Author Archives | Aden Hepburn

Aden Hepburn - who has written 1783 posts on Digital Buzz Blog.

Aden is the Digital Buzz founder and currently Managing Director & ECD of VML (WPP - Y&R Brands) in Sydney, Australia. Aden has worked on a host of large global brands and many leading Australian businesses over the past 11 years; delivering best in class digital marketing and advertising with a focus on creative-innovation and digital platforms. He's won numerous global creative awards including multiple Cannes Lions, One Show Awards, IAB MiXX, AIMIA, AWARD, New York Festivals and Spikes Asia awards amongst others. Aden also sits on the digital committee of the Communications Council of Australia, contributes to other industry bodies and judges many local and global awards shows. View Aden's Full Profile Here

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Watch The New Leap Motion “Orion” VR Demo

Monday, February 22, 2016

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Introducing the new Leap Motion “Orion”, where truly immersive VR starts with your hands. Built from the ground up for virtual reality, Orion is a massive step forward for Leap Motion capability, lower latency, longer range, better and faster hand recognition, vastly improved robustness to cluttered backgrounds and ambient light, and more. Check out this [...]

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Survios: Immersive Virtual Reality Game Demo

Sunday, February 21, 2016

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Welcome to Survios, with $4m in funding, this is perhaps the world’s most immersive 360 degree, virtual reality first person shooter game, where you become the player in the game in almost actual reality, complete with hand-held controls so you can light-sabre, sword, shoot or bow-and-arrow people at will. Twisting, turning, jumping and just about [...]

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OK Go Presents Their “Zero Gravity” Video

Thursday, February 18, 2016

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Interestingly, OK Go launched their new “Zero Gravity” video called “Upside Down & Inside Out” directly inside Facebook, where 12 months ago, they’d have focused all their attention on YouTube, and with 44m views inside Facebook and just a few hundred thousand on their VEVO page, it’s 30% more than their last YouTube video. Either [...]

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Super Bowl 50: Watch Every TV Commercial

Sunday, February 14, 2016

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This is a playlist containing all 61 Super Bowl 50 TV Ads for 2016, from the brilliant Audi “Commander” Ad, Bud Light’s Party Ad, Coca-Cola’s Coke Mini Ad and Hyundai’s Ryanville Ad… Right through to Beats By Dre, AXE, Colgate and Pepsi Ads that featured in The Big Game for 2016. Enjoy!

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Time Trial: Augmented Reality Climbing

Wednesday, February 10, 2016

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Check this out! “Time Trial” is a new, physical, interactive rock climbing video game where players are given the opportunity to compete in a time-trial style augmented reality climbing wall challenge to log the fastest times to complete climbs that require them to do single or multiple tasks during that climb. Pretty damn cool. If [...]

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Audi R8 “Commander” Super Bowl 2016 Ad

Monday, February 8, 2016

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Now this is how car ads should be done! Audi have created an amazing TV Ad for the 2016 Super Bowl. Surrounded by memories of the Space Age’s golden years, a retired astronaut has lost his zest for life. But when his son shows up and hands over the keys to the new 205-mph Audi [...]

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DRL: The Drone Racing League

Sunday, February 7, 2016

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Ok, get ready for the sport of the future. Drone Racing. Imagine the world’s top drone pilots. Flying through epic real-world courses. Racing super fast drones in first person view with special FPV goggles, that place not only the pilots, but the fans, right in the drone as they twist their way through special LED [...]

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Microsoft Re-Imagines NFL Through HoloLens

Wednesday, February 3, 2016

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So this is the future of Football, with Microsoft re-imagining the future of the game, where NFL fans can get closer to their favorite teams and players than ever before, and control the action across multiple screens, on multiple surfaces, with an immersive mixed-reality experience that the upcoming HoloLens Headset will provide. Pretty cool right? [...]

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SlideShare: Global Digital Statistics For 2016

Monday, February 1, 2016

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This might just be one of the most comprehensive global digital reports that will come out in 2016, period. It’s full of the best stats, facts and figures for the internet in 2016, and specifically covers the world’s top 30 countries by economic size. It covers the top 10 most-used social media platforms in each [...]

