Author Archives | Aden Hepburn

Aden Hepburn - who has written 1545 posts on Digital Buzz Blog.

Aden is the Digital Buzz founder and currently Managing Director & ECD of VML (WPP - Y&R Brands) in Sydney, Australia. Aden has worked on a number large global brands and many leading Australian brands over the past 9 years; developing websites, digital marketing strategies, online advertising campaigns, rich interactive content, social media optimisation, online games, lead generation and portal development. View Aden's Full Profile Here

Contact the author

Afterguard: Heads Up Display Glasses

Monday, April 21, 2014

19 Comments

Glass? Well, everyones going to be doing them it seems, with the new ‘Afterguard‘ glasses that bring high-end yacht racing data to your sunglasses. For years, Yachts have been equipped with some of the most expensive and advanced devices and sensors you can imagine, but reading them in real-time, is often the biggest challenge. Wearable [...]

Continue reading...

SlideShare: SoDA 2014 Digital Marketing Report

Sunday, April 20, 2014

20 Comments

Here is the latest report from SoDA, with the H1 Report for 2014. It’s created in partnership with Econsultancy Bi-Annually and includes a total of 736 respondents world-wide, the large majority being senior company decision-makers. It looks at the latest trends in digital marketing for 2014, how agencies and clients are positioned to handle them, [...]

Continue reading...

McVitie’s: Shoot The Cookies Chrome Extension

Tuesday, April 15, 2014

13 Comments

A very cool play for a biscuit company, who of course, would hate cookies right? Well, here is McVitie’s #ShootTheCookies Chrome Extension, that allows you to rid your computer of all cookies that track your internet usage… Not as good as Ajax Social Wipes though! Thanks Lou!

Continue reading...

KIA: iPhone Powered Virtual Racetrack

Monday, April 14, 2014

12 Comments

Check out this cool game from KIA, to promote their very first sports car, it’s called ‘GT RIDE’ and is based on a mobile app that lets you create amazing virtual race tracks in 3D by moving your mobile device around in the real world… Once you’ve hand-made your crazy 3D track, you can instantly [...]

Continue reading...

The Sound Of Taste: An Interactive ‘Sonic’ Poster

Sunday, April 13, 2014

25 Comments

This is what’s know as a ‘sonic’ poster, a bluetooth connected printed posted that communicates with your mobile phone, utilising it as the speaker to bring the poster to life. Grey London have collaborated on an interactive poster that uses innovative ‘touch sensitive’ inks to turn the surface area of the paper into an interactive [...]

Continue reading...

Kellogg’s Crunchy Nut: Late Night Chat Line

Thursday, April 10, 2014

24 Comments

Kellogg’s Crunchy Nut has launched ‘Midnight Spooning’ a campaign inviting people to call a late night chat line or text a smart chat-bot, to have a one-on-one choose your own adventure style experience directly with the brand, created by the guys at VML in Australia. There are a host of YouTube teaser videos that ask [...]

Continue reading...

Introducing The ‘Google Night Walk’ Experience

Tuesday, April 8, 2014

7 Comments

Check out this new interactive, rich experience from Google called ‘Night Walk’ where you can explore the streets of Marseille via Google, in a 360 degree, commentated walk through the streets where you can discover unique and interesting details that you would otherwise miss. The experience adds in video, voice, images and interaction to bring [...]

Continue reading...

Game Of Thrones: Bring Down The King

Monday, April 7, 2014

25 Comments

In a medieval meets modern twist, this installation to promote the new season of Game of Thrones in New Zealand challenges people to tweet #BringDownTheKing that powers a contraption in a town square in New Zealand where a rope tied to a sculpture of King Joffrey, tightens with every tweet… Very cool, check it out [...]

Continue reading...

Gamebuino: An 8-Bit Arduino Powered Gameboy

Saturday, April 5, 2014

15 Comments

Now you can make your own GameBoy with the Arduino powered Gamebuino, an 8-Bit Arduino Powered, Programmable Gameboy tyle console, but it’s almost purely a raw electronics board, and is built as a developer type unit, and you can connect over 100+ of them together to do some pretty cool stuff. Gamebuino is designed to [...]

Continue reading...

Adobe Lights: Real Time Logo Installation

Tuesday, April 1, 2014

19 Comments

As part of Adobe’s Logo Remix project, where artists and agencies were asked to reinterpret the brand’s logo, comes ‘Adobe Lights’. Where creatives from Goodby Silverstein & Partners re-created the logo as a physical lights installation with 100 handmade cubes, each correlating to an artist using Adobe software in real time. the installation is a [...]

Continue reading...

Carlsberg: Happy Beer Time Installation

Monday, March 31, 2014

18 Comments

Carlsberg have just one-upped ‘Happy Hour’ creating what they deemed ‘Happy Hour 2.0′ and called it ‘#HappyBeerTime’… Carlsberg Group delivers 4G/USB sticks to pubs that plug directly into existing TV’s that launch the an app that hosts ‘#HappyBeerTime’ With every #HappyBeerTime Instagram photo posted from a designated venue location, ‘Happy Hour’ is automatically extended by [...]

Continue reading...

PlayStation: The Electric Shock Machine

Sunday, March 30, 2014

22 Comments

Playstation have created an installation that challenges people to insert their fingers into a machine that shock them, as a stunt to promote the new ‘inFAMOUS: Second Son’ game. People step right up, insert their fingers into the holes in the machine, before it charges up and starts increasing the shock over 5 long seconds… [...]

Continue reading...

SlideShare: Future Factors 2014 Report

Wednesday, March 26, 2014

13 Comments

Here’s a great presentation called Future Factors for 2014, and it highlights just how connected objects will shape our future as the world runs wild for all things tech-focused this year. It discusses everything from the future of branded content, to meaningful measurement, connected wellbeing and digital currency. A great read over coffee today. Nice [...]

Continue reading...

OREO: Twitter Powered Vending Machine

Monday, March 24, 2014

18 Comments

Love Oreo’s? Me too, and by the looks of it, everyone at SXSW did, where anyone could rock up to Oreo’s Raspberry Pi-powered “Trending Vending” machine, see what was popular and then have the Twitter Powered Vending machine translate that topic into a custom made Oreo just for you. This video goes a little deeper [...]

Continue reading...

Pepsi Max: Augmented Reality Bus Shelter Ad

Sunday, March 23, 2014

11 Comments

Pepsi takes on London with this new branded experience on New Oxford Street, where they’ve taken a busy bus stop and fitted it out to make it a seamless augmented reality experience for the people who happen to stop by! From meteorites and aliens to lions and balloons, this ‘Unbelievable’ Bus Shelter Installation from Pepsi [...]

Continue reading...