Author Archives | Aden Hepburn

Aden Hepburn - who has written 1858 posts on Digital Buzz Blog.

Aden is the Digital Buzz founder and currently Managing Director & ECD of VML (WPP - Y&R Brands) in Sydney, Australia. Aden has worked on a host of large global brands and many leading Australian businesses over the past 11 years; delivering best in class digital marketing and advertising with a focus on creative-innovation and digital platforms. He's won numerous global creative awards including multiple Cannes Lions, One Show Awards, IAB MiXX, AIMIA, AWARD, New York Festivals and Spikes Asia awards amongst others. Aden also sits on the digital committee of the Communications Council of Australia, contributes to other industry bodies and judges many local and global awards shows. View Aden's Full Profile Here

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Volkswagen: The Human Crossing

Tuesday, May 31, 2016

25 Comments

In the UAE, most drivers ignore zebra crossings on a daily basis. So it’s no surprise that 20% of all road accidents in the United Arab Emirates involve pedestrians, often resulting in fatalities. So Volkswagen created “The Human Crossing” to make our roads a little more human (and safe), reminding drivers that pedestrians aren’t invisible [...]

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GRIDI: An Interactive Music Making Installation

Sunday, May 29, 2016

34 Comments

GRIDI translates the methodology of composing electronic music into an interactive physical installation that lets anyone make music in just seconds as they experiment with various instruments, sounds and physical objects to create electronic beats. Powered by Arduino, thousands of hand soldered wires and sensors to detect the coloured objects representing different instruments, the GRIDI [...]

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Cornetto: The Netflix Commitment Rings

Friday, May 27, 2016

32 Comments

Probably the worst thing about streaming services, is when your partner watches the latest episode on Netflix while you’re on a night out, or has friends over and binge watches your favourite series… Well, Cornetto have a solution! RFID powered Commitment Rings. Once you’ve scored the rings, users activate the rings’ app, with couples then [...]

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Kit Kat: Staring Contest Vending Machine

Wednesday, May 25, 2016

25 Comments

Kit Kat take their breaks seriously, so seriously that if you take part in their virtual staring contest and laugh, you’ll lose. With two interactive vending machines placed on two different college campuses in Brazil, and powered by facial recognition systems, each one streamed live video of the other vending machine, inviting students to take [...]

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Meet Allo: Google’s AI Powered Messenger App

Sunday, May 22, 2016

29 Comments

The world of AI powered chat bots is here, and Allo, Google’s new messenger bot, wants to be your favourite messenger app, by fusing all of the power of Google search, into your messenger app. So, how does it work? Well kind of like your existing messenger app, but with search integrated to the core, [...]

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Meet Viv: The Next Gen AI Assistant App

Saturday, May 21, 2016

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Hate Siri? Then Viv is for you… Viv is an artificial intelligence platform that enables developers to distribute their products through an intelligent, conversational interface. It’s the simplest way for the world to interact with devices, services and things everywhere. Viv is taught by the world, knows more than it is taught, and learns every [...]

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The Samsung “Blind Cap” Swimming System

Tuesday, May 17, 2016

31 Comments

Introducing the Samsung Blind Cap, the world’s first swimming cap engineered with a vibration system and Bluetooth technology so that when synchronized to Samsung Gear S2 or Android, it removes the physical touch system used in professional swimming to alert blind swimmers at the exact moment they need to make a turn. Samsung are famous [...]

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Syrmo: Welcome To Connected Skateboarding

Monday, May 16, 2016

25 Comments

Syrmo is a new connected “Smart Pad” that skateboarders attach to the trucks on their skateboards, it has a bunch of sensors that track every movement of the skateboard, connecting live to an App on their smartphones and records all the tricks in a real-time 3D space. So skaters can re-live their tricks and share [...]

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McDonald’s Australia Snapchat Filter Series

Sunday, May 15, 2016

36 Comments

This week McDonald’s in Australia launched a series of iconic branded Snapchat filters to mark the official launch of sponsored ads by Snapchat downunder. With Snapchat the fastest growing social platform in Australia, the McDonald’s filters delivered millions of branded impressions and hundreds of thousands of branded snaps in the very first 24h sponsorship from [...]

