industry news, social media, insights, and other great digital trends from all over the world.
Author Archives | Aden Hepburn
Aden Hepburn - who has written 1037 posts on Digital Buzz Blog.
Aden is the Digital Buzz founder and currently Head of Digital & Interactive at IdeaWorks (WPP - Y&R Brands) in Sydney, Australia. Aden has worked on a number large global brands and many leading Australian brands over the past 7 years; developing websites, digital marketing strategies, online advertising campaigns, rich interactive content, social media optimisation, online games, lead generation and portal development. View Aden's Full Profile Here
Top Gear: 10 Millions Fans Celebration Video
We’ve featured a few “1 Million Fans” celebration campaigns and content pieces over the last year, and suitably, the guys at Top Gear have taken their celebration just a little further than normal, perhaps that’s because they’ve just hit 10 Million Fans, or is it just because they can? A little of both I suspect… [...]
Continue reading...Heineken: The Valentines Day Serenade App
Thursday, February 2, 2012
Backing up from the last amazing brand film called “The Date”, Heineken have launched “The Serenade”. A cool Facebook app designed to help you ask people out on a date this Valentines Day, via a personalised “Serenade” video. It’s available in something like 20 languages, so just about anyone in the world can participate, a [...]
Continue reading...Bear 71: A Real World Multi-User Experience
Saturday, January 28, 2012
You’ll know by now I’m a huge advocate of digital convergence, and this piece is one of the very best I’ve ever seen, it takes the concept to new heights… It’s called Bear 71, an interactive, multi-user documentary experience and installation that debuts at the Sundance Film Festival. Bear 71 Live observes and records the [...]
Continue reading...BMW 1 Series: Projection Mapping Racing Game
Thursday, January 26, 2012
BMW South Africa recently created an interactive projection mapping experience for the new 1 Series, in the form of a social racing game. The experience was projected to an area of just over 100sqm and allowed participants to play via Galaxy tablets after connecting with Facebook. Players times were posted to the real-time Facebook leaderboard [...]
Continue reading...Net-A-Porter: Augmented Reality Shop Windows
Thursday, January 26, 2012
NET-A-PORTER are rolling out Augmented Reality Shopping Windows, around the world including Paris, New York, London, Munich and Sydney. The video demo above is from late last year for Fashion’s Night Out celebrations in London and New York, but as of today, it’s been rolled out globally for the new Karl by Karl Lagerfeld collection, [...]
Continue reading...Xbox Kinect: Dancify Yourself Mobile App
Monday, January 23, 2012
There is a growing trend towards launching promo mobile apps for console games which I’m not sure every buys into just yet, but when you see an example like this from AKQA for Dance Central 2 (the sequel to the most popular Xbox Kinect game) you’ll soon realise the potential for fun-based feature apps and [...]
Continue reading...The Sound Of Amnesty: Shazam Driven Petitions
Sunday, January 22, 2012
Charity and Human Rights organisations provide agencies with the chance to really think differently, push boundaries and innovate. But it doesn’t always happen that way… So I was really glad to see this smart campaign for Amnesty International, called “The Sound of Amnesty”. It started like any other petition drive, but this time each digital [...]
Continue reading...General Motors: Interactive Windows Concept
Saturday, January 21, 2012
Here is a really cool project initiated by General Motors, called the “Windows of Opportunity” project that challenged the FutureLAB at the Bezalel Academy of Art and Design in Israel to make back seat windows interactive for kids… The challenge was designed around a transparent digital display window, and the students worked with the General [...]
Continue reading...MINI: Fan The Flame Social Installation
Thursday, January 19, 2012
MINI have launched a pretty cool, live streaming social installation at the Brussels Motor Show, featuring the new MINI Countryman. The Countryman was placed on a 15% slope, held only by a thick rope, while a Bunsen burner was placed under the rope and remote rigged to their live streaming app, where each “like” generates [...]
