Author Archives | Aden Hepburn

Aden Hepburn - who has written 1908 posts on Digital Buzz Blog.

Aden is the Digital Buzz founder and currently Managing Director & ECD of VML (WPP - Y&R Brands) in Sydney, Australia. Aden has worked on a host of large global brands and many leading Australian businesses over the past 11 years; delivering best in class digital marketing and advertising with a focus on creative-innovation and digital platforms. He's won numerous global creative awards including multiple Cannes Lions, One Show Awards, IAB MiXX, AIMIA, AWARD, New York Festivals and Spikes Asia awards amongst others. Aden also sits on the digital committee of the Communications Council of Australia, contributes to other industry bodies and judges many local and global awards shows. View Aden's Full Profile Here

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Nike: Introducing The NBA Connected Jersey

Sunday, September 17, 2017

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Here it is. And about time. The Nike x NBA Connected Jersey that connects wearers to highlight reels, the latest scores, player and team stats, exclusive content, training content and more. All by tapping their phone against the label. Boom! It’s all triggered from the NikeConnect logo on Jerseys and shoes, you’ll just need the [...]

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Old Spice Launches 2h Invisible YouTube Film

Saturday, September 2, 2017

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This is perhaps Old Spice’s weirdest experiment yet. And it’s called “Invisible World”, a full feature length 2 hour online film where you can’t see a thing, all designed to promote their new Invisible Spray deodorant. Reminder: You see absolutely nothing in this film, a few words here and there, a glitch of colour randomly… [...]

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HEINZ: Instagram Posts You Can Eat

Sunday, August 13, 2017

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Now this is a cool social play from Heinz. Who’ve launched a campaign called “Irresistible Posts” in Sao Paulo that uses geolocation to target local users looking at Stories in Instagram around lunch time, and serving up delicious burgers made by chef Santi Roig from Underdog Meat & Beers restaurant. The catch was, that if [...]

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TED Talks: YOLO AI Instant Object Recognition

Sunday, August 6, 2017

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If you’re into AI then you’re going to love this TED Talk by Joseph Redmon. He works on a project called the YOLO (You Only Look Once) system, an open-source method of object detection that can identify objects in images and video… Think spotting zebras in images to reading stop signs in videos… all in [...]

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Dunkirk: An Immersive WebVR Experience

Monday, July 31, 2017

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The new Dunkirk movie is meant to be epic. And EPIC is this: the new WebVR Experience for the feature film. This co-play experience requires two people to play. You can ask a friend to join, or team up with a random player from around the world – your choice! Players become Allied troops on [...]

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Miyubi: Oculus’ Feature-Length VR Experience

Sunday, July 30, 2017

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Right. This is it. The world’s first feature length VR film for Oculus. Picture this. You’re in the 80s and you’re a robot. Yes. A Robot called “Miyubi”. The immersive VR film puts you as the lead, a robot who is now loved by a very typical American family after “dad” gets back from Japan. [...]

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The KLM Care Tag: A Connected Device

Sunday, July 9, 2017

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There are city guides on Google, and then there is this. The KLM Care Tag. It’s a smart audio luggage tag that now automatically provides tourists with GPS activated voice assistance and guidance across Amsterdam. It’s somewhat seamless no matter if you’re walking or cycling through the city, offering up the perfect location based tip [...]

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Royal Caribbean: Scuba Snapchat Spectacles

Tuesday, June 27, 2017

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Royal Caribbean has launched a scuba/snorkelling mask with built-in Snapchat Spectacles so that holiday makers can get social under the water too. Called “SeaSeekers” the Goggles will be available for customers on select Royal Caribbean cruises around the world, as part of its #SeekDeeper campaign. Royal Caribbean says the goal is to receive a patent [...]

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Microsoft Mixer: Interactive Fireworks Show

Sunday, June 18, 2017

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Check out the entire experience and go behind-the-scenes in Mixer's First-Ever Two-Way Hyper-Interactive Fireworks Show. #mixer #mixerworks pic.twitter.com/8Wjx7LN80p — Mixer (@WatchMixer) June 9, 2017 Meet Microsoft’s “Twitch” Competitor. Called Mixer. In a very cool live stunt to introduce its “Mixer” game streaming platform, Microsoft put on a fireworks display that viewers could control themselves, with [...]

