Author Archives | Aden Hepburn

Aden Hepburn - who has written 1886 posts on Digital Buzz Blog.

Aden is the Digital Buzz founder and currently Managing Director & ECD of VML (WPP - Y&R Brands) in Sydney, Australia. Aden has worked on a host of large global brands and many leading Australian businesses over the past 11 years; delivering best in class digital marketing and advertising with a focus on creative-innovation and digital platforms. He's won numerous global creative awards including multiple Cannes Lions, One Show Awards, IAB MiXX, AIMIA, AWARD, New York Festivals and Spikes Asia awards amongst others. Aden also sits on the digital committee of the Communications Council of Australia, contributes to other industry bodies and judges many local and global awards shows. View Aden's Full Profile Here

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The “Great Volkswagen Ads” Documentary Film

Saturday, October 22, 2016

34 Comments

If you’ve worked in advertising, or studied it, you’ll know these ads. Perhaps the best of all time for Volkswagen, or indeed the entire auto-industry, becoming its own legendary status. So British filmmaker Joe Marcantonio, created a fantastic new documentary called “Remember Those Great Volkswagen Ads?” where he explores the dynamic and exciting power of [...]

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Red Bull “Smart” Payphones in São Paulo

Saturday, October 15, 2016

27 Comments

So Red Bull is hacking payphones in São Paulo to turn old infrastructure into a smarter city landscape as part of its promotion for Red Bull Basement, a festival designed to inspire change in the city through the use of new technology applications. Basically they are hack the city for the better. Red Bull “Smart [...]

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Facebook: Social Augmented Reality Is Here

Friday, October 14, 2016

37 Comments

Mark Zuckerberg this week demoed the future of Augment Reality / VR with new “Social Reality” vision that brings people to life inside their Virtual Reality experiences, connected by friends to create a social-reality type experience. Inside the experience you can do just about anything; play games, view photos, talk as if you were in [...]

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BMW Films: The Escape Trailer

Sunday, October 9, 2016

33 Comments

Remember “The Hire” was BMW’s first online film over a decade ago. It helped shape the future of online content, and now, they debut a trailer for the new BMW films “The Escape” which premiers in about two-and-a-half weeks. The trailer is series of quick-cut, high-cctane scenes, with plenty of sheet metal, guns and a [...]

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Dove “Real Beauty Beats” Campaign

Monday, October 3, 2016

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Dove has released its next instalment of the famous “Real Beauty” campaign with a fantastic piece called “Real Beauty Beats” created in Portugal, where men are exclusively connected to heart rate monitors for this new experiment to show their reactions when describing different women’s beauty projected on a screen. Special models are shown first, generating [...]

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Instagram “Like My Addiction” Campaign

Sunday, October 2, 2016

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Instagram is often a place to showcase the amazing life you live, so it’s no wonder when Louise Delage launched her profile, posting fantastic photos in exotic locations, boats and parties that people started to like her photos and follow her profile. But in this brilliant piece by BETC called “Like My Addiction” actually turned [...]

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AUDI: The “Duel” Presidential Debate Ad

Wednesday, September 28, 2016

31 Comments

So the Presidential Debate is the new Superbowl. With Audi setting the standard for an epic, unbelievable ad for the new RS7. Perfectly presented in reverse, you have no idea where the story is going, or why they are “Dueling” until the very end, of course, aligned to the Presidential Debate it makes so much [...]

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Introducing Snapchat Spectacles: Smart Glasses

Sunday, September 25, 2016

26 Comments

So Snapchat is becoming a camera company. Or so they say, with the launch of “Snapchat Spectacles” a new smart glasses product that lets users instantly snap 10 second videos straight from the glasses that are soon to go on sale for about $130 a pair. It’s a pretty big play for Snapchat, and while [...]

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Introducing Google Trips: Ultimate Data Play

Wednesday, September 21, 2016

26 Comments

Ok, so meet Google Trips. Created to give you everything you need to have the best holiday ever, with an online/offline app that helps you plan your perfect trip, while suggesting local events, places to eat, things to do and all the best activities and experiences in that area. All powered with downloadable off-line content. [...]

