Author Archives | Aden Hepburn

Aden Hepburn - who has written 1891 posts on Digital Buzz Blog.

Aden is the Digital Buzz founder and currently Managing Director & ECD of VML (WPP - Y&R Brands) in Sydney, Australia. Aden has worked on a host of large global brands and many leading Australian businesses over the past 11 years; delivering best in class digital marketing and advertising with a focus on creative-innovation and digital platforms. He's won numerous global creative awards including multiple Cannes Lions, One Show Awards, IAB MiXX, AIMIA, AWARD, New York Festivals and Spikes Asia awards amongst others. Aden also sits on the digital committee of the Communications Council of Australia, contributes to other industry bodies and judges many local and global awards shows. View Aden's Full Profile Here

Contact the author

Take A Tour Of Intel’s Virtual Reality Lab

Wednesday, November 9, 2016

28 Comments

Intel missed the mobile revolution, but they don’t want to miss what ever becomes of the virtual reality era. And with their processing power, they have the ability to remove “The Cord” that your Oculus and HTC units have and deliver an all-in-one device that you can take anywhere… Here’s a peak into their lab. [...]

Continue reading...

Amazon Alexa Hacked Into Billy Bass Fish

Saturday, November 5, 2016

30 Comments

So artist Brian Kane has transformed one of those famous Billy Bass Fish into an Amazon Alexa, by using a RasberryPi processing unit and the Alexa API, creating a slightly disturbing, but much more fun “Alexa” for the home! Expect to see more of this as the IOT world collides with art and design to [...]

Continue reading...

Netflix: The Halloween Doorbell Project

Sunday, October 30, 2016

19 Comments

Netflix’s new Halloween Doorbell gives trick-or-treaters a scream while you continue to stream, with the DIY Halloween Doorbell (comes complete with build instructions) transforming your home into a trick-or-treaters’ delight while you never leave the TV… You hang the Halloween Doorbell right over your existing one, so trick-or-treaters can’t find bother you. Then as trick-or-treaters [...]

Continue reading...

Introducing The Microsoft Surface Studio

Thursday, October 27, 2016

15 Comments

A day before the big a Apple event to introduce new Macs… Microsoft launch this. The Surface Studio PC that looks more like the most amazing Macbook meets iMac meets iPad you’ve ever seen, but with a killer haptic control device and an amazing hinge that lets the computer become a tablet of sorts. Oh [...]

Continue reading...

BMW Films Presents “The Escape” Full-Length

Monday, October 24, 2016

32 Comments

BMW just released “The Escape” film moments ago, featuring the All-New 2017 BMW 5 Series and an all-star cast. Clive Owen, Dakota Fanning, Jon Bernthal… And it’s epic. Ok sure, you can’t compare it to an action feature film, regardless of the stars featuring, but for a brand to gamble on this is both bold [...]

Continue reading...

The “Great Volkswagen Ads” Documentary Film

Saturday, October 22, 2016

34 Comments

If you’ve worked in advertising, or studied it, you’ll know these ads. Perhaps the best of all time for Volkswagen, or indeed the entire auto-industry, becoming its own legendary status. So British filmmaker Joe Marcantonio, created a fantastic new documentary called “Remember Those Great Volkswagen Ads?” where he explores the dynamic and exciting power of [...]

Continue reading...

Red Bull “Smart” Payphones in São Paulo

Saturday, October 15, 2016

27 Comments

So Red Bull is hacking payphones in São Paulo to turn old infrastructure into a smarter city landscape as part of its promotion for Red Bull Basement, a festival designed to inspire change in the city through the use of new technology applications. Basically they are hack the city for the better. Red Bull “Smart [...]

Continue reading...

Facebook: Social Augmented Reality Is Here

Friday, October 14, 2016

37 Comments

Mark Zuckerberg this week demoed the future of Augment Reality / VR with new “Social Reality” vision that brings people to life inside their Virtual Reality experiences, connected by friends to create a social-reality type experience. Inside the experience you can do just about anything; play games, view photos, talk as if you were in [...]

Continue reading...

BMW Films: The Escape Trailer

Sunday, October 9, 2016

33 Comments

Remember “The Hire” was BMW’s first online film over a decade ago. It helped shape the future of online content, and now, they debut a trailer for the new BMW films “The Escape” which premiers in about two-and-a-half weeks. The trailer is series of quick-cut, high-cctane scenes, with plenty of sheet metal, guns and a [...]

