Author Archives | Aden Hepburn

Aden Hepburn - who has written 1727 posts on Digital Buzz Blog.

Aden is the Digital Buzz founder and currently Managing Director & ECD of VML (WPP - Y&R Brands) in Sydney, Australia. Aden has worked on a host of large global brands and many leading Australian businesses over the past 11 years; delivering best in class digital marketing and advertising with a focus on creative-innovation and digital platforms. He's won numerous global creative awards including multiple Cannes Lions, One Show Awards, IAB MiXX, AIMIA, AWARD, New York Festivals and Spikes Asia awards amongst others. Aden also sits on the digital committee of the Communications Council of Australia, contributes to other industry bodies and judges many local and global awards shows. View Aden's Full Profile Here

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What3Words: Cannes Innovation Grand Prix

Saturday, June 27, 2015


Street addresses, locations, deliveries, finding people… it’s ultimately one of the hardest things to do on a global scale, it has no similar foundation or working order… apart from pure GEO targeted Lat/Long codes that humans can’t understand! So, What3Words have created a universal 3 meter X 3 meter global map of the entire earth, [...]

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Introducing June: The World’s First Smart Oven

Sunday, June 21, 2015


Attention tech-loving-foodies. Meet June, the world’s first smart oven, where the more people that own it, the smarter it becomes. It’s an oven created by ex-apple employees, designed to be more powerful, smarter and more beautiful than all other ovens! The countertop oven features Wi-Fi connectivity for software updates, an in-built digital scale, Nvidia processors [...]

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PTV: The Homeless Donation Posters

Saturday, June 20, 2015


Public Transport Victoria have come up with a genius way to help homeless youth charity Ladder. They used MYKI – Melbourne’s public transport cards – to allow commuters to donate directly to billboards. By harnessing an existing human behaviour, i.e. tapping a public transport card, they were able to make an easy donation mechanism that [...]

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The Climate Portal: Weather Simulation Booths

Sunday, June 14, 2015


If you’ve ever wondered what the weather was like at your next destination while waiting for a flight, well, now you won’t have to with a new installation at Stockholm’s Arlanda Airport, called “The Climate Portal”. An installation that simulates a range of weather conditions. The installation, created by the guys at Akestam Holst, brings [...]

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Fiat: The Parking Billboard Installation

Wednesday, June 10, 2015


Here’s a neat little piece from Fiat; The Parking Billboard. An interactive installation where they’ve taken the ultrasonic sensors that typically sit inside the Fiat’s bumpers (you know, those audio beeping sensors…) and have rigged them up to a video billboard opposite a specifically designed car space to help guide drivers into the spot perfectly. [...]

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Google Expeditions: Virtual Reality Field Trips

Sunday, June 7, 2015


It was only a matter of time, but now teachers around the world can take their students on Virtual Reality field trips to amplify their studies thanks to Google Expeditions. It’s an evolution of Google Cardboard, that has a central tablet that powers the tour and automatically syncs each Google Cardboard VR set, so that [...]

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ReApply Reminder: A Smart Sunscreen Bottle

Saturday, June 6, 2015


Australia has the highest incidence of skin cancer in the world, so to help protect people from the sun, a new R&D project has created the “ReApply Reminder” A Smart Sunscreen Bottle and iOS app designed to save lives by pro-actively reminding people when to ReApply Sunscreen. Powered by custom Bluetooth LE technology in the [...]

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Google Project Soli: The Future of UI

Monday, June 1, 2015


Project Soli by Google’s ATAP (Skunkworks type division that is tasked with creating future objects and devices that the entire world will use) wants to make your hands and fingers the only user interface you’ll ever need with it’s new high-tech micro radar sensor setup that allows you to become the controller. It’s a completely [...]

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Google Photos: Your New Photo App

Sunday, May 31, 2015


Well, Google has just released the world’s smartest Photo App, one that is powered by some serious machine learning tech so that it can automatically catalogue, learn and organise your photos for you. With Facial, Location and Object recognition (eg. Google Photos automatically detects 250,000 popular landmarks worldwide) the Photos app does a great job [...]

