Author Archives | Aden Hepburn

Aden Hepburn - who has written 1724 posts on Digital Buzz Blog.

Aden is the Digital Buzz founder and currently Managing Director & ECD of VML (WPP - Y&R Brands) in Sydney, Australia. Aden has worked on a host of large global brands and many leading Australian businesses over the past 11 years; delivering best in class digital marketing and advertising with a focus on creative-innovation and digital platforms. He's won numerous global creative awards including multiple Cannes Lions, One Show Awards, IAB MiXX, AIMIA, AWARD, New York Festivals and Spikes Asia awards amongst others. Aden also sits on the digital committee of the Communications Council of Australia, contributes to other industry bodies and judges many local and global awards shows. View Aden's Full Profile Here

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Holiday Autos: Smells of Summer Machine

Monday, August 17, 2015


How many creatives have come up with this idea? Bottling smells and being able to use them for something exciting… Well, Holiday Auto’s did, and put the range of #smellsofsummer into a tweet-powered vending machine for passers by to tweet for a free smell, while hoping to inspire them to book their next holiday! Pretty [...]

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Kickstarter: The SpaceVR Project

Sunday, August 16, 2015


As Virtual Reality continues to rise in both popularity and proliferation, new projects and startups are wanting to capture the world from new perspectives. But this one, from SpaceVR is a little different, they want to capture the world’s first Virtual Reality content from space, and give that to the world, so that almost anyone [...]

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Land Rover: An Instagram Adventure Story

Wednesday, August 12, 2015


Land Rover fans can enjoy two fictional, Instagram adventure stories where the first story, viewable at @SolitudeInSawtooth, follows the outdoor journey of a young couple as they explore Sawtooth National Forest in Idaho. Similarly, @BrotherhoodOfWonderstone follows two brothers as they embark on an expedition through Kanab, Utah. In each Instagram Adventure, gorgeous landscape photos are [...]

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Lexus Hoverboard Skate Park Demo Video

Wednesday, August 5, 2015


Lexus has finally released the much awaited “Hoverboard” video, part of their “Amazing In Motion” content series that’s been building up to this crescendo. And damn, it looks good. I think the hype videos were more dramatic, but the way this video plays out really makes the Hoverboard so tangible and real, like you could [...]

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Netflix Sense8 Brainwave Symphony Experiment

Monday, August 3, 2015


Netflix has created an experiment the connects 8 random people together to create a synced piece of music available on Spotify. The fans had to binge-watch the show before participating in the Brainwave Symphony Experiment. Linked with sensors, their recorded brainwaves were used to compose a piece of original music: a tangible artistic manifestation of [...]

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Facebook Launches World’s First Internet Drone

Sunday, August 2, 2015


Facebook & have launched their first full-scale internet drone called “Aquila” which is a solar powered, unmanned plane (drone) that beams down internet connectivity from the sky to remote parts of the world who otherwise can’t get the internet, either due to cost or lack of infrastructure. The Drone has the wingspan of [...]

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Nike: Hypervenom YouTube VR Experience

Tuesday, July 28, 2015


Nike has created one of YouTube’s first interactive VR films for the launch of its new Hypervenom II shoe, letting people step into the shoes of Brazilian soccer superstar Neymar Jr. using Google Cardboard for a full Virtual Reality experience, or for an interactive 360 degree video experience, it leveraged the native YouTube player that [...]

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Forever 21: Instagram Powered Thread Screen

Sunday, July 26, 2015


Forever 21 have stepped up to the plate with a new Instagram Powered Thread Screen, which in short, is a huge machine made of 200,000 parts, weighing 2,000 lbs, and taking over a year and half to engineer and build (all by hand). With the massive machine displaying users Instagrams 24 hours a day, with [...]

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Toyota: Radio Ads That Turn Off Your Phone

Tuesday, July 21, 2015


Toyota have been playing with radio ads in Sweden that aim to turn off your mobile phone. Your iPhone to be precise, by running ads that attempt to leverage the “Hey Siri” auto listening feature on iPhones, and while the reality is, you have to have your phone plugged in, and have the “Hey Siri” [...]

