Author Archives | Aden Hepburn

Aden Hepburn - who has written 1591 posts on Digital Buzz Blog.

Aden is the Digital Buzz founder and currently Managing Director & ECD of VML (WPP - Y&R Brands) in Sydney, Australia. Aden has worked on a host of large global brands and many leading Australian businesses over the past 11 years; delivering best in class digital marketing and advertising with a focus on creative-innovation and digital platforms. He's won numerous global creative awards including multiple Cannes Lions, One Show Awards, IAB MiXX, AIMIA, AWARD, New York Festivals and Spikes Asia awards amongst others. Aden also sits on the digital committee of the Communications Council of Australia, contributes to other industry bodies and judges many local and global awards shows. View Aden's Full Profile Here

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Heineken: ‘ShareTheSofa’ Case Study Video

Tuesday, October 21, 2014

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Heineken’s #ShareTheSofa is the world’s first real-time football show designed specifically for the second screen, aired during the Champions League, and aimed at engaging global fans by creating sharable reactions and perfect moments on social channels. Each #ShareTheSofa experience played out over the 90 minute matches featuring football stars hanging out on a sofa with [...]

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Volkswagen: ‘PoloTag’ Social Test Drives

Tuesday, October 21, 2014

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Volkswagen love a good social campaign and for 6 days, across three major cities, South Africans could play ‘PoloTag’. A real-world social game challenging people to spot the new Polo around a specified route, tag it on twitter, and then test drive it, right there and then. With the person who drove it for the [...]

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Burberry ‘Kisses’ Campaign Case Study

Monday, October 20, 2014

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About a year ago, Burberry released a very cool piece of work called ‘Burberry Kisses’ which allowed almost anyone to send a virtual kiss from their mobile phone, to anyone in the world… Burberry Kisses is an interactive experience that showcases our ‘love’ for one another, which can then communicated in the most human way [...]

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SlideShare: Digital Strategy Toolbox 2014

Sunday, October 19, 2014

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We posted our good friend Julian Cole’s first version of the ‘Digital Strategy Toolkit‘ almost two years ago, and this week he’s just released his 2014 updated version of that famous presentation. The Digital Strategy Toolbox for 2014 is now on SlideShare and embedded above for everyone to take note, get inspired and enjoy some [...]

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EA Sports ‘Madden NFL GIFERATOR’ Ad Engine

Wednesday, October 15, 2014

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As GIF’s continue to ramp up in popularity across the interweb, brands and entertainment companies are starting to realise the value in a GIF, particularly when they fall into the customisable, almost meme generator type scenario. And when you take that to sport, what do you get? Awesomeness… EA Sports has launched the ‘Madden GIFERATOR’. [...]

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Nike ‘Phenomenal Shot’ Real-Time Ads

Tuesday, October 14, 2014

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As part of Nike’s ‘Risk Everything’ Campaign, they’ve teamed up with Google to create Real-Time ads that aim to let fans celebrate, re-mix, customise and share the celebration with their friends around the world… With each ‘Phenomenal Shot’ ad of a sponsored Nike player going live just 10 seconds after the moment happened in the [...]

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McDonald’s: Gourmet Burger Kiosks

Sunday, October 12, 2014

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McDonald’s in Australia is changing the fast food game with a new experimental restaurant serving ‘build your own’ gourmet burger meals that customers create on in-store kiosks, meaning you might never have to talk to that 16 year old order taker kid again! The Kiosk is extremely easy to use, and focuses on up-selling by [...]

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Dominos: Meet ‘Dom’ The ‘Siri’ of Pizza Ordering

Thursday, October 9, 2014

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Meet Dom, he’s Domino’s new ‘Siri’ Competitor… The only problem is that all he knows is how to order pizza from Dominos. So if you need help cooking, calling friends, searching google .etc He’s not going to be any help. But, if you do want an easy way to order your favourite pizzas from Domino’s… [...]

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Orange: It’s Time To Meet Your FutureSelf

Tuesday, October 7, 2014

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If you’ve ever wondered about the future, then you’ll love this from Orange! It’s called #FutureSelf and the campaign site uses some pretty cool tech to allow users to meet, speak and discuss the future 20 years from now! Orange is inviting people to engage in a first of its kind technological journey 20 years [...]

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Nescafè: 1000 Red Mugs Social Installation

Monday, October 6, 2014

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Here is a nice social installation from Nescafè, featuring the famous ‘Red Mug’ that fans rave about globally. With 1000 of the famous mugs locked up along walkways, bridges and parks, fans were challenged to connect and un-lock the special pad-locks to score a mug and a free cop of coffee. Created by the guys [...]

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Coca-Cola: Just Dance Now Mobile Campaign

Sunday, October 5, 2014

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Coca-Cola has teamed up with Ubisoft on the new ‘Just Dance Now’ mobile game that is sweeping the world, in an integrated content play that sees players scanning Coke cans to unlock special content and activities inside the game. Further pushing the growing trend of native content plays for big global brands into the gaming [...]

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WPP BrandZ: 100 Most Valuable Brands 2014

Monday, September 29, 2014

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Every year WPP puts out the ‘BrandZ Top 100 Most Valuable Global Brands’ list, and here is the one for 2014… And for 2014, we’ve got a new #1 Global Brand. Well, it’s not Apple who have topped it for the last few years, losing 20% of its value in 2014, it’s brand now only [...]

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Cellcom: The Speed Reading Banner

Sunday, September 28, 2014

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Who actually reads things right to the end any more? For the launch of Cellcom’s new 4.5G network in Israel, Cellcom wanted todays youth to experience a new way to consume content online. The idea was simple, the 4.5G network is 3 times faster than 3G, so they let the users experience what it’s like [...]

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Volvo Trucks: The Casino Stunt Video

Friday, September 26, 2014

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Volvo hasn’t given up on their YouTube content strategy, with this new piece called ‘The Casino’. Although this time, it’s forumla is slightly different, it’s not really the same kind of product demonstration stunt they’ve become famous for showing off, and while adopting a similar feel, it goes a little more traditional. With a hidden [...]

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The BrainWriter Project: Wearable Tech For ALS

Monday, September 22, 2014

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The Brainwriter is an opensource project created specifically for ‘TemptOne’ a famous street artist, who developed ASL, with the aim to help him continue to create art, even without the use of his body… And while being created originally for him, it was specifically designed as opensource to bring this technology to the masses, and [...]

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