Author Archives | Aden Hepburn

Aden Hepburn - who has written 1605 posts on Digital Buzz Blog.

Aden is the Digital Buzz founder and currently Managing Director & ECD of VML (WPP - Y&R Brands) in Sydney, Australia. Aden has worked on a host of large global brands and many leading Australian businesses over the past 11 years; delivering best in class digital marketing and advertising with a focus on creative-innovation and digital platforms. He's won numerous global creative awards including multiple Cannes Lions, One Show Awards, IAB MiXX, AIMIA, AWARD, New York Festivals and Spikes Asia awards amongst others. Aden also sits on the digital committee of the Communications Council of Australia, contributes to other industry bodies and judges many local and global awards shows. View Aden's Full Profile Here

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Omote: Real-Time Makeup Projection Mapping

Tuesday, August 19, 2014

49 Comments

Slightly freaky and pretty awesome all at once… Check out Omote, a new, advanced real-time projection mapping process with this demo showcasing dynamic makeup projections onto a live models face. It’s not exactly new, but the facial mapping and quality of the projection has drastically improved… the model almost looks completely CGI at times. Enjoy! [...]

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Saatchi & Saatchi NDS: Feel The Reel Experience

Sunday, August 17, 2014

32 Comments

If you weren’t in Cannes this year or just didn’t get a chance to make it to the Saatchi & Saatchi New Directors Showcase, then you missed out on a pretty cool experience, and that’s not just because there was some great film shown, but because the audience became the experiment in 2014. Each person [...]

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FartBombs: Add Fart Sounds To YouTube Videos

Friday, August 15, 2014

46 Comments

Ok ok, I get it, WTF right? Well, yeah, it’s weird, but once you watch this video… you’re totally going to try this tool! To make some noise around a serious Cancer issue, BBCA (Beat Bowel Cancer Aotearoa) created ‘Fartbombs’, a simple website that lets you add fart sounds to any YouTube video before sharing [...]

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Introducing Drone-vertising

Wednesday, August 13, 2014

92 Comments

Well, it didn’t take long… Advertising, Cat-vertising and now Drone-vertising. I guess it was always coming to a hype video somewhere on the internet, but weirdly it doesn’t seem to be a spoof, and that it actually took place as Russia’s first “drone-vertising” campaign for ‘Wokker’, using drones to show off the fast food company’s [...]

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Microsoft: First-Person Hyperlapse Videos

Tuesday, August 12, 2014

32 Comments

Sure your GoPro does an OK job of smoothing out the bumps and shaking form your bike rides and snowboarding escapades… And what about if you’re recording video using Google Glass? Probably 10x worse right? Then remember how they look when you speed them up? Well… What if Microsoft could change that all and give [...]

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Tinderadoption: Adopt Animals Via Tinder

Monday, August 11, 2014

65 Comments

This isn’t the first and it won’t be the last Tinder hack to try and leverage the popularity of the app. Rosie Animal Adoption in Montreal is trying a new way to connect dogs with potential future owners through the natural swipe connection UI of Tinder by setting up profiles for dogs that are up [...]

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Adidas f50: The Messi Projection Mapping Stunt

Sunday, August 10, 2014

52 Comments

With Messi back in Barcelona post the World Cup, Adidas have teamed up with him for the new Adizero f50 Boots, and this pretty cool projection mapping installation that ran the streets of Barcelona to get people excited… On cars, footpaths and buildings… We havn’t seen a projection mapping piece for a while, and this [...]

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Adobe: Woo Woo Social Campaign

Tuesday, August 5, 2014

36 Comments

Adobe Marketing Cloud has released is latest online ad poking a little fun at marketers that fail to really understand where their audiences are hanging out online… And of course, Adobe can help. It’s in similar vein to one of their previous online ads for the Marketing Cloud called ‘Adobe Click Baby Click‘ which had [...]

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BMW: The Epic Driftmob Stunt Video

Monday, August 4, 2014

32 Comments

So the new BMW M235i Coupé is meant to be pretty good… And we haven’t seen a Flashmob is a while… So how about a Flashmob of BMW’s? Ok, then name it ‘Driftmob’ so it’s something completely new. Then take five BMW M235i Coupés to the city streets in Cape Town, convert an urban roundabout [...]

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Grolsch Beer: The Movieunlocker Bottle

Thursday, July 31, 2014

26 Comments

I can’t tell if this promotion for Grolsch Beer is real or not, but it’s an interesting play… Where the typical coupon code has been swapped for a bluetooth beacon placed in the bottle cap, so that when you open up your favorite beer, and tap it against your phone or mac book, it unlocks [...]

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Street Art: Gifs Go Wild

Wednesday, July 30, 2014

22 Comments

Sometimes we see cool art installations or street art here on Digital Buzz, but this one is a little different. Created by Guus ter Beek and Tayfun Sarier, they’ve taken Gifs into the real world, displaying them in high-traffic areas to surprise unsuspecting people with ‘gif’ moments. Pretty cool.

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JIBO: The World’s First Family Robot

Wednesday, July 30, 2014

16 Comments

Meet JIBO, a real-life social robot that might just change the way you think smart objects and how you’d picture them in your home. And ok sure, this is a concept video, making it seem so fluid and responsive, so there is much to be desired, but… Will this be a robot that people would [...]

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ASICS: The Remote Volleyball Cannon Challenge

Monday, July 28, 2014

23 Comments

ASICS have become famous over the last few years for creating interactive installations to engage fans and athletes in new and interesting ways to promote the brand. The latest installation is called ‘The Kerri Cannon’ which is a remote-operated spiking machine built to replicate the power and accuracy of top professional female players like Kerri [...]

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Heineken ‘Routine Interruptions’ Experiment

Monday, July 28, 2014

28 Comments

Heineken is launching a new social experiment called ‘Routine Interruptions’ where thousands of people across the US will get the chance to step into the ultimate night out, if they just do one thing… Answer an unsuspecting call from Heineken, and agree to do what ever they say at that moment. The hype reel above [...]

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Meet ‘Sense’ The Ultimate Sleep Tracker

Friday, July 25, 2014

21 Comments

This Kickstarter project from the guys at ‘Hello’ has raised over $700,000 in 48 hours which pretty much breaks all records to date. Introducing Sense, the smart object and mobile app that helps track your sleep and the environment around you. Sense detects temperature, noise, light and movement among other things to help provide the [...]

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