIA, AWARD, New York Festivals and Spikes Asia awards amongst others. Aden also sits on the digital committee of the Communications Council of Australia, contributes to other industry bodies and judges many local and global awards shows. View Aden's Full Profile Here

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Microsoft Re-Imagines NFL Through HoloLens

Wednesday, February 3, 2016

31 Comments

So this is the future of Football, with Microsoft re-imagining the future of the game, where NFL fans can get closer to their favorite teams and players than ever before, and control the action across multiple screens, on multiple surfaces, with an immersive mixed-reality experience that the upcoming HoloLens Headset will provide. Pretty cool right? [...]

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SlideShare: Global Digital Statistics For 2016

Monday, February 1, 2016

27 Comments

This might just be one of the most comprehensive global digital reports that will come out in 2016, period. It’s full of the best stats, facts and figures for the internet in 2016, and specifically covers the world’s top 30 countries by economic size. It covers the top 10 most-used social media platforms in each [...]

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SlideShare: 2016 Digital Trends & Predictions

Sunday, January 31, 2016

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Just like they do each year, the crew at Soap have rounded up their big predictions for 2016 Digital Trends. Some challenge the status quo while others are rather likely to play out some time soon, but ultimately, these trends poke a little fun at current digital trends and where the world is heading. Who [...]

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Bentley Inspirator App: The Design Experience

Wednesday, January 27, 2016

19 Comments

The Bentley Inspirator is a new luxury design and commissioning experience from Bentley, where your facial reactions to specific app content and beautiful design ques shape and guide your way to a recommended specification, inspired by you, and your interests in life. It’s a completely different play for such a luxury automotive brand, and hints [...]

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Jaguar Creates “Actual Reality” VR Experience

Sunday, January 24, 2016

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At the “Big Boys Toys” expo in New Zealand, Jaguar took Virtual Reality Experiences to the next level. Introducing “Actual Reality”, a VR experience like no other I’ve ever seen, an experience so real, it might actually just be “real”. With a custom VR Headset, and built into the “6-Axis” hydraulic platform designed to create [...]

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Volkswagen: The Trailer Assist Stunt Video

Wednesday, January 20, 2016

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This is probably the best stunt/product demonstration you’ll see for a while. And if you haven’t seen it floating through your Facebook feed, then watch it here, as it as deceivingly brilliant, with Volkswagen turning a trailer into a car, and attaching a car to the trailer, backwards, with seemingly the world’s best reverse driver [...]

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Introducing FordPass: The Future of Mobility

Sunday, January 17, 2016

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Welcome to the future of Ford. Where you don’t just buy a car, you get access to an entire digital ecosystem of services for being part of the family, as they start to shape the future of the automotive industry, where just perhaps, you won’t even have to own a car with RideShare of the [...]

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Star Wars: Shop Like A Jedi Billboard

Friday, January 15, 2016

34 Comments

On the even of the launch of Star Wars episode VII, Carrefour in Romania created an interactive billboard that let people shop like a Jedi would. And while it’s nothing more than a basic Microsoft Kinect stunt experience, to the Star Wars fans, it was something different. Shoppers could swipe through just about the entire [...]

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NIVEA Presents The Second Skin Project

Monday, January 11, 2016

34 Comments

This is Nivea’s Nanotechnology Experiment that allows people to feel a human touch from anywhere in the world. It’s also probably Leo Burnett Madrid‘s Cannes entry for 2016! The experiment shows how technology can create a sense of touch between a mother and son living thousands of kilometres apart from each other, delivering a hug, [...]

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L’Oréal Connected UV Skin Patch Sensors

Saturday, January 9, 2016

44 Comments

Hot off the press from CES, L’Oréal have announced a new, connected UV Skin Patch and companion app called “La Roche-Posay My UV Patch”, and it’s powered by NFC for android, and by image recognition for iOS as the primacy connectivity point for the patch. The patch itself is as thin as a fake tattoo, [...]

