Author Archives | Aden Hepburn

Aden Hepburn - who has written 1859 posts on Digital Buzz Blog.

Aden is the Digital Buzz founder and currently Managing Director & ECD of VML (WPP - Y&R Brands) in Sydney, Australia. Aden has worked on a host of large global brands and many leading Australian businesses over the past 11 years; delivering best in class digital marketing and advertising with a focus on creative-innovation and digital platforms. He's won numerous global creative awards including multiple Cannes Lions, One Show Awards, IAB MiXX, AIMIA, AWARD, New York Festivals and Spikes Asia awards amongst others. Aden also sits on the digital committee of the Communications Council of Australia, contributes to other industry bodies and judges many local and global awards shows. View Aden's Full Profile Here

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See Facebook’s New ‘Snapchat’ Filters

Sunday, August 7, 2016

40 Comments

Well here it comes, Facebook is trying (again) to take down Snapchat, with its new Filters that use it’s recent aquisition; MSQRD’s object recognition technology to integrate into your timeline, just what Snapchat probably hoped would never happened, but would have been expecting. So, ok this demo isn’t that crazy, but perhaps once built out [...]

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Nike ‘Unlimited You’ Rio 2016 Olympics Ad

Saturday, August 6, 2016

33 Comments

So Nike says life isn’t about finding your limits. It’s about realizing you have none. And you now what, this Ad pretty much proves that out as they shatter the “Just Do It” tag line at the end of the spot and continue the content for their ad airing during the Rio Olympics opening ceremony. [...]

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Graubünden: The Village Phone Promotion

Sunday, July 31, 2016

7 Comments

There is a village so quiet in the Graubünden region of Switzerland, that when the single public telephone in the village square rings, the entire village hears it and the village of Tschlin proved that with this pretty weird (and almost fun!) promotional campaign to showcase the town in a Tourism campaign that reminds you [...]

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Painting in 3D With Google’s VR Tilt Brush

Sunday, July 24, 2016

21 Comments

So you’re not awesome with Photoshop, or 3D Studio Max, but want to make art? Perhaps you just want to design for the future… Well, Google’s Tilt Brush lets you paint in a 3D space with virtual reality, making what’s impossibly hard to create on a computer, look seriously easy through human movement. Now you [...]

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The Lab: Digital Art Installations at Panorama

Saturday, July 23, 2016

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The Panorama Music Festival on Randalls Island in New York is getting its share of the Creative-Tech world this year, with some major technology, social and device brands commissioning interactive digital art installations, with brands like HP and Snapchat leading the way… Check out above the collaboration between HP and The Verge with their “Lab”. [...]

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Burger King “McWhopper” Case Study Video

Sunday, July 17, 2016

23 Comments

So, the McWhopper is one of the world’s most awarded campaigns, a brilliant piece of guerrilla marketing and PR fused with a daring client happy give it a crack. But sometimes it’s not just a great idea, but a great case study film that helps to shape how big an idea can get, especially in [...]

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NRL Makes ‘Instabilia’ Real-Time Memorabilia

Wednesday, July 13, 2016

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Introducing ‘Instabilia’ – a real time activation that offers NRL fans the opportunity to own one-of-a-kind State of Origin memorabilia created instantly as those game-defining moments happen on the field, encased in glass and immediately placed on eBay for auction. Instabilia items are generated in real-time through the NRL’s Mission Control room, where designers, copywriters, [...]

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The World’s Biggest Viral Video Experiment

Monday, July 11, 2016

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So, how do you make a viral video? Well, a team from Australia has spent 2 years trying to find out, and nailed it… From shark attacks, to lightning strikes, bears chasing snowboarders, to drones falling into Burning Man – the world watched, they shared and then they argued like hell over their authenticity. With [...]

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Google VR: The Future of 3D Animation

Sunday, July 10, 2016

15 Comments

Everyone is talking about how VR is the future, but to date there really hasn’t been the uptake to make that notion real. But on the commercial side, work like Google’s Daydream Labs is changing what VR can be used for… Daydream Labs has showcased a new way to create 3D animation through the use [...]

