Author Archives | Aden Hepburn

Aden Hepburn - who has written 1657 posts on Digital Buzz Blog.

Aden is the Digital Buzz founder and currently Managing Director & ECD of VML (WPP - Y&R Brands) in Sydney, Australia. Aden has worked on a host of large global brands and many leading Australian businesses over the past 11 years; delivering best in class digital marketing and advertising with a focus on creative-innovation and digital platforms. He's won numerous global creative awards including multiple Cannes Lions, One Show Awards, IAB MiXX, AIMIA, AWARD, New York Festivals and Spikes Asia awards amongst others. Aden also sits on the digital committee of the Communications Council of Australia, contributes to other industry bodies and judges many local and global awards shows. View Aden's Full Profile Here

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Meet FOVE VR: The Oculus Rift Killer

Sunday, May 24, 2015

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FOVE VS is claiming to be the world’s smartest VR Headset system, ultimately powered by advanced eye-tracking technology inside the headset so that you get seamless interactivity in any virtual world you might play. Which arguably makes it an Oculus Rift Killer, if they can get it to market fast enough. FOVE tracks a user’s [...]

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Blue Ball Foundation: Play With Yourself

Monday, May 18, 2015

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Ok, so this video is censored… but it’s also still not exactly safe for work. Insert Reader warning here, but if you can appropriately view this, it’s a very smart native advertising content play for The Blue Ball Foundation, who is trying to raise awareness for testicular cancer. Only with this piece of advertising. It’s [...]

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KFC: Little Money Big Fun Instagram Campaign

Monday, May 18, 2015

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Love this fun campaign from KFC in Romania, where they’ve parodied the #RichKidsOfInstragram with their very own #LittleMoneyBigFun hashtag campaign, powered by a site that challenges Romanians to pick famous rich kids Instagram photos, and upload your own side-by-side version. It made headlines and boosted sales by 21%. Very cool work by MRM//McCann Romania.

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Introducing Lily: The Throw And Shoot Drone

Wednesday, May 13, 2015

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Now this is cool. Drones are the next big thing. And this one, called ‘Lily’ is a Throw-And-Fly drone, meaning that you can pull it out of your bag, throw it in the air and it will immediately power up and start following you, shooting HD video as you snowboard, bike, run or even paddle [...]

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Shadow WiFi: Preventing Skin Cancer

Wednesday, May 13, 2015

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Skin Cancer is one of the world’s fastest growing diseases, and in Playa Agua Dulce, Peru, they’ve created an installation to help prevent it… Shadow WiFi, a large structure placed on beaches with a directional WiFi broadcast so that the free WiFi area moved in line with the shadow from the structure, and anyone left [...]

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Battersea Dogs Home: Follow You Billboards

Sunday, May 10, 2015

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Here’s a pretty fun campaign for the Battersea Dogs Home, who are trying to get people to adopt Dog’s and Cats from their shelter. It starts with volunteers giving out leaflets which have been embedded with RFID Chips, and synced to every Adshell, Billboard and Big Screen in the Westfield Mall in London. Starting with [...]

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SlideShare: The SoDA Digital Report 2015

Wednesday, May 6, 2015

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The new SoDA Digital Report is out for 2015 (Volume 1) and brings another wealth of industry specific information to the table as it looks to how client engagements are evolving and the industry is shifting. Along with campaign and project spending, the rise of innovation labs and talent retention across the world. Grab a [...]

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Volkswagen: The Reduce Speed Dial

Monday, May 4, 2015

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This is a really different piece from Volkswagen, called “The Reduce Speed Dial” this campaign calls out a number of families in New Zealand, and empowers their children to create the visuals seen on the speed-dial in each Volkswagen, hand-crafting the design of each number along with special messages that can be seen while driving. [...]

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Google Maps: Explore Loch Ness In Street View

Monday, April 27, 2015

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It’s here. The Loch Ness In Street View. And with it, the list of things you can actually do on Google Maps continues to expand with ever more functionality and innovation. This week, Google launched the mapping of Loch Ness, street-view style, that lets you search for the mythical monster both above and below water. [...]

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Apple Watch Reveals 3x New Ads

Sunday, April 26, 2015

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With everyone wondering if they should be ordering Apple’s WATCH this week, I thought I’d post up their latest ads… 3x 60 second pieces showcasing the watch in action, no dialogue, just feature use in the wild as part of supposedly a typical daily life. Staged of course, but I like the basic use cases. [...]

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The Face of Litter: DNA Powered Deterrents

Friday, April 24, 2015

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Here’s a really interesting piece of work from Hong Kong, it’s called The Face Of Litter, and is almost a social experiment, taking rubbish samples from across the city, and extracting human DNA from them, before running that DNA data through systems to re-construct human faces, the actual ‘Faces of Litter’… A campaign that aims [...]

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Carlsberg: A Billboard That Pours Beers!

Sunday, April 19, 2015

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This is probably the best billboard ever created, made by Carlsberg, it’s big, green, and if you have a cup, you can pour yourself a beer straight from the billboard. In fact, you can probably pour as many as you like, but I suspect the line will get pretty long once word gets out… Very [...]

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Pedigree Found: Real Time Lost Dog App

Friday, April 17, 2015

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Genius. Ok so what happens when you lose your dog? Panic sets in, you roam the streets, maybe even put up posters in desperation. Well, now Pedigree has created ‘Pedigree Found’ and app to help find lost dogs in real-time. Once you’ve got the app, and created your dogs profile, if your dog gets lost, [...]

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Old Spice Launches ‘Twitch’ Real-Life Game

Tuesday, April 14, 2015

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Incase you don’t know, Twitch is like YouTube, but it is all live-streamed, featuring only multiplayer games for people to watch, with an audience over 50 million strong. Last year, there was the internet phenomenon “Twitch Plays Pokémon” where over 6.5 million people played the game or watched the live-stream. And now, Old Spice thought [...]

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IKEA Now Offers Virtual Weddings Online

Monday, April 13, 2015

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Brilliant. IKEA has just about everything you can imagine, and now, they even offer virtual weddings! All through their new ‘Wedding Online’ service, where users can select from a range of beautiful locations, decorated to the max with IKEA products tapping new trends, before connecting with Facebook, and live-video streaming in their friends and family [...]

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