Audi Quattro: Interactive Installation

Tue, Mar 19, 2013
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Here’s a great experiential piece from Audi to promote their A4. To showcase the road handling capabilities of the car they built this socially enabled, interactive installation to let people experience a mini version of the car.

Passersby in Toronto had the chance to race one of 3 miniature Audis around a custom built 20ft x 7ft racing track using an iPad to control the car. The iPad app was paired with an in-car camera which gave the driver the perspective from the right inside the drivers seat, a first for this kind of installation. This is a great way to get people to experience the Audi in a truly interactive way and fits nicely with their push to be an innovative brand.

If you have some spare time check out the behind the scenes video that delves into the making of the cars and the track:

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