Author Archives | Aden Hepburn

Aden Hepburn - who has written 1726 posts on Digital Buzz Blog.

Aden is the Digital Buzz founder and currently Managing Director & ECD of VML (WPP - Y&R Brands) in Sydney, Australia. Aden has worked on a host of large global brands and many leading Australian businesses over the past 11 years; delivering best in class digital marketing and advertising with a focus on creative-innovation and digital platforms. He's won numerous global creative awards including multiple Cannes Lions, One Show Awards, IAB MiXX, AIMIA, AWARD, New York Festivals and Spikes Asia awards amongst others. Aden also sits on the digital committee of the Communications Council of Australia, contributes to other industry bodies and judges many local and global awards shows. View Aden's Full Profile Here

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Amazon Prime Air: Next Gen Drone Delivery

Tuesday, December 1, 2015


We’ve seen Amazon Drones… But not with Jeremy Clarkson selling the dream, and to be fair, this is the newer, next gen version from Amazon, with a slightly more futuristic view on just how easy it’s going to be to get something delivered by a drone, straight to your front door! (if you’re game!) The [...]

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Nokia OZO: The Virtual Reality Camera

Sunday, November 29, 2015


And you thought Nokia was dead right? Well, they aren’t, and this new product, the OZO, might be what pulls them back into the light, with a world-leading Virtual Reality Camera. The OZO is a professional Virtual Reality Camera made for pro-storytellers and production companies, and with a price of $50,000. It’s not cheap, but [...]

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Google: Choose The Light or Dark Side

Wednesday, November 25, 2015


It’s time to choose, Awaken the Force within you and your Google apps will follow your path. The new campaign from Google and Star Wars asks users to #ChooseYourSide… and it’s pretty awesome! Choose the Light Side or the Dark Side, and then, say on on YouTube for example, the volume control of videos will [...]

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100 Years – The Movie You Will Never See

Sunday, November 22, 2015


LOUIS XIII has created an epic new brand film, one that won’t be seen for 100 years. It’s an exclusive original film starring John Malkovich and directed by Robert Rodriguez that envisions Earth one hundred years from now, and was inspired by the legacy of craftsmanship and time. The finished film has been placed in [...]

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NVIDIA: The 10,000 Foot Living Room Skydive

Thursday, November 19, 2015


NVIDIA has just launched the new NVIDIA Shield TV device, an Apple TV alternative for Android TV, with what you’ll see in the video, as enhanced graphics and ultimate gamings/graphics power. So, how to get some attention from NVIDIA loving gamers all over the world… Well, Red Bull skydiver Jeff Provenzano gets strapped into a [...]

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Introducing YouTube Music – A New App

Friday, November 13, 2015


It was only a matter of time until YouTube got into the Music game, and here it comes! introducing YouTube Music, a new mobile app that aggregates all YouTube Music content and no matter where you start in the app, the music will never stop. Every song you play or artist you choose will take [...]

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Julia’s Flubble Machine: Made with Office 365

Wednesday, November 11, 2015


Microsoft has launched a new campaign for Office 365, called “Flubbles”. Flavoured Bubbles. A cinematic story follows Julia, an 8-year-old girl, as she brings the idea of gourmet flavoured bubbles to life, collaborating with designers, cake artists and even a professional bubbleologist along the way. The campaign was unscripted, and is realised through a series [...]

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MINI: The YouTube Pre-Roll Race

Tuesday, November 10, 2015


Every now and then a great YouTube Pre-Roll pops up, and this one from MINI is pretty cool. It’s called the MINI YouTube Race, and challenges viewers to try and hit the skip button to beat the MINI. The Pre-Roll visually counts down 3.2.1 in sync with the skip button, before the car blasts across [...]

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Why You Should Say No To Creative Pitches

Sunday, November 8, 2015


The advertising industry has for almost ever has demanded creative pitches and spec work to test out agencies to see if they like their ideas, on a sample brief, often with only a 2-3 weeks to deliver an entire multi-million dollar campaign idea, for free. Well, Zulu Alpha Kilo say NO, and have created a [...]

