Author Archives | Aden Hepburn

Aden Hepburn - who has written 1560 posts on Digital Buzz Blog.

Aden is the Digital Buzz founder and currently Managing Director & ECD of VML (WPP - Y&R Brands) in Sydney, Australia. Aden has worked on a host of large global brands and many leading Australian businesses over the past 11 years; delivering best in class digital marketing and advertising with a focus on creative-innovation and digital platforms. He's won numerous global creative awards including multiple Cannes Lions, One Show Awards, IAB MiXX, AIMIA, AWARD, New York Festivals and Spikes Asia awards amongst others. Aden also sits on the digital committee of the Communications Council of Australia, contributes to other industry bodies and judges many local and global awards shows. View Aden's Full Profile Here

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Coca-Cola: The Fair Play Machine

Friday, May 23, 2014

23 Comments

This one is for the archives, and another reminder that interactive vending machines are about to explode with the world cup just about here! With Pepsi and Coca-Cola battling it out for PR headlines and video content showcasing cool, interactive machines, that connect people around their favourite soda. This one from Coke, is about Fair [...]

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Pepsi: Interactive Football Vending Machine

Tuesday, May 20, 2014

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It’s world cup time, so get ready for some pretty cool interactive vending machines over the next month or two… This one, from Pepsi, is called the #FotbolNow skills challenge, and features a vending machine challenge that puts your best skills to the test in order to score a free Pepsi. The hype video is [...]

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Beck’s Beer: World’s First Playable Music Posters

Monday, May 19, 2014

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Check out these playable music posters from Beck’s Beer, where they’ve hooked up conductive ink to sensors and speakers in each posters, allowing it to come to life with each touch of the poster. While Beck’s are claiming it’s a world first, it’s probably not, there was the spotify one, plus this playable sonic poster [...]

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Oculus Rift: Living With Lag Experiment

Wednesday, May 14, 2014

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Logging for the archives, but incase you haven’t seen it, this is a great little experiment by UME.NET Broadband showing what it’s actually like to live with LAG. As in Internet Lag. Gamers will know it best, but everyone experiences it. Now, an Oculus Rift hacked with a GoPro, gives you that same experience, so [...]

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GranataPet: SnackBall iBeacon Fitness For Dogs

Monday, May 12, 2014

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With lots of talk about beacon technology, it’s retail and experiential applications, comes this little piece from GranataPet… It’s called the #SnackBall, and it uses beacons to create an automated outdoor game for dogs, where they can reward themselves, by fetching a ball and bringing it back to the throwing station. I’m not sure it’s [...]

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Coca-Cola: CokeDrones Bring Happiness By Air

Sunday, May 11, 2014

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Coca-Cola is the latest company to use Drones in a marketing stunt to get YouTube views. This time, it’s in Singapore, a place where almost the entire labour force is made up of foreign workers, who are away from family for long periods of time, while they work to create the beautiful Singapore city. So [...]

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Googleyize: Live Wallpapers for Android

Friday, May 9, 2014

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Here’s something a little different for a Friday. Meet Googleyize, which creates Live Wallpapers for your Android phone, out of those awesome Googleyize ‘eyes’ that those toys from your childhood use to have… The app lets you put Googleyize on any photo you take, and then they come to life as a ‘live’ wallpaper. You [...]

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SlideShare: Digital Perspectives 2014

Tuesday, May 6, 2014

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Our friends at Reactive have released their ‘Digital Perspectives 2014′ SlideShare presentation, that highlights global viewpoints on everything digital in 2014. With everything from privacy, search, content, mobile, wearables… all the way to ecomm, risk management and the demise of the copywriter and art director combo! Grab a coffee, it’s 80 pages, so hide from [...]

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The Social Swipe: Charity Donation Billboard

Monday, May 5, 2014

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This is a cool Interactive Charity Donation Billboard, it’s called ‘The Social Swipe’ and it places a dual screen billboard at the centre of the equation, through the middle runs a credit card swipe reader, which instantly turns credit card donation swipes into synced video on the screens. It’s a cool way to get people [...]

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Coca-Cola ‘Recycling’ Happiness Arcade Machine

Sunday, May 4, 2014

22 Comments

Just in time for Cannes, comes the Coca-Cola ‘Recycling’ Happiness Arcade Machine, where you pay for a game, with an empty bottle, to encourage people to recycle in Dakar, a city of 15 million people. The campaign is designed to show that recycling can be fun, while highlighting the serious issues of rubbish and the [...]

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Wendy’s Pretzel Burger: Social Love Songs

Friday, May 2, 2014

11 Comments

Yep, so if you’re a fan of Wendy’s on Facebook, you’ll have seen this Pretzel Bacon Cheeseburger campaign of ridiculousness, so much so, that you just can’t look away! The campaign lets Facebook/Twitter Fans write the actual lyrics for #PretzelLoveSongs that are then turned into real music videos in record time, and posted back online, [...]

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Sublimotion: The Multi-Sensory Restaurant

Tuesday, April 29, 2014

17 Comments

Ok Tech-Foodies, it’s time to jump on a plane to the Hard Rock Hotel in Ibiza from May 2014, where you’ll be able to encounter the ultimate luxury dining experience, the most expensive meal in the world at $2,000 per person, which is all part of a sensory theatre by one of the world’s best [...]

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Pedigree: YouTube Ad Revenue Donations

Monday, April 28, 2014

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Pedigree is experimenting with a new way to raise money for its famous ‘Adoption Drive’ campaign, by creating this super cute Doggy video, and enabling YouTube’s revenue sharing model, to make every global view earn money for the cause. So, in doing my part, I’m posting this to not only feature a smart campaign, but [...]

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Look Birdy: The iPhone Camera App For Parents

Sunday, April 27, 2014

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Here’s a fun iPhone app from an Aussie Ad Dad. It’s called ‘Look Birdy’ and uses the camera flash and a ‘bird’ noise to attract the attention of kids and animals alike to look at the camera, so you can finally get that perfect photo. Nice one Ben Keenan! Download it here.

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Google Maps: The Street View Time Machine

Friday, April 25, 2014

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Have you ever wondered if you could go back in time on Google’s Street View? Well, now you can with ‘Time Machine’ from Google Maps. A new feature that allows users to view street view images, and then go back in time with Doc Brown, via imagery from past Street View collections dating back to [...]

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