Author Archives | Aden Hepburn

Aden Hepburn - who has written 1638 posts on Digital Buzz Blog.

Aden is the Digital Buzz founder and currently Managing Director & ECD of VML (WPP - Y&R Brands) in Sydney, Australia. Aden has worked on a host of large global brands and many leading Australian businesses over the past 11 years; delivering best in class digital marketing and advertising with a focus on creative-innovation and digital platforms. He's won numerous global creative awards including multiple Cannes Lions, One Show Awards, IAB MiXX, AIMIA, AWARD, New York Festivals and Spikes Asia awards amongst others. Aden also sits on the digital committee of the Communications Council of Australia, contributes to other industry bodies and judges many local and global awards shows. View Aden's Full Profile Here

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Call of Duty: The KillCameraman

Tuesday, January 27, 2015

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Have you ever wondered who captures that awesome killshot in Call of Duty, well, meet Randall Higgins, he’s a pro, taking every killcam shot in every Call of Duty game ever made. And with the release of the new Havoc maps, the first DLC pack for Call of Duty: Advanced Warfare, Randall’s going to have [...]

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Microsoft HoloLens: Hologram Demo Video

Saturday, January 24, 2015

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While Facebook has been spending Billions to capture and claim the limelight around a Virtual Reality based future, and Google turning off production of Google Glass… Microsoft has been the one building the future, welcome to HoloLens. It’s like a mini-computer for your eyes, in quite a good looking piece of hardware! Microsoft HoloLens has [...]

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DJ QBert: Conductive Ink Mixable Album Covers

Sunday, January 18, 2015

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Re-Mix your own track with this awesome ‘Conductive Ink’ based Album Cover for DJ QBert, the conductive ink basically creates/interrupts a circuit, and depending where you touch the album cover, you’ll be able to create something that actually sounds good. The Album Art has particular points designed to start multiple sound loops, and create different [...]

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SlideShare: 2015 Digital Trends & Predictions

Wednesday, January 14, 2015

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Every year, the crew at Soap throw digital trends around and mix them with a light-hearted look at what they think the zeitgeist of 2015 will be for marketing, tech, pop culture and everything in-between. And in 2014, they predicted about half correctly! It covers the rise of the social media super-agent, peak #hashtag usage, [...]

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Kingfisher: The Oculus Rift Beer Coaster

Sunday, January 11, 2015

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India’s biggest beer, Kingfisher, created the “Beer Coaster” on Oculus Rift where they took fans on the ride of their lives to score a free beer for those whose pulses raced the fastest, with the beer emerging automatically from the Good Times Dispenser during the installation. As brands and agencies around the world experiment with [...]

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Newcastle Ale Makes Crash The Superbowl Ad

Thursday, January 8, 2015

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Who doesn’t love the Doritos “Crash the Super Bowl” campaign every year? Hell, even other brands love it so much they want to play. Well. Kind of. With Newcastle Ale, famous for NOT making a Super Bowl Ad last year, by releasing an ad, talking about how they didn’t make an ad, then instead, making [...]

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Samsung: Look At Me App helping Autistic Kids

Tuesday, January 6, 2015

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Here is where brands and agencies can really make a difference; Introducing ‘Look At Me’ an app from Samsung, that is scientifically designed, tested and proven to help children with Autism learn to make eye-contact with their family and friends. Doctors and Universities teamed up with Samsung and agency Cheil Worldwide to create the app, [...]

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Infographic: What You Searched Google For 2014

Friday, January 2, 2015

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In 2014 was a huge year. Big events, deaths, mysteries and celebrations. It was the year of the Russian Winter Olympics, Soccer World Cup, Ebola Virus, The Ice Bucket Challenge, Robin Williams Passing, The Flappy Birds Games, The Selfie Stick and even the Scottish Independence Referendum. Below is an infographic showcasing a few of these, [...]

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Norwegian Airlines: Live Streaming Cab in NYC

Tuesday, December 30, 2014

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Check out the ‘Norwegian Red Cab’ streaming live from NYC. An interactive experience that enables visitors in a shopping mall in Oslo to control a cab, and discover New York City, in Real-time with a NYC tour guide meets cab driver. I guess it’s kind of like Remote Control Tourist in a way. It’s all [...]

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Introducing ‘COBI’ The World’s Smartest Bike

Sunday, December 21, 2014

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This is a pretty cool project on KickStarter right now. It’s called “COBI” and once installed, gives you the equivalent of world’s smartest bike, allowing you to connect all sorts of parts/gadgets to its brain, with over 100 intelligent features to be activated and used. With Smart-lights, charging stations, thumb controlled indicators, remote control audio, [...]

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Publicis Groupe Agency Xmas Card

Sunday, December 21, 2014

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Publicis Groupe love to create a little fun around Maurice Lèvy at this time of year, and for their 2014 Agency Xmas Card, they’ve turned his office into a virtual skill-tester claw machine, where you’re job is to help extract as many presents as possible, in partnership with the MAKE-A-WISH foundation, that Publicis will donate [...]

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Google: The Year In Search 2014

Wednesday, December 17, 2014

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Google’s annual ‘Year In Search’ is out, and in 2014 we searched trillions of times. So what do these searches say about us? About the world? Explore the Year in Search microsite from Google that lets you dig into the biggest stories of 2014, the big moments, the most important sporting/political events and the weirdest [...]

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SlideShare: Purpose Driven Presentation Tips

Saturday, December 13, 2014

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If you’ve ever been stuck while trying to crack a good presentation flow to generate outcomes in Keynote or Powerpoint, then this SlideShare will help give you a few tips for success, based on a theory of “THE WHAT”, “THE WHY” and “THE HOW”, this deck will talk you through tips, provide links to helpful [...]

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ANDY Awards Amazing Call for Entries Videos

Wednesday, December 10, 2014

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Sometimes the ‘Call for Entries’ campaigns at the world’s best award shows, almost deserve awards themselves. And if there was ever a time, these three videos signalling that the ANDY’s are open for submissions, probably make the cut! First up is the Explosive Ordnance Disposal Specialist, having one of the most stressful jobs on the [...]

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Intel: How We Keep Stephen Hawking Talking

Monday, December 8, 2014

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In early 2015, Intel will release to the public, with open access, a new assisted communications platform that will help over 3 million people globally with disabilities, communicate with the world. And today, Intel demonstrated for the first time with Professor Stephen Hawking, that very platform, after spending the last few years together developing the [...]

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