Author Archives | Aden Hepburn

Aden Hepburn - who has written 1906 posts on Digital Buzz Blog.

Aden is the Digital Buzz founder and currently Managing Director & ECD of VML (WPP - Y&R Brands) in Sydney, Australia. Aden has worked on a host of large global brands and many leading Australian businesses over the past 11 years; delivering best in class digital marketing and advertising with a focus on creative-innovation and digital platforms. He's won numerous global creative awards including multiple Cannes Lions, One Show Awards, IAB MiXX, AIMIA, AWARD, New York Festivals and Spikes Asia awards amongst others. Aden also sits on the digital committee of the Communications Council of Australia, contributes to other industry bodies and judges many local and global awards shows. View Aden's Full Profile Here

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NatGeo’s Twitter Powered Chalkboard Robot

Sunday, March 19, 2017

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So for 2017 SXSW again became the home of experiential marketing, from huge VR installations to things like this… National Geographic’s “Genius” Twitter Powered Chalkboard Robot. The Twitter Powered Chalkbot turns selfies turned into art in a recreation of the iconic “Genius” (that’s Albert Einstein) inventor’s “chalkboard.” So visitors to SXSW got to submit their [...]

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Game of Thrones: Facebook Live Stream Event

Saturday, March 11, 2017

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Ok so, it seems there were a LOT of angry people talking about the FB live stream of a Game of Thrones season reveal, which at one point… have 130,000 people watching the ice melt. So in case you missed the big event. Here it is! Enjoy.

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LEGOLAND: A GPS Adventure Game

Wednesday, March 8, 2017

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If you live in America, then you’ve probably heard of Legoland and their new GPS adventure game built for kids, and back seat drivers. The real-time GPS linked adventure game app lets kids unlock missions, play advanced location based trivia and more all as they learn about the world around them inside the game. A [...]

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Apocalypse Live: Walking Dead FB Live Game

Friday, March 3, 2017

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Here is the world’s first Walking Dead promo that’s shot in real-time. Created by the guys at Achtung!, the promo is actually a real-time Facebook Live game where people watching can help shape the story as it plays out with two famous Dutch YouTube Vlogger stars, in an abandoned and a barren wasteland, surrounded by [...]

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Audi: Enter The Sandbox VR Experience

Saturday, February 25, 2017

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Audi is asking you to enter the sandbox with an amazing new VR driving experience, combining a physical installation with real-time virtual reality rendering. The experience invites the big kid in all of us to enter the purpose-built sandpit and create a customised track before the sand is carefully scanned by a depth-sensing camera, from [...]

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Samsung Presents: The Gaming Marathon

Tuesday, February 21, 2017

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In pretty much every marathon around the world, runners get an RFID chip to track their times as they nail each leg of the race. So this year, to capitalise on the massive participation in the Samsung Marathon in Israel – Samsung decided to “Hack The Run For Good” by turning the marathon course into [...]

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Introducing The Amazon Treasure Truck

Sunday, February 19, 2017

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Ok ok, do you remember your local ice cream truck? That once-a-week joy machine that made your day every time you heard it coming down the streets? Introducing The Amazon Treasure Truck. It’s a truck filled with treasure, well the type of treasure you kinda need, curated to what you and people like you in [...]

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ASICS: The Big Chase 5k Run Experience

Monday, February 13, 2017

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Welcome to ASICS’ immersive theater experience… An experiential campaign in L.A. that took 60 runners into a film noir-themed experiential story that they literally ran through. On Jan. 27, the group of runners, including journalists and influencers stepped into the shoes of Hollywood detectives to solve a case. Using a customised comms and a unique [...]

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Forestry Commission: The Gruffalo Spotter AR

Sunday, February 12, 2017

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This is a very cool, real-world AR experience called “The Gruffalo Spotter”, an augmented reality app designed for exclusive use on Gruffalo Spotters trails across England forests in 2017. The trails are packed with interactive facts about forest animals as you unlock augmented reality activities along the way for your kids. Once families have spotted [...]