Continue reading...PlayStation: Real Time Projection Mapping Ads
Tuesday, January 17, 2012
So I’ve probably seen just about every projection mapping event, installation or experiment known to man. But, I completely missed this one late last year, and… it just happens to be one of the best creative executions around. It’s a little different too, not only were these projections created for use as ads, but they [...]
Continue reading...Scandinavian Airlines: QR Code Video Offers
Monday, January 16, 2012
Just about every other week I get asked about QR codes, you probably do too… Most people will ummm and arrr about their uptake and effectiveness, but it’s only because they don’t think about the post-scan experience properly, and typically fail to get creative enough to get results. Well, not Scandinavian Airlines, who recently launched [...]
Continue reading...Project Sk8: Xbox Kinect Controlled Skateboard
Sunday, January 15, 2012
We’ve seen some pretty cool Xbox Kinect experiments to date… but I don’t remember seeing an Xbox Kinect Controlled Electric Skateboard, especially one that can hit 32 miles per hour! Chaotic Moon’s LABS program set about rigging up an electric skateboard with a Samsung Windows 8 Tablet and an Xbox Kinect to deliver a gesture [...]
Continue reading...Google Maps: Explore Your World Ad
Sunday, January 15, 2012
It seems like Google has been pumping out a tonne of new ads recently… and this one, launched just a few days ago at CES 2012, again honours their famous analogue story telling style. The ad takes the form of the classic labyrinth game that you might have on your iPhone, but is re-imagined as [...]
Continue reading...PressPausePlay: The Digital Revolution Film
Saturday, January 14, 2012
It’s Saturday, my time to kick back and relax after a crazy week. And today, I’m watching “PressPausePlay” the award winning SXSW film that has been screened at more than 30 film festivals around the globe. It depicts the digital revolution of the last decade, and the way that technology has opened creativity to each [...]
Continue reading...CES: Introducing The Samsung Smart Window
Saturday, January 14, 2012
Here is the teaser video for a new “transparent” smart window screen released at CES 2012… And from all reports, it’s one of the hottest pieces of technology seen so far. The Samsung Smart Window wraps the whole “minority report” experience right up. Supposedly, the new “Smart Window” is just about to hit mass production, [...]
Continue reading...Get Your Digital Honey Right Here - Daily!
- Subscribe for your digital buzz fix directly to your email.
 |  |  |  |  |
Digital Buzz Partners, Friends & Sponsors!
Become A Digital Buzz Fan On Facebook!
- Infographic: Mobile Statistics, Stats & Facts 2011
- Infographic: The rise of QR codes
- Infographic: The Real Cost Of Social Media
- Diesel's Real Life "Likes" via QR Codes
- Infographic: The Value of Social Commerce
- Cannes Cyber Lions: The Winning Case Studies
- Infographic: Asia-Pacific Social Media Statistics
- Infographic: The Growth of Social Media in 2011
- Infographic: Social Media Statistics For 2012
- 24h Coca-Cola + Maroon 5 Crowdsourcing Gig
- Amit Sadik: great video :D...
- Phil: This is a pale copy of the CP+B autodance campaign...
- Erin Watson: When I go to download the app, it says 'restricted...
- George Birbilis: afternoon hours of which timezone? which tweets we...
- Daniel: I agree QR codes have a place in marketing; howeve...
- Top Gear: 10 Millions Fans Celebration Video
- Augmented Reality Pop-Up Books
- Heineken: The Valentines Day Serenade App
- Technicolor TV: Personalized Content Rendering
- Best Tweeshes: Crowdsourced Musical Tweets
- Infographic: How To Get More Twitter Traffic
- Bear 71: A Real World Multi-User Experience
- BMW 1 Series: Projection Mapping Racing Game
- Net-A-Porter: Augmented Reality Shop Windows
- Air China: Facebook Check Ins
Thursday, February 2, 2012
1 Comment