Author Archives | Aden Hepburn

Aden Hepburn - who has written 1501 posts on Digital Buzz Blog.

Aden is the Digital Buzz founder and currently Managing Director & ECD of VML (WPP - Y&R Brands) in Sydney, Australia. Aden has worked on a number large global brands and many leading Australian brands over the past 9 years; developing websites, digital marketing strategies, online advertising campaigns, rich interactive content, social media optimisation, online games, lead generation and portal development. View Aden's Full Profile Here

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Facebook ‘Like’ Fraud: The Video Explanation

Thursday, February 13, 2014

25 Comments

Ok, so this video has 1m views in 48 hours, and provides a pretty deep and interesting look at Facebook ‘Like’ Fraud. The worst part is, it’s almost impossible to dismiss if you’ve created and run your own Facebook page, and even myself, as I post this video, I’m thinking, damn, that’s exactly what I’ve [...]

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Heineken Valentines Day: Date In A Box

Tuesday, February 11, 2014

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Here they go again. For 2014, Heineken is launching ‘Date in a Box’ for Valentines day. It is a box. A glittery, red box. Inside, there’s a date. An adventurous mystery date. It’s a #DateInABox that can only be opened if your man is prepared to instagram his feelings this valentines day. If he does, [...]

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Toyota: Try My Hybrid

Sunday, February 9, 2014

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The ‘Try my Hybrid’ campaign in Norway is a social + mobile platform featuring real Toyota Hybrid owners – who for no money – signed on to let strangers, friends and neighbours (plus friends of friends through Facebook) test drive their Hybrid. We are told that Toyota Hybrid owners are Norway’s most satisfied car owners. [...]

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Lakemaid Beer: Delivered by Drones

Wednesday, February 5, 2014

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Buy a drone. Get a GoPro. Film it delivering something. Get massive PR. That’s a pretty simple equation, so why don’t more people do it? Oh way, they do! And here’s another one, this time it’s a beer delivery, a slightly popular subject, from the guys at Lakemaid Beer. Who got a call from the [...]

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belVita: The Morning Win TrophyBot

Tuesday, February 4, 2014

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A little random, a little refreshing. belVita is a breakfast biscuit that gives you steady energy in the morning. So what comes out of that? A twitter campaign of course, designed to give people custom 3D printed trophies for the little things they do in the morning. The call them #MorningWin moments. The best tweets [...]

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Oculus Rift VR: The Gender Swap Experiment

Tuesday, February 4, 2014

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So you’ve heard of the Oculus Rift Virtual Reality Goggles right? Well, they are pretty immerse, so what would happen if you created an experiment that put the POV of a male, and swapped it with the POV of a female, and then broadcast each others view into the Oculus Rift Goggles? Well, you’d call [...]

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Apple iBeacon: Brining Art Galleries To Life

Sunday, February 2, 2014

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Aside from pushing offers and discounts, Apple’s new iBeacon technology provides a whole different way at creating native location based interaction with iOS devices, and this example from Rubens House Art Gallery in Antwerp gives a taste of what’s to come! Using Estimoate iBeacons, the art gallery has created location based beacons that interact directly [...]

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Introducing Paper: Facebook’s News Reader App

Saturday, February 1, 2014

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This video showcases the new ‘Paper’ mobile app from Facebook, which provides an intuitive news reader app experience pulling from 19 categories including tech, sports, pop-culture .etc It looks nothing like Facebook, and all content displayed will be curated through a process that includes both an algorithm and a human selection to ensure the best [...]

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The Alzheimer’s Facebook Timeline Experience

Thursday, January 30, 2014

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A very cool way to raise awareness of Alzheimer’s Disease on Facebook, Alzheimer Nederland, the Dutch organisation for Alzheimer’s Disease has launched a Facebook Timeline Hack that takes photos from hugely popular real-world events and photoshops hundreds of people into photos at events they’ve never been to, before posting them to Facebook and tagging them [...]

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Original Source: The Audio Shower Experience

Tuesday, January 28, 2014

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A slightly different approach from Original Source, who’ve created a series of ‘Audio Showers’ for their new range of shower gel products in the UK, with the showers exploring the idea of what smells sound like by creating 3D soundscapes for their limited edition range. They allow listeners to ‘trial’ the shower gels, through a [...]

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ELEKS Project G: Google Glass Sports App

Monday, January 27, 2014

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The Google Glass experiment that will alter you perception of how mobile gadgets and sport will combine to work in the future. ELEKS Project G is a cross-platform solution that will connect your mobile device, web and Google Glass to form an invincible team as you play sports with real-time data and friend input. All [...]

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Land Rover: Blippar Powered Sensory Overdrive

Wednesday, January 22, 2014

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Here’s something a little different from Land Rover, with a new ‘Sensory Overdrive’ experience using Blippar Augmented Reality technology to allow people the opportunity to experience the car in a tangible-digital way, activated from a large print campaign. The first of 3 experiences integrates phone vibrations with different terrain, the second uses the phone as [...]

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Ototo: An Experimental Synthesizer

Wednesday, January 22, 2014

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A new circuit board synthesizer that lets you turn almost anything into a musical instrument. It’s called Ototo, by the crew at Dentaku, and once plugged in, creates 12 touch pads and 4 live sensor inputs, which together let you trigger and manipulate the generated sounds in a number of ways, all pumped out through [...]

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Helly Hansen: First Tracks Powder Alarm App

Monday, January 20, 2014

29 Comments

The must have app this season for all Snowboarders and Skiiers. Set it before you goto sleep, one early wake-up alarm and one sleep-in, with the app checking all night long for weather reports of powder, if you hit gold you’ll be the first up to claim those fresh tracks. Otherwise, why bother heading up. [...]

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Google Glass: Race Yourself Fitness App

Sunday, January 19, 2014

33 Comments

Here it comes, the wave of Google Glass apps that attempt to make these wearable devices useful! I’m not quite sure that Google Glass would be that great to run around in, but hey, if it is, this could be a bit of fun… The Race Yourself App attempts to motivate you, with Zombies, Virtual [...]

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