Author Archives | Aden Hepburn

Aden Hepburn - who has written 1795 posts on Digital Buzz Blog.

Aden is the Digital Buzz founder and currently Managing Director & ECD of VML (WPP - Y&R Brands) in Sydney, Australia. Aden has worked on a host of large global brands and many leading Australian businesses over the past 11 years; delivering best in class digital marketing and advertising with a focus on creative-innovation and digital platforms. He's won numerous global creative awards including multiple Cannes Lions, One Show Awards, IAB MiXX, AIMIA, AWARD, New York Festivals and Spikes Asia awards amongst others. Aden also sits on the digital committee of the Communications Council of Australia, contributes to other industry bodies and judges many local and global awards shows. View Aden's Full Profile Here

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The Next Rembrandt: Technology Inspired Art

Saturday, April 9, 2016

16 Comments

Yep. Rembrandt died in 1669 but a new piece of work created with computer data brings him back to life. Launched in the Netherlands ‘The Next Rembrandt‘ is the result of an 18-month project undertaken by a group of art historians, developers, scientists, engineers and data geeks to re-create his style of painting, so that [...]

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KFC: The WiFi Test Campaign

Monday, April 4, 2016

23 Comments

So how do you help an entire country with its worst ever national school test results? Well, you get a national brand, like KFC, and trade students for something they really want, WiFi. Welcome to the WiFi Test, where every KFC store in Romania, gave away free-WiFi to school kids, who could answer test-questions that [...]

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Fisher-Price Imagines The Future of Parenting

Tuesday, March 29, 2016

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I have a love-hate relationship with these “Future Of…” videos! On one hand, they give a glimpse into the strategic thinking of some of the world’s biggest companies, showing where they see the world going, and how they’d like to help take it there. Yet at the same time, they are horribly dramatised with often [...]

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Microsoft Hololens: Virtual 3D Teleportation

Monday, March 28, 2016

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So this one is for all the Geeks. Introducing Virtual Teleportation from Microsoft’s Hololens. They call it Holoportation and it’s a new type of 3D capture technology that allows high-quality 3D models of people to be reconstructed, compressed and transmitted anywhere in the world in real time. So when combined with mixed reality displays like [...]

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Domino’s DRU: Autonomous Pizza Delivery.

Saturday, March 26, 2016

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So last week the world was introduced to Domino’s DRU. An autonomous pizza delivery vehicle that was seemingly lauded with fanfare form a global PR blitz, grabbing the headlines around the ever hot “delivery” technology playing field. A win for Domino’s. So is this just a PR stunt? Or something much more real? It’s an [...]

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Introducing The Microsoft Cybercrime Center

Friday, March 18, 2016

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Welcome to the future, where big brands use their own technology and capability to fight crime in a digital world. Introducing the Microsoft Cybercrime Center, powered by Microsoft Cloud, it tracks and visualises cybercrime so that Microsoft experts can help locate the individuals responsible for crimes committed, and what I assume, has them working closely [...]

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UNITY: Real-Time Rendered Film “Adam” Pt 1

Thursday, March 17, 2016

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Wow. So Unity’s demo team has been working on a 3D film that’s created entirely in the next version of the company’s 3D Gaming Engine, and rendered out to the quality you see above in real-time with about $3000 of hardware. Which is almost unbelievable. The Film is called ADAM. And it’s a multi-part series [...]

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Maxis SOS: The Emergency Lifeline Campaign

Monday, March 14, 2016

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In ASIA, monsoon rains are highly destructive and can cripple towns and cities in just hours. So Maxus, a communications company in Malaysia, has launched a one-of-a-kind portable communications device that allows people to call for help when power supplies or cellular activity has been affected during heavy monsoon rains and flooding. The “SOS” device [...]

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Ubisoft “Collapse” End Of Society Simulator

Saturday, March 12, 2016

22 Comments

Ubisoft’s new game “Tom Clancy’s The Division”, has just launched and it’s a game where players have to fight against a lethal virus that is threatening to end the world. So how do you promote it? Build a simulator that shows how the world will end… of course! It’s called “Collapse Simulator” and when you [...]

