Author Archives | Aden Hepburn

Aden Hepburn - who has written 1840 posts on Digital Buzz Blog.

Aden is the Digital Buzz founder and currently Managing Director & ECD of VML (WPP - Y&R Brands) in Sydney, Australia. Aden has worked on a host of large global brands and many leading Australian businesses over the past 11 years; delivering best in class digital marketing and advertising with a focus on creative-innovation and digital platforms. He's won numerous global creative awards including multiple Cannes Lions, One Show Awards, IAB MiXX, AIMIA, AWARD, New York Festivals and Spikes Asia awards amongst others. Aden also sits on the digital committee of the Communications Council of Australia, contributes to other industry bodies and judges many local and global awards shows. View Aden's Full Profile Here

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AUDI: The “Duel” Presidential Debate Ad

Wednesday, September 28, 2016

19 Comments

So the Presidential Debate is the new Superbowl. With Audi setting the standard for an epic, unbelievable ad for the new RS7. Perfectly presented in reverse, you have no idea where the story is going, or why they are “Dueling” until the very end, of course, aligned to the Presidential Debate it makes so much [...]

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Introducing Snapchat Spectacles: Smart Glasses

Sunday, September 25, 2016

24 Comments

So Snapchat is becoming a camera company. Or so they say, with the launch of “Snapchat Spectacles” a new smart glasses product that lets users instantly snap 10 second videos straight from the glasses that are soon to go on sale for about $130 a pair. It’s a pretty big play for Snapchat, and while [...]

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Introducing Google Trips: Ultimate Data Play

Wednesday, September 21, 2016

26 Comments

Ok, so meet Google Trips. Created to give you everything you need to have the best holiday ever, with an online/offline app that helps you plan your perfect trip, while suggesting local events, places to eat, things to do and all the best activities and experiences in that area. All powered with downloadable off-line content. [...]

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LVL: The Wearable Hydration Monitor

Tuesday, September 20, 2016

25 Comments

With the Wearable industry continually expanding, so many new startups are entering the market via KickStarter, including this one, LVL (pronounced Level) which is a new take on the typical FitBit type band, with a focus on measuring hydration as the key part of the fitness tracker. It seemed a little niche to me, until [...]

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Ken Block Presents: GYMKHANA NINE (video)

Sunday, September 18, 2016

32 Comments

Well, Ken Block’s GYMKHANA NINE is here. There isn’t much else to it apart from 8 minutes of awesome driving. Which, weirdly seemed so much simpler this time around compared to previous GYMKHANA’s, didn’t you think? Or is it that Ken Block is making it look easier. I’m not sure. Either way. It’s sitting at [...]

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Chevrolet “Positivity Pump” With IBMWatson AI

Thursday, September 15, 2016

29 Comments

The world’s first “Positivity Pump” that rewards select drivers in four cities around the world to demonstrate the brand’s new “global positivity system” which uses IBMWatson AI technology to evaluate how positive people are around the world, and depending on how the world is feeling, and the customer at the pump, is how much free [...]

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Night Fall: The World’s First 360° VR Ballet

Sunday, September 11, 2016

32 Comments

With the scale of Virtual Reality content creation now allowing Art to meet Technology more often, we’re starting to see a whole new realm of VR content coming to life, and to this example, in some of the most traditional of cultural events being re-imagines through the lens of a 360° Camera. Take Night Fall. [...]

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McDonald’s Launches Monopoly Mobile Game

Friday, September 9, 2016

37 Comments

This week McDonald’s in Australia launched their newly re-imagined Monopoly promotion into a mobile-first gaming experience that converges the digital and physical worlds with an app that scans the ‘peel n reveal’ tickets to unlock unique mobile games, including an augmented reality play. Featuring a virtual game board, the app stashes gaming tickets onto the [...]

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National Geographic: Yosemite in Virtual Reality

Tuesday, September 6, 2016

21 Comments

President Obama traveled to Yosemite National Park for its 100th birthday, and National Geographic captured the entire experience of the President’s trip to Yosemite like never before, with a 360 virtual reality experience on Facebook taking you on a tour of the ages, narrated by the president himself.

