Author Archives | Aden Hepburn

Aden Hepburn - who has written 1796 posts on Digital Buzz Blog.

Aden is the Digital Buzz founder and currently Managing Director & ECD of VML (WPP - Y&R Brands) in Sydney, Australia. Aden has worked on a host of large global brands and many leading Australian businesses over the past 11 years; delivering best in class digital marketing and advertising with a focus on creative-innovation and digital platforms. He's won numerous global creative awards including multiple Cannes Lions, One Show Awards, IAB MiXX, AIMIA, AWARD, New York Festivals and Spikes Asia awards amongst others. Aden also sits on the digital committee of the Communications Council of Australia, contributes to other industry bodies and judges many local and global awards shows. View Aden's Full Profile Here

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Giroptic: The World’s First 360 HD Camera

Friday, December 18, 2015

20 Comments

So Giroptic have just raised $4.5m to finally produce this, arguably The World’s First Consumer-Level 360 HD Cam that does live-on-chip stitching of 360 video to produce brilliant VR content. Originally famous for crowd-funding $1.4m on Kickstarter, Giroptic have raised another chunk of seed money to get them off the ground and into the manufacturing [...]

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Google: The Year In Search 2015 Video

Thursday, December 17, 2015

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With the year almost over, the “Year in Review” pieces are coming out, and this one from Google with it’s annual “Year In Search” marks another epic and enchanting year for the internet and the world. What’s interesting, is that the biggest moments of 2015 inspired trillions of questions/searches this year. But what do they [...]

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This Johnnie Walker Ad Is 2015′s Best Spec Ad

Tuesday, December 15, 2015

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It’s called “Dear Brother” and it’s a pure spec ad from two students; Daniel Titz and Dorian Lebherz, studying at the Film Academy of Baden-Württemberg. And they’ve outdone themselves… This haunting Johnnie Walker spec ad explores the “Your Brothers Keeper” concept in a highly emotional state, delivering perhaps once of the most outstanding lines of [...]

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Verizon: The Minecraft Smart Phone Project

Monday, December 14, 2015

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Now this is cool. So, Verizon has created the world’s first smartphone inside Minecraft, complete with the world’s largest selfie, and it’s all part of Verizon’s “Better Matters” campaign. I apologize in advance that I don’t have the shorter case video… But what great brand game integration! The Minecraft Smart Phone can essentially connect to [...]

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YouTube Rewind 2015: Now Watch Me

Saturday, December 12, 2015

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Here it is. YouTube’s famous year in review “YouTube Rewind 2015″ and what a year it was. This year it is celebrating the videos, people, music and moves that made 2015. #YouTubeRewind Featuring well over 100 key YouTube content creators and those crazy viral videos that come out of now where, it’s a great watch [...]

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ShiftWear: Customize & Animate Your Sneakers

Wednesday, December 9, 2015

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Everyone wants to rock individual style, so imagine if you could have a connected shoe? Introducing ShiftWear… sneakers that give users creative control over the designs they can instantly animate and display on their sneakers, using their smartphones. How are these not the coolest shoes ever?! The new ShiftWare shoes are on indiegogo, and have [...]

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Change Coins: A Virtual Currency For Good

Tuesday, December 8, 2015

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Everyone wants BitCoins, and with so much wider talk about virtual currency and its future, it’s exciting to see a new angle on that, it’s called “Change Coins” a Virtual Currency For Good. The Aussie Startup, MakeSomeChange.com lets people earn, buy and obtain “Change Coins” that they can then donate to worthy causes, typically Charities [...]

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McDonald’s Presents “LOADED” A Social Film

Friday, December 4, 2015

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So McDonald’s Australia have handed over the directors chair to their fans in an epic content series that hopes to become the world’s biggest crowd-directed short-film… about fries! (It’s all part of McDonald’s Australia’s “Loaded Fries” launch.) It’s all playing out on Facebook here. With new episodes being shot every few days, fans will direct [...]

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Volvo Trucks: Look Who’s Driving Stunt Video

Thursday, December 3, 2015

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Volvo Tucks are back at it with their Live Test stunt video series, and this time it’s their toughest test yet, when they hand over a brand new truck (rigged up with GoPro’s of course) to 4-year-old Sophie… Oh yeah, and she’s driving it completely remote controlled. And as you can imagine, she crashes it [...]