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Pizza Hut: The Video Projector Pizza Box

Monday, May 25, 2015


Now this is cool. A Video Projector Pizza Box! With a slightly new shape and size, the box transforms from holding your delicious pizza, by removing the middle rester (the thing that stops the pizza hitting the top of the box) which now holds a makeshift projector lense, that plugs into the front of the [...]

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Meet FOVE VR: The Oculus Rift Killer

Sunday, May 24, 2015


FOVE VS is claiming to be the world’s smartest VR Headset system, ultimately powered by advanced eye-tracking technology inside the headset so that you get seamless interactivity in any virtual world you might play. Which arguably makes it an Oculus Rift Killer, if they can get it to market fast enough. FOVE tracks a user’s [...]

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Blue Ball Foundation: Play With Yourself

Monday, May 18, 2015


Ok, so this video is censored… but it’s also still not exactly safe for work. Insert Reader warning here, but if you can appropriately view this, it’s a very smart native advertising content play for The Blue Ball Foundation, who is trying to raise awareness for testicular cancer. Only with this piece of advertising. It’s [...]

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KFC: Little Money Big Fun Instagram Campaign

Monday, May 18, 2015


Love this fun campaign from KFC in Romania, where they’ve parodied the #RichKidsOfInstragram with their very own #LittleMoneyBigFun hashtag campaign, powered by a site that challenges Romanians to pick famous rich kids Instagram photos, and upload your own side-by-side version. It made headlines and boosted sales by 21%. Very cool work by MRM//McCann Romania.

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Introducing Lily: The Throw And Shoot Drone

Wednesday, May 13, 2015


Now this is cool. Drones are the next big thing. And this one, called ‘Lily’ is a Throw-And-Fly drone, meaning that you can pull it out of your bag, throw it in the air and it will immediately power up and start following you, shooting HD video as you snowboard, bike, run or even paddle [...]

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Shadow WiFi: Preventing Skin Cancer

Wednesday, May 13, 2015


Skin Cancer is one of the world’s fastest growing diseases, and in Playa Agua Dulce, Peru, they’ve created an installation to help prevent it… Shadow WiFi, a large structure placed on beaches with a directional WiFi broadcast so that the free WiFi area moved in line with the shadow from the structure, and anyone left [...]

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Battersea Dogs Home: Follow You Billboards

Sunday, May 10, 2015


Here’s a pretty fun campaign for the Battersea Dogs Home, who are trying to get people to adopt Dog’s and Cats from their shelter. It starts with volunteers giving out leaflets which have been embedded with RFID Chips, and synced to every Adshell, Billboard and Big Screen in the Westfield Mall in London. Starting with [...]

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SlideShare: The SoDA Digital Report 2015

Wednesday, May 6, 2015


The new SoDA Digital Report is out for 2015 (Volume 1) and brings another wealth of industry specific information to the table as it looks to how client engagements are evolving and the industry is shifting. Along with campaign and project spending, the rise of innovation labs and talent retention across the world. Grab a [...]

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Volkswagen: The Reduce Speed Dial

Monday, May 4, 2015


This is a really different piece from Volkswagen, called “The Reduce Speed Dial” this campaign calls out a number of families in New Zealand, and empowers their children to create the visuals seen on the speed-dial in each Volkswagen, hand-crafting the design of each number along with special messages that can be seen while driving. [...]

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Google Maps: Explore Loch Ness In Street View

Monday, April 27, 2015


It’s here. The Loch Ness In Street View. And with it, the list of things you can actually do on Google Maps continues to expand with ever more functionality and innovation. This week, Google launched the mapping of Loch Ness, street-view style, that lets you search for the mythical monster both above and below water. [...]

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Apple Watch Reveals 3x New Ads

Sunday, April 26, 2015


With everyone wondering if they should be ordering Apple’s WATCH this week, I thought I’d post up their latest ads… 3x 60 second pieces showcasing the watch in action, no dialogue, just feature use in the wild as part of supposedly a typical daily life. Staged of course, but I like the basic use cases. [...]

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