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Intel Drone 100: The Future of Fireworks

Sunday, May 15, 2016

23 Comments

Intel and Ars Electronica Futurelab recently showcased how they broke the world record in the slightly unique category; Most Unmanned Aerial Vehicles (UAVs) Airborne Simultaneously. Except they did it in style, launching a synced virtual “Fireworks” show to a live orchestra, where the “Fireworks” were actually the effects of LED drones flying amazing patterns and [...]

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Mila: The Live Fish Pack Experiment

Tuesday, May 10, 2016

22 Comments

Fresh Fish? Maybe it’s not… Just because its on ice doesn’t mean its fresh, and Mila a leading FMCG company in Poland wanted to show that their latest technology actually makes their fish as fresh as the moment you catch it, even after being frozen. So, they created “The Live Fish Pack” experiment, where they [...]

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Burger King: Facebook Messenger Bot Demo

Sunday, May 8, 2016

32 Comments

Here is a quick demo of the upcoming Burger King Facebook Messenger Bot, which in all it’s glory will allow you to order on the fly without ever having to talk to a human. Just hit the bot up, tell it what you want, and it will guide you through an instant ordering process, before [...]

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Nivea Nose: Smartphones Detect Body Odour

Saturday, May 7, 2016

27 Comments

So Nivea has invented a phone case, that when paired with an app, detects your body odour and provides a level of alert dependant on the severity of smell… But I’ve only got one problem with this play, and that’s the use case of the product, because I’m struggling to see who might actually use [...]

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Sweden Tourism: The Swedish Phone Number

Wednesday, May 4, 2016

34 Comments

So in a World First campaign, you can now call Sweden and be connected to a random Swede who will tell you anything you want to know about their fine country, where to holiday and generally how great Sweden is. Just in case you didn’t know, about 250 years ago, in 1766, Sweden became the [...]

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Puma: Introducing The BeatBot Racing Robot

Monday, May 2, 2016

29 Comments

The PUMA BeatBot is a new, programmable, autonomous-driving, lane-following racing robot that pushes runners of all levels to go harder and run faster by giving them a visual target to beat, in-fact, it’s a training partner that never gets tired… so you aren’t just trying to beat the time on a stopwatch. The BeatBot is [...]

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Smart Gloves Turn Sign Language into Speech

Friday, April 29, 2016

28 Comments

This is such an amazing invention, and I know a few groups have been playing around with the technology, but this latest iteration from SignAloud really steals the show. Gloves that turn Sign Language into Speech in real time. There really isn’t that much more to say, other than please do spend the 2-3 minutes [...]

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LUCA: Meet HBO’s Silicon Valley Chat Bot

Friday, April 29, 2016

22 Comments

So Season 3 of HBO’s Silicon Valley launched this week to much fan fare. And a new AI Bot startup called LUCA decided to build in some functionality to let fans of the HBO show chat to each of the main characters in the series. All you need to do is go here to download [...]

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Lockheed Martin: The VR Mars Experience Bus

Saturday, April 23, 2016

24 Comments

Imagine driving across an inhabited Mars? Well, Lockheed Martin did, helping children to truly believe in their own potential, by taking them further than they ever dreamed they’d go; To Mars. The Lockheed Martin Virtual Experience Bus travelled to Mars, where the windows of a bus were turned into HD screens to create a group [...]

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Magic Leap: The Future Of Mornings

Thursday, April 21, 2016

15 Comments

Magic Leap has been inspiring us with it’s vision for a mixed-reality headset, a very cool hardware piece that unfortunately Microsoft’s Hololens has been stealing all the headlines for, with brilliant content pieces and futuristic applications. But Magic leap want to fight back, in a slightly different way, by re-inventing how you might experience your [...]

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SlideShare: Top Trends From SXSW 2016

Monday, April 18, 2016

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If you didn’t make it to SXSW this year, don’t worry, here’s a great wrap up presentation highlighting the top trends at SXSW in 2016 from Matteo Sarzana, you can follow him here. It covers 1250 sessions, over 2700 speakers and a huge 35,000+ attendees this year. So, what’s the biggest take out? Apps are [...]

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