Author Archives | Aden Hepburn

Aden Hepburn - who has written 1846 posts on Digital Buzz Blog.

Aden is the Digital Buzz founder and currently Managing Director & ECD of VML (WPP - Y&R Brands) in Sydney, Australia. Aden has worked on a host of large global brands and many leading Australian businesses over the past 11 years; delivering best in class digital marketing and advertising with a focus on creative-innovation and digital platforms. He's won numerous global creative awards including multiple Cannes Lions, One Show Awards, IAB MiXX, AIMIA, AWARD, New York Festivals and Spikes Asia awards amongst others. Aden also sits on the digital committee of the Communications Council of Australia, contributes to other industry bodies and judges many local and global awards shows. View Aden's Full Profile Here

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Meet Facebook’s Beta “Games Arcade” Store

Tuesday, August 23, 2016


So Facebook has been beta-testing the “Facebook Games Arcade”, a localised desktop application that lets users play games without needing to access Facebook via a web browser, and claims a “faster, better gaming experience.” It’s sure to be a future revenue play, and new way to access games that use to be so prominent of [...]

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Ubisoft: Nosulus Rift ‘Fart-Tech’ For South Park

Sunday, August 21, 2016


Well, someone had to do it right? And Ubisoft probably thought what better reason than to create some smell-driven tech, than for the upcoming South Park game that is literally driven by farts! Perhaps a stunt of sorts, the Nosulus Rift is real, and while the video above seems like a parody video, its not, [...]

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Meet Google Duo: A New Video Calling App

Wednesday, August 17, 2016


So Google Duo is finally here, a new video calling app that wants to challenge Facetime for video calling supremacy, and it’s cross-device so probably has the best shot yet of getting everyone on board, and it’s super simple, an almost no-frills version of Facetime, which for many, might be perfectly ok… What do you [...]

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Google: Beyond The Map (360 Experience)

Tuesday, August 16, 2016


Google have gone to Rio to create ‘Beyond The Map’ an immersive, 360 video experience that takes you on a journey through the favelas of Rio, showing you some of the most amazing culture and inspiring stories while exposing how so many of the locals live in poor conditions. Step inside the unexpected world of [...]

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DuoSkin: Tattoo Style On-Skin Interfaces

Monday, August 15, 2016


MIT have teamed up with Microsoft Research Labs to create “DuoSkin” a new type of functional on-skin interface and control device that can control digital interactions on screens, or have a computer control the look of the on-skin patch… Almost Tattoo like, this new style of temporary skin based art, allows almost anyone to create [...]

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VReal Trike: Virtual Reality On A Trike

Friday, August 12, 2016


At the world’s largest virtual reality expo, a VR company called “Interactive Lab” showcased their latest VR Installation, a motorised trike that becomes a Tron-like race track as soon as you put the goggles on! It’s a custom built electric-powered trike equipped with an onboard computer that powers an Oculus Rift headset surrounded by 20+ [...]

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Microsoft HoloLens: Transforming Architecture

Tuesday, August 9, 2016


This is the future of architecture. Where industry experts along with companies like FORM and Trimble are teaming up with Microsoft HoloLens to explore opportunities to transform the architecture process. With mixed reality enabling architects to immediately get a sense of scale, form, and space so they can easily visualise ideas, making better informed decisions [...]

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See Facebook’s New ‘Snapchat’ Filters

Sunday, August 7, 2016


Well here it comes, Facebook is trying (again) to take down Snapchat, with its new Filters that use it’s recent aquisition; MSQRD’s object recognition technology to integrate into your timeline, just what Snapchat probably hoped would never happened, but would have been expecting. So, ok this demo isn’t that crazy, but perhaps once built out [...]

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Nike ‘Unlimited You’ Rio 2016 Olympics Ad

Saturday, August 6, 2016


So Nike says life isn’t about finding your limits. It’s about realizing you have none. And you now what, this Ad pretty much proves that out as they shatter the “Just Do It” tag line at the end of the spot and continue the content for their ad airing during the Rio Olympics opening ceremony. [...]

