Audi: Electricity Untamed Viral Campaign

Thu, Sep 24, 2009
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What happened to electricity? It got dumbed down and domesticated. It?s stuck inside toothbrushes and coffee makers. Electricity Untamed is a campaign from Audi that calls for an end to uninspired, restrained use of electricity. Audi of America’s ad agency Venables Bell & Partners created this viral campaign (3x viral videos) in order to build anticipation around the concept Audi e-tron that was revealed at the IAA motor show in Frankfurt.

Click here to check out the campaign website and the YouTube channel.
Audi Electricity Untamed

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    Posted by: Peter Yesawich Jr

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