industry news, social media, insights, and other great digital trends from all over the world.
Author Archives | Aden Hepburn
Aden Hepburn - who has written 1317 posts on Digital Buzz Blog.
Aden is the Digital Buzz founder and currently Head of Digital & Interactive at IdeaWorks (WPP - Y&R Brands) in Sydney, Australia. Aden has worked on a number large global brands and many leading Australian brands over the past 7 years; developing websites, digital marketing strategies, online advertising campaigns, rich interactive content, social media optimisation, online games, lead generation and portal development.
View Aden's Full Profile Here
Coca-Cola: Small World Happiness Machines
In the latest ‘Open Happiness’ installation from Coca-Cola, they set out to break down barriers and create a simple moment of connection between two nations, India and Pakistan, who have different opinions. But ‘Small World Machines’ from Coca-Cola sets aside the differences and allows people to connect in real time, with people in both countries, [...]
Continue reading...Roadtrip Forever: Facebook Connect Experience
Thursday, May 16, 2013
Roadtrip Forever is a personalised experience for you and your best friend where nothing is off limits, highlighting just what can happen if you aren’t focused on the roads as a teenager. The campaign takes users on a journey through an interactive film and Facebook experience with your best friend, to deliver a road safety [...]
Continue reading...Diet Coke ‘Slender Vender’ Vending Machine
Wednesday, May 15, 2013
You guys know I love a good vending machine, and while this one probably isn’t as cool as most of the ones we post here on Digital Buzz, it does get bonus points for being innovative for a standard machine,but also because the idea matches the message so perfectly. I think they may have gone [...]
Continue reading...Antarctica Beer: Turning Beer into Train Tickets
Wednesday, May 15, 2013
This is a great stunt from Antarctica Beer during the 2013 Carnival in Rio, where they’ve turned typical train turnstiles into beer-can reading machines, which essentially turns any Antarctica Beer into a free train ticket to get you home after a long day/night partying! Great piece work from ALMAPBBDO in Brazil, again, and of course, [...]
Continue reading...PUMA: The Dance Dictionary
Tuesday, May 14, 2013
This is awesome. PUMA is claiming to have invented a new language, in dance, well, perhaps they can’t claim that, but they can claim to be the first ones to build a dance translation engine that allows people to send personalised messages in dance to friends and family around the world, all to promote the [...]
Continue reading...Nissan: The Self Healing Paint iAd
Monday, May 13, 2013
Here’s a pretty cool iAd execution from Nissan to promote their new ‘Self Healing’ paint, an industry first. As readers browse through the ‘Economist’ iPad Magazine, and go to swipe past what looks like a standard car ad, readers scratch the car (complete with sound effects) a few times, before the scratches fade away and [...]
Continue reading...OK GO Presents ‘Say The Same Thing’ App
Monday, May 13, 2013
The OK GO guys aren’t really just a band, they’re more of a hybrid creative collective, and to prove it, they’ve just released this game called ‘Say The Same Thing’ which is a mobile app for both iPhone and Android. The game challenges people to say a word each, and then try to get the [...]
Continue reading...ORPHEA: The Insect Trapping Billboard
Sunday, May 12, 2013
Orphea4D is an insect spray, and with summer approaching (and Cannes too!) they tried something a little different to get noticed, by creating a billboard advertisement that traps and kills insects. The campaign billboard was setup just like any other billboard, but this one had transparent glue in the shape of what would typically be [...]
Continue reading...Volkswagen: Hidden Frame YouTube Ad
Thursday, May 9, 2013
Another cool YouTube play from Volkswagen, with this ‘Hidden Frame’ being used to promote their new side assist feature. The Ad utilises a standard YouTube feature, which is the ‘frame view’ when you mouse over the timeline… This isn’t extremely innovative, but it’s a pretty smart and fun way to get the message across. What [...]
Continue reading...Only For Children: Child Abuse Ad Shell
Wednesday, May 8, 2013
Here’s a brilliant Ad Shell idea designed to raise awareness for Child Abuse, but also to communicate directly to the child (complete with phone number to call), without the parents or potential aggressors even knowing. Taking the average height for adults and children under 10, they created two different messages based off the viewers height/perspective, [...]
Continue reading...Swedish Radio: A Second Screen Campaign
Tuesday, May 7, 2013
Swedish Radio have launched a new second screen campaign by creating an ‘interactive radio player’ that allows people using desktops, tablet and mobile to promote the interaction and sharing of their programs while they are still on air. The player allows users to add images and videos to one big radio timeline, for everyone else [...]
Continue reading...Intel: PUSH for Ultrabook Installation
Monday, May 6, 2013
There’s a new world of promotions coming this year, and you’ll likely see them being played out in the physical world, with Digital Convergence campaigns gaining traction to connect the digital and physical worlds for more exotic competitions, just this like this one from Intel’s Ultrabook. The competition is called ‘Push for Ultrabook’ and provides [...]
Continue reading...OZU University: Your Future Facebook Timeline
Sunday, May 5, 2013
Now this is a pretty cool way to attract students to a brand new university in Istanbul. A Facebook app called ‘The Game of Your Life’ which basically lets students to ‘test drive’ their future if they went to OZU University. The Facebook App challenges students with decisions on their future, presenting all the very [...]
Continue reading...Tokyo City Symphony 1:1000 Scale Projection
Thursday, May 2, 2013
This is 3D projection mapping on a scale I’ve not seen before… 1:1000. The Tokyo City Symphony has been created as a 10 year celebration for Roppongi Hills, which is themed on ‘Love Tokyo’ and ultimately aims for people to push for a more attractive and exciting world-class city. The site allows you to interact [...]
Continue reading...Microsoft IllumiRoom: Full Next Gen Xbox Demo
Tuesday, April 30, 2013
I covered the Microsoft IllumiRoom a few months ago when it was first demoed, and it’s back, this time with a full feature/explanation of the new experience, showcasing all the latest developments that we can expect in the next generation Microsoft Xbox. It’s 5 mins… So grab a coffee!
Continue reading...Get Your Digital Honey Right Here - Daily!
- Subscribe for your digital buzz fix directly to your email.
|
|
 |
 |
 |
 |
 |
Digital Buzz Partners, Friends & Sponsors!
Become A Digital Buzz Fan On Facebook!
- Infographic: 2012 Mobile Growth Statistics
- Infographic: Social Media Statistics for 2013
- SlideShare: Fortune 100 Social Media Stats 2012
- World's First Real Time Facebook Cover Image
- YouTube: The 5 Second Skip Ad Campaign
- Guaraná Antarctica: Ex Lover Blocker App
- Infographic: Social Gaming Demographics 2012
- Goertz: The Augmented Reality Shoe Store
- Volkswagen Street View Quest: Pin It to Win It
- Infographic: The Evolution of Digital Advertising
- Kainer: Nice marketing strategy. Not THAT awesome but ok. ...
- rodge: So contrived...
- Alberto: Don't you just need to switch off wifi on your mob...
- Phill: Well read, everyone in this video...
- Juanmarketing: Really innovative but a bit intrusive, don't you t...
- Coca-Cola: Small World Happiness Machines
- Live Twitter Tennis: Tweet and Shoot
- Roadtrip Forever: Facebook Connect Experience
- Diet Coke ‘Slender Vender’ Vending Machine
- Antarctica Beer: Turning Beer into Train Tickets
- PUMA: The Dance Dictionary
- Nissan: The Self Healing Paint iAd
- OK GO Presents ‘Say The Same Thing’ App
- ORPHEA: The Insect Trapping Billboard
- Volkswagen: Hidden Frame YouTube Ad
Monday, May 20, 2013
0 Comments