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Volkswagen: Create A Film With Your Voice

Sunday, July 19, 2015


New Volkswagen Golf R, New way to launch a car, New way to use your voice. Introducing “Unleash Your Golf Rrr” a website that builds you a beautiful Golf R film, powered by your very own voice… Remember when you were a kid, and you’d make car driving sounds? Well, bring back those skills and [...]

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Land Rover: The Car Is The Camera Film Project

Tuesday, July 14, 2015


Land Rover’s 5×5 Film Project was designed to sell the newest feature. The 5x Cameras. And a brand that is known for always forging into new territory, can’t promote a new feature just like any other car company. So Land Rover challenged five-up-and coming directors to create their own uncommon adventure story that would debut [...]

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Turkish Airlines: World’s First Periscope Flight

Sunday, July 12, 2015


Turkish Airlines recently launched the world’s first ever “Periscope” live broadcasted flight as passengers and social fans got a behind the scenes experience as the airline flew from Istanbul to New York. Through Periscope the airline showcased crew cabins, flight lounges, pre-flight checks, inflight service, the crew and the pilots hard at work! So for [...]

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Apple Watch: Heart Rate Powered Tinder App

Monday, July 6, 2015


Well, someone had to be first. Introducing Hands Free Tinder. A new Apple Watch app that lets you find your perfect match, by analysing your heart rate on each potential partners profile photos, then automatically swipes left or right for you! Created by T3. I’m sure its a gimmick. But pretty fun!

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LEGO Printers: Printing With LEGO Pieces

Saturday, July 4, 2015


For all your LEGO fans out there! You can make just about anything with LEGO, and you can make LEGO make just about anything too. And now, LEGO can even become a 3D Printer, printing with LEGO pieces! So this device, is a LEGO Mosaic Printer, that uses tiny pieces of 1×1 LEGO to replicate [...]

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Robot Origami: Self-Folding Robot Awesomeness

Friday, July 3, 2015


Is this the coolest robot ever? Introducing Robot Origami from MIT, self-folding robots that unpack themselves, walk, swim, climb and complete automated tasks! A team of MIT researchers have developed the printable origami robot that folds itself up from a flat sheet of plastic when heated and measures about a centimeter from front to back. [...]

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Cannes Lions Grand Prix Winners 2015 (Videos)

Monday, June 29, 2015


With the Cannes Lions 2015 Festival of Creativity complete, all the gold awarded, parties over and the 15,000+ people flying back home with perfect tans, it’s time to review the the world’s best creative work for 2015. So I’ve rounded up each Grand Prix winning case study for this year, and embedded them below so [...]

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The Lexus Hoverboard: A New Content Series

Sunday, June 28, 2015


Well if this isn’t the single best hype video I’ve ever seen, I sure can’t remember what beats it. Thrown to the internet just a few days ago, so if you’ve been in Cannes, you probably missed it, and if you weren’t, you’re probably itching to see the next film that is due to be [...]

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What3Words: Cannes Innovation Grand Prix

Saturday, June 27, 2015


Street addresses, locations, deliveries, finding people… it’s ultimately one of the hardest things to do on a global scale, it has no similar foundation or working order… apart from pure GEO targeted Lat/Long codes that humans can’t understand! So, What3Words have created a universal 3 meter X 3 meter global map of the entire earth, [...]

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Introducing June: The World’s First Smart Oven

Sunday, June 21, 2015


Attention tech-loving-foodies. Meet June, the world’s first smart oven, where the more people that own it, the smarter it becomes. It’s an oven created by ex-apple employees, designed to be more powerful, smarter and more beautiful than all other ovens! The countertop oven features Wi-Fi connectivity for software updates, an in-built digital scale, Nvidia processors [...]

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PTV: The Homeless Donation Posters

Saturday, June 20, 2015


Public Transport Victoria have come up with a genius way to help homeless youth charity Ladder. They used MYKI – Melbourne’s public transport cards – to allow commuters to donate directly to billboards. By harnessing an existing human behaviour, i.e. tapping a public transport card, they were able to make an easy donation mechanism that [...]

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