Author Archives | Aden Hepburn

Aden Hepburn - who has written 1830 posts on Digital Buzz Blog.

Aden is the Digital Buzz founder and currently Managing Director & ECD of VML (WPP - Y&R Brands) in Sydney, Australia. Aden has worked on a host of large global brands and many leading Australian businesses over the past 11 years; delivering best in class digital marketing and advertising with a focus on creative-innovation and digital platforms. He's won numerous global creative awards including multiple Cannes Lions, One Show Awards, IAB MiXX, AIMIA, AWARD, New York Festivals and Spikes Asia awards amongst others. Aden also sits on the digital committee of the Communications Council of Australia, contributes to other industry bodies and judges many local and global awards shows. View Aden's Full Profile Here

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McDonald’s Australia Snapchat Filter Series

Sunday, May 15, 2016

36 Comments

This week McDonald’s in Australia launched a series of iconic branded Snapchat filters to mark the official launch of sponsored ads by Snapchat downunder. With Snapchat the fastest growing social platform in Australia, the McDonald’s filters delivered millions of branded impressions and hundreds of thousands of branded snaps in the very first 24h sponsorship from [...]

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Intel Drone 100: The Future of Fireworks

Sunday, May 15, 2016

23 Comments

Intel and Ars Electronica Futurelab recently showcased how they broke the world record in the slightly unique category; Most Unmanned Aerial Vehicles (UAVs) Airborne Simultaneously. Except they did it in style, launching a synced virtual “Fireworks” show to a live orchestra, where the “Fireworks” were actually the effects of LED drones flying amazing patterns and [...]

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Mila: The Live Fish Pack Experiment

Tuesday, May 10, 2016

22 Comments

Fresh Fish? Maybe it’s not… Just because its on ice doesn’t mean its fresh, and Mila a leading FMCG company in Poland wanted to show that their latest technology actually makes their fish as fresh as the moment you catch it, even after being frozen. So, they created “The Live Fish Pack” experiment, where they [...]

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Burger King: Facebook Messenger Bot Demo

Sunday, May 8, 2016

32 Comments

Here is a quick demo of the upcoming Burger King Facebook Messenger Bot, which in all it’s glory will allow you to order on the fly without ever having to talk to a human. Just hit the bot up, tell it what you want, and it will guide you through an instant ordering process, before [...]

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Nivea Nose: Smartphones Detect Body Odour

Saturday, May 7, 2016

27 Comments

So Nivea has invented a phone case, that when paired with an app, detects your body odour and provides a level of alert dependant on the severity of smell… But I’ve only got one problem with this play, and that’s the use case of the product, because I’m struggling to see who might actually use [...]

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Sweden Tourism: The Swedish Phone Number

Wednesday, May 4, 2016

34 Comments

So in a World First campaign, you can now call Sweden and be connected to a random Swede who will tell you anything you want to know about their fine country, where to holiday and generally how great Sweden is. Just in case you didn’t know, about 250 years ago, in 1766, Sweden became the [...]

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Puma: Introducing The BeatBot Racing Robot

Monday, May 2, 2016

29 Comments

The PUMA BeatBot is a new, programmable, autonomous-driving, lane-following racing robot that pushes runners of all levels to go harder and run faster by giving them a visual target to beat, in-fact, it’s a training partner that never gets tired… so you aren’t just trying to beat the time on a stopwatch. The BeatBot is [...]

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Smart Gloves Turn Sign Language into Speech

Friday, April 29, 2016

28 Comments

This is such an amazing invention, and I know a few groups have been playing around with the technology, but this latest iteration from SignAloud really steals the show. Gloves that turn Sign Language into Speech in real time. There really isn’t that much more to say, other than please do spend the 2-3 minutes [...]

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LUCA: Meet HBO’s Silicon Valley Chat Bot

Friday, April 29, 2016

22 Comments

So Season 3 of HBO’s Silicon Valley launched this week to much fan fare. And a new AI Bot startup called LUCA decided to build in some functionality to let fans of the HBO show chat to each of the main characters in the series. All you need to do is go here to download [...]

