Author Archives | Aden Hepburn

Aden Hepburn - who has written 1498 posts on Digital Buzz Blog.

Aden is the Digital Buzz founder and currently Managing Director & ECD of VML (WPP - Y&R Brands) in Sydney, Australia. Aden has worked on a number large global brands and many leading Australian brands over the past 9 years; developing websites, digital marketing strategies, online advertising campaigns, rich interactive content, social media optimisation, online games, lead generation and portal development. View Aden's Full Profile Here

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SlideShare: Global Digital Statistics 2014

Wednesday, January 8, 2014

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Here it is, the 2014 Global Digital Statistics, Stats & Facts SlideShare presentation from the guys at We Are Social. It comes in at a small, 183 pages of seriously useful data to help set the picture and verify trends for 2014. It features 2014 Digital Statistics, Stats and Facts like; 2.5 Billion People are [...]

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Coca-Cola: The Wrapping Paper Billboard

Tuesday, January 7, 2014

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Showing that cool billboards don’t always have to be digital, this one from Coca-Cola is not just smart, but it’s perfectly on brand, in a way customers want to interact with the company. The Wrapping Paper Billboard saw hundreds of people able to walk past to grab a full sheet of ‘Open Happiness’ wrapping paper [...]

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Samsung: Drive Safe Mode App

Monday, January 6, 2014

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Samsung in Singapore has created ‘Eyes On The Road’ an app they say activates a ‘Drive Safe Mode’ when you’re in the car, stopping all call, texts, push notification alerts .etc The app uses sensor fusion technology, and automatically detects motion at above 20km/hr, activating ‘Drive Safe Mode’ where all calls, texts, push notification alerts [...]

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Sound Waves: An Interactive Art Installation

Sunday, January 5, 2014

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This interactive art installation is a few years old now, but you’ll love it all the same. An artistic experiment to showcase sound waves like you’ve never seen them before, with a 7×7 grid of audio speakers that have been rigged up with fog generators, which in turn, puff up into the air with each [...]

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Publicis: The More The Merrier Video Experience

Saturday, January 4, 2014

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Before we kick off into 2014 posts for the new year, I thought we’d post this final and pretty cool Xmas card from Publicis, created by Bridget and the guys at DigitasLBi. They got geek on to create a facial detection algorithm that counts how many people watch the video at once, and #TheMoreTheMerrier is [...]

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Renault: Life Size Scalextric Car Race

Monday, December 23, 2013

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Everyone loves scalextric car races, so it will be interesting to see how much traction Renault gets from this attempted viral video in London, where they’ve created a Life Size Scalextric Car Race between two of their new electric ‘ZOE’ cars that are controlled from a Helicopter, by 2 winning Facebook fans. It does look [...]

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Chuck Norris: Epic Xmas Split Parody

Friday, December 20, 2013

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Not to be out done by Jean-Claude Van Damme, Chuck Norris has thrown one back, this time, with a seasons greetings video message, as he recreates Van Damme’s feat with that Chuck Norris influence, doing the Epic Splits between two jets, with no less than 11 soldiers on his shoulders, who have lights attached to [...]

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UNIQLO: The Recipe Match App

Tuesday, December 17, 2013

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This is ‘UNIQLO RECIPE’ a fun, life wear matching food app, that not only showcases you amazing recipe’s from 6 hot new chefs, but matches Uniqlo clothing to each dish, almost like a colour selector. It’s a pretty funky app, and if you’re a Uniqlo fan, you’ll no doubt love this. Download it here.

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SlideShare: Soap’s 14 Digital Trends for 2014

Monday, December 16, 2013

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Find the hottest digital trends for 2014, with this light hearted look at what SOAP Creative think will be the things everyone will be doing in digital next year! Bitcoins, wearable tech, more drones… you name it. It’s in here. We’ll pull more 2014 Digital Trend Predictions together shortly. Enjoy!

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Introducing Instagram Direct: Now Send Direct

Saturday, December 14, 2013

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Well, if I was an investor, owner or employee of SnapChat… Who just rejected $3 Billion in cash from Facebook… I’d probably want to find a deep, dark place to hide right now, because Facebook just put out a new release of Instagram, and yep, it’s pretty much just killed SnapChat, by allowing people to [...]

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Knitbot: Budweiser’s Tweet Powered Knitting Bot

Tuesday, December 10, 2013

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We thought knitting machines might be popular this year, and they are, with a whole bunch of brands jumping on the bandwagon, like Coca-Cola and Budweiser… The later, being called ‘Knitbot’ which is a Tweet Powered Knitting Machine from Budweiser in the UK, and will produce festive knitwear for supporters of designated drivers. So if [...]

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SnapChat Santa: VML Agency Xmas Card

Monday, December 9, 2013

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It’s that time of year where both brands and agencies pump out all sorts of Xmas cards to celebrate their creativity (or perhaps just something a little different). Well, here is VML Australia’s Agency Xmas Card for 2013 – SnapChat Santa – a new profile that will see Santa sending out weird but wonderful SnapChat [...]

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Audi Mind Race: Brain Powered Slot Cars

Sunday, December 8, 2013

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Check out Audi’s latest sponsorship activation with their Barcelona Football Club. Called ‘Audi Mind Race’ it sees a huge projection mapped, physical slot car track powered by headsets tracking the brainwaves from Barcelona Football Club players minds! The Audi Mind Race is a tech inspired challenge, which features miniature Audi R18 e-tron quattro cars which [...]

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Domino’s: Pizza Detecting Billboards

Wednesday, December 4, 2013

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In a cheeky stab at the highly successful British Airways Plane Detecting Billboards campaign, Domino’s Pizza, have re-created similar billboards, that just happen to detect pizza instead of planes, in a spoof that aims to hijack some PR on the back of what will arguably be one of the most interesting and perhaps awarded campaigns [...]

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Big Boss Brewing: Beer Sampling Arcade Game

Wednesday, December 4, 2013

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So you like arcade gaming machines, you’re pretty awesome at old school street fighter, and you love beer. So now imagine, if some awesome beer company made an arcade machine, that pitted players against each other to win free beer. Well, here it is… The Last Barfighter, from Big Boss Brewing, is the first ever [...]

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