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GEICO “Crushes” Pre-Roll Ads So You Don’t Skip

Wednesday, February 8, 2017

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So the most famous pre-roll advertiser on the planet has just released their latest incarnation of the ads. And of course, they are great! Similarly to the previous rounds, they start by saying what they are going to do, and in this case, it’s “crushing” the ads into smaller formats. Enjoy!

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Tostitos “Party Safe Bag” For The Super Bowl

Thursday, February 2, 2017

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Tostitos have launched limited-edition “Party Safe” bags that act as drink-driving deterrent to become the first bag of chips that gets you home safe after the super bowl. It contains a sensor calibrated to detect small traces of alcohol on a person’s breath, so that when any trace of alcohol is detected, the LEDs turn [...]

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Watch Google’s Oscar Nominated VR Film ‘Pearl’

Thursday, January 26, 2017

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It’s crazy to think that Google could create a film nominated for an academy award… but this is 2017. It’s a brilliant VR film called “Pearl” featuring a young girl, her father and the family car over a number of years, following the pair as the girl grows from a youngster into a young lady [...]

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Apotek: The Coughing Billboard

Saturday, January 21, 2017

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There are billboards and there is this, Apotek’s Coughing Billboard that detects cigarette smoke within a proximity range of the digital screen, and triggers and interaction, or perhaps more on point, a repulsive cough at the near by smokers. It’s a pretty fun way to get people to quit smoking for the new year in [...]

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HTC VIVE: Future VR Tracking Ecosystem

Saturday, January 14, 2017

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Fresh from CES 2017, this is the full round up of some seriously cool ecosystem hardware, experiences and platform upgrades for the HTC VIVE VR. It’s new “Tracker” combined with a hose of partner companies is now on show for everyone to see exactly what you can create with the VIVE. You’ll notice a big [...]

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Meet The HyperSuit: A Flying VR Installation

Wednesday, January 11, 2017

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This is the Hypersuit. A VR installation that puts you into a “flying” position with arm extensions designed to drive the experience, providing motion control as if you were flying in a wing suit, or perhaps as an astronaut? It’s just one of the (I’m assuming) million VR plays at CES this year, and forms [...]

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Introducing Tinder VR: A Perfect CES 2017 Troll

Monday, January 9, 2017

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CES is the world’s premier tech-product and innovation show, and bigger than ever this year, will of course be AR/VR goggles, glasses, headsets… you name it, it will be there in some form! So, of course Tinder, who’s stepping up to the plate of late with provocative PR worthy stunts. And it’s not just a [...]

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L’Oreal’s New Smart Hairbrush: Hair Coach

Sunday, January 8, 2017

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You’ll remember that L’Oreal has been pushing its incubator the last few years, with the first product being the “MyUV” Patch. Great technology, just not the right customer experience for anyone to really want to adopt it, and perhaps ahead of its time in terms of demand for this kind of product. Now they are [...]

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Watch Honda’s Candy Cane Lane VR Experience

Tuesday, January 3, 2017

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This holiday season, Honda created a VR experience for the sick children that couldn’t leave hospital to see the lights around their town in Orange County… So meet “Candy Cane Lane” a VR experience where kids wear Oculus headsets while a virtual Honda-branded sleigh pulls them along a snow-covered neighborhood filled with holiday lights. Watch [...]

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Watch Nike’s Ads That Hate Smartphone Addicts

Sunday, January 1, 2017

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Well, it’s New Years Eve and you’re probably connected far too much with your smartphone right now. So, as 2017 approaches tonight, Nike has a message for you. Ok, they have a bunch of messages for you in the films below. And they all take aim at smartphone addicts. So, are we running today?

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The Most Shared Xmas Ad of 2016: John Lewis

Sunday, December 25, 2016

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So John Lewis’ #BusterTheBoxer is not only the most shared ad of Xmas 2016, it’s the most shared ad of the entire year according to Unruly Media. So given it’s Christmas Eve, here it is, the most shared and most viewed holiday ad for 2016. Enjoy.

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