Author Archives | Aden Hepburn

Aden Hepburn - who has written 1612 posts on Digital Buzz Blog.

Aden is the Digital Buzz founder and currently Managing Director & ECD of VML (WPP - Y&R Brands) in Sydney, Australia. Aden has worked on a host of large global brands and many leading Australian businesses over the past 11 years; delivering best in class digital marketing and advertising with a focus on creative-innovation and digital platforms. He's won numerous global creative awards including multiple Cannes Lions, One Show Awards, IAB MiXX, AIMIA, AWARD, New York Festivals and Spikes Asia awards amongst others. Aden also sits on the digital committee of the Communications Council of Australia, contributes to other industry bodies and judges many local and global awards shows. View Aden's Full Profile Here

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Ford Explorer: Interactive Mobile Print Ads

Sunday, November 2, 2014

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This is another neat example of bringing print ads to life through mobile without an app. Ford Explorer, is an innovative new SUV, and to show that, the guys at BBR Saatchi & Saatchi Israel, created a series of 3 interactive print ads that expand the story and bring visual demonstrations of key vehicle features [...]

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The Idea Catchers: A Video About Creative Life

Saturday, November 1, 2014

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For anyone who works in the creative industry, this is a nice reminder of why you probably love it. The people who chase the future, who take experiences and turn them into ideas, who procrastinate, who push the world forward and are most powerful force in business. Enjoy the video over the weekend!

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Union Station: Augmented Reality History Tours

Thursday, October 30, 2014

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Have you ever wondered what the past might have looked like? Who was there, what they did? Well, for Union Station in the US, the guys at VML have created ‘Living History’ a mobile, augmented reality story telling app that takes users on a journey back through time as they take self guided history tours [...]

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Mercedes-Benz: The Instagram Car Builder

Wednesday, October 29, 2014

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So when you’re looking to get potential customers into a virtual car builder, you probably don’t think of instragram. But maybe you should (I can already see the car brands lining up to do this)… Meet Mercedes-Benz’s GLA Car Builder in Instagram. It’s kind of similar to how the IKEA Kitchen Instagram campaign worked, but [...]

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SlideShare: How Google Works By Eric Schmidt

Sunday, October 26, 2014

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Grab your morning coffee and have a good 5 minute read of this SlideShare presentation from Eric Schmidt, called ‘How Google Works’. It summaries the recent NY Times Best Selling book in 54 slides to give you a very top line look at what they unravel in the book about how Google runs its business. [...]

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ProGlove: A Professional Wearable-Tech Glove

Saturday, October 25, 2014

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Meet ProGlove, a professional grade wearable-tech item concept that shows that not everything ‘Wearables’ are a ‘trend’… ProGlove is a actually a wearable tool, targeted at professional production processes (think car manufacturers). ProGlove enables its wearer to work faster, more accurately and more efficiently, plus it’s easy to use and unlocks a new level of [...]

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Heineken: ‘ShareTheSofa’ Case Study Video

Tuesday, October 21, 2014

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Heineken’s #ShareTheSofa is the world’s first real-time football show designed specifically for the second screen, aired during the Champions League, and aimed at engaging global fans by creating sharable reactions and perfect moments on social channels. Each #ShareTheSofa experience played out over the 90 minute matches featuring football stars hanging out on a sofa with [...]

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Volkswagen: ‘PoloTag’ Social Test Drives

Tuesday, October 21, 2014

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Volkswagen love a good social campaign and for 6 days, across three major cities, South Africans could play ‘PoloTag’. A real-world social game challenging people to spot the new Polo around a specified route, tag it on twitter, and then test drive it, right there and then. With the person who drove it for the [...]

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Burberry ‘Kisses’ Campaign Case Study

Monday, October 20, 2014

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About a year ago, Burberry released a very cool piece of work called ‘Burberry Kisses’ which allowed almost anyone to send a virtual kiss from their mobile phone, to anyone in the world… Burberry Kisses is an interactive experience that showcases our ‘love’ for one another, which can then communicated in the most human way [...]

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SlideShare: Digital Strategy Toolbox 2014

Sunday, October 19, 2014

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We posted our good friend Julian Cole’s first version of the ‘Digital Strategy Toolkit‘ almost two years ago, and this week he’s just released his 2014 updated version of that famous presentation. The Digital Strategy Toolbox for 2014 is now on SlideShare and embedded above for everyone to take note, get inspired and enjoy some [...]

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EA Sports ‘Madden NFL GIFERATOR’ Ad Engine

Wednesday, October 15, 2014

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As GIF’s continue to ramp up in popularity across the interweb, brands and entertainment companies are starting to realise the value in a GIF, particularly when they fall into the customisable, almost meme generator type scenario. And when you take that to sport, what do you get? Awesomeness… EA Sports has launched the ‘Madden GIFERATOR’. [...]

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Nike ‘Phenomenal Shot’ Real-Time Ads

Tuesday, October 14, 2014

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As part of Nike’s ‘Risk Everything’ Campaign, they’ve teamed up with Google to create Real-Time ads that aim to let fans celebrate, re-mix, customise and share the celebration with their friends around the world… With each ‘Phenomenal Shot’ ad of a sponsored Nike player going live just 10 seconds after the moment happened in the [...]

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McDonald’s: Gourmet Burger Kiosks

Sunday, October 12, 2014

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McDonald’s in Australia is changing the fast food game with a new experimental restaurant serving ‘build your own’ gourmet burger meals that customers create on in-store kiosks, meaning you might never have to talk to that 16 year old order taker kid again! The Kiosk is extremely easy to use, and focuses on up-selling by [...]

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Dominos: Meet ‘Dom’ The ‘Siri’ of Pizza Ordering

Thursday, October 9, 2014

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Meet Dom, he’s Domino’s new ‘Siri’ Competitor… The only problem is that all he knows is how to order pizza from Dominos. So if you need help cooking, calling friends, searching google .etc He’s not going to be any help. But, if you do want an easy way to order your favourite pizzas from Domino’s… [...]

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Orange: It’s Time To Meet Your FutureSelf

Tuesday, October 7, 2014

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If you’ve ever wondered about the future, then you’ll love this from Orange! It’s called #FutureSelf and the campaign site uses some pretty cool tech to allow users to meet, speak and discuss the future 20 years from now! Orange is inviting people to engage in a first of its kind technological journey 20 years [...]

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