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Author Archives | Aden Hepburn
Aden Hepburn - who has written 1100 posts on Digital Buzz Blog.
Aden is the Digital Buzz founder and currently Head of Digital & Interactive at IdeaWorks (WPP - Y&R Brands) in Sydney, Australia. Aden has worked on a number large global brands and many leading Australian brands over the past 7 years; developing websites, digital marketing strategies, online advertising campaigns, rich interactive content, social media optimisation, online games, lead generation and portal development. View Aden's Full Profile Here
Ford Paris: The Parisian Pinball Park Challenge
Tweet Pin It Rumour has it that Parisian drivers really don’t care about the cars around them and they’ll drive or park where ever and how ever they like… And sometimes… Sorry, most times, that means if they need to squeeze into a car space, they will, anyway they can, complete with bumps, scratches and [...]
Continue reading...Magnum: Pleasure Hunt Across Amsterdam ARG
Sunday, April 22, 2012
Tweet Pin It We’ve all seen the Magnum Pleasure Hunt Across The Internet #2, but the guys in Amsterdam have taken it just a little further, extending the campaign out into a real-time mobile ARG game that starts today at 2pm. There are 150 chocolate bonbons hidden across the 9 straatjes of Amsterdam, and you’ll [...]
Continue reading...Chevy Sonic: The Street Art Robot Car
Sunday, April 22, 2012
Tweet Pin It Chevy Sonic. Tick. Famous Street Artist. Tick. James Bond style transformer spray-paint weaponry setup inside the Chevy Sonic. Tick. What the?! Ok well, this is the Chevy Sonic Street Art Robot Car, created in partnership with Jeff Soto, a renown street artist, to create a world first paint-spraying robot car that can [...]
Continue reading...Spotify Powered Interactive Music Poster
Thursday, April 19, 2012
Tweet Pin It So you’re at work and the whole team is sharing the sound system, that’s cool, but what happens when a really crap song comes on? You can’t always get up, walk half way around the office and switch the track right? Well, now you kinda can, but you won’t be walking… Introducing [...]
Continue reading...TippExperience 2: Hunter and Bear’s Time Warp
Thursday, April 19, 2012
Tweet Pin It Remember the TippExperience from just over a year ago? It was that very cool “Hunter Shoots A Bear” interactive YouTube campaign that finished up with something like 50 millions views.. Well, they are back, and this time it’s Hunter and Bear’s Birthday… Only this time, they are both in a world of [...]
Continue reading...Smart Car “Pong” Gaming Installation
Tuesday, April 17, 2012
Tweet Pin It Smart Car has been getting some huge buzz around their animated twitter ads from Argentina, but this highly innovative piece of digital convergence might just beat it. It’s called Smart eBall, but think of it as a Smart Car controlled “pong” gaming installation, created to showcase the responsiveness of the new, third [...]
Continue reading...Introducing “LikeBelt” With NFC Based Sharing
Sunday, April 15, 2012
Tweet Pin It If you’ve ever wished you could start hitting the “Like” button for things in the real world, well… Now you can, courtesy of the “LikeBelt” from the guys at Deeplocal, who’ve created a prototype belt and android app, complete with all the instructions you’ll need to start making it happen. If you [...]
Continue reading...Smart Car Argentina: Animated Twitter Ads
Thursday, April 12, 2012
Tweet Pin It This might just be the most creative use of Twitter yet. Smart Argentina (you know the guys who build the tiny little cars?) have successfully created a very cool animated Twitter Ad built right into the brands stream… On first glance the ad is pretty simple, but as it gets going, you’ll [...]
Continue reading...Doodlr: An Instant Interaction Experiment
Tuesday, April 10, 2012
Tweet Pin It This might look a little like DrawSomething, actually it looks exactly like DrawSomething, but that’s where the similarities end. Doodlr is an interaction experiment by the guys at LOVE Labs, who’ve been playing with ways to bring the Physical and Digital worlds together via smart phones. Using Socket.IO and node.js to build [...]
Continue reading...IKEA: Multi-View Interactive Kitchen Stories
Monday, April 9, 2012
Tweet Pin It I love this piece from IKEA in Russia. It’s not easy to create new, interesting ways to allow users to explore kitchens and the various accessories, but if anyone can do it, it’s IKEA, who’ve got a rich history in doing so. And again, they’ve created a new way for users to [...]
Continue reading...Paper App: The Future of Tablet Based Drawing
Monday, April 9, 2012
Tweet Pin It The Paper App for iPad has been gaining some serious momentum over the last week or two, putting on almost a million views of the app trailer alone. If you haven’t seen it yet, Paper (created by the guys at FiftyThree) makes drawing and sketching seem almost easy via a sleek interface [...]
Continue reading...The Google Art Project Update
Friday, April 6, 2012
Tweet Pin It The Google Art Project has just been updated and now comes complete with 30,000 high-res pieces from 151 museums covering 40 countries. The entire experience is viewable via a street-view style interface and now tied directly into Google+, including the new addition of “Hangouts” to let you browse the museums with friends [...]
Continue reading...Blood Donations: Torrent Your Blood Campaign
Wednesday, April 4, 2012
Tweet Pin It I love finding campaigns that create new ways of getting to consumers, and here is a seemingly weird one, with a really smart distribution method. The Blood Transfusion Service in Russia wanted a digital project that could connect with people in a different kind of way, and what agency SmartNewSolutions came up [...]
Continue reading...Magnum: Pleasure Hunt 2 Advergame
Tuesday, April 3, 2012
Tweet Pin It Everyone loves a race across the internet, so here comes round 2 of the Magnum Pleasure Hunt Advergame, this time taking you for a run in New York, some flight time over Paris and even a surf in Rio De Janeiro through a partnership with Microsoft/Bing Maps as you’ll quickly notice! It’s [...]
Continue reading...Google April Fools: 8-Bit Google Maps
Monday, April 2, 2012
Tweet Pin It Simply awesome. For the last few years Google has thrown out great little April Fools, and this might just be the coolest (or at least the most old-skool) yet, launching this video promoting 8-Bit Google Maps for Nintendo! And while it’s obvious it’s an April Fools prank, they actually built it into [...]
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Monday, April 23, 2012
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