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SlideShare: 2016 Digital Trends & Predictions

Sunday, January 31, 2016

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Just like they do each year, the crew at Soap have rounded up their big predictions for 2016 Digital Trends. Some challenge the status quo while others are rather likely to play out some time soon, but ultimately, these trends poke a little fun at current digital trends and where the world is heading. Who [...]

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Bentley Inspirator App: The Design Experience

Wednesday, January 27, 2016

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The Bentley Inspirator is a new luxury design and commissioning experience from Bentley, where your facial reactions to specific app content and beautiful design ques shape and guide your way to a recommended specification, inspired by you, and your interests in life. It’s a completely different play for such a luxury automotive brand, and hints [...]

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Jaguar Creates “Actual Reality” VR Experience

Sunday, January 24, 2016

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At the “Big Boys Toys” expo in New Zealand, Jaguar took Virtual Reality Experiences to the next level. Introducing “Actual Reality”, a VR experience like no other I’ve ever seen, an experience so real, it might actually just be “real”. With a custom VR Headset, and built into the “6-Axis” hydraulic platform designed to create [...]

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Volkswagen: The Trailer Assist Stunt Video

Wednesday, January 20, 2016

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This is probably the best stunt/product demonstration you’ll see for a while. And if you haven’t seen it floating through your Facebook feed, then watch it here, as it as deceivingly brilliant, with Volkswagen turning a trailer into a car, and attaching a car to the trailer, backwards, with seemingly the world’s best reverse driver [...]

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Introducing FordPass: The Future of Mobility

Sunday, January 17, 2016

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Welcome to the future of Ford. Where you don’t just buy a car, you get access to an entire digital ecosystem of services for being part of the family, as they start to shape the future of the automotive industry, where just perhaps, you won’t even have to own a car with RideShare of the [...]

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Star Wars: Shop Like A Jedi Billboard

Friday, January 15, 2016

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On the even of the launch of Star Wars episode VII, Carrefour in Romania created an interactive billboard that let people shop like a Jedi would. And while it’s nothing more than a basic Microsoft Kinect stunt experience, to the Star Wars fans, it was something different. Shoppers could swipe through just about the entire [...]

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NIVEA Presents The Second Skin Project

Monday, January 11, 2016

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This is Nivea’s Nanotechnology Experiment that allows people to feel a human touch from anywhere in the world. It’s also probably Leo Burnett Madrid‘s Cannes entry for 2016! The experiment shows how technology can create a sense of touch between a mother and son living thousands of kilometres apart from each other, delivering a hug, [...]

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L’Oréal Connected UV Skin Patch Sensors

Saturday, January 9, 2016

42 Comments

Hot off the press from CES, L’Oréal have announced a new, connected UV Skin Patch and companion app called “La Roche-Posay My UV Patch”, and it’s powered by NFC for android, and by image recognition for iOS as the primacy connectivity point for the patch. The patch itself is as thin as a fake tattoo, [...]

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Nikon Launches KeyMission 360 VR Camera

Thursday, January 7, 2016

32 Comments

Well the VR and 360 Cam market is hotting up, and GoPro better watch out, with a big entry from Nikon into the market with their “Key Mission 360″ VR Camera that’s both a water proof action camera and a full 360 VR camera. Shame it has such a horrible name! Unfortunately there isn’t any [...]

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North Face: The NightRay Fest Light Installation

Tuesday, January 5, 2016

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Never stop exploring, that’s what North Face’s interactive light installation called “Ascent” visualises, an art installation that both blurs and highlights its surroundings in nature, aiming to inspire and excite. A mesmerising sight of smooth lines and soft light, the sculpture creates a harmonious relationship between human aesthetic and the natural landscape in which it [...]

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VertiGo: A Wall-Climbing Robot From Disney

Sunday, January 3, 2016

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As if almost out of no where, Disney Research Labs have released a video showcasing a 3D Printed (in part) Wall-Climbing Robot that is more like an all-terrain owning vehicle from a future military prototype, than a Disney research project… But I want one! They’ve called it “VertiGo” and it’s capable of transitioning from the [...]

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