Author Archives | Aden Hepburn

Aden Hepburn - who has written 1881 posts on Digital Buzz Blog.

Aden is the Digital Buzz founder and currently Managing Director & ECD of VML (WPP - Y&R Brands) in Sydney, Australia. Aden has worked on a host of large global brands and many leading Australian businesses over the past 11 years; delivering best in class digital marketing and advertising with a focus on creative-innovation and digital platforms. He's won numerous global creative awards including multiple Cannes Lions, One Show Awards, IAB MiXX, AIMIA, AWARD, New York Festivals and Spikes Asia awards amongst others. Aden also sits on the digital committee of the Communications Council of Australia, contributes to other industry bodies and judges many local and global awards shows. View Aden's Full Profile Here

Contact the author

Samsung Presents: The Gaming Marathon

Tuesday, February 21, 2017

0 Comments

In pretty much every marathon around the world, runners get an RFID chip to track their times as they nail each leg of the race. So this year, to capitalise on the massive participation in the Samsung Marathon in Israel – Samsung decided to “Hack The Run For Good” by turning the marathon course into [...]

Continue reading...

Introducing The Amazon Treasure Truck

Sunday, February 19, 2017

0 Comments

Ok ok, do you remember your local ice cream truck? That once-a-week joy machine that made your day every time you heard it coming down the streets? Introducing The Amazon Treasure Truck. It’s a truck filled with treasure, well the type of treasure you kinda need, curated to what you and people like you in [...]

Continue reading...

ASICS: The Big Chase 5k Run Experience

Monday, February 13, 2017

0 Comments

Welcome to ASICS’ immersive theater experience… An experiential campaign in L.A. that took 60 runners into a film noir-themed experiential story that they literally ran through. On Jan. 27, the group of runners, including journalists and influencers stepped into the shoes of Hollywood detectives to solve a case. Using a customised comms and a unique [...]

Continue reading...

Forestry Commission: The Gruffalo Spotter AR

Sunday, February 12, 2017

0 Comments

This is a very cool, real-world AR experience called “The Gruffalo Spotter”, an augmented reality app designed for exclusive use on Gruffalo Spotters trails across England forests in 2017. The trails are packed with interactive facts about forest animals as you unlock augmented reality activities along the way for your kids. Once families have spotted [...]

Continue reading...

GEICO “Crushes” Pre-Roll Ads So You Don’t Skip

Wednesday, February 8, 2017

0 Comments

So the most famous pre-roll advertiser on the planet has just released their latest incarnation of the ads. And of course, they are great! Similarly to the previous rounds, they start by saying what they are going to do, and in this case, it’s “crushing” the ads into smaller formats. Enjoy!

Continue reading...

Tostitos “Party Safe Bag” For The Super Bowl

Thursday, February 2, 2017

0 Comments

Tostitos have launched limited-edition “Party Safe” bags that act as drink-driving deterrent to become the first bag of chips that gets you home safe after the super bowl. It contains a sensor calibrated to detect small traces of alcohol on a person’s breath, so that when any trace of alcohol is detected, the LEDs turn [...]

Continue reading...

Watch Google’s Oscar Nominated VR Film ‘Pearl’

Thursday, January 26, 2017

0 Comments

It’s crazy to think that Google could create a film nominated for an academy award… but this is 2017. It’s a brilliant VR film called “Pearl” featuring a young girl, her father and the family car over a number of years, following the pair as the girl grows from a youngster into a young lady [...]

Continue reading...

Apotek: The Coughing Billboard

Saturday, January 21, 2017

0 Comments

There are billboards and there is this, Apotek’s Coughing Billboard that detects cigarette smoke within a proximity range of the digital screen, and triggers and interaction, or perhaps more on point, a repulsive cough at the near by smokers. It’s a pretty fun way to get people to quit smoking for the new year in [...]

Continue reading...

HTC VIVE: Future VR Tracking Ecosystem

Saturday, January 14, 2017

0 Comments

Fresh from CES 2017, this is the full round up of some seriously cool ecosystem hardware, experiences and platform upgrades for the HTC VIVE VR. It’s new “Tracker” combined with a hose of partner companies is now on show for everyone to see exactly what you can create with the VIVE. You’ll notice a big [...]

Continue reading...

