industry news, social media, insights, and other great digital trends from all over the world.
Author Archives | Aden Hepburn
Aden Hepburn - who has written 601 posts on Digital Buzz Blog.
Aden is the Digital Buzz founder and currently Head of Digital & Interactive at IdeaWorks (WPP - Y&R Brands) in Sydney, Australia. Aden has worked on a number large global brands and many leading Australian brands over the past 7 years; developing websites, digital marketing strategies, online advertising campaigns, rich interactive content, social media optimisation, online games, lead generation and portal development. View Aden's Full Profile Here
HTML 5 Showcase: The Wilderness Downtown
I remember seeing this as it launched last week and was itching to post it, I held back a few days, because I wanted to showcase it as a video so everyone could get the full visual experience (it only works in Chrome browser, so naturally, the demo was built by Google!). This is by [...]
Continue reading...Augmented Reality City 3D (Glasses Required!)
Tuesday, August 31, 2010
You may remember a video I posted back in Feb, it was called “Augmented Hyper Reality“, Keiichi Matsuda’s vision of what Augmented Reality could become in the future… So, 7 months on and Keiichi Matsuda is back with another Augmented Reality vision, this time, he has blended Augmented Reality into the every day city life [...]
Continue reading...Scion tC: Augmented Reality Game
Tuesday, August 31, 2010
ATTIK and North Kingdom have just launched a new Augmented Reality game called “Take On The Machine” where you use an AR marker as a steering wheel to steer your car to victory against your Facebook friends or the global leaderboard. Normally AR games show a lot of jagged edges, but because this game is [...]
Continue reading...SlideShare: What the F**k is Social Media NOW?
Monday, August 30, 2010
For the last three years, Marta Kagan, has updated her famous SlideShare presentation called “What the F**K is Social Media” and for 2010, the presentation has been updated with some more amazing stats and growth comparisons to 2009. Marta has also collected some of the best quotes on social media, from a few of the [...]
Continue reading...Infographic: Google’s Acquisition Map
Saturday, August 28, 2010
Here is a great Infographic that maps out most of Google acquisitions since they started buying companies back in 2001. Interestingly, Google CEO Eric Schmidt mentioned earlier this year that they were back on the hunt and ramping up acquisitions to just over one per week. For any company, that is a ridiculously tough thing to do, [...]
Continue reading...Sony: Media Monster Wars Facebook App
Thursday, August 26, 2010
Sony has been running a pretty cool Facebook app over the last few weeks, called Media Monster Wars, featuring Justin Timberlake. It’s a well integrated social game that utilises the content on your wall to power your monster. The more photos, videos, comments, likes, shares and interaction you have, the bigger, better and meaner your [...]
Continue reading...Inkling: Interactive Text Books For The iPad
Thursday, August 26, 2010
So we’ve seen how iPad Magazines work, and loved them, but what about text books, that’s the next big progression for education right? Well, this video from new tech startup Inkling, might just showcase the future of iPad learning with their end to end iPad textbook publishing platform. Inkling looks to have a few great [...]
Continue reading...Facebook Places Explained (video)
Tuesday, August 24, 2010
So everyone who reads Digital Buzz would have heard about Facebook Places by now, but really, unless you’re in the US, you’ve not had an opportunity to experience exactly what Facebook Places is. So here is the demo video from the official Facebook YouTube Channel. Facebook Places to me, will ultimately kill off Gowalla & Foursquare over [...]
Continue reading...Infographic: The Geosocial Universe
Monday, August 23, 2010
When you realise there are 4.6 billion mobile phones on the planet, it’s easy to see why everyone believes mobile is the elephant in the room, but when you step back a little further and think about the social aspect of that, and indeed now the Geo Social impact that mobile phones have on our [...]
Continue reading...Target: Kaleidoscopic Fashion Spectacular
Sunday, August 22, 2010
Target launched their Fall 2010 fashion range with a mammoth out door event, the sort of occasion we’ve been seeing some amazing projection mapping come to life at. But this time Mother N.Y and Target managed to create an extravaganza with just as much wow factor, using The Standard Hotel in NYC as the event stage, they [...]
Continue reading...Roger Federer Trickshot Goes Viral
Sunday, August 22, 2010
4 days and 4+ million views, that’s what you get when you throw Roger Federer into a viral video and seed it to perfection. It’s kind of scary when you take a step back and think about how many of these trick-shot-style viral videos are out there (or have been), and how almost every time, no matter [...]
Continue reading...IBM: The Art Of Data Video
Friday, August 20, 2010
This is a beautiful behind the scenes video for IBM’s Data Campaign that was release earlier this year, I don’t think it made it to Australia, so it’s the first time I’ve seen any of the campaign creative (sorry if it’s old?!). What I really love about this video isn’t just the fantastic insights and [...]
Continue reading...Chatroulette: The Last Exorcism Campaign
Thursday, August 19, 2010
I didn’t realise anyone was still using Chatroulette since the hype died off, let alone running campaigns through it, but for what it’s worth, this is a pretty cool (but predictable) campaign for “The Last Exorcism” horror movie. It features a girl interacting with people through the web cam, giggling as she looks to unzip her top for the guys on the [...]
Continue reading...Facebook Integration At The Coca Cola Village
Wednesday, August 18, 2010
If you’ve been wondering how to seamlessly integrate an experiential event with Facebook, here is how to do it, in real time! Again, the guys over in Israel are doing some amazing work, this time it was Publicis (E-dologic) and Promarket who have developed an innovative experiential event for Coca Cola Israel that synced everyone who participated, live [...]
