This is the latest platform out from Total Immersion, it’s an augmented reality mobile commerce app created specifically for eye wear brands and retailers. The app uses the iPhone 4′s front facing camera to deliver a facial tracking system allowing users to “virtually” try on glasses (augmented reality style) through their iPhone 4. The platform has the ability to serve up endless frame combinations that are integrated into the apps mobile commerce piece, so you to buy directly through the app, or find the closest store stocking that particular fame. It’s also socially integrated so your friends can pass on approval in real time before you buy in-app or offline.
[...] an eyewear retailer has come to the same realization and launched an augmented reality app that allows customers to virtually try on glasses – then buy the pair they like, [...]
[...] Augmented Reality Mobile Commerce iPhone App ← The machine itself centres on a huge 47-inch touchscreen panel which will watch you with its cartoon eyes until you walk up to it. Detecting that someone is approaching, the vending machine will switch to the storefront, displaying drinks that are available to buy (it won’t display any beverages not in stock). Next Post → [...]