industry news, social media, insights, and other great digital trends from all over the world.
Author Archives | Aden Hepburn
Aden Hepburn - who has written 377 posts on Digital Buzz Blog.
Aden is the Digital Buzz founder and currently Head of Digital & Interactive at IdeaWorks (WPP - Y&R Brands) in Sydney, Australia. Aden has worked on a number large global brands and many leading Australian brands over the past 7 years; developing websites, digital marketing strategies, online advertising campaigns, rich interactive content, social media optimisation, online games, lead generation and portal development. View Aden's Full Profile Here
Playboy Digital Campaign: Casting Session!
Playboy are finally hitting their digital strings. This is perhaps one of the coolest digital campaigns I’ve seen in a while, and on top of that, it’s probably going to be the most engaging they’ve ever done, appealing to both men and women alike, but all for very different reasons! (see it here). Created by Grey Argentina, this [...]
Continue reading...Lynx Effect: Mobile Apps
Tuesday, February 2, 2010
BBH London has released a series of funny mobile apps as part of the Lynx “Get In There” Campaign. The first one, shown above is called “Say Cheese” and the mobile app lets you take a photo but automatically show an alternate pic of your choice after the photo is taken. Below are two other app [...]
Continue reading...Augmented (Hyper) Reality Demo
Tuesday, February 2, 2010
Ahhh so is this where augmented reality will take us in the next decade? Hopefully not, but I can see what Keiichi Matsuda was thinking when creating this amazing video, with the blend between architecture, augmented reality and consumerism combining to create a pretty hectic (or is that enhanced?) kind of life. Hmmm. This would be [...]
Continue reading...Jagermeister’s New Digital Experience
Tuesday, February 2, 2010
Jagermeister has launched their new website which has transformed into more of a digital experience. Graphically it’s fantastic, set in a semi 3D world with some brilliant transitions between content areas with every page taking on a very individual design. You’ll be able to access games, live content, rock contests, the story of Jagermeister, their online [...]
Continue reading...Slideshare: 2010 Youth Trends Report
Monday, February 1, 2010
If you’re looking for some insight into the youth market for your brand or business, this 3 part report is a pretty good starting point from the guys over at What Youth Think. Above is the first of 3 reports (the remainder you can read below by clicking here, where they detail out the key [...]
Continue reading...Adidas Originals: Augmented Reality Teaser
Thursday, January 28, 2010
The launch of the Adidas Originals Augmented Reality Shoes is now just two weeks away and with that, Adidas have released this teaser video promoting the AR Shoes. Unfortunately it doesn’t demo the AR functionality, but is more of a hype video reminding you of what’s coming… Going off this video, and the previously released graphic, I’m [...]
Continue reading...First Digital Buzz Survey – QR Codes
Monday, January 25, 2010
If you haven’t noticed, last week I setup a survey feature on Digital Buzz. What I’ll be doing is running a new survey every week and compiling a report at the end of the year! Please feel free to email me any questions you’d like our readers opinions on! So I thought we’d kick-off with [...]
Continue reading...Become A Fan Of Digital Buzz On Facebook!
Monday, January 25, 2010
Over the Christmas break I finally found the time to setup a fan page on Facebook, complete with cannibalising the logo to fit the skyscraper style space (sorry Deano!) . We’ve got almost 500 fans organically so far, and I also did a test run on facebook ads to generate a few fans, it worked [...]
Continue reading...The White House iPhone App
Monday, January 25, 2010
The White House has released an official iPhone app in Obama’s ever present push into digital connection with the American public. The video above shows a real demo, but with a humorous take on the content within The White House iPhone App! Features include things like; live streaming of White House events, press conferences, and a host of [...]
Continue reading...iPhone Controlled AR Quadricopter!
Thursday, January 21, 2010
Right, I’m a sucker for gadgets and this might be one of the coolest I’ve ever seen. Not only is it controlled by your iPhone’s Wi-Fi, it’s got a camera that transmits live video from the quadricopter straight onto your screen so you can fly blind, but that’s just where this thing gets started! It’s has [...]
Continue reading...Lego Click Short Film: A Lego Community
Wednesday, January 20, 2010
Lego have been doing some pretty cool things over the last year and to kick off 2010 they’ve launched a new online community called Lego Click, along with an iPhone app. This is the short film promoting the new online community built specifically for Lego enthusiasts, there they’ll get tips, inspiration and be able to tell their stories to [...]
Continue reading...The Digital Buzz Jingle – Out Now!
Monday, January 18, 2010
So here it is, hot off the press from LoveJingles. I purchased January 18th for a special Digital Buzz Jingle to be created as part of Love’s quest for riches through selling a jingle a day in similar fashion to the I wear your T-Shirt model that became hugely popular last year. All you do is [...]
Continue reading...Nike True City iPhone App
Monday, January 18, 2010
The web is buzzing with the release of the new Nike True City iPhone App, just as you’d expect with anything new from Nike and it’s certainly justified from this hype video. The Nike True City iPhone App looks seriously amazing, it gives you a unique insight into six European cities from hand picked local “Nike Insiders” while [...]
Continue reading...Tnuva’s Chocolate Dessert Digital Campaign
Sunday, January 17, 2010
If you’ve ever had a small media budget for a digital product launch, you’ll know that it just won’t go far enough to make an impact across the various sites you really need to hit. So you need to choose that media placement like you are spending your last dollar and customise the creative to [...]