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A Facebook Data Powered Robot Bartender

Saturday, November 7, 2015


Here’s an interesting experiment. It’s called “The Social Shot” and is a mobile bartending-robot that mixes you drinks based off your Facebook profile data. Once you log-in, you’ll get a personalised drink which visualises the personality traits using psychology’s “Big Five” factor model. The graphic translation of abstract datasets into a colorful, drinkable diagram allows [...]

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Nissan: The Football Controller Project

Friday, November 6, 2015


In Sweeden, just buying a Nissan to drive it isn’t enough… So they’ve created the “Controller Project” where engineers have rigged up a new Nissan QASHQAI into a Pro Evolution Soccer controller, so you can literally “Drive Football”. You can check out the experience here.

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Meet The Family: A VR Short Film Experience

Sunday, November 1, 2015


How about this VR film just for Halloween, created by the award winning production studio, Exzeb, and supported by UNIT9 Presents, have together, launched a new immersive (and slightly weird!) VR film experience that takes you on a journey into the lives and minds of a creepy, cryptic virtual family. “Meet The Family” showcases true [...]

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KitKat: The World’s First Massage Billboard

Friday, October 30, 2015


There is an ever lasting battle for agencies and brands to create the next big billboard, not just in awards speak, but because Adshells/Billboards are being reinvented every day, with custom installations and technology being baked in be media owners and agencies alike. And this one is awesome. The World’s First Massage Billboard from KitKat. [...]

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Black Bars: Donate Space On YouTube Videos

Monday, October 26, 2015


You know those annoying black bars that appear when videos recorded vertically are posted on YouTube… Well, why annoying for most of us, a new initiative for NGO’s who need help promoting themselves, called Donate the Bars now allows people to select an NGO while uploading a video, tagging on the NGO’s logo and message [...]

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Honda IndyCar: Race On Google StreetView

Sunday, October 25, 2015


I just stumbled across this Google StreetView mashup from Honda’s IndyCar business, which is part of their annual “Fastest Seat in Sports” sweepstakes campaign. It’s called The IndyCar Speed Simulator, and apart from the “speed” part, the simulator lets you race just about anywhere in the word through Google StreetView. Just enter a location, and [...]

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Toyota: Fueled by the Future Ad

Thursday, October 22, 2015


Well, the question was who would be making Back To The Future Ads, and it looks like Toyota might have come out on top, getting Michael J. Fox and Christopher Lloyd (Marty McFly and Doc Brown) on board to launch the new Toyota Mirai hydrogen fuel car. The full-length 5 minute version pays homage to [...]

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Target: An Epic 360° Halloween Adventure

Monday, October 19, 2015


Halloween is almost here, and with it, the likely onslaught of 360° and VR adventures to tell those scary stories in new and interesting ways. First up this year, is Target in the US, with their “Epic 360° Halloween Adventure” powered by YouTube. Users can explore 4 scenarios in 360° video; across mobile, tablet and [...]

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Disney: Augmented Reality Colouring Books

Wednesday, October 14, 2015


Disney Research Labs has been working on some pretty cool tech that might well create the future of colouring in books, where live texturing of 3D Augmented Reality Characters becomes a possibility as kids around the world colour in on paper. With this, Disney have developed a “deformable” surface tracking method that uses a new [...]

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IBM: Making It Rain Bitcoins

Monday, October 12, 2015


IBM made it rain bitcoins, literally. With a cool weather app specifically made for the “Campus Party” event, arguably the biggest geek event in the world. Where people would download the weather app, and monitor the forecast, so that when it started raining, they’d make it to the right location, to catch the Bitcoin rain… [...]

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Starbucks: The Roastery Mobile Experience

Friday, October 9, 2015


Starbucks Roastery and Tasting Room in Seattle, is a unique experience that lets visitors follow the coffee bean’s journey from harvesting to roasting and tasting, giving them a great cup of coffee… all with a perfect companion mobile experience, helping to tell the compelling story behind it all at once. Powered by iBeacon trigger points, [...]

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