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Graubünden: The Village Phone Promotion

Sunday, July 31, 2016


There is a village so quiet in the Graubünden region of Switzerland, that when the single public telephone in the village square rings, the entire village hears it and the village of Tschlin proved that with this pretty weird (and almost fun!) promotional campaign to showcase the town in a Tourism campaign that reminds you [...]

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Painting in 3D With Google’s VR Tilt Brush

Sunday, July 24, 2016


So you’re not awesome with Photoshop, or 3D Studio Max, but want to make art? Perhaps you just want to design for the future… Well, Google’s Tilt Brush lets you paint in a 3D space with virtual reality, making what’s impossibly hard to create on a computer, look seriously easy through human movement. Now you [...]

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The Lab: Digital Art Installations at Panorama

Saturday, July 23, 2016


The Panorama Music Festival on Randalls Island in New York is getting its share of the Creative-Tech world this year, with some major technology, social and device brands commissioning interactive digital art installations, with brands like HP and Snapchat leading the way… Check out above the collaboration between HP and The Verge with their “Lab”. [...]

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Burger King “McWhopper” Case Study Video

Sunday, July 17, 2016


So, the McWhopper is one of the world’s most awarded campaigns, a brilliant piece of guerrilla marketing and PR fused with a daring client happy give it a crack. But sometimes it’s not just a great idea, but a great case study film that helps to shape how big an idea can get, especially in [...]

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NRL Makes ‘Instabilia’ Real-Time Memorabilia

Wednesday, July 13, 2016


Introducing ‘Instabilia’ – a real time activation that offers NRL fans the opportunity to own one-of-a-kind State of Origin memorabilia created instantly as those game-defining moments happen on the field, encased in glass and immediately placed on eBay for auction. Instabilia items are generated in real-time through the NRL’s Mission Control room, where designers, copywriters, [...]

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The World’s Biggest Viral Video Experiment

Monday, July 11, 2016


So, how do you make a viral video? Well, a team from Australia has spent 2 years trying to find out, and nailed it… From shark attacks, to lightning strikes, bears chasing snowboarders, to drones falling into Burning Man – the world watched, they shared and then they argued like hell over their authenticity. With [...]

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Google VR: The Future of 3D Animation

Sunday, July 10, 2016


Everyone is talking about how VR is the future, but to date there really hasn’t been the uptake to make that notion real. But on the commercial side, work like Google’s Daydream Labs is changing what VR can be used for… Daydream Labs has showcased a new way to create 3D animation through the use [...]

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Old Spice “YouLand” 8-Bit Facebook Video Game

Sunday, July 3, 2016


8-bit videogames are coming back, well ok… Maybe just for Old Spice, with their new “Youland” Facebook Video Game, which three in-built games. Just log in with Facebook, choose your own avatar, friends to play with (they’ll appear at random times in the game). Then, you’ll be shown a tour of the game by Isaiah [...]

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Cannes Lions Grand Prix Winners 2016 (Videos)

Sunday, July 3, 2016


What a week. The Cannes Lions 2016 Festival of Creativity is complete, all the metal awarded, rosé has stopped flowing and the world’s best creative work for 2016 has been benchmarked. And it’s always hard to find those case studies, so I’ve rounded up each Grand Prix winning case study video from Cannes Lions in [...]

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The Mill ‘BLACKBIRD’ Innovation Case Study

Tuesday, June 28, 2016


The Cannes Lions “Innovation” category was hotly contested again in 2016, but this was perhaps the most amazing piece, not from just it’s core idea or use of technology, but by how it will change the entire film production industry for car brands. Meet the Mill’s “Blackbird” which sets out to transform the way automotive [...]

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The 100+ Best Slides From Cannes Lions 2016

Sunday, June 26, 2016


It’s back, the very best slides from Cannes Lions International Festival of Creativity, with Jesse Desjardins’ 100+ Best Slides From Cannes Lions 2016 SlideShare presentation. So if you’ve been to Cannes, you’ll know it’s a busy week, and almost impossible to get to all the sessions, so this is the best summary deck you’ll find, [...]

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