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McDonald’s Snaplications: 10s Job Applications

Friday, June 9, 2017

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McDonald’s continues to be a fast-growing business and needs to recruit a lot of young people every year, and with their target young worker becoming harder and harder to engage, McDonald’s tuned Snapchat into their biggest recruitment channel, and made applying for a job a snap! With applicants activating a Snapchat lens from highly targeted [...]

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The NRL’s Real-Time “Instabilia” Campaign

Sunday, June 4, 2017

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The NRL’s Instabilia campaign was a real-time in-game activation creating one-of-a-kind State of Origin memorabilia items instantly as those special moments happen on the field, packaged as promotional ads on Facebook, Twitter and Instagram and then immediately placed on eBay for auction for the games biggest fans. Designed to turn traditional memorabilia (you know, the [...]

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Gatorade Active Water: 3D Rain Installation

Saturday, June 3, 2017

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So what if your water was as active as you? Well, that’s what Gatorade and Unit9 + TBWA out to find out in the launch of the new G Active by Gatorade, a water plus electrolytes combo that helps replace what you lose in exercise… But that’s just the start. This near impossible 3D rain [...]

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Sweden Just Listed On Airbnb

Saturday, May 27, 2017

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So after some epic Tourism Sweden campaigns of late, where do you go next? Well, it seems… to Airbnb. Sweden have just listed their entire country on Airbnb, baked our from their “Allemansrätten” or “the freedom to roam” which is a principle protected by Swedish law that gives all people the right to be free [...]

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Nissan: The Percebeiro Shield

Sunday, May 14, 2017

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Introducing Nissan’s Percebeiro Shield; a prototype wearable device that aims to help the ‘percebeiros’ (you know, the guys that collect those amazingly tasty shellfish) by predicting the sea’s behaviour, its dynamic movements, changes to the swell, rogue waves and other environmental changes… Ultimately helping to save lives and assist wiht their jobs in real-time. All [...]

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TED: Elon Musk’s The future we’re building

Saturday, May 13, 2017

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This is a must watch 40min video (posting just incase you’ve not yet seen it!) with Elon Musk discussing his new Boring company in the US, what’s next from Tesla and where is SpaceX headed. Plus, it covers his his desire for building a future on Mars in this super cool conversation with TED’s Head [...]

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Google’s New Cardboard “Google Home” Kits

Sunday, May 7, 2017

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Don’t have a Google Home yet? Don’t worry, you can build one yourself with Google’s new AIY kit projects that have just launched, the first being a replica “Google Home” made with Raspberry Pi. The DIY Cardboard Kit connects you to the Google Assistant SDK, and the Google Cloud Speech API as part of the [...]

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Facebook F8: The New, The Wild, The Crazy

Tuesday, May 2, 2017

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Just incase you missed Facebook’s F8 conference last week, here is everything you need to know in a quick video wrap from TechCrunch. It wasn’t just any old F8, this year Zuckerberg stepped way outside of the norm for F8 and into a whole new world of wild… weird? but awesome. From Brain-Computer interfaces, technology [...]

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This Is The New Google Earth: Explained Here

Sunday, April 23, 2017

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So here it is. The new Google Earth. You’ve not got the whole world in your browser. Ready to explore. To get lost. Perhaps you can fly through landmarks around the world, and your favourite cities like London, Sydney and NYC in stunning 3D, then dive in to experience them first hand with Street View, [...]

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Tempo: The Pregnancy Test For Men

Saturday, April 15, 2017

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Pregnancy tests reveal a very exciting, scary and emotional moment, but are almost always moments the woman spends alone. So BBDO Italy asked… What if there was an even more emotional way to find out you’re expecting a baby? Welcome to the world’s first pregnancy test for men, that gives women the opportunity to share [...]

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Disney Parks: Pinterest Planning Pins

Tuesday, April 11, 2017

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This case is a little old now, but posting it for the archives as it’s a great example of imagining experiences on Pinterest! When Walt Disney World wanted to help guests bring their dream vacation to life, they decided to turn Pinterest into an official Walt Disney World planning tool, one where would be guests [...]

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