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Nikon Launches KeyMission 360 VR Camera

Thursday, January 7, 2016

32 Comments

Well the VR and 360 Cam market is hotting up, and GoPro better watch out, with a big entry from Nikon into the market with their “Key Mission 360″ VR Camera that’s both a water proof action camera and a full 360 VR camera. Shame it has such a horrible name! Unfortunately there isn’t any [...]

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North Face: The NightRay Fest Light Installation

Tuesday, January 5, 2016

33 Comments

Never stop exploring, that’s what North Face’s interactive light installation called “Ascent” visualises, an art installation that both blurs and highlights its surroundings in nature, aiming to inspire and excite. A mesmerising sight of smooth lines and soft light, the sculpture creates a harmonious relationship between human aesthetic and the natural landscape in which it [...]

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VertiGo: A Wall-Climbing Robot From Disney

Sunday, January 3, 2016

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As if almost out of no where, Disney Research Labs have released a video showcasing a 3D Printed (in part) Wall-Climbing Robot that is more like an all-terrain owning vehicle from a future military prototype, than a Disney research project… But I want one! They’ve called it “VertiGo” and it’s capable of transitioning from the [...]

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Zoolander Fashion Week: Best Social Play 2015?

Friday, January 1, 2016

30 Comments

With Ben Stiller and Owen Wilson again becoming Derek Zoolander and Hansel McDonald, this time on the Valentino runway at Paris Fashion Week in 2015, they hijacked the show to promote the upcoming sequel to the 2001 comedy “Zoolander.” The faux male models strutted their stuff down the runway flashing that famous, Blue Steel look. [...]

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HaptoClone: Holograms That You Can Touch

Tuesday, December 29, 2015

28 Comments

Imagine a world of Holograms that you can physically touch! Imagine shaking a friend’s hand or reaching out to pass them a gift? Well a group of haptics and hologram researchers from the University of Tokyo’s Department of Complexity Science and Engineering (DCSE) have brought this prototype to life. Inventing “Haptoclone”. Quite simply, an interactive [...]

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McDonald’s Releases “LOADED” The Social Film

Sunday, December 27, 2015

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Downunder in Australia, McDonald’s has just released a full-length crowd-directed social film called “LOADED” where they’ve handed over the directors chair to their fans in an epic content series that has had over 3 Million fans help write, direct and provide ideas for the film in real-time. LOADED was shot over two weeks, with an [...]

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WK London: Best Agency Xmas Card 2015

Saturday, December 26, 2015

36 Comments

This year it seems agency Xmas cards weren’t as prolific as previous years, but that didn’t stop a few stand out pieces of work, and WK London was the pick of the bunch, and I’m calling it a clear cut winner of the Best Agency Xmas Card of 2015. WK London’s famous Christmas Window display [...]

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SpeakEmoji: The Emoji Translator App

Monday, December 21, 2015

34 Comments

Just in time for the holiday season where you’ll probably be wondering what your kids are saying with those weird Emoji combinations… or perhaps, you’re just not cool enough to be in the convo! Introducing SpeakEmoji, the world-first voice-to-emoji translator app which translates grown-up speak into cool emoji messages, thus making just about any one [...]

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Star Wars: Lightsaber Escape Mobile Game

Sunday, December 20, 2015

30 Comments

Get your Lightsabre ready, and by that, I mean get your phone out! Star Wars fans can now join in the excitement of the new movie with their own mobile phone lightsabers. The game; “Lightsaber Escape,” is an interactive fan experience from Google Chrome that lets you battle Stormtroopers. Created by guys at 72andSunny and [...]

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Netflix: The Auto-Pause Holiday Socks

Saturday, December 19, 2015

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The next instalment form Netflix’s “Make It” creative platform for “Makers” has just hit just in time for the holiday season, with these pretty cool “Auto-Pause” Netflix Socks. (Checkout the Netflix & Chill Button too) The Netflix Auto-Pause Sock sleep detection system os based on a popular method called actigraphy. Basically, an accelerometer detects when [...]

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