Continue reading...Lynx: The Wingman Academy Webisodes
Wednesday, August 18, 2010
Lynx recently launched a new series of webisodes on Facebook called The Wingman Academy, a new training facility designed to get rid of dating irritations as they put it, in typical lynx style! The webisodes train you on how to become a better wingman by avoiding all the typical advances, irritations, chic chats (as they [...]
Continue reading...The Twitter & YouTube Movie Trailers
Monday, August 16, 2010
A month or two ago, Sony Pictures released a trailer for the Social Network movie, to which many people were unsure if it was true or not, unfortunately it is, and on the back of that we’ve seen a few great parody’s in the YouTube Movie Trailer and the Twitter Movie Trailer start to appear and gain some traction [...]
Continue reading...Sapporo Beer: Website Treasure Hunt
Monday, August 16, 2010
Dentsu Canada recently teamed up with Lollipop to create a digital campaign for Sapporo Beer in Canada, a place where Sapporo was a largely unknown brand. So they built a story around the brands history and brewing process that unfolded online, a place where users would be asked to collect special scrolls across a large [...]
Continue reading...Stop Motion Film By BLU: Big Bang Big Boom
Monday, August 16, 2010
You probably remember Blu’s last stop motion painted film called COMBO, it was an amazing creative piece. Well this one 12 months on is probably even better, and has almost 3 million combined views between YouTube & Vimeo in just 4 weeks. This time, the animation is BLU’s view on how the world might have [...]
Continue reading...Barclays Bank Advergame: 56 Sage Street
Sunday, August 15, 2010
Your first reaction when watching this game trailer will be something like… how does a Grand Theft Auto style game educate people about banking. Well, when your intended market are teenagers not interested in what banks have to say, it all starts to seem a little simpler, particularly when you combine the best selling Sim City style [...]
Continue reading...Wunderman’s Gnome Has Been Kidnapped
Friday, August 13, 2010
There has been some action at the Y&R building in Sydney this week, I’m on the 10th floor and noticed posters being put up for a “missing” gnome, yep, pretty weird, but it’s seems it’s not just any gnome, it’s Wunderman’s “Wundergnome”. A few days later, the Wundergnome appeared on Facebook crying out for help, followed [...]
Continue reading...Precious: The Bike With A Brain
Wednesday, August 11, 2010
Meet Precious, the bike with a brain that’s riding across America to raise funds for Lance Armstrong’s LIVESTRONG charity. So what do I mean by bike with a brain? Well, it’s a bike with all sorts of sensors attached to some pretty cool code and a few silicon chips to bring the bike to life. [...]
Continue reading...Old Spice Social Campaign Case Study Video
Wednesday, August 11, 2010
Well here it is. The Old Spice Social Campaign Case Study from WK. To save the judges some time this year, I’d suggest sending the pencils, lions, grand pix’ and the like straight to the WK head office in an overnight express bag, no need for a tracking code, everyone know’s who those awards will belong [...]
Continue reading...Infographic: The 2010 Social Networking Map
Tuesday, August 10, 2010
Flowtown have released another great social media infographic, this time it’s in the form of The 2010 Social Networking Map that draws the worlds top social networks as country like shapes according to the size of their user base. The map includes things like the land of defunct social networks, the stumbleupon sea and the triangle [...]
Continue reading...Dexter ARG Campaign Kicks Off Season 5
Monday, August 9, 2010
Alternate Reality Gaming (ARG) seems to be growing bigger every year and for the most part, it’s probably driven by events like Comic-Con where in 2010, the fith season of dexter was previewed with an ARG campaign by Showtime to drive hype in the lead up to the season launch. Websites, blogs, forums, videos, twitter [...]
Continue reading...The Expendables YouTube Takeover
Monday, August 9, 2010
This is the latest campaign element for the launch of The Expendables movie, a YouTube takeover that features as an interrupted interview with Sylvester Stallone. While I love YouTube takeovers, I felt a little let down by this one (I’ve got high standards!), but only because they played it a little safe, for such an action packed movie, [...]
Continue reading...Get Your Digital Honey Right Here - Daily!
- Subscribe for your digital buzz fix directly to your email.
 |  |  |  |  |
Digital Buzz Partners, Friends & Sponsors!
Try Taking The New Digital Buzz Poll, Please!
Become A Digital Buzz Fan On Facebook!
- Losing To The Social Web: Visualized
- Facebook: Facts & Figures For 2010
- Coca-Cola Launches New Social Media Policy
- Social: The Pepsi Refresh Project
- IKEA: Facebook Showroom Campaign Strategy
- Old Spice Sends Personal Twitter Video Replies
- The Google Wave Concept Visualization
- Top 10 Augmented Reality Examples
- Alice eBook For iPad: Simply Amazing.
- Thoughts On A New Digital Buzz Logo?
- Andy Bundock: Works in Safari! Enjoy...
- Dan: Do you reckon it is trying to look like it says SA...
- Dan: Do you reckon it is trying to look like it says SA...
- article_dan: I don't think the much-vaunted game dynamic is eno...
- Joe: One of the guys in this video is a ringer for the ...
- Vodafone: Facebook vs. Hamilton
- HTML 5 Showcase: The Wilderness Downtown
- Augmented Reality City 3D (Glasses Required!)
- Scion tC: Augmented Reality Game
- SlideShare: What the F**k is Social Media NOW?
- Infographic: Google’s Acquisition Map
- Sony: Media Monster Wars Facebook App
- Inkling: Interactive Text Books For The iPad
- Facebook Places Explained (video)
- Infographic: The Geosocial Universe
Tuesday, August 31, 2010
1 Comment