(4 votes, average: 3.25 out of 5)
While I’m not sure if this is officially the worlds biggest QR code, I’m pretty sure this ad went down a treat in Japan, who are the world’s heaviest users of QR codes, and I experienced that first hand last year when I want snowboarding in Nagano, just about every product you buy has a QR code, even soft drink cans, with QR codes so small my iPhone wouldn’t pick them up!
About 50 people came together, each taking a piece of the QR code to a designated spot before a token Audi drove the last piece in to complete the QR code. If you were to have snapped the QR code on your TV, you’d have downloaded a 15 second animation celebrating 100 Years Of Audi… Yes, that means this clip is over a year old, sorry! Should I un-post?! (via Bas on Blogilvy)
QR codes are great, and being an Audi fan, I would have appreciated that. But a discount on breaks or maintenance would have been way better!
If only this commercial was as exiting as driving an Audi…
It lost me after 5 secs. Yawn…
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