Continue reading...

Dove “Real Beauty Beats” Campaign

Monday, October 3, 2016

34 Comments

Dove has released its next instalment of the famous “Real Beauty” campaign with a fantastic piece called “Real Beauty Beats” created in Portugal, where men are exclusively connected to heart rate monitors for this new experiment to show their reactions when describing different women’s beauty projected on a screen. Special models are shown first, generating [...]

Continue reading...

Instagram “Like My Addiction” Campaign

Sunday, October 2, 2016

45 Comments

Instagram is often a place to showcase the amazing life you live, so it’s no wonder when Louise Delage launched her profile, posting fantastic photos in exotic locations, boats and parties that people started to like her photos and follow her profile. But in this brilliant piece by BETC called “Like My Addiction” actually turned [...]

Continue reading...

AUDI: The “Duel” Presidential Debate Ad

Wednesday, September 28, 2016

31 Comments

So the Presidential Debate is the new Superbowl. With Audi setting the standard for an epic, unbelievable ad for the new RS7. Perfectly presented in reverse, you have no idea where the story is going, or why they are “Dueling” until the very end, of course, aligned to the Presidential Debate it makes so much [...]

Continue reading...

Introducing Snapchat Spectacles: Smart Glasses

Sunday, September 25, 2016

26 Comments

So Snapchat is becoming a camera company. Or so they say, with the launch of “Snapchat Spectacles” a new smart glasses product that lets users instantly snap 10 second videos straight from the glasses that are soon to go on sale for about $130 a pair. It’s a pretty big play for Snapchat, and while [...]

Continue reading...

Introducing Google Trips: Ultimate Data Play

Wednesday, September 21, 2016

26 Comments

Ok, so meet Google Trips. Created to give you everything you need to have the best holiday ever, with an online/offline app that helps you plan your perfect trip, while suggesting local events, places to eat, things to do and all the best activities and experiences in that area. All powered with downloadable off-line content. [...]

Continue reading...

LVL: The Wearable Hydration Monitor

Tuesday, September 20, 2016

25 Comments

With the Wearable industry continually expanding, so many new startups are entering the market via KickStarter, including this one, LVL (pronounced Level) which is a new take on the typical FitBit type band, with a focus on measuring hydration as the key part of the fitness tracker. It seemed a little niche to me, until [...]

Continue reading...

Ken Block Presents: GYMKHANA NINE (video)

Sunday, September 18, 2016

32 Comments

Well, Ken Block’s GYMKHANA NINE is here. There isn’t much else to it apart from 8 minutes of awesome driving. Which, weirdly seemed so much simpler this time around compared to previous GYMKHANA’s, didn’t you think? Or is it that Ken Block is making it look easier. I’m not sure. Either way. It’s sitting at [...]

Continue reading...

Chevrolet “Positivity Pump” With IBMWatson AI

Thursday, September 15, 2016

29 Comments

The world’s first “Positivity Pump” that rewards select drivers in four cities around the world to demonstrate the brand’s new “global positivity system” which uses IBMWatson AI technology to evaluate how positive people are around the world, and depending on how the world is feeling, and the customer at the pump, is how much free [...]

Continue reading...

Night Fall: The World’s First 360° VR Ballet

Sunday, September 11, 2016

32 Comments

With the scale of Virtual Reality content creation now allowing Art to meet Technology more often, we’re starting to see a whole new realm of VR content coming to life, and to this example, in some of the most traditional of cultural events being re-imagines through the lens of a 360° Camera. Take Night Fall. [...]

Continue reading...

McDonald’s Launches Monopoly Mobile Game

Friday, September 9, 2016

37 Comments

This week McDonald’s in Australia launched their newly re-imagined Monopoly promotion into a mobile-first gaming experience that converges the digital and physical worlds with an app that scans the ‘peel n reveal’ tickets to unlock unique mobile games, including an augmented reality play. Featuring a virtual game board, the app stashes gaming tickets onto the [...]

Continue reading...

National Geographic: Yosemite in Virtual Reality

Tuesday, September 6, 2016

21 Comments

President Obama traveled to Yosemite National Park for its 100th birthday, and National Geographic captured the entire experience of the President’s trip to Yosemite like never before, with a 360 virtual reality experience on Facebook taking you on a tour of the ages, narrated by the president himself.

Continue reading...