Author Archives | Aden Hepburn

Aden Hepburn - who has written 1827 posts on Digital Buzz Blog.

Aden is the Digital Buzz founder and currently Managing Director & ECD of VML (WPP - Y&R Brands) in Sydney, Australia. Aden has worked on a host of large global brands and many leading Australian businesses over the past 11 years; delivering best in class digital marketing and advertising with a focus on creative-innovation and digital platforms. He's won numerous global creative awards including multiple Cannes Lions, One Show Awards, IAB MiXX, AIMIA, AWARD, New York Festivals and Spikes Asia awards amongst others. Aden also sits on the digital committee of the Communications Council of Australia, contributes to other industry bodies and judges many local and global awards shows. View Aden's Full Profile Here

Contact the author

The 100+ Best Slides From Cannes Lions 2016

Sunday, June 26, 2016

39 Comments

It’s back, the very best slides from Cannes Lions International Festival of Creativity, with Jesse Desjardins’ 100+ Best Slides From Cannes Lions 2016 SlideShare presentation. So if you’ve been to Cannes, you’ll know it’s a busy week, and almost impossible to get to all the sessions, so this is the best summary deck you’ll find, [...]

Continue reading...

Meet ‘SOO’ The NRL’s Facebook Messenger Bot

Wednesday, June 22, 2016

32 Comments

The NRL in Australia has become the World’s First sporting league to launch a ‘BOT’ on Facebook’s new messenger platform (beta), with ‘SOO’ the State of Origin Trivia Bot born. Created for the regions biggest sporting series, SOO is an autonomous trivia mogul that takes on the NRL’s millions of fans in intense rounds of [...]

Continue reading...

KFC: The Phone Charging Meal Box

Wednesday, June 22, 2016

47 Comments

KFC love to tweak their meal boxes, and in India, they’ve taken it to the next level, with this new 5 in 1 box, complete with phone cable that plugs into the meal box, to charge your favourite mobile device. It’s a limited run, so you better get in quick! Created by the guys at [...]

Continue reading...

Beats by Dre “Straight Outta” Case Study

Friday, June 17, 2016

35 Comments

Everyone is straight outta somewhere right? So Beats by Dre tapped into that passion and pride with a simple, yet hugely powerful campaign to promote the movie “Straight Outta Compton” that anyone put their own city on the Straight Outta logo, and share it with the world. Here’s the case study video! Perhaps one of [...]

Continue reading...

Oculus Touch “Disc Wars” VR Game by CCP

Tuesday, June 14, 2016

31 Comments

Remember in TRON where they start throwing electric frisbees? Well soon you’ll be able to play “Disc Wars” VR style, in a new game called “Project Arena” for the soon to be released Oculus Touch, created by the developers of “EVE Valkyrie” CCP Games. I’ll be excited to see what a multi-player mode inside this [...]

Continue reading...

Old Spice: GPS Dream Runner Activation

Monday, June 13, 2016

24 Comments

Old Spice recently tapped into a pop culture trend to challenge fans to dream something big, then run it (draw it), all powered by their Dream Runner mobile site, all in an effort to put their “Old Spice Hardest Working Collection” to the test. While arguably millions of people around the world using Nike+ have [...]

Continue reading...

Google AnyPixel: Digital Installations Made Easy

Tuesday, June 7, 2016

28 Comments

For a long time now, creating detailed interactive installations and visual walls has been tough, so Google made AnyPixel.js an an open source code and hardware library created to make easy to make interactive displays out of just about anything. With a base of great code, anyone can edit or transform it along with the [...]

Continue reading...

SkyScanner Introduces Smart Messenger Bot

Sunday, June 5, 2016

35 Comments

SkyScanner, one of the world’s most popular flight search and booking engines has just released its Facebook Messenger Bot, and it’s pretty dam awesome. Perhaps its most powerful feature is the multi-user experience letting friends or family search and book together. The SkyScanner Bot even lets you split the total booking price how ever you’d [...]

Continue reading...

Slideshare: 2016 SoDA Digital Industry Forecast

Saturday, June 4, 2016

37 Comments

SoDA reveals it’s 2016/17 Digital Marketing Outlook, with research and findings revealing several key shifts in marketer/agency relationships and major discrepancies on topics such as: areas that brands and agencies believe are most valuable to clients, reasons clients walk away from agency relationships and the biggest talent shortfalls within client organizations. SoDA also continue to [...]

Continue reading...

