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Author Archives | Aden Hepburn
Aden Hepburn - who has written 401 posts on Digital Buzz Blog.
Aden is the Digital Buzz founder and currently Head of Digital & Interactive at IdeaWorks (WPP - Y&R Brands) in Sydney, Australia. Aden has worked on a number large global brands and many leading Australian brands over the past 7 years; developing websites, digital marketing strategies, online advertising campaigns, rich interactive content, social media optimisation, online games, lead generation and portal development. View Aden's Full Profile Here
Social Commerce: It’s time to make the move.
I think 2010 will be remembered as the year social commerce really took off. Last year, I posted on how to explain the benefits of social, and I think that video is pretty relevant to how Social Commerce works (albeit a pretty “plain English” explanation) from a different angle. This great little video from Good Magazine (in partnership with IBM) [...]
Continue reading...Volkswagen: Think Blue iPhone App Challenge
Thursday, March 11, 2010
Volkswagen have just launched a new iPhone app game called the “Think Blue Challenge”. In contrast to their previous Real Racing GTI game, the Think Blue Challenge app rewards players for efficient driving, half educational (complete with tips and quiz questions) / half racing game this app tests your every day driving skills and attempts [...]
Continue reading...Hot Wheels: Interactive YouTube Video Race
Thursday, March 11, 2010
YouTube Annotations. Last year I said agencies & brands would really take advantage of them in 2010 and Mattel is the first big brand to utilise YouTube’s annotations technology in a major digital campaign this year. And this from Mattel hasn’t disappointed. It’s the Hot Wheels Custom Motors Cup Challenge Campaign and it allows you to become the pit crew [...]
Continue reading...Google’s Empire Visualisation – Is It Evil?
Wednesday, March 10, 2010
This video is getting some hype since airing on Australia’s ABC1 last week. So I thought I’d post and clear up a few issues with the numbers and facts they are using! Firstly, it seems some of the numbers, like the 450,000 servers are years old (that was quoted back in 2006!) and the 1 [...]
Continue reading...Top 10 Augmented Reality Examples
Tuesday, March 9, 2010
With the amount of Augmented Reality work being created (or at least promoted) at the moment, I thought it might be worth while posting up what I think are the Top 10 Augmented Reality Examples, that showcase the depth of what Augmented Reality has to offer us to date. To do this, I’m looking at a mix of promotional ideas, [...]
Continue reading...ASICS: The Stop Motion Origami Brand Story
Monday, March 8, 2010
This is an awe inspiring stop motion piece created with origami (and a little CGI) to help tell the ASICS brand story to the world in memory of company founder Kihachiro Onitsuka. Not only is the story magical, but the stop motion origami is just amazing and everyone agrees. Created by Nordpol + Hamburg, it won [...]
Continue reading...Chat Roulette Demo – So You Don’t Have To!
Monday, March 8, 2010
After trying out a bit of chat roulette for my previous post on the FCUK competition, I’ve decided that nobody else should ever have to use it! So I went in search of a demo video that you could all watch, that in turn, saves you the pain of having to experience it yourself! Turns [...]
Continue reading...What People Are Really Buying Online
Monday, March 8, 2010
This beautifully designed infographic from Permuto visualises some of the latest shopper data from the US Census Bureau. What’s interesting to see, is that eCommerce (including phone & catalogue sales) is starting to “out sell” many of the traditional bricks and mortar categories in the US. There is some debate as to the exact numbers being used in [...]
Continue reading...The Man Your Man Could Smell Like Goes Viral!
Monday, March 8, 2010
Yes, I’ve been out of the country for a few weeks so this viral is about a month old. But it’s possibly the funniest ad I’ve seen in a long time and on top of that, it’s still sitting at #10 on the Viral Video Charts so it deserves a mention! So far, the “Old Spice” ad [...]
Continue reading...French Connection’s New ChatRoulette Comp!
Sunday, March 7, 2010
ChatRoulette discovered about 3 weeks ago when it was suddenly featured across a host of US news sites and tv shows. It never takes long, and FCUK (with agency Poke, London) have become the very first brand to try to leverage the success of ChatRoulette and all 500,000+ unique players per day by launching a [...]
Continue reading...Goldstar Beer: Park Fight Facebook App
Sunday, March 7, 2010
Brands trying to generate large numbers of fans on Facebook know it generally involves some serious work over a decent period of time, or in this case (and the much preferred method!), just a very clever idea that has a platform to go viral! This is a new Facebook app for Gold Star Beer (Israel’s #1 Beer), created [...]
Continue reading...Bank Run: Interactive Movie + iPhone App
Thursday, March 4, 2010
This is an interesting new digital concept from SilkTricky (a digital content agency) where they’ve created a combination of interactive movie that meets an iPhone app game to complete the story! It’s called Bank Run (you can start watching here) and empowers you to control the short film’s direction online, once you’ve watched that part, [...]
