Author Archives | Aden Hepburn

Aden Hepburn - who has written 1858 posts on Digital Buzz Blog.

Aden is the Digital Buzz founder and currently Managing Director & ECD of VML (WPP - Y&R Brands) in Sydney, Australia. Aden has worked on a host of large global brands and many leading Australian businesses over the past 11 years; delivering best in class digital marketing and advertising with a focus on creative-innovation and digital platforms. He's won numerous global creative awards including multiple Cannes Lions, One Show Awards, IAB MiXX, AIMIA, AWARD, New York Festivals and Spikes Asia awards amongst others. Aden also sits on the digital committee of the Communications Council of Australia, contributes to other industry bodies and judges many local and global awards shows. View Aden's Full Profile Here

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Breakfast NY Presents: Flip-Disc Kinetic Displays

Monday, December 5, 2016

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Kinetic displays and sculptures are continually increasing in popularity as they arguably create a more tangible and interactive experience compared to LED screens. So BREAKFAST NY stepped in, and with some seriously cool Kinetic art installations and campaigns under their belt over the last few years, they’ve now productised this… The “Flip-Disc” Kinetic Display System, [...]

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The Race For The Future Of Virtual Reality

Saturday, December 3, 2016

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Right now there is over $2 Trillion in market capitalisation for Virtual Reality startups, products and experiences. But who’s actually using VR and is it even worth it? Well, as Fortune Magazine highlights here, it’s deeper than you think, and beyond out typical marketing and brand focused experience conversations, VR (and the various variants of [...]

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Google Ai Experiments: Giorgio Cam!

Sunday, November 27, 2016

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This is Giorgio Cam. An AI Machine Learning powered experiment from Google, that turns real-world objects into music made with your phone just by taking a picture. It uses image recognition to label what it sees, then it turns those labels into lyrics of a song. Fun right? Made in Google’s Creative Lab using MaryTTS, [...]

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OK Go Presents “The One Moment” Film

Sunday, November 27, 2016

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Well, yes, it’s OK Go good. Almost a benchmark in visual stimulation more so than the actual music and lyrics, with their latest masterpiece, stretching a 4.2s shot into a 4 minute music video, where at times, the frame rate hits 6000 frames per second, capturing exploding guitars at the finale… Just watch. And find [...]

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Google Ai Experiments: Quick Draw!

Sunday, November 20, 2016

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With machine learning becoming central to most business plans, Google is out there showcasing just how good they can be at Artificial Intelligence & Machine Learning, even on this simple, fun scale, to ensure everyone knows they are in the box seat. This week I’ll showcase the range of experiments they have going on, with [...]

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Defacing Abuse: A Guerrilla Campaign

Wednesday, November 16, 2016

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Three young creatives; Jennifer Garcia, Carl Larsson, and Mishal Jagjivan wanted to help bring more awareness to the reality of Domestic Abuse, by flipping it on its head with existing advertising being hijacked and turned into their awareness campaign. With thousands of women featuring in advertising posters and billboards around the world, it’s common place [...]

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Liseberg Halloween: The Virtual Reality Check

Saturday, November 12, 2016

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How do you launch Halloween at an amusement park? You invite test subjects for a sneak peek of the year’s fancy new horror attraction, build up the atmosphere and suspense for a scary virtual reality experience. But instead, give them something even worse… A Real Experience. Created by the guys at DDB Gothenburg, Sweden.

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Take A Tour Of Intel’s Virtual Reality Lab

Wednesday, November 9, 2016

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Intel missed the mobile revolution, but they don’t want to miss what ever becomes of the virtual reality era. And with their processing power, they have the ability to remove “The Cord” that your Oculus and HTC units have and deliver an all-in-one device that you can take anywhere… Here’s a peak into their lab. [...]

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Amazon Alexa Hacked Into Billy Bass Fish

Saturday, November 5, 2016

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So artist Brian Kane has transformed one of those famous Billy Bass Fish into an Amazon Alexa, by using a RasberryPi processing unit and the Alexa API, creating a slightly disturbing, but much more fun “Alexa” for the home! Expect to see more of this as the IOT world collides with art and design to [...]