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LVL: The Wearable Hydration Monitor

Tuesday, September 20, 2016

25 Comments

With the Wearable industry continually expanding, so many new startups are entering the market via KickStarter, including this one, LVL (pronounced Level) which is a new take on the typical FitBit type band, with a focus on measuring hydration as the key part of the fitness tracker. It seemed a little niche to me, until [...]

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Ken Block Presents: GYMKHANA NINE (video)

Sunday, September 18, 2016

32 Comments

Well, Ken Block’s GYMKHANA NINE is here. There isn’t much else to it apart from 8 minutes of awesome driving. Which, weirdly seemed so much simpler this time around compared to previous GYMKHANA’s, didn’t you think? Or is it that Ken Block is making it look easier. I’m not sure. Either way. It’s sitting at [...]

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Chevrolet “Positivity Pump” With IBMWatson AI

Thursday, September 15, 2016

29 Comments

The world’s first “Positivity Pump” that rewards select drivers in four cities around the world to demonstrate the brand’s new “global positivity system” which uses IBMWatson AI technology to evaluate how positive people are around the world, and depending on how the world is feeling, and the customer at the pump, is how much free [...]

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Night Fall: The World’s First 360° VR Ballet

Sunday, September 11, 2016

32 Comments

With the scale of Virtual Reality content creation now allowing Art to meet Technology more often, we’re starting to see a whole new realm of VR content coming to life, and to this example, in some of the most traditional of cultural events being re-imagines through the lens of a 360° Camera. Take Night Fall. [...]

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McDonald’s Launches Monopoly Mobile Game

Friday, September 9, 2016

37 Comments

This week McDonald’s in Australia launched their newly re-imagined Monopoly promotion into a mobile-first gaming experience that converges the digital and physical worlds with an app that scans the ‘peel n reveal’ tickets to unlock unique mobile games, including an augmented reality play. Featuring a virtual game board, the app stashes gaming tickets onto the [...]

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National Geographic: Yosemite in Virtual Reality

Tuesday, September 6, 2016

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President Obama traveled to Yosemite National Park for its 100th birthday, and National Geographic captured the entire experience of the President’s trip to Yosemite like never before, with a 360 virtual reality experience on Facebook taking you on a tour of the ages, narrated by the president himself.

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The Martian VR Experience Case Study

Thursday, September 1, 2016

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Most VR Experiences leave a lot to be desired at this early stage in their existence, but this one for 20th Century Fox’s “The Martian” helped put people inside the movie with one of the better promotional VR Experiences I’ve seen. The Martian VR challenged players with an adventure on mars, perhaps even a daring [...]

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Blizzard: Stream Your Gaming to Facebook Live

Tuesday, August 30, 2016

26 Comments

Here it comes. The commercialisation of Facebook Live. With game developer Blizzard Entertainment doing a deal that means Facebook users can stream their Blizzard gameplay over Facebook Live. It’s limited to PC-gamers in the Americas, Southeast Asia, Australia and New Zealand for now, and will soon hit all other console and gaming platforms. So what [...]

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Field Trip to Mars: The Making of Video

Monday, August 29, 2016

15 Comments

When Lockheed Martin wanted to create a group VR experience, they didn’t mess around. Teaming up with Framestore and Unreal Engine to design and engineer an immersive, 360 virtual experience for groups of school kids in a way never before imagined; through a school bus. Field Trip to Mars won 19 Lions (yes 19!!), more [...]

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Google Presents: National Park Hidden Worlds

Sunday, August 28, 2016

26 Comments

Google is ramping up mobile 360 video experiences, now you can explore some of the most amazing National Parks in the US, as you follow rangers on a journey to places most people never go. You’ll experience some of the most amazing sights, unbelievable sounds, and crazy adventures of Kenai Fjords, Hawai’i Volcanoes, Carlsbad Caverns, [...]

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Meet Parrot’s New FPV Drone Plane

Thursday, August 25, 2016

29 Comments

Here comes the next-gen of mainstream drones! Parrot was famous for launching the very first iPhone controlled Drone back in 2010… And since then, really haven’t kept up as the industry moved fast, but now, they’ve put themselves back in the game with the “DISCO” drone. Powered by a first person view, the new drone [...]

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