industry news, social media, insights, and other great digital trends from all over the world.
Author Archives | Aden Hepburn
Aden Hepburn - who has written 1319 posts on Digital Buzz Blog.
Aden is the Digital Buzz founder and currently Head of Digital & Interactive at IdeaWorks (WPP - Y&R Brands) in Sydney, Australia. Aden has worked on a number large global brands and many leading Australian brands over the past 7 years; developing websites, digital marketing strategies, online advertising campaigns, rich interactive content, social media optimisation, online games, lead generation and portal development.
View Aden's Full Profile Here
Tokyo City Symphony 1:1000 Scale Projection
This is 3D projection mapping on a scale I’ve not seen before… 1:1000. The Tokyo City Symphony has been created as a 10 year celebration for Roppongi Hills, which is themed on ‘Love Tokyo’ and ultimately aims for people to push for a more attractive and exciting world-class city. The site allows you to interact [...]
Continue reading...Microsoft IllumiRoom: Full Next Gen Xbox Demo
Tuesday, April 30, 2013
I covered the Microsoft IllumiRoom a few months ago when it was first demoed, and it’s back, this time with a full feature/explanation of the new experience, showcasing all the latest developments that we can expect in the next generation Microsoft Xbox. It’s 5 mins… So grab a coffee!
Continue reading...#FLOCK: Twitter’s Connected Cuckoo Clock
Monday, April 29, 2013
You might have heard a little bit about Twitters new ‘Connected Object’ called #Flock. A new coveted Cuckoo Clock that few will ever get hold of, as they’ll be reserved as ‘awards’ to a degree, ceremoniously delivered to individuals, brands and organisations that push the creative boundaries of Twitter… #Flock has been commissioned by Twitter [...]
Continue reading...Laser Forest: A Musical Light Installation
Sunday, April 28, 2013
Another great piece from The Creators Project, is ‘Laser Forest’ by Marshmallow Laser Feast, featuring a huge forest of laser beams that features over 150 laser rods which can be tapped, strum and ultimately played. When strumming, playing or tapping, users can trigger both sounds and lasers, with the entire piece becoming a collaborative play [...]
Continue reading...Volkswagen: #Polowers Twitter Campaign
Thursday, April 25, 2013
Apologies in advance, I think this is the 3rd Volkswagen digital campaign post in a week, but with Cannes around the corner, the case study links are flying in… And this case from Volkswagen and DDB Spain, called ‘The Polowers’ aimed to get some tweeting traction in Spain, where despite the popularity of the Polo, [...]
Continue reading...Volkswagen Golf GTI: The Fastest YouTube Ad
Wednesday, April 24, 2013
It looks like Volkswagen are targeting YouTube to find new ways to communicate their message, this time, it’s the Volkswagen GTI in Spain, with ‘The Fastest YouTube Ad’ that you literally can’t skip… I’d love your thoughts on this one! Created by the guys at DDB. (thanks Fernando!)
Continue reading...The bpost Live Webshop Campaign
Wednesday, April 24, 2013
Bpost is the largest Belgian postal service, and is increasingly being challenged with free-shipping alternatives and couriers gaining traction with online shoppers. So bpost opened a live-streamed pop-up store in the center of the capital, stocked with must-have items, from smartphones to designer coffee-makers. But the only way to buy them, was online, where everything [...]
Continue reading...Volkswagen: The Automatic Skip Ad on YouTube
Tuesday, April 23, 2013
Volkswagen always seem to have license to do things differently, and with YouTube Pre-Rolls, they’ve created an ad that hits the ‘Skip Ad’ button for you, aiming to highlight that the new Beetle with DSG Tiptronic transmission doesn’t need you to shift gears. So neither will this very ad. With the video playing the sequence [...]
Continue reading...The GuardianWitness: Citizen Journalists App
Monday, April 22, 2013
The Guardian has launched a new crowd sourced news platform called the ‘GuardianWitness’ which basically forms the mechanic to create Citizen Journalists, via a new smartphone app. The App allows wanna-be-journalists or every day people to submit interesting stories, or in times of need, The Guardian will issue ‘Assignments’ to gather additional photos and video [...]
Continue reading...Magnum Pleasure Hunt 3: Five Lost Kisses
Sunday, April 21, 2013
Back for a 3rd installment, is the Magnum Pleasure Hunt 3 called ’5 Lost Kisses’, one for each of the new Magnums, and like always, it’s a hunt across the internet’s most popular sites, well, look-a-like sites anyway. This time, you’ve got 5 challenges to complete, so go on, give it a go!
Continue reading...Coca-Cola: The Remix Music Bottle
Thursday, April 18, 2013
So it looks like Coca-Cola might have jumped in with the guys who created the ‘Sound Bottle’ earlier this year, to create The Coca-Cola Remix Bottle. Which listens to the sounds when opened, to bottle them back up, and release the sound when re-opened… Check it out!
Continue reading...The Cornetto Lick Challenge
Tuesday, April 16, 2013
If you’ve got a talented tongue, then you should probably head over to the new Cornetto Lick Challenge, where you can take your tongue and compete for tongue supremacy amongst your friends. The Cornetto Lick Challenge is made up of a series of challenges across both desktop and mobile, including things like weightlifting, bowling and [...]
Continue reading...Heineken Ignite: Interactive LED Beer Bottles
Tuesday, April 16, 2013
Well, someone had to do it. And first prize goes to Heineken with their new Heineken Ignite Bottle, featuring LED lights and sound/motion activation sensors. Heineken hosted a VIP party to unveil the new interactive beer bottles, which light up in time to beats of the music and also on motion when people drink from [...]
Continue reading...Maes Belgian Beer: The Free Beer Campaign
Sunday, April 14, 2013
Maes is a pretty popular beer in Belgian, in fact, it’s the 2nd most popular, but the market leader was out selling them 4:1. Maes also just happens to be the 3rd most common last name too, so they decided to recruit all the Maes’ in Belgian, by giving them a free barrel of beer… [...]
Continue reading...Perrier: The ‘Secret Place’ Digital Experience
Wednesday, April 10, 2013
Perrier has launched a new digital experience called ‘The Secret Place‘ which takes the form of a secret party in Paris, where you can become one of 60 different characters, as you search through the full screen interactive video experience (also works on mobile/tablet) to find the secret treasure, ultimately unlocking the chance to win [...]
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