Author Archives | Aden Hepburn

Aden Hepburn - who has written 1692 posts on Digital Buzz Blog.

Aden is the Digital Buzz founder and currently Managing Director & ECD of VML (WPP - Y&R Brands) in Sydney, Australia. Aden has worked on a host of large global brands and many leading Australian businesses over the past 11 years; delivering best in class digital marketing and advertising with a focus on creative-innovation and digital platforms. He's won numerous global creative awards including multiple Cannes Lions, One Show Awards, IAB MiXX, AIMIA, AWARD, New York Festivals and Spikes Asia awards amongst others. Aden also sits on the digital committee of the Communications Council of Australia, contributes to other industry bodies and judges many local and global awards shows. View Aden's Full Profile Here

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Target: Share The Force

Sunday, August 30, 2015

16 Comments

Target have just launched a new Star Wars fan site, an open world type platform, posed as a vast galaxy where you can upload your favourite Star Wars photo, and have it translated into a cluster of stars, leaving you with unique coordinates to re-locate your favourite memories any time on any device. With all [...]

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The Void: Real-World VR Gaming Spaces

Thursday, August 27, 2015

22 Comments

It’s been a big week for Virtual Reality Gaming, with Zero Latency launching in Australia and The VOID getting closer to reality in the US, as people rush to launch cutting edge virtual reality gaming facilities around the world, for players who are expecting next-gen VR games. The VOID is a different type of VR [...]

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Madden NFL 2016: The Epic Launch Movie

Tuesday, August 25, 2015

12 Comments

I’m not sure what I just watched. But I loved it. The new 2016 Madden NFL game by EA Sports is open for pre-orders on the back of this launch film, which I must say, is pretty cool. The film pulls together a team of world-renowned artists for an epic movie parody trailer, “Madden: The [...]

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SAB Miller: Abraxas Interactive Print Ads

Monday, August 24, 2015

19 Comments

Here’s a nice print-ad play powered by the LED light on your Smart Phone, with SAB Miller’s Abraxas Ad that challenges you to turn on your light, running it behind the page, to unveil the story as your phone directs light through the page in any given area. Nice. Simple. No App needed! Cool. Created [...]

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Zero Latency: Free Roam Virtual Reality Gaming

Sunday, August 23, 2015

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Finally, Virtual Reality is stepping up to the plate, with a World First “Zero Latency” Free Roam, Multi-Player gaming setup in Melbourne, Australia. Using the latest Oculus Rift, and powered by Alienware backpacks, players can roam around inside a huge warehouse type structure with friends, in an immersive VR environment where they literally become the [...]

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Chatroulette: Live First Person Zombie Game

Friday, August 21, 2015

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This might be the best thing I’ve seen this year. It’s the world’s first Real Life First Person Shooter Game, played out live on Chatroulette, and damn I wish I could have played it. Realm Pictures pulled together an amazing story line, filled it with Zombies, weapons and challenges, then put their first person shooter [...]

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B-Reel: Virtual Reality Adventures Game

Thursday, August 20, 2015

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Check out B-Reel’s latest experiment, this time an adventure with Virtual Reality on Cardboard. The game is called “Stupid Big Hands” and is a prototype for Cardboard that provides pick-up-and-play type VR gaming. You’ll take on the character of George, a 50m (160ft) tall guy, with over-sized uncontrollable hands that makes walking through cities a [...]

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SeeLight: Helping Blind People Navigate Cities

Tuesday, August 18, 2015

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SeeLight is a new, open source platform aiming to map the world’s traffic lights to help blind people be able to use any street, anywhere in the world, with the ability to easily stop and cross roads with confidence regardless of if the traffic lights have sound/tactile aids for the blind. Check it out here.

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Holiday Autos: Smells of Summer Machine

Monday, August 17, 2015

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How many creatives have come up with this idea? Bottling smells and being able to use them for something exciting… Well, Holiday Auto’s did, and put the range of #smellsofsummer into a tweet-powered vending machine for passers by to tweet for a free smell, while hoping to inspire them to book their next holiday! Pretty [...]

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Kickstarter: The SpaceVR Project

Sunday, August 16, 2015

26 Comments

As Virtual Reality continues to rise in both popularity and proliferation, new projects and startups are wanting to capture the world from new perspectives. But this one, from SpaceVR is a little different, they want to capture the world’s first Virtual Reality content from space, and give that to the world, so that almost anyone [...]

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