Meet The HyperSuit: A Flying VR Installation

Wednesday, January 11, 2017

0 Comments

This is the Hypersuit. A VR installation that puts you into a “flying” position with arm extensions designed to drive the experience, providing motion control as if you were flying in a wing suit, or perhaps as an astronaut? It’s just one of the (I’m assuming) million VR plays at CES this year, and forms [...]

Continue reading...

Introducing Tinder VR: A Perfect CES 2017 Troll

Monday, January 9, 2017

0 Comments

CES is the world’s premier tech-product and innovation show, and bigger than ever this year, will of course be AR/VR goggles, glasses, headsets… you name it, it will be there in some form! So, of course Tinder, who’s stepping up to the plate of late with provocative PR worthy stunts. And it’s not just a [...]

Continue reading...

L’Oreal’s New Smart Hairbrush: Hair Coach

Sunday, January 8, 2017

0 Comments

You’ll remember that L’Oreal has been pushing its incubator the last few years, with the first product being the “MyUV” Patch. Great technology, just not the right customer experience for anyone to really want to adopt it, and perhaps ahead of its time in terms of demand for this kind of product. Now they are [...]

Continue reading...

Watch Honda’s Candy Cane Lane VR Experience

Tuesday, January 3, 2017

0 Comments

This holiday season, Honda created a VR experience for the sick children that couldn’t leave hospital to see the lights around their town in Orange County… So meet “Candy Cane Lane” a VR experience where kids wear Oculus headsets while a virtual Honda-branded sleigh pulls them along a snow-covered neighborhood filled with holiday lights. Watch [...]

Continue reading...

Watch Nike’s Ads That Hate Smartphone Addicts

Sunday, January 1, 2017

0 Comments

Well, it’s New Years Eve and you’re probably connected far too much with your smartphone right now. So, as 2017 approaches tonight, Nike has a message for you. Ok, they have a bunch of messages for you in the films below. And they all take aim at smartphone addicts. So, are we running today?

Continue reading...

The Most Shared Xmas Ad of 2016: John Lewis

Sunday, December 25, 2016

0 Comments

So John Lewis’ #BusterTheBoxer is not only the most shared ad of Xmas 2016, it’s the most shared ad of the entire year according to Unruly Media. So given it’s Christmas Eve, here it is, the most shared and most viewed holiday ad for 2016. Enjoy.

Continue reading...

Play Bacardi’s Instagram DJ Experience

Friday, December 23, 2016

0 Comments

Bacardi has just launched perhaps the World’s First Instagram DJ experience via the new stories feature. Putting control into the hands of the user, and allowing them to mix tracks by pushing the story forwards and backwards with taps to the left and right of the Instagram Story. With each tap sounding like a DJ [...]

Continue reading...

Introducing Jarvis AI by Mark Zuckerberg

Thursday, December 22, 2016

0 Comments

So Mark Zuckerberg made it. After promising to build a Home AI system, we’ve been introduced to “Jarvis AI”, his personal home assistant with the voice played by none other than Morgan Freeman, and surely he’s the world’s best voice?! Jarvis is connected to pretty much everything in his house. Lights, toaster, air-conditioning, FB messenger, [...]

Continue reading...

Samsung + Casey Neistat: Human Flying Drone

Thursday, December 22, 2016

1 Comment

So Casey Neistat has done it again with his love for drones and all things boards… So, strapping on a snowboard, and teaming up with Samsung, he’s created the first ever human carrying drone, that tows up up mountains, but even cooler, straight up into the air! The video has nailed almost 4 million views [...]

Continue reading...

Watch Google’s “2016 Year In Search” Review

Wednesday, December 21, 2016

0 Comments

The famous year in review from Google, with news coverage of some of the world’s most inspiring and shocking stories, this is Google’s “Year in Search” video for 2016. Starting slightly on the darker side, the film manages to find the brighter side of the world and highlights a message of hope for the future. [...]

Continue reading...

Introducing Bridge: A Mixed Reality Headset

Monday, December 19, 2016

0 Comments

Meet Bridge, a new VR & Mixed Reality headset for your iPhone (finally!). It provides positional tracking and obstacle avoidance straight from the headset, plus un-cabled VR performance with a Unity plugin, and full mixed reality capability (most excitingly), where characters and immersive 3D environments blend into the real world around you. Check it out [...]

Continue reading...