Author Archives | Aden Hepburn

Aden Hepburn - who has written 1650 posts on Digital Buzz Blog.

Aden is the Digital Buzz founder and currently Managing Director & ECD of VML (WPP - Y&R Brands) in Sydney, Australia. Aden has worked on a host of large global brands and many leading Australian businesses over the past 11 years; delivering best in class digital marketing and advertising with a focus on creative-innovation and digital platforms. He's won numerous global creative awards including multiple Cannes Lions, One Show Awards, IAB MiXX, AIMIA, AWARD, New York Festivals and Spikes Asia awards amongst others. Aden also sits on the digital committee of the Communications Council of Australia, contributes to other industry bodies and judges many local and global awards shows. View Aden's Full Profile Here

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Meet Dorothy: Click Your Heels App + Object

Sunday, March 15, 2015

8 Comments

It’s a little old, but Dorothy is an awesome connected object meets micro controller that, with the click of your heels, can do just about anything you want… Perhaps that’s to get an Uber, text your friends, or have a fake call made to your phone to escape a date that’s going bad. Either way, [...]

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Crossy Road: A Super Addictive Mobile Game

Monday, March 9, 2015

6 Comments

Flappy Bird? How about Crossy Road instead… A new super addictive mobile game that’s had over 50 Million downloads since it launched 3 months ago, pulling in over $10m in revenue. And while perhaps that $10m isn’t a huge number, when the game was made by just 2 guys from Australia, that’s a jackpot. Crossy [...]

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Mountain Dew: VR Backcountry Boarding

Sunday, March 8, 2015

18 Comments

Mountain Dew has just launched an aresome VR experience at the Burton US Open. Where they set out to capture a first-of-its-kind backcountry snowboarding experience in Virtual Reality during February 2015, allowing anyone with a Samsung Hear headset, to join the DEW Crew an participate in the backcountry trip! Plus if you’ve got a Samsung [...]

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GEICO Insurance: The Unskippable Pre-Roll Ad

Thursday, March 5, 2015

16 Comments

Getting creative with Pre-Roll ads has never been more important, and we are starting to see agencies and brands stepping up to the plate with custom pieces designed to leverage or play on the pre-roll framework. I love these from GEICO, Unskippable Pre-Roll Ads. Little bit of fun too.

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Volkswagen: The Blind Spot iPad Ad

Saturday, February 28, 2015

26 Comments

Volkswagen are known for some pretty unique ads, and this one specifically as a CSR piece around Motorcycle Riders and Volkswagen’s Side Assist Technology gets a reaction. The Ad follows the typical iPad ad style, with the user unsuspectingly swiping to a new page to unlock the interactive experience. What do you think? Created by [...]

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WWF: The Tiger Running Challenge

Tuesday, February 24, 2015

5 Comments

Here’s a neat idea for WWF in Russia, where for the first time, you can stop racing friends on apps like Nike+ and take on something a little more competitive… Like a Tiger. A tiger with a GPS tracker that is. With Tigers in Russia running about 10km per day, you’ll be put to the [...]

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Adobe Celebrates 25 Years of Photoshop

Saturday, February 21, 2015

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We’ve all grown up on Photoshop, it’s perhaps one of the most important pieces of software ever created, and it might just be the tool that got you your first job, or keeps you in a job, so Adobe have just put out a nice tribute to its 25th anniversary for all of us to [...]

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The Four Horsemen: Future Of Digital Business

Tuesday, February 17, 2015

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A brilliant presentation from Scott Galloway on Amazon/Apple/Facebook & Google (The Four Horsemen) and who will win and who will lose in the digital business economy. It’s a rapid fire, 90 slide, 15 minute presentation that you MUST watch. So grab a coffee, watch it and thank me later!

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Google Presents “The Android Chorus”

Sunday, February 15, 2015

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So what happens when you take 300 odd Android phones, connect them all up and try to make them play a song together? Well, Google calls it “The Android Chorus” and its a little bit of tech-wizardry fun. There’s not much else to do but hit play, turn up the sound, and enjoy. This was [...]

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SlideShare: The Marketing Playbook Is Dead

Sunday, February 8, 2015

33 Comments

There is a lot of hype around the death of typical marketing principles right now, and the famous “engagement” word had been beaten up pretty bad over the last few weeks, as studies, reports and new methodologies appear to be gaining some traction, aiming to show that people don’t interact with brands, let alone want [...]

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ShotTracker: Wearable Tech For Training

Sunday, February 1, 2015

33 Comments

Connected everything in 2015 right? Yep. Here’s another. Sport. It’s a big one, and wearable tech will really step up a gear this year, so here’s one to kick it off… It’s called ‘ShotTracker’ a wristband and net clip combo for Basketballers that tracks every shot made and missed. Analyses your game from every point [...]

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Luna: The World’s First Smart Bed

Saturday, January 31, 2015

32 Comments

Well, we’ve spoken about how 2015 will be the ‘Connected’ everything year, and here’s another one to hit the market, this time, it’s LUNA, a smart bed that learns how you like to sleep, helping to manage temperatures between the sheets and for both sides of the bed, along with heart rate and breathing patterns. [...]

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Call of Duty: The KillCameraman

Tuesday, January 27, 2015

16 Comments

Have you ever wondered who captures that awesome killshot in Call of Duty, well, meet Randall Higgins, he’s a pro, taking every killcam shot in every Call of Duty game ever made. And with the release of the new Havoc maps, the first DLC pack for Call of Duty: Advanced Warfare, Randall’s going to have [...]

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Microsoft HoloLens: Hologram Demo Video

Saturday, January 24, 2015

22 Comments

While Facebook has been spending Billions to capture and claim the limelight around a Virtual Reality based future, and Google turning off production of Google Glass… Microsoft has been the one building the future, welcome to HoloLens. It’s like a mini-computer for your eyes, in quite a good looking piece of hardware! Microsoft HoloLens has [...]

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DJ QBert: Conductive Ink Mixable Album Covers

Sunday, January 18, 2015

19 Comments

Re-Mix your own track with this awesome ‘Conductive Ink’ based Album Cover for DJ QBert, the conductive ink basically creates/interrupts a circuit, and depending where you touch the album cover, you’ll be able to create something that actually sounds good. The Album Art has particular points designed to start multiple sound loops, and create different [...]

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