Author Archives | Aden Hepburn

Aden Hepburn - who has written 1678 posts on Digital Buzz Blog.

Aden is the Digital Buzz founder and currently Managing Director & ECD of VML (WPP - Y&R Brands) in Sydney, Australia. Aden has worked on a host of large global brands and many leading Australian businesses over the past 11 years; delivering best in class digital marketing and advertising with a focus on creative-innovation and digital platforms. He's won numerous global creative awards including multiple Cannes Lions, One Show Awards, IAB MiXX, AIMIA, AWARD, New York Festivals and Spikes Asia awards amongst others. Aden also sits on the digital committee of the Communications Council of Australia, contributes to other industry bodies and judges many local and global awards shows. View Aden's Full Profile Here

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The Lexus Hoverboard: A New Content Series

Sunday, June 28, 2015

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Well if this isn’t the single best hype video I’ve ever seen, I sure can’t remember what beats it. Thrown to the internet just a few days ago, so if you’ve been in Cannes, you probably missed it, and if you weren’t, you’re probably itching to see the next film that is due to be [...]

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What3Words: Cannes Innovation Grand Prix

Saturday, June 27, 2015

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Street addresses, locations, deliveries, finding people… it’s ultimately one of the hardest things to do on a global scale, it has no similar foundation or working order… apart from pure GEO targeted Lat/Long codes that humans can’t understand! So, What3Words have created a universal 3 meter X 3 meter global map of the entire earth, [...]

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Introducing June: The World’s First Smart Oven

Sunday, June 21, 2015

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Attention tech-loving-foodies. Meet June, the world’s first smart oven, where the more people that own it, the smarter it becomes. It’s an oven created by ex-apple employees, designed to be more powerful, smarter and more beautiful than all other ovens! The countertop oven features Wi-Fi connectivity for software updates, an in-built digital scale, Nvidia processors [...]

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PTV: The Homeless Donation Posters

Saturday, June 20, 2015

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Public Transport Victoria have come up with a genius way to help homeless youth charity Ladder. They used MYKI – Melbourne’s public transport cards – to allow commuters to donate directly to billboards. By harnessing an existing human behaviour, i.e. tapping a public transport card, they were able to make an easy donation mechanism that [...]

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The Climate Portal: Weather Simulation Booths

Sunday, June 14, 2015

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If you’ve ever wondered what the weather was like at your next destination while waiting for a flight, well, now you won’t have to with a new installation at Stockholm’s Arlanda Airport, called “The Climate Portal”. An installation that simulates a range of weather conditions. The installation, created by the guys at Akestam Holst, brings [...]

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Fiat: The Parking Billboard Installation

Wednesday, June 10, 2015

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Here’s a neat little piece from Fiat; The Parking Billboard. An interactive installation where they’ve taken the ultrasonic sensors that typically sit inside the Fiat’s bumpers (you know, those audio beeping sensors…) and have rigged them up to a video billboard opposite a specifically designed car space to help guide drivers into the spot perfectly. [...]

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Google Expeditions: Virtual Reality Field Trips

Sunday, June 7, 2015

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It was only a matter of time, but now teachers around the world can take their students on Virtual Reality field trips to amplify their studies thanks to Google Expeditions. It’s an evolution of Google Cardboard, that has a central tablet that powers the tour and automatically syncs each Google Cardboard VR set, so that [...]

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ReApply Reminder: A Smart Sunscreen Bottle

Saturday, June 6, 2015

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Australia has the highest incidence of skin cancer in the world, so to help protect people from the sun, a new R&D project has created the “ReApply Reminder” A Smart Sunscreen Bottle and iOS app designed to save lives by pro-actively reminding people when to ReApply Sunscreen. Powered by custom Bluetooth LE technology in the [...]

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Google Project Soli: The Future of UI

Monday, June 1, 2015

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Project Soli by Google’s ATAP (Skunkworks type division that is tasked with creating future objects and devices that the entire world will use) wants to make your hands and fingers the only user interface you’ll ever need with it’s new high-tech micro radar sensor setup that allows you to become the controller. It’s a completely [...]

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Google Photos: Your New Photo App

Sunday, May 31, 2015

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Well, Google has just released the world’s smartest Photo App, one that is powered by some serious machine learning tech so that it can automatically catalogue, learn and organise your photos for you. With Facial, Location and Object recognition (eg. Google Photos automatically detects 250,000 popular landmarks worldwide) the Photos app does a great job [...]

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