Author Archives | Aden Hepburn

Aden Hepburn - who has written 1706 posts on Digital Buzz Blog.

Aden is the Digital Buzz founder and currently Managing Director & ECD of VML (WPP - Y&R Brands) in Sydney, Australia. Aden has worked on a host of large global brands and many leading Australian businesses over the past 11 years; delivering best in class digital marketing and advertising with a focus on creative-innovation and digital platforms. He's won numerous global creative awards including multiple Cannes Lions, One Show Awards, IAB MiXX, AIMIA, AWARD, New York Festivals and Spikes Asia awards amongst others. Aden also sits on the digital committee of the Communications Council of Australia, contributes to other industry bodies and judges many local and global awards shows. View Aden's Full Profile Here

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B-Reel: Virtual Reality Adventures Game

Thursday, August 20, 2015


Check out B-Reel’s latest experiment, this time an adventure with Virtual Reality on Cardboard. The game is called “Stupid Big Hands” and is a prototype for Cardboard that provides pick-up-and-play type VR gaming. You’ll take on the character of George, a 50m (160ft) tall guy, with over-sized uncontrollable hands that makes walking through cities a [...]

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SeeLight: Helping Blind People Navigate Cities

Tuesday, August 18, 2015


SeeLight is a new, open source platform aiming to map the world’s traffic lights to help blind people be able to use any street, anywhere in the world, with the ability to easily stop and cross roads with confidence regardless of if the traffic lights have sound/tactile aids for the blind. Check it out here.

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Holiday Autos: Smells of Summer Machine

Monday, August 17, 2015


How many creatives have come up with this idea? Bottling smells and being able to use them for something exciting… Well, Holiday Auto’s did, and put the range of #smellsofsummer into a tweet-powered vending machine for passers by to tweet for a free smell, while hoping to inspire them to book their next holiday! Pretty [...]

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Kickstarter: The SpaceVR Project

Sunday, August 16, 2015


As Virtual Reality continues to rise in both popularity and proliferation, new projects and startups are wanting to capture the world from new perspectives. But this one, from SpaceVR is a little different, they want to capture the world’s first Virtual Reality content from space, and give that to the world, so that almost anyone [...]

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Land Rover: An Instagram Adventure Story

Wednesday, August 12, 2015


Land Rover fans can enjoy two fictional, Instagram adventure stories where the first story, viewable at @SolitudeInSawtooth, follows the outdoor journey of a young couple as they explore Sawtooth National Forest in Idaho. Similarly, @BrotherhoodOfWonderstone follows two brothers as they embark on an expedition through Kanab, Utah. In each Instagram Adventure, gorgeous landscape photos are [...]

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Lexus Hoverboard Skate Park Demo Video

Wednesday, August 5, 2015


Lexus has finally released the much awaited “Hoverboard” video, part of their “Amazing In Motion” content series that’s been building up to this crescendo. And damn, it looks good. I think the hype videos were more dramatic, but the way this video plays out really makes the Hoverboard so tangible and real, like you could [...]

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Netflix Sense8 Brainwave Symphony Experiment

Monday, August 3, 2015


Netflix has created an experiment the connects 8 random people together to create a synced piece of music available on Spotify. The fans had to binge-watch the show before participating in the Brainwave Symphony Experiment. Linked with sensors, their recorded brainwaves were used to compose a piece of original music: a tangible artistic manifestation of [...]

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Facebook Launches World’s First Internet Drone

Sunday, August 2, 2015


Facebook & have launched their first full-scale internet drone called “Aquila” which is a solar powered, unmanned plane (drone) that beams down internet connectivity from the sky to remote parts of the world who otherwise can’t get the internet, either due to cost or lack of infrastructure. The Drone has the wingspan of [...]

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Nike: Hypervenom YouTube VR Experience

Tuesday, July 28, 2015


Nike has created one of YouTube’s first interactive VR films for the launch of its new Hypervenom II shoe, letting people step into the shoes of Brazilian soccer superstar Neymar Jr. using Google Cardboard for a full Virtual Reality experience, or for an interactive 360 degree video experience, it leveraged the native YouTube player that [...]

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Forever 21: Instagram Powered Thread Screen

Sunday, July 26, 2015


Forever 21 have stepped up to the plate with a new Instagram Powered Thread Screen, which in short, is a huge machine made of 200,000 parts, weighing 2,000 lbs, and taking over a year and half to engineer and build (all by hand). With the massive machine displaying users Instagrams 24 hours a day, with [...]

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