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Introducing Tesla’s New Summon Feature

Friday, March 11, 2016

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Tesla Fan? You don’t need to be to love this feature, it’s called “Summon” and just like you’d wish your car could, the Autopilot feature automatically starts, navigates and brings the car right to your current location, powered by their latest iOS app. I’m sure it’s only meant for short distances, out of the garage, [...]

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GEICO: The Fast Forward YouTube Pre-Roll Ads

Friday, March 4, 2016

20 Comments

The pre-roll ad wars are hotting up, and fan favourite Geico have just created a series of new pre-rolls called “Fast Forward.” It continues to play off their previous “Unskippable” campaign, with the insight that people don’t want to watch pre-roll ads on YouTube (of course!), but this time makes a much cheekier play to [...]

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IBM Watson: Robot Support Groups

Sunday, February 28, 2016

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Introducing IBM Watson. Incase you haven’t heard, Watson is a cognitive system that’s ushering in the new era of cognitive business. Serious stuff, although, this ad isn’t… Featuring a group of battered science fiction bots speaking about trying to take over the world and their dislike for working with humans. Unlike them, Watson works with [...]

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Watch The New Leap Motion “Orion” VR Demo

Monday, February 22, 2016

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Introducing the new Leap Motion “Orion”, where truly immersive VR starts with your hands. Built from the ground up for virtual reality, Orion is a massive step forward for Leap Motion capability, lower latency, longer range, better and faster hand recognition, vastly improved robustness to cluttered backgrounds and ambient light, and more. Check out this [...]

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Survios: Immersive Virtual Reality Game Demo

Sunday, February 21, 2016

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Welcome to Survios, with $4m in funding, this is perhaps the world’s most immersive 360 degree, virtual reality first person shooter game, where you become the player in the game in almost actual reality, complete with hand-held controls so you can light-sabre, sword, shoot or bow-and-arrow people at will. Twisting, turning, jumping and just about [...]

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OK Go Presents Their “Zero Gravity” Video

Thursday, February 18, 2016

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Interestingly, OK Go launched their new “Zero Gravity” video called “Upside Down & Inside Out” directly inside Facebook, where 12 months ago, they’d have focused all their attention on YouTube, and with 44m views inside Facebook and just a few hundred thousand on their VEVO page, it’s 30% more than their last YouTube video. Either [...]

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Super Bowl 50: Watch Every TV Commercial

Sunday, February 14, 2016

28 Comments

This is a playlist containing all 61 Super Bowl 50 TV Ads for 2016, from the brilliant Audi “Commander” Ad, Bud Light’s Party Ad, Coca-Cola’s Coke Mini Ad and Hyundai’s Ryanville Ad… Right through to Beats By Dre, AXE, Colgate and Pepsi Ads that featured in The Big Game for 2016. Enjoy!

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Time Trial: Augmented Reality Climbing

Wednesday, February 10, 2016

24 Comments

Check this out! “Time Trial” is a new, physical, interactive rock climbing video game where players are given the opportunity to compete in a time-trial style augmented reality climbing wall challenge to log the fastest times to complete climbs that require them to do single or multiple tasks during that climb. Pretty damn cool. If [...]

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Audi R8 “Commander” Super Bowl 2016 Ad

Monday, February 8, 2016

23 Comments

Now this is how car ads should be done! Audi have created an amazing TV Ad for the 2016 Super Bowl. Surrounded by memories of the Space Age’s golden years, a retired astronaut has lost his zest for life. But when his son shows up and hands over the keys to the new 205-mph Audi [...]

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DRL: The Drone Racing League

Sunday, February 7, 2016

19 Comments

Ok, get ready for the sport of the future. Drone Racing. Imagine the world’s top drone pilots. Flying through epic real-world courses. Racing super fast drones in first person view with special FPV goggles, that place not only the pilots, but the fans, right in the drone as they twist their way through special LED [...]

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Microsoft Re-Imagines NFL Through HoloLens

Wednesday, February 3, 2016

27 Comments

So this is the future of Football, with Microsoft re-imagining the future of the game, where NFL fans can get closer to their favorite teams and players than ever before, and control the action across multiple screens, on multiple surfaces, with an immersive mixed-reality experience that the upcoming HoloLens Headset will provide. Pretty cool right? [...]

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