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PSY Launches New “DADDY” Viral Music Video

Wednesday, December 2, 2015

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So PSY is back, with another ridiculous music video filled with all that viral magic, racking up about 8 million views in the first 24 hours. So what’s it all about? Well. Bad dancing. Even worse fashion. Another stupidly catchy song… Oh, and It’s about your “DADDY”. CL of girl group 2NE1 asks PSY; “Hey, [...]

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Amazon Prime Air: Next Gen Drone Delivery

Tuesday, December 1, 2015

27 Comments

We’ve seen Amazon Drones… But not with Jeremy Clarkson selling the dream, and to be fair, this is the newer, next gen version from Amazon, with a slightly more futuristic view on just how easy it’s going to be to get something delivered by a drone, straight to your front door! (if you’re game!) The [...]

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Nokia OZO: The Virtual Reality Camera

Sunday, November 29, 2015

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And you thought Nokia was dead right? Well, they aren’t, and this new product, the OZO, might be what pulls them back into the light, with a world-leading Virtual Reality Camera. The OZO is a professional Virtual Reality Camera made for pro-storytellers and production companies, and with a price of $50,000. It’s not cheap, but [...]

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Google: Choose The Light or Dark Side

Wednesday, November 25, 2015

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It’s time to choose, Awaken the Force within you and your Google apps will follow your path. The new campaign from Google and Star Wars asks users to #ChooseYourSide… and it’s pretty awesome! Choose the Light Side or the Dark Side, and then, say on on YouTube for example, the volume control of videos will [...]

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100 Years – The Movie You Will Never See

Sunday, November 22, 2015

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LOUIS XIII has created an epic new brand film, one that won’t be seen for 100 years. It’s an exclusive original film starring John Malkovich and directed by Robert Rodriguez that envisions Earth one hundred years from now, and was inspired by the legacy of craftsmanship and time. The finished film has been placed in [...]

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NVIDIA: The 10,000 Foot Living Room Skydive

Thursday, November 19, 2015

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NVIDIA has just launched the new NVIDIA Shield TV device, an Apple TV alternative for Android TV, with what you’ll see in the video, as enhanced graphics and ultimate gamings/graphics power. So, how to get some attention from NVIDIA loving gamers all over the world… Well, Red Bull skydiver Jeff Provenzano gets strapped into a [...]

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Introducing YouTube Music – A New App

Friday, November 13, 2015

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It was only a matter of time until YouTube got into the Music game, and here it comes! introducing YouTube Music, a new mobile app that aggregates all YouTube Music content and no matter where you start in the app, the music will never stop. Every song you play or artist you choose will take [...]

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Julia’s Flubble Machine: Made with Office 365

Wednesday, November 11, 2015

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Microsoft has launched a new campaign for Office 365, called “Flubbles”. Flavoured Bubbles. A cinematic story follows Julia, an 8-year-old girl, as she brings the idea of gourmet flavoured bubbles to life, collaborating with designers, cake artists and even a professional bubbleologist along the way. The campaign was unscripted, and is realised through a series [...]

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MINI: The YouTube Pre-Roll Race

Tuesday, November 10, 2015

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Every now and then a great YouTube Pre-Roll pops up, and this one from MINI is pretty cool. It’s called the MINI YouTube Race, and challenges viewers to try and hit the skip button to beat the MINI. The Pre-Roll visually counts down 3.2.1 in sync with the skip button, before the car blasts across [...]

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Why You Should Say No To Creative Pitches

Sunday, November 8, 2015

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The advertising industry has for almost ever has demanded creative pitches and spec work to test out agencies to see if they like their ideas, on a sample brief, often with only a 2-3 weeks to deliver an entire multi-million dollar campaign idea, for free. Well, Zulu Alpha Kilo say NO, and have created a [...]

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A Facebook Data Powered Robot Bartender

Saturday, November 7, 2015

22 Comments

Here’s an interesting experiment. It’s called “The Social Shot” and is a mobile bartending-robot that mixes you drinks based off your Facebook profile data. Once you log-in, you’ll get a personalised drink which visualises the personality traits using psychology’s “Big Five” factor model. The graphic translation of abstract datasets into a colorful, drinkable diagram allows [...]

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