Author Archives | Aden Hepburn

Aden Hepburn - who has written 1756 posts on Digital Buzz Blog.

Aden is the Digital Buzz founder and currently Managing Director & ECD of VML (WPP - Y&R Brands) in Sydney, Australia. Aden has worked on a host of large global brands and many leading Australian businesses over the past 11 years; delivering best in class digital marketing and advertising with a focus on creative-innovation and digital platforms. He's won numerous global creative awards including multiple Cannes Lions, One Show Awards, IAB MiXX, AIMIA, AWARD, New York Festivals and Spikes Asia awards amongst others. Aden also sits on the digital committee of the Communications Council of Australia, contributes to other industry bodies and judges many local and global awards shows. View Aden's Full Profile Here

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Nissan: The Football Controller Project

Friday, November 6, 2015

18 Comments

In Sweeden, just buying a Nissan to drive it isn’t enough… So they’ve created the “Controller Project” where engineers have rigged up a new Nissan QASHQAI into a Pro Evolution Soccer controller, so you can literally “Drive Football”. You can check out the experience here.

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Meet The Family: A VR Short Film Experience

Sunday, November 1, 2015

14 Comments

How about this VR film just for Halloween, created by the award winning production studio, Exzeb, and supported by UNIT9 Presents, have together, launched a new immersive (and slightly weird!) VR film experience that takes you on a journey into the lives and minds of a creepy, cryptic virtual family. “Meet The Family” showcases true [...]

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KitKat: The World’s First Massage Billboard

Friday, October 30, 2015

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There is an ever lasting battle for agencies and brands to create the next big billboard, not just in awards speak, but because Adshells/Billboards are being reinvented every day, with custom installations and technology being baked in be media owners and agencies alike. And this one is awesome. The World’s First Massage Billboard from KitKat. [...]

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Black Bars: Donate Space On YouTube Videos

Monday, October 26, 2015

17 Comments

You know those annoying black bars that appear when videos recorded vertically are posted on YouTube… Well, why annoying for most of us, a new initiative for NGO’s who need help promoting themselves, called Donate the Bars now allows people to select an NGO while uploading a video, tagging on the NGO’s logo and message [...]

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Honda IndyCar: Race On Google StreetView

Sunday, October 25, 2015

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I just stumbled across this Google StreetView mashup from Honda’s IndyCar business, which is part of their annual “Fastest Seat in Sports” sweepstakes campaign. It’s called The IndyCar Speed Simulator, and apart from the “speed” part, the simulator lets you race just about anywhere in the word through Google StreetView. Just enter a location, and [...]

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Toyota: Fueled by the Future Ad

Thursday, October 22, 2015

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Well, the question was who would be making Back To The Future Ads, and it looks like Toyota might have come out on top, getting Michael J. Fox and Christopher Lloyd (Marty McFly and Doc Brown) on board to launch the new Toyota Mirai hydrogen fuel car. The full-length 5 minute version pays homage to [...]

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Target: An Epic 360° Halloween Adventure

Monday, October 19, 2015

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Halloween is almost here, and with it, the likely onslaught of 360° and VR adventures to tell those scary stories in new and interesting ways. First up this year, is Target in the US, with their “Epic 360° Halloween Adventure” powered by YouTube. Users can explore 4 scenarios in 360° video; across mobile, tablet and [...]

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Disney: Augmented Reality Colouring Books

Wednesday, October 14, 2015

22 Comments

Disney Research Labs has been working on some pretty cool tech that might well create the future of colouring in books, where live texturing of 3D Augmented Reality Characters becomes a possibility as kids around the world colour in on paper. With this, Disney have developed a “deformable” surface tracking method that uses a new [...]

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IBM: Making It Rain Bitcoins

Monday, October 12, 2015

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IBM made it rain bitcoins, literally. With a cool weather app specifically made for the “Campus Party” event, arguably the biggest geek event in the world. Where people would download the weather app, and monitor the forecast, so that when it started raining, they’d make it to the right location, to catch the Bitcoin rain… [...]