Continue reading...Your Sad Friend: Facebook Case Study Video
Thursday, January 14, 2010
A little while ago I posted the latest campaign from Mccann Erickson Israel for Yellow Retail – who provide online games and all sorts of interesting things. Now, this is the “Your Sad Friend” Facebook Campaign Case Study Video and details out some fantastic results while showcasing the campaign elements and strategy. (thanks for sending [...]
Continue reading...IKEA Launches Walk-in Fridge
Monday, January 11, 2010
This caught my eye over at Blogilvy today and I couldn’t help but laugh my way back to those amazing Heineken Walk In Fridge Virals. But this time it looks like an IKEA bought walk in fridge and the only problem is trying to get it home! Loved the concept of creating an IKEA take home fridge, [...]
Continue reading...Coca-Cola Launches New Social Media Policy
Sunday, January 10, 2010
This is Adam Brown, Head Of Social Media at Coca-Cola, in a quick 3 minute interview on his new Social Media Policy for Coke. What a job that must have been! The thing I love about this, is that it’s a simple policy (3 pages long), practical and full of common sense while the best [...]
Continue reading...Doritos: Crash The Superbowl Social Campaign
Sunday, January 10, 2010
Doritos have been doing this for a few years now at the Superbowl. It’s their Crash The Superbowl Social Campaign that sees thousands of normal people, along with ad creatives & film makers create and submit their funniest Doritos ads in an online competition in the lead up the to Superbowl, with the winner, to [...]
Continue reading...Disney: Muppets Page Takeover
Friday, January 8, 2010
The Muppets go a little crazy in this page takeover on the Disney: Give A Day, Get A Day website where people can register to volunteer to help out a host of good causes in return for a free day at any Disney theme park. A Dummy page loads and full video flash seamlessly plays [...]
Continue reading...North Kingdom’s Digital Showreel
Tuesday, January 5, 2010
North Kingdom have released their 2009 showreel and it’s enough to make any digital agency weep. It features some of the most amazing digital projects that have won the biggest awards over the last few years with campaigns like the Coke Zero Game, Adidas Teamgiest, GE Smart Grid / Augmented Reality, Mentos Kiss Fight, Get [...]
Continue reading...Social: The Pepsi Refresh Project
Monday, January 4, 2010
Pepsi will take a massive gamble this year, they are pulling their multi-decade, multi-million dollar Superbowl opening ad position and trading it in for a $20 million social campaign at levels we are yet to experience. To me, this doesn’t seem like a massive risk with the way social campaigns have played out in the [...]
Continue reading...Adidas Augmented Reality Shoes Campaign
Monday, January 4, 2010
The social sphere is alive with chatter on the new Adidas Augmented Reality Shoes campaign that is to launch in Feb. Adidas shoes will come with codes in the tongue that allow you to hold it up to a web cam and launch a 3D world right in the palm of your hands. Where this is different to normal [...]
Continue reading...Google Real Time Twitter Search Results
Sunday, January 3, 2010
I’ve been enjoying how Google’s deal with Twitter has been integrated into the results over the last few months, if you’ve noticed, at the bottom of a search results page, you’ll get what’s know as the “latest results” for that keyword. Now, it’s not actually exclusively twitter (which I also like) as it pulls in blog [...]
Continue reading...Mattel: Avatar Augmented Reality Toys
Sunday, January 3, 2010
How good was Avatar? Every company known to man ran some sort of promotion to jump on the bandwagon, but this is just a little different. Mattel released an Augmented Reality Card with every single Avatar toy produced, all the characters, vehicles and creatures. The iTags as they have been named, come with different levels [...]
Continue reading...Google’s Happy New Year Easter Egg!
Saturday, January 2, 2010
If you’d like to experience a little new year treat from Google, just keep the search box blank and hit the “I’m feeling lucky” button to get a personal fireworks display from Google! So it again gives me the chance to wish everyone a Happy New Year, see you Monday with 2010 digital buzz posts!
Continue reading...Get Your Digital Honey Right Here - Daily!
- Subscribe for your digital buzz fix directly to your email.
 |  |  |  |  |
Digital Buzz Partners, Friends & Sponsors!
Try Taking The New Digital Buzz Poll, Please!
Become A Digital Buzz Fan On Facebook!
- Losing To The Social Web: Visualized
- Top 10 Social Media Presentations
- Comcast's Dream Big Campaign
- Social Media Has Grown Up: Stats One Year On
- The Social Media Revolution: Visualised
- Social: The Pepsi Refresh Project
- BooneOakley - most creative website ever?
- Pizza Hut iPhone App: Best Commercial App?
- The Google Wave Concept Visualization
- IKEA: Facebook Showroom Campaign Strategy
- Dusan: it is nice but except couple of things, nothing ne...
- millenium: The concept described as "stuff we sell doesn't ma...
- Alexia: Nice! The apps sound like fun! I love the Lynx com...
- Claus Rodgaard: Reading the slides I often felt the slides applies...
- Mike Looney: This is good stuff. A little corporate-ish but def...
- YouTube Adblitz: 2010 Super Bowl Commercials
- Playboy Digital Campaign: Casting Session!
- JWT: 100 Things To Watch In 2010
- Lynx Effect: Mobile Apps
- Augmented (Hyper) Reality Demo
- Jagermeister’s New Digital Experience
- The Economist: A World of Connections
- Nike (RED): Lace Up Save Lives
- Slideshare: 2010 Youth Trends Report
- Adidas Originals: Augmented Reality Teaser
Monday, February 8, 2010
2 Comments