Augmented Reality: Making Life Easier

Fri, Feb 11, 2011
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Here is a taste of what we’ll be seeing at this year`s Mobile World Congress (MWC). This video demos the world`s first integrated markerless 3D object tracking on a smartphone. Or, to you and me, it shows us where Augmented Reality is heading: robust, smooth and useful everyday experiences.

This technology is one of the hottest topics for this year`s MWC. In order to see broad adoption of Augmented Vision, improvements will need to be made on performance, experience and usability capabilities. Market forecasts are predicting that the “AR market” could be a $732 million market (Juniper Research) in the next five years and that the worldwide smartphone sales will exceed 1.1 billion by 2013 (Parks Associates). We’re still a fair way off of this technology becoming part of everyday life but it’s great to see how advanced technology, such as AR will be used in the future.

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