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Starbucks: The Roastery Mobile Experience

Friday, October 9, 2015

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Starbucks Roastery and Tasting Room in Seattle, is a unique experience that lets visitors follow the coffee bean’s journey from harvesting to roasting and tasting, giving them a great cup of coffee… all with a perfect companion mobile experience, helping to tell the compelling story behind it all at once. Powered by iBeacon trigger points, [...]

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Fly Victor: On-Demand Private Jet Startup

Tuesday, October 6, 2015

18 Comments

Meet Victor, because Uber only does helicopters… Victor is like the Uber of private Jet hire and one of Europe’s fastest growing tech-startups, offering a seamless private jet selection/hire process that works up to 3 hours prior to a requested departure time. The Victor App provides a full end-to-end service for locating, booking and boarding [...]

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Design Disruptors: An InVision Documentary

Monday, October 5, 2015

19 Comments

Design Disruptors is a new documentary that showcases the emerging, disruptive, fierce focus on customer-centric product design. The film features an elite group of 15+ disruptive companies, which when combined, are valued at over one trillion dollars… And these amazing disruptors, the design geniuses, share their perspectives and sacrifices to upend age-old industries and disrupt [...]

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SlideShare SoDA Report: Agency Management

Saturday, October 3, 2015

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SoDA has just released a report on Agency Workflow & Management, which aims to highlight to everyone where agencies are making or losing money – and the #1 factor to losing money it seems, is scope creep. With 63% of all agencies claiming scope creep is directly affecting their profitability. The report also gives you [...]

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Microsoft Xbox: The Survival Billboard

Thursday, October 1, 2015

34 Comments

So Microsoft Xbox has stepped up to the plate with this installation billboard for the launch of the new Rise of the Tomb Raider game on Xbox One, with a piece called “The Survival Billboard” featuring 8 contestants standing on a billboard! Which I’ve embedded above, the full 24h stream. (Skip to 4h and 20m [...]

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UNIT9: Snow Storm – A VR Game

Thursday, October 1, 2015

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Introducing the new Virtual Reality game called Storm, built specifically for Oculus Rift. It comprises of an amazing, cinematic look and feel, with “Storm” providing a short and intense VR experience made by the crew at UNIT9. Players are put into a horribly awesome snow storm with just five minutes to find shelter, or they’ll [...]

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The Netflix and Chill Button

Tuesday, September 29, 2015

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Here it is! The Netflix and Chill button. At the 2015 World Maker Fair, Netflix unveiled its prototype and DIY maker instructions for a physical button called “The Switch”. The Switch dims the lights, puts your phone’s “Do Not Disturb” on, can order you takeout automatically, and gets Netflix ready! It’s pretty much a real [...]

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Crystal Universe: An Interactive Light Installation

Saturday, September 26, 2015

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Crystal Universe is an exhibition shown at the Pola Museum Annex in Tokyo, featuring over 60 000 LEDs. The installation artwork allows users to control it by a smartphone, flicking a visualisation from the menu into the 3D world of light. The vision is to evoke four elements: the earth, the air, the fire and [...]

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Honda Paper: A Stop Motion Brand Story

Tuesday, September 22, 2015

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This new brand story from Honda takes you on a journey through six decades of innovation as a host of world-class animators manipulate thousands of illustrations to create a seriously beautiful piece. It’s called “Paper” and pulls together 3,000 hand-drawn illustrations using stop-motion that takes viewers through a paper-flippingjourney of Honda products from the very [...]

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Gatorade: 360° Virtual Reality Baseball

Sunday, September 20, 2015

30 Comments

Gatorade have unveiled a first of its kind 360° Virtual Reality Baseball Experience from the POV of Bryce Harper. You’ll be at the bottom of the 9th with everything on the line… And get to step up to the plate and become Bryce Harper in this epic 360° video, as you go toe-to-toe with a [...]

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Quitbit: Wearable Tech For Life Expectancy

Friday, September 18, 2015

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What if a piece of wearable tech could tell your life expectancy, and count it down, on your wrist? Meet Quitbit, it’s currently in beta testing, an will track your life expectancy so you can always have a view how much life you have left to live… Ok, so it’s fake, but regardless it’s an [...]

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