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Netflix: The Halloween Doorbell Project

Sunday, October 30, 2016

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Netflix’s new Halloween Doorbell gives trick-or-treaters a scream while you continue to stream, with the DIY Halloween Doorbell (comes complete with build instructions) transforming your home into a trick-or-treaters’ delight while you never leave the TV… You hang the Halloween Doorbell right over your existing one, so trick-or-treaters can’t find bother you. Then as trick-or-treaters [...]

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Introducing The Microsoft Surface Studio

Thursday, October 27, 2016

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A day before the big a Apple event to introduce new Macs… Microsoft launch this. The Surface Studio PC that looks more like the most amazing Macbook meets iMac meets iPad you’ve ever seen, but with a killer haptic control device and an amazing hinge that lets the computer become a tablet of sorts. Oh [...]

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BMW Films Presents “The Escape” Full-Length

Monday, October 24, 2016

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BMW just released “The Escape” film moments ago, featuring the All-New 2017 BMW 5 Series and an all-star cast. Clive Owen, Dakota Fanning, Jon Bernthal… And it’s epic. Ok sure, you can’t compare it to an action feature film, regardless of the stars featuring, but for a brand to gamble on this is both bold [...]

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The “Great Volkswagen Ads” Documentary Film

Saturday, October 22, 2016

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If you’ve worked in advertising, or studied it, you’ll know these ads. Perhaps the best of all time for Volkswagen, or indeed the entire auto-industry, becoming its own legendary status. So British filmmaker Joe Marcantonio, created a fantastic new documentary called “Remember Those Great Volkswagen Ads?” where he explores the dynamic and exciting power of [...]

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Red Bull “Smart” Payphones in São Paulo

Saturday, October 15, 2016

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So Red Bull is hacking payphones in São Paulo to turn old infrastructure into a smarter city landscape as part of its promotion for Red Bull Basement, a festival designed to inspire change in the city through the use of new technology applications. Basically they are hack the city for the better. Red Bull “Smart [...]

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Facebook: Social Augmented Reality Is Here

Friday, October 14, 2016

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Mark Zuckerberg this week demoed the future of Augment Reality / VR with new “Social Reality” vision that brings people to life inside their Virtual Reality experiences, connected by friends to create a social-reality type experience. Inside the experience you can do just about anything; play games, view photos, talk as if you were in [...]

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BMW Films: The Escape Trailer

Sunday, October 9, 2016

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Remember “The Hire” was BMW’s first online film over a decade ago. It helped shape the future of online content, and now, they debut a trailer for the new BMW films “The Escape” which premiers in about two-and-a-half weeks. The trailer is series of quick-cut, high-cctane scenes, with plenty of sheet metal, guns and a [...]

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Dove “Real Beauty Beats” Campaign

Monday, October 3, 2016

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Dove has released its next instalment of the famous “Real Beauty” campaign with a fantastic piece called “Real Beauty Beats” created in Portugal, where men are exclusively connected to heart rate monitors for this new experiment to show their reactions when describing different women’s beauty projected on a screen. Special models are shown first, generating [...]

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Instagram “Like My Addiction” Campaign

Sunday, October 2, 2016

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Instagram is often a place to showcase the amazing life you live, so it’s no wonder when Louise Delage launched her profile, posting fantastic photos in exotic locations, boats and parties that people started to like her photos and follow her profile. But in this brilliant piece by BETC called “Like My Addiction” actually turned [...]

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AUDI: The “Duel” Presidential Debate Ad

Wednesday, September 28, 2016

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So the Presidential Debate is the new Superbowl. With Audi setting the standard for an epic, unbelievable ad for the new RS7. Perfectly presented in reverse, you have no idea where the story is going, or why they are “Dueling” until the very end, of course, aligned to the Presidential Debate it makes so much [...]

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Introducing Snapchat Spectacles: Smart Glasses

Sunday, September 25, 2016

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So Snapchat is becoming a camera company. Or so they say, with the launch of “Snapchat Spectacles” a new smart glasses product that lets users instantly snap 10 second videos straight from the glasses that are soon to go on sale for about $130 a pair. It’s a pretty big play for Snapchat, and while [...]

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