Continue reading...Ok Go Releases Crazy New Viral Music Video!
Thursday, March 4, 2010
Do you remember the band that released that music video with them performing a song while moving around on Treadmills? Well, that video made them famous and now they are back with another YouTube release of their latest music video, and it’s already getting some serious attention online with almost 3 million views in it’s [...]
Continue reading...Last Call: Interactive Cinema Experience
Wednesday, March 3, 2010
I don’t think this type of trend will take off, but I’m sure there would be a few interesting uses around for it away from the big screen (possibly for use in online campaigns, museums experiences and the like). Either way, it’s a pretty cool concept that would definitely capture some engagement and certainly has been creating some buzz [...]
Continue reading...Stats: Age Distribution On Social Networks
Wednesday, March 3, 2010
I’m in a bit of a statistical mood this week and have been hunting down all sorts of charts to keep my sanity in order, and this chart is an absolute winner. It shows (by percentage) the average age demographics and distribution across all the major social networks. We often get people talking about how [...]
Continue reading...Google: Interesting Facts & Figures
Tuesday, March 2, 2010
I think this a pretty cool chart (by Pingdom) for anyone who takes an interest in Google, and while there is nothing groundbreaking here, it’s a great compilation of key Google Facts & Figures that tick along month after month, with some that you probably didn’t know (and now do!).
Continue reading...Statistics: The State Of The Internet Video
Monday, March 1, 2010
This video by Jesse Thomas is getting some serious attention since being launched on Vimeo last week. The format is simple, a great combination of animation meets statistical visualisation to showcase some of the most recently released stats on the state of the internet. It provides us with some great insight into what’s going on online; [...]
Continue reading...NBC: The Olympic Twitter Tracker
Sunday, February 28, 2010
If you haven’t seen this already, it’s a pretty cool little app that NBC launched as part of their Winter Olympic coverage for the 2010 Vancouver Games. The Tweet Tracker is made up of a picture grid that expands and contracts each sport depending on the current buzz being generated. You’ll also be able to dig in to see who [...]
Continue reading...Adidas Augmented Reality Shoes Go Live!
Sunday, February 28, 2010
I was hoping to post this before I left for Japan, but just didn’t have enough time! Now that I’m back, I thought it better be the first thing I’d post up. This is the hype video & demo video showing the new Adidas Augmented Reality Shoes in action, they were released earlier in February [...]
Continue reading...Nokia: Worlds Biggest Signpost
Thursday, February 25, 2010
This is a nice installation from Nokia. A digital panel in the shape of arrow was lifted 50 metres above London by a crane. People on the street could send text messages directly to the live sign with their favorite places to visit, and the arrow would move to point to that location, and also [...]
Continue reading...Swedish Armed Forces Online Game
Thursday, February 18, 2010
In the latest recruitment drive the Swedish Armed Forces enlisted DDB Stockholm to create an engaging online game, placing potential would-be soldiers in a multiplayer team challenge. Once loaded players have the option to create a team or connect to a group of players already online. Teams consist of four players and if you opt to [...]
Continue reading...The Volkswagen GTI iPhone App Story
Wednesday, February 17, 2010
Back in October 2009 I posted an article on Volkswagen’s brave move to launch an iPhone only campaign to promote their new GTI. Seems the risky move has paid off, with over 4 million downloads of the app, and an 80% increase in leads, test drives and quote requests. Its great to see a digital campaign [...]
Continue reading...Today I’m Off To Japan: Snowboarding!
Thursday, February 11, 2010
Most of you will know I’m a keen snowboarder and today I head off to Japan in search of their mystical powder that is said to rival the worlds best. Knee deep, super dry and that’s the normal days when it isn’t snowing! I’m handing over the challenge to good mates Casey Glass & Fethi Uluak [...]
Continue reading...Google Street View Snowmobile For Olympics!
Wednesday, February 10, 2010
Just in time for the Vancouver Winter Olympics, Google has let loose their “Street View Snowmobile” for the very first time, allowing the world to experience Whistler Blackcomb like never before! Being a die hard snowboarder, this rates pretty high up on the coolness scale for me and will attract some serious attention over the [...]
Continue reading...Playboy Digital Campaign: Casting Session!
Monday, February 8, 2010
Playboy are finally hitting their digital strings. This is perhaps one of the coolest digital campaigns I’ve seen in a while, and on top of that, it’s probably going to be the most engaging they’ve ever done, appealing to both men and women alike, but all for very different reasons! (see it here). Created by Grey Argentina, this [...]
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Sunday, March 14, 2010
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