Volkswagen: The Human Crossing

Tuesday, May 31, 2016

25 Comments

In the UAE, most drivers ignore zebra crossings on a daily basis. So it’s no surprise that 20% of all road accidents in the United Arab Emirates involve pedestrians, often resulting in fatalities. So Volkswagen created “The Human Crossing” to make our roads a little more human (and safe), reminding drivers that pedestrians aren’t invisible [...]

Continue reading...

GRIDI: An Interactive Music Making Installation

Sunday, May 29, 2016

34 Comments

GRIDI translates the methodology of composing electronic music into an interactive physical installation that lets anyone make music in just seconds as they experiment with various instruments, sounds and physical objects to create electronic beats. Powered by Arduino, thousands of hand soldered wires and sensors to detect the coloured objects representing different instruments, the GRIDI [...]

Continue reading...

Cornetto: The Netflix Commitment Rings

Friday, May 27, 2016

32 Comments

Probably the worst thing about streaming services, is when your partner watches the latest episode on Netflix while you’re on a night out, or has friends over and binge watches your favourite series… Well, Cornetto have a solution! RFID powered Commitment Rings. Once you’ve scored the rings, users activate the rings’ app, with couples then [...]

Continue reading...

Kit Kat: Staring Contest Vending Machine

Wednesday, May 25, 2016

25 Comments

Kit Kat take their breaks seriously, so seriously that if you take part in their virtual staring contest and laugh, you’ll lose. With two interactive vending machines placed on two different college campuses in Brazil, and powered by facial recognition systems, each one streamed live video of the other vending machine, inviting students to take [...]

Continue reading...

Meet Allo: Google’s AI Powered Messenger App

Sunday, May 22, 2016

29 Comments

The world of AI powered chat bots is here, and Allo, Google’s new messenger bot, wants to be your favourite messenger app, by fusing all of the power of Google search, into your messenger app. So, how does it work? Well kind of like your existing messenger app, but with search integrated to the core, [...]

Continue reading...

Meet Viv: The Next Gen AI Assistant App

Saturday, May 21, 2016

30 Comments

Hate Siri? Then Viv is for you… Viv is an artificial intelligence platform that enables developers to distribute their products through an intelligent, conversational interface. It’s the simplest way for the world to interact with devices, services and things everywhere. Viv is taught by the world, knows more than it is taught, and learns every [...]

Continue reading...

The Samsung “Blind Cap” Swimming System

Tuesday, May 17, 2016

31 Comments

Introducing the Samsung Blind Cap, the world’s first swimming cap engineered with a vibration system and Bluetooth technology so that when synchronized to Samsung Gear S2 or Android, it removes the physical touch system used in professional swimming to alert blind swimmers at the exact moment they need to make a turn. Samsung are famous [...]

Continue reading...

Syrmo: Welcome To Connected Skateboarding

Monday, May 16, 2016

25 Comments

Syrmo is a new connected “Smart Pad” that skateboarders attach to the trucks on their skateboards, it has a bunch of sensors that track every movement of the skateboard, connecting live to an App on their smartphones and records all the tricks in a real-time 3D space. So skaters can re-live their tricks and share [...]

Continue reading...

McDonald’s Australia Snapchat Filter Series

Sunday, May 15, 2016

35 Comments

This week McDonald’s in Australia launched a series of iconic branded Snapchat filters to mark the official launch of sponsored ads by Snapchat downunder. With Snapchat the fastest growing social platform in Australia, the McDonald’s filters delivered millions of branded impressions and hundreds of thousands of branded snaps in the very first 24h sponsorship from [...]

Continue reading...

Intel Drone 100: The Future of Fireworks

Sunday, May 15, 2016

23 Comments

Intel and Ars Electronica Futurelab recently showcased how they broke the world record in the slightly unique category; Most Unmanned Aerial Vehicles (UAVs) Airborne Simultaneously. Except they did it in style, launching a synced virtual “Fireworks” show to a live orchestra, where the “Fireworks” were actually the effects of LED drones flying amazing patterns and [...]

Continue reading...

Mila: The Live Fish Pack Experiment

Tuesday, May 10, 2016

22 Comments

Fresh Fish? Maybe it’s not… Just because its on ice doesn’t mean its fresh, and Mila a leading FMCG company in Poland wanted to show that their latest technology actually makes their fish as fresh as the moment you catch it, even after being frozen. So, they created “The Live Fish Pack” experiment, where they [...]

Continue reading...