What happened to electricity? It got dumbed down and domesticated. It?s stuck inside toothbrushes and coffee makers. Electricity Untamed is a campaign from Audi that calls for an end to uninspired, restrained use of electricity. Audi of America’s ad agency Venables Bell & Partners created this viral campaign (3x viral videos) in order to build anticipation around the concept Audi e-tron that was revealed at the IAA motor show in Frankfurt.