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The Martian VR Experience Case Study

Thursday, September 1, 2016

24 Comments

Most VR Experiences leave a lot to be desired at this early stage in their existence, but this one for 20th Century Fox’s “The Martian” helped put people inside the movie with one of the better promotional VR Experiences I’ve seen. The Martian VR challenged players with an adventure on mars, perhaps even a daring [...]

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Blizzard: Stream Your Gaming to Facebook Live

Tuesday, August 30, 2016

26 Comments

Here it comes. The commercialisation of Facebook Live. With game developer Blizzard Entertainment doing a deal that means Facebook users can stream their Blizzard gameplay over Facebook Live. It’s limited to PC-gamers in the Americas, Southeast Asia, Australia and New Zealand for now, and will soon hit all other console and gaming platforms. So what [...]

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Field Trip to Mars: The Making of Video

Monday, August 29, 2016

15 Comments

When Lockheed Martin wanted to create a group VR experience, they didn’t mess around. Teaming up with Framestore and Unreal Engine to design and engineer an immersive, 360 virtual experience for groups of school kids in a way never before imagined; through a school bus. Field Trip to Mars won 19 Lions (yes 19!!), more [...]

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Google Presents: National Park Hidden Worlds

Sunday, August 28, 2016

26 Comments

Google is ramping up mobile 360 video experiences, now you can explore some of the most amazing National Parks in the US, as you follow rangers on a journey to places most people never go. You’ll experience some of the most amazing sights, unbelievable sounds, and crazy adventures of Kenai Fjords, Hawai’i Volcanoes, Carlsbad Caverns, [...]

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Meet Parrot’s New FPV Drone Plane

Thursday, August 25, 2016

29 Comments

Here comes the next-gen of mainstream drones! Parrot was famous for launching the very first iPhone controlled Drone back in 2010… And since then, really haven’t kept up as the industry moved fast, but now, they’ve put themselves back in the game with the “DISCO” drone. Powered by a first person view, the new drone [...]

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Meet Facebook’s Beta “Games Arcade” Store

Tuesday, August 23, 2016

32 Comments

So Facebook has been beta-testing the “Facebook Games Arcade”, a localised desktop application that lets users play games without needing to access Facebook via a web browser, and claims a “faster, better gaming experience.” It’s sure to be a future revenue play, and new way to access games that use to be so prominent of [...]

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Ubisoft: Nosulus Rift ‘Fart-Tech’ For South Park

Sunday, August 21, 2016

33 Comments

Well, someone had to do it right? And Ubisoft probably thought what better reason than to create some smell-driven tech, than for the upcoming South Park game that is literally driven by farts! Perhaps a stunt of sorts, the Nosulus Rift is real, and while the video above seems like a parody video, its not, [...]

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Meet Google Duo: A New Video Calling App

Wednesday, August 17, 2016

16 Comments

So Google Duo is finally here, a new video calling app that wants to challenge Facetime for video calling supremacy, and it’s cross-device so probably has the best shot yet of getting everyone on board, and it’s super simple, an almost no-frills version of Facetime, which for many, might be perfectly ok… What do you [...]

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Google: Beyond The Map (360 Experience)

Tuesday, August 16, 2016

34 Comments

Google have gone to Rio to create ‘Beyond The Map’ an immersive, 360 video experience that takes you on a journey through the favelas of Rio, showing you some of the most amazing culture and inspiring stories while exposing how so many of the locals live in poor conditions. Step inside the unexpected world of [...]

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DuoSkin: Tattoo Style On-Skin Interfaces

Monday, August 15, 2016

37 Comments

MIT have teamed up with Microsoft Research Labs to create “DuoSkin” a new type of functional on-skin interface and control device that can control digital interactions on screens, or have a computer control the look of the on-skin patch… Almost Tattoo like, this new style of temporary skin based art, allows almost anyone to create [...]

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VReal Trike: Virtual Reality On A Trike

Friday, August 12, 2016

23 Comments

At the world’s largest virtual reality expo, a VR company called “Interactive Lab” showcased their latest VR Installation, a motorised trike that becomes a Tron-like race track as soon as you put the goggles on! It’s a custom built electric-powered trike equipped with an onboard computer that powers an Oculus Rift headset surrounded by 20+ [...]

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