Author Archives | Aden Hepburn

Aden Hepburn - who has written 1604 posts on Digital Buzz Blog.

Aden is the Digital Buzz founder and currently Managing Director & ECD of VML (WPP - Y&R Brands) in Sydney, Australia. Aden has worked on a host of large global brands and many leading Australian businesses over the past 11 years; delivering best in class digital marketing and advertising with a focus on creative-innovation and digital platforms. He's won numerous global creative awards including multiple Cannes Lions, One Show Awards, IAB MiXX, AIMIA, AWARD, New York Festivals and Spikes Asia awards amongst others. Aden also sits on the digital committee of the Communications Council of Australia, contributes to other industry bodies and judges many local and global awards shows. View Aden's Full Profile Here

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Next Glass: Beer & Wine Taste Matching App

Wednesday, November 26, 2014

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Check out Next Glass. A data-driven beer and wine matching app that can tell you if you’ll like a particular drink, just by scanning the bottle, so that you’ll never have a bad drink again. The app creates a “taste profile” by identifying your current favourite beers and wines, as well as your preferred flavours [...]

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Kellogg Throws Down Instagram Challenges

Sunday, November 23, 2014

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Kellogg is throwing down the challenge to teens and their smartphones in Australia with ‘Nutri-Grain Throwdowns’, a real-world mobile gaming experience that has been launched with the new ‘Nutri-Grain Throwdowns’ app which sees teens battle it out in 21 interactive challenges, competing against their friends and influencers across surf, skate, bike and dance amongst others. [...]

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McDonald’s: Drop Into Macca’s Mobile Game

Saturday, November 15, 2014

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Here’s a pretty cool mobile game from McDonald’s in Australia, it’s called “Drop Into Macca’s” and the game allows you to literally drop into Maccas, via a skydiving kid, to score points and earn rewards like Burgers and $1000 cash cards! The game is pretty addictive, almost flappy-bird like… But its activated with the movement [...]

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SlideShare: The SoDA 2H 2014 Digital Report

Thursday, November 13, 2014

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It’s november, so the annual SoDA 2H Digital Marketing Report is out on SlideShare, a 44 page report that covers some of the most important topics in the digital industry today, along with thought-leadership pieces, a cross-section of trends and campaign examples. Some of the latest trends covered in the 2H SoDA Digital Report are; [...]

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TAXI: The Vending Machine Project

Wednesday, November 12, 2014

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Vending machines have taken the advertising world by storm over the last 2 years. They’ve won at every award show on the planet, and taken out some of the most prestigious pieces of metal. So what are our expectations of a vending machine now? Will it use facial recognition to scan our faces for an [...]

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Reactvertising: Real-Time Advertising Agencies

Wednesday, November 5, 2014

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Speed is everything in the new age of advertising agencies, it’s all about real-time content and less about thinking.. right?! With Reactvertising™ from Toronto ad agency john st, your brand will never miss another opportunity to own the conversation. By ignoring old school “thinking” paradigms in favour of “reactivism”, john st. is leaading the way [...]

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Malaysia “A Minute of Silence” Mobile Campaign

Monday, November 3, 2014

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With such horrible tragedies hitting just months apart, Malaysia invites the rest of the world who spend time online, to disconnect from the internet temporarily to honour the victims of the recent tragedies – no Facebook, emails, web surfing, calls or messaging. Just a minute of silence. The video above showcases the campaign and how [...]

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Ford Explorer: Interactive Mobile Print Ads

Sunday, November 2, 2014

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This is another neat example of bringing print ads to life through mobile without an app. Ford Explorer, is an innovative new SUV, and to show that, the guys at BBR Saatchi & Saatchi Israel, created a series of 3 interactive print ads that expand the story and bring visual demonstrations of key vehicle features [...]

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The Idea Catchers: A Video About Creative Life

Saturday, November 1, 2014

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For anyone who works in the creative industry, this is a nice reminder of why you probably love it. The people who chase the future, who take experiences and turn them into ideas, who procrastinate, who push the world forward and are most powerful force in business. Enjoy the video over the weekend!

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Union Station: Augmented Reality History Tours

Thursday, October 30, 2014

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Have you ever wondered what the past might have looked like? Who was there, what they did? Well, for Union Station in the US, the guys at VML have created ‘Living History’ a mobile, augmented reality story telling app that takes users on a journey back through time as they take self guided history tours [...]

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Mercedes-Benz: The Instagram Car Builder

Wednesday, October 29, 2014

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So when you’re looking to get potential customers into a virtual car builder, you probably don’t think of instragram. But maybe you should (I can already see the car brands lining up to do this)… Meet Mercedes-Benz’s GLA Car Builder in Instagram. It’s kind of similar to how the IKEA Kitchen Instagram campaign worked, but [...]

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SlideShare: How Google Works By Eric Schmidt

Sunday, October 26, 2014

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Grab your morning coffee and have a good 5 minute read of this SlideShare presentation from Eric Schmidt, called ‘How Google Works’. It summaries the recent NY Times Best Selling book in 54 slides to give you a very top line look at what they unravel in the book about how Google runs its business. [...]

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ProGlove: A Professional Wearable-Tech Glove

Saturday, October 25, 2014

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Meet ProGlove, a professional grade wearable-tech item concept that shows that not everything ‘Wearables’ are a ‘trend’… ProGlove is a actually a wearable tool, targeted at professional production processes (think car manufacturers). ProGlove enables its wearer to work faster, more accurately and more efficiently, plus it’s easy to use and unlocks a new level of [...]

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Heineken: ‘ShareTheSofa’ Case Study Video

Tuesday, October 21, 2014

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Heineken’s #ShareTheSofa is the world’s first real-time football show designed specifically for the second screen, aired during the Champions League, and aimed at engaging global fans by creating sharable reactions and perfect moments on social channels. Each #ShareTheSofa experience played out over the 90 minute matches featuring football stars hanging out on a sofa with [...]

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Volkswagen: ‘PoloTag’ Social Test Drives

Tuesday, October 21, 2014

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Volkswagen love a good social campaign and for 6 days, across three major cities, South Africans could play ‘PoloTag’. A real-world social game challenging people to spot the new Polo around a specified route, tag it on twitter, and then test drive it, right there and then. With the person who drove it for the [...]

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