Author Archives | Aden Hepburn

Aden Hepburn - who has written 1909 posts on Digital Buzz Blog.

Aden is the Digital Buzz founder and currently Managing Director & ECD of VML (WPP - Y&R Brands) in Sydney, Australia. Aden has worked on a host of large global brands and many leading Australian businesses over the past 11 years; delivering best in class digital marketing and advertising with a focus on creative-innovation and digital platforms. He's won numerous global creative awards including multiple Cannes Lions, One Show Awards, IAB MiXX, AIMIA, AWARD, New York Festivals and Spikes Asia awards amongst others. Aden also sits on the digital committee of the Communications Council of Australia, contributes to other industry bodies and judges many local and global awards shows. View Aden's Full Profile Here

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Watch Honda’s Candy Cane Lane VR Experience

Tuesday, January 3, 2017

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This holiday season, Honda created a VR experience for the sick children that couldn’t leave hospital to see the lights around their town in Orange County… So meet “Candy Cane Lane” a VR experience where kids wear Oculus headsets while a virtual Honda-branded sleigh pulls them along a snow-covered neighborhood filled with holiday lights. Watch [...]

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Watch Nike’s Ads That Hate Smartphone Addicts

Sunday, January 1, 2017

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Well, it’s New Years Eve and you’re probably connected far too much with your smartphone right now. So, as 2017 approaches tonight, Nike has a message for you. Ok, they have a bunch of messages for you in the films below. And they all take aim at smartphone addicts. So, are we running today?

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The Most Shared Xmas Ad of 2016: John Lewis

Sunday, December 25, 2016

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So John Lewis’ #BusterTheBoxer is not only the most shared ad of Xmas 2016, it’s the most shared ad of the entire year according to Unruly Media. So given it’s Christmas Eve, here it is, the most shared and most viewed holiday ad for 2016. Enjoy.

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Play Bacardi’s Instagram DJ Experience

Friday, December 23, 2016

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Bacardi has just launched perhaps the World’s First Instagram DJ experience via the new stories feature. Putting control into the hands of the user, and allowing them to mix tracks by pushing the story forwards and backwards with taps to the left and right of the Instagram Story. With each tap sounding like a DJ [...]

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Introducing Jarvis AI by Mark Zuckerberg

Thursday, December 22, 2016

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So Mark Zuckerberg made it. After promising to build a Home AI system, we’ve been introduced to “Jarvis AI”, his personal home assistant with the voice played by none other than Morgan Freeman, and surely he’s the world’s best voice?! Jarvis is connected to pretty much everything in his house. Lights, toaster, air-conditioning, FB messenger, [...]

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Samsung + Casey Neistat: Human Flying Drone

Thursday, December 22, 2016

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So Casey Neistat has done it again with his love for drones and all things boards… So, strapping on a snowboard, and teaming up with Samsung, he’s created the first ever human carrying drone, that tows up up mountains, but even cooler, straight up into the air! The video has nailed almost 4 million views [...]

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Watch Google’s “2016 Year In Search” Review

Wednesday, December 21, 2016

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The famous year in review from Google, with news coverage of some of the world’s most inspiring and shocking stories, this is Google’s “Year in Search” video for 2016. Starting slightly on the darker side, the film manages to find the brighter side of the world and highlights a message of hope for the future. [...]

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Introducing Bridge: A Mixed Reality Headset

Monday, December 19, 2016

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Meet Bridge, a new VR & Mixed Reality headset for your iPhone (finally!). It provides positional tracking and obstacle avoidance straight from the headset, plus un-cabled VR performance with a Unity plugin, and full mixed reality capability (most excitingly), where characters and immersive 3D environments blend into the real world around you. Check it out [...]

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Introducing Gatebox: A Virtual Home Robot

Sunday, December 18, 2016

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The world of AI is coming, and with it… Some weird and wonderful things, like Gatebox, a new virtual home robot that is part IOT, part Chatbot, part Robot girlfriend? Specifically designed for people who live by themselves in Japan, so you can be “Living together with your favorite character” as quoted on their site. [...]