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Lockheed Martin: The VR Mars Experience Bus

Saturday, April 23, 2016

24 Comments

Imagine driving across an inhabited Mars? Well, Lockheed Martin did, helping children to truly believe in their own potential, by taking them further than they ever dreamed they’d go; To Mars. The Lockheed Martin Virtual Experience Bus travelled to Mars, where the windows of a bus were turned into HD screens to create a group [...]

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Magic Leap: The Future Of Mornings

Thursday, April 21, 2016

15 Comments

Magic Leap has been inspiring us with it’s vision for a mixed-reality headset, a very cool hardware piece that unfortunately Microsoft’s Hololens has been stealing all the headlines for, with brilliant content pieces and futuristic applications. But Magic leap want to fight back, in a slightly different way, by re-inventing how you might experience your [...]

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SlideShare: Top Trends From SXSW 2016

Monday, April 18, 2016

32 Comments

If you didn’t make it to SXSW this year, don’t worry, here’s a great wrap up presentation highlighting the top trends at SXSW in 2016 from Matteo Sarzana, you can follow him here. It covers 1250 sessions, over 2700 speakers and a huge 35,000+ attendees this year. So, what’s the biggest take out? Apps are [...]

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Game of Thrones: Interactive 360 Intro Credits

Sunday, April 17, 2016

27 Comments

If you’re a fan, then you need to do this, it’s a 360 Facebook video that lets you go inside the opening Game of Thrones credits sequence where you’ll fly from King’s Landing to Dorne, and explore the world of Westeros like never before in this seriously cool, immersive 360 experience. Enjoy!

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BMW: Eyes On Gigi Hadid Interactive 360 Film

Saturday, April 16, 2016

22 Comments

To launch the new BMW M2, they’ve brought Gigi Hadid on board in this interactive film experience that’s available in both normal and 360 versions, challenging you to keep your eyes on her at all times to pick her M2. Why? Well, no reason actually, unless its purely to see Gigi Hadid get out of [...]

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Meet TacoBot: Taco Bell’s Slack Bot

Monday, April 11, 2016

24 Comments

Introducing the world’s first TacoBot, created by your friends at Taco Bell. If you use the group messenger app Slack, and millions of people around the world do, you’ll now be able to order Taco Bell in just seconds. So, what are you waiting for. Start your bot order! So how does it work? It’s [...]

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The Next Rembrandt: Technology Inspired Art

Saturday, April 9, 2016

23 Comments

Yep. Rembrandt died in 1669 but a new piece of work created with computer data brings him back to life. Launched in the Netherlands ‘The Next Rembrandt‘ is the result of an 18-month project undertaken by a group of art historians, developers, scientists, engineers and data geeks to re-create his style of painting, so that [...]

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KFC: The WiFi Test Campaign

Monday, April 4, 2016

32 Comments

So how do you help an entire country with its worst ever national school test results? Well, you get a national brand, like KFC, and trade students for something they really want, WiFi. Welcome to the WiFi Test, where every KFC store in Romania, gave away free-WiFi to school kids, who could answer test-questions that [...]

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Fisher-Price Imagines The Future of Parenting

Tuesday, March 29, 2016

20 Comments

I have a love-hate relationship with these “Future Of…” videos! On one hand, they give a glimpse into the strategic thinking of some of the world’s biggest companies, showing where they see the world going, and how they’d like to help take it there. Yet at the same time, they are horribly dramatised with often [...]

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Microsoft Hololens: Virtual 3D Teleportation

Monday, March 28, 2016

20 Comments

So this one is for all the Geeks. Introducing Virtual Teleportation from Microsoft’s Hololens. They call it Holoportation and it’s a new type of 3D capture technology that allows high-quality 3D models of people to be reconstructed, compressed and transmitted anywhere in the world in real time. So when combined with mixed reality displays like [...]

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Domino’s DRU: Autonomous Pizza Delivery.

Saturday, March 26, 2016

27 Comments

So last week the world was introduced to Domino’s DRU. An autonomous pizza delivery vehicle that was seemingly lauded with fanfare form a global PR blitz, grabbing the headlines around the ever hot “delivery” technology playing field. A win for Domino’s. So is this just a PR stunt? Or something much more real? It’s an [...]

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