Author Archives | Aden Hepburn

Aden Hepburn - who has written 1550 posts on Digital Buzz Blog.

Aden is the Digital Buzz founder and currently Managing Director & ECD of VML (WPP - Y&R Brands) in Sydney, Australia. Aden has worked on a host of large global brands and many leading Australian businesses over the past 11 years; delivering best in class digital marketing and advertising with a focus on creative-innovation and digital platforms. He's won numerous global creative awards including multiple Cannes Lions, One Show Awards, IAB MiXX, AIMIA, AWARD, New York Festivals and Spikes Asia awards amongst others. Aden also sits on the digital committee of the Communications Council of Australia, contributes to other industry bodies and judges many local and global awards shows. View Aden's Full Profile Here

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WWF: The Last Selfie SnapChat Campaign

Monday, June 2, 2014

51 Comments

I suspect we’ll see a tonne of SnapChat campaigns at Cannes this year, and while I’m not sure if we’ll see any win, this one certainly hits a cord. The #LastSelfie campaign used SnapChat to show endangered species of wild life vanish from users screens with the 10 second countdown that SnapChat is famous for. [...]

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SlideShare: 2014 Cannes Lions Predictions

Sunday, June 1, 2014

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So it’s 2 weeks out from the 2014 Cannes Lions Festival of Creativity, and the entire industry is wondering what’s going to win at Cannes this year… Well to kick it off, Bridget Jung and the team at DigitasLBi in Paris have created this SlideShare showcasing who they think will be the metal winners at [...]

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AXE: Measure Your Friends ‘Social Effect’

Thursday, May 29, 2014

42 Comments

AXE have created a pretty cool little tool to check out your friends ‘Social Effect’ so you can finally tell them if they are just trying too hard, or not nearly enough, in their quests to pick up a fancied partner! The new AXE Social Effect utility shows exactly where you sit on the scale, [...]

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Samsung PowerSleep App: Help Fight Cancer

Tuesday, May 27, 2014

84 Comments

Here’s an interesting play, this time its Samsung for Cancer Research with PowerSleep. They have developed an android app made specifically for their phones that processes research data while you’re sleeping, by using your un-used processing power at night, specifically for Cancer research centers, enabling them to fast-track their research with the power of millions [...]

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Nokia Lumia: 180 Degree Camera Arc Experience

Sunday, May 25, 2014

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Nokia are famous for small films shot on their Lumia phones, and here’s the latest one called ‘Living Moments – Multi Lumia Arc of Wonder’ where they’ve taken a contraption featuring 50 Nokia Lumia phones, formed in an Arc, synced to take more than 30,000 images across Manhattan, including areas such as Union Square, Allen [...]

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Coca-Cola: The Fair Play Machine

Friday, May 23, 2014

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This one is for the archives, and another reminder that interactive vending machines are about to explode with the world cup just about here! With Pepsi and Coca-Cola battling it out for PR headlines and video content showcasing cool, interactive machines, that connect people around their favourite soda. This one from Coke, is about Fair [...]

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Pepsi: Interactive Football Vending Machine

Tuesday, May 20, 2014

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It’s world cup time, so get ready for some pretty cool interactive vending machines over the next month or two… This one, from Pepsi, is called the #FotbolNow skills challenge, and features a vending machine challenge that puts your best skills to the test in order to score a free Pepsi. The hype video is [...]

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Beck’s Beer: World’s First Playable Music Posters

Monday, May 19, 2014

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Check out these playable music posters from Beck’s Beer, where they’ve hooked up conductive ink to sensors and speakers in each posters, allowing it to come to life with each touch of the poster. While Beck’s are claiming it’s a world first, it’s probably not, there was the spotify one, plus this playable sonic poster [...]

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Oculus Rift: Living With Lag Experiment

Wednesday, May 14, 2014

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Logging for the archives, but incase you haven’t seen it, this is a great little experiment by UME.NET Broadband showing what it’s actually like to live with LAG. As in Internet Lag. Gamers will know it best, but everyone experiences it. Now, an Oculus Rift hacked with a GoPro, gives you that same experience, so [...]

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GranataPet: SnackBall iBeacon Fitness For Dogs

Monday, May 12, 2014

14 Comments

With lots of talk about beacon technology, it’s retail and experiential applications, comes this little piece from GranataPet… It’s called the #SnackBall, and it uses beacons to create an automated outdoor game for dogs, where they can reward themselves, by fetching a ball and bringing it back to the throwing station. I’m not sure it’s [...]

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Coca-Cola: CokeDrones Bring Happiness By Air

Sunday, May 11, 2014

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Coca-Cola is the latest company to use Drones in a marketing stunt to get YouTube views. This time, it’s in Singapore, a place where almost the entire labour force is made up of foreign workers, who are away from family for long periods of time, while they work to create the beautiful Singapore city. So [...]

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Googleyize: Live Wallpapers for Android

Friday, May 9, 2014

16 Comments

Here’s something a little different for a Friday. Meet Googleyize, which creates Live Wallpapers for your Android phone, out of those awesome Googleyize ‘eyes’ that those toys from your childhood use to have… The app lets you put Googleyize on any photo you take, and then they come to life as a ‘live’ wallpaper. You [...]

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SlideShare: Digital Perspectives 2014

Tuesday, May 6, 2014

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Our friends at Reactive have released their ‘Digital Perspectives 2014′ SlideShare presentation, that highlights global viewpoints on everything digital in 2014. With everything from privacy, search, content, mobile, wearables… all the way to ecomm, risk management and the demise of the copywriter and art director combo! Grab a coffee, it’s 80 pages, so hide from [...]

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The Social Swipe: Charity Donation Billboard

Monday, May 5, 2014

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This is a cool Interactive Charity Donation Billboard, it’s called ‘The Social Swipe’ and it places a dual screen billboard at the centre of the equation, through the middle runs a credit card swipe reader, which instantly turns credit card donation swipes into synced video on the screens. It’s a cool way to get people [...]

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Coca-Cola ‘Recycling’ Happiness Arcade Machine

Sunday, May 4, 2014

22 Comments

Just in time for Cannes, comes the Coca-Cola ‘Recycling’ Happiness Arcade Machine, where you pay for a game, with an empty bottle, to encourage people to recycle in Dakar, a city of 15 million people. The campaign is designed to show that recycling can be fun, while highlighting the serious issues of rubbish and the [...]

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