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Old Spice “YouLand” 8-Bit Facebook Video Game

Sunday, July 3, 2016

26 Comments

8-bit videogames are coming back, well ok… Maybe just for Old Spice, with their new “Youland” Facebook Video Game, which three in-built games. Just log in with Facebook, choose your own avatar, friends to play with (they’ll appear at random times in the game). Then, you’ll be shown a tour of the game by Isaiah [...]

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Cannes Lions Grand Prix Winners 2016 (Videos)

Sunday, July 3, 2016

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What a week. The Cannes Lions 2016 Festival of Creativity is complete, all the metal awarded, rosé has stopped flowing and the world’s best creative work for 2016 has been benchmarked. And it’s always hard to find those case studies, so I’ve rounded up each Grand Prix winning case study video from Cannes Lions in [...]

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The Mill ‘BLACKBIRD’ Innovation Case Study

Tuesday, June 28, 2016

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The Cannes Lions “Innovation” category was hotly contested again in 2016, but this was perhaps the most amazing piece, not from just it’s core idea or use of technology, but by how it will change the entire film production industry for car brands. Meet the Mill’s “Blackbird” which sets out to transform the way automotive [...]

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The 100+ Best Slides From Cannes Lions 2016

Sunday, June 26, 2016

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It’s back, the very best slides from Cannes Lions International Festival of Creativity, with Jesse Desjardins’ 100+ Best Slides From Cannes Lions 2016 SlideShare presentation. So if you’ve been to Cannes, you’ll know it’s a busy week, and almost impossible to get to all the sessions, so this is the best summary deck you’ll find, [...]

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Meet ‘SOO’ The NRL’s Facebook Messenger Bot

Wednesday, June 22, 2016

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The NRL in Australia has become the World’s First sporting league to launch a ‘BOT’ on Facebook’s new messenger platform (beta), with ‘SOO’ the State of Origin Trivia Bot born. Created for the regions biggest sporting series, SOO is an autonomous trivia mogul that takes on the NRL’s millions of fans in intense rounds of [...]

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KFC: The Phone Charging Meal Box

Wednesday, June 22, 2016

47 Comments

KFC love to tweak their meal boxes, and in India, they’ve taken it to the next level, with this new 5 in 1 box, complete with phone cable that plugs into the meal box, to charge your favourite mobile device. It’s a limited run, so you better get in quick! Created by the guys at [...]

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Beats by Dre “Straight Outta” Case Study

Friday, June 17, 2016

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Everyone is straight outta somewhere right? So Beats by Dre tapped into that passion and pride with a simple, yet hugely powerful campaign to promote the movie “Straight Outta Compton” that anyone put their own city on the Straight Outta logo, and share it with the world. Here’s the case study video! Perhaps one of [...]

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Oculus Touch “Disc Wars” VR Game by CCP

Tuesday, June 14, 2016

31 Comments

Remember in TRON where they start throwing electric frisbees? Well soon you’ll be able to play “Disc Wars” VR style, in a new game called “Project Arena” for the soon to be released Oculus Touch, created by the developers of “EVE Valkyrie” CCP Games. I’ll be excited to see what a multi-player mode inside this [...]

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Old Spice: GPS Dream Runner Activation

Monday, June 13, 2016

24 Comments

Old Spice recently tapped into a pop culture trend to challenge fans to dream something big, then run it (draw it), all powered by their Dream Runner mobile site, all in an effort to put their “Old Spice Hardest Working Collection” to the test. While arguably millions of people around the world using Nike+ have [...]

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Google AnyPixel: Digital Installations Made Easy

Tuesday, June 7, 2016

28 Comments

For a long time now, creating detailed interactive installations and visual walls has been tough, so Google made AnyPixel.js an an open source code and hardware library created to make easy to make interactive displays out of just about anything. With a base of great code, anyone can edit or transform it along with the [...]

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SkyScanner Introduces Smart Messenger Bot

Sunday, June 5, 2016

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SkyScanner, one of the world’s most popular flight search and booking engines has just released its Facebook Messenger Bot, and it’s pretty dam awesome. Perhaps its most powerful feature is the multi-user experience letting friends or family search and book together. The SkyScanner Bot even lets you split the total booking price how ever you’d [...]

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