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Intel Drone 500: The World Record Performance

Friday, December 16, 2016

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Last time Intel launched a light show made of drones, they nailed the Guinness World Record for it, with 100 drones flying simultaneously. Now, Intel’s engineers have created a 500 drone light show for the world to enjoy. Set in Germany, thousands of tiny propellers powered the crazy hum of 500 Intel Drones, programmed to [...]

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The NRMA FireBlanket: Bushfire Detection

Friday, December 9, 2016

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NRMA Insurance in Australia have been working on an early bushfire detection and monitoring network called “FireBlanket”. It’s a prototype designed to sense, locate and track bushfire smoke before spreading a virtual safety blanket over at-risk communities across Australia. It’s early days of course, but you can imagine how powerful this could be, if it [...]

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Breakfast NY Presents: Flip-Disc Kinetic Displays

Monday, December 5, 2016

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Kinetic displays and sculptures are continually increasing in popularity as they arguably create a more tangible and interactive experience compared to LED screens. So BREAKFAST NY stepped in, and with some seriously cool Kinetic art installations and campaigns under their belt over the last few years, they’ve now productised this… The “Flip-Disc” Kinetic Display System, [...]

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The Race For The Future Of Virtual Reality

Saturday, December 3, 2016

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Right now there is over $2 Trillion in market capitalisation for Virtual Reality startups, products and experiences. But who’s actually using VR and is it even worth it? Well, as Fortune Magazine highlights here, it’s deeper than you think, and beyond out typical marketing and brand focused experience conversations, VR (and the various variants of [...]

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Google Ai Experiments: Giorgio Cam!

Sunday, November 27, 2016

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This is Giorgio Cam. An AI Machine Learning powered experiment from Google, that turns real-world objects into music made with your phone just by taking a picture. It uses image recognition to label what it sees, then it turns those labels into lyrics of a song. Fun right? Made in Google’s Creative Lab using MaryTTS, [...]

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OK Go Presents “The One Moment” Film

Sunday, November 27, 2016

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Well, yes, it’s OK Go good. Almost a benchmark in visual stimulation more so than the actual music and lyrics, with their latest masterpiece, stretching a 4.2s shot into a 4 minute music video, where at times, the frame rate hits 6000 frames per second, capturing exploding guitars at the finale… Just watch. And find [...]

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Google Ai Experiments: Quick Draw!

Sunday, November 20, 2016

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With machine learning becoming central to most business plans, Google is out there showcasing just how good they can be at Artificial Intelligence & Machine Learning, even on this simple, fun scale, to ensure everyone knows they are in the box seat. This week I’ll showcase the range of experiments they have going on, with [...]

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Defacing Abuse: A Guerrilla Campaign

Wednesday, November 16, 2016

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Three young creatives; Jennifer Garcia, Carl Larsson, and Mishal Jagjivan wanted to help bring more awareness to the reality of Domestic Abuse, by flipping it on its head with existing advertising being hijacked and turned into their awareness campaign. With thousands of women featuring in advertising posters and billboards around the world, it’s common place [...]

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Liseberg Halloween: The Virtual Reality Check

Saturday, November 12, 2016

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How do you launch Halloween at an amusement park? You invite test subjects for a sneak peek of the year’s fancy new horror attraction, build up the atmosphere and suspense for a scary virtual reality experience. But instead, give them something even worse… A Real Experience. Created by the guys at DDB Gothenburg, Sweden.

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Take A Tour Of Intel’s Virtual Reality Lab

Wednesday, November 9, 2016

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Intel missed the mobile revolution, but they don’t want to miss what ever becomes of the virtual reality era. And with their processing power, they have the ability to remove “The Cord” that your Oculus and HTC units have and deliver an all-in-one device that you can take anywhere… Here’s a peak into their lab. [...]

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Amazon Alexa Hacked Into Billy Bass Fish

Saturday, November 5, 2016

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So artist Brian Kane has transformed one of those famous Billy Bass Fish into an Amazon Alexa, by using a RasberryPi processing unit and the Alexa API, creating a slightly disturbing, but much more fun “Alexa” for the home! Expect to see more of this as the IOT world collides with art and design to [...]

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