The new Audi City ‘Digital Showroom’ has been around for a few days now, but weirdly hasn’t had the traction I expected it to get with just over 10,000 views on YouTube so far. But when you do look at this, it’s brilliant, a new form of retail experience for a car brand, one that can fit in any typical high-street store or shopping centre mall, so brands can increase the volume of people who experience the brand and the car, in virtual form with a few tactile exhibits like the paint and leather.
The Audi City Store consists of multiple interactive digital walls, controlled by pressure sensor floor plates and large tablet-style devices allowing customers to create a car from the group up and see the car in true scale on the huge digital walls in front of them. Check it out for yourself above…
The movement control seems very clunky and gimmicky, but to augment the hands on experience seems a winner, especially customisation, colour, etc.
Still, does this replace seeing an actual car in the flesh? Probably not.
If this is the future, it will become Awesome!!
But the Technology is there and its waiting.
Nice Video by the way…
I want to order my next car like this
Best Wishes
Jürgen
[...] The new Audi City ‘Digital Showroom’ has been around for a few days now, but weirdly hasn’t had the traction I expected it to get with just over 10,000 views on YouTube so far. But when you do look at this, it’s brilliant, a new form of retail experience for a car brand, one that can fit in any typical high-street store or shopping centre mall, so brands can increase the volume of people who experience the brand and the car, in virtual form with a few tactile exhibits like the paint and leather. [read more] [...]
[...] via [...]
[...] Audi City: Digital Car Showroom of The Future [...]
[...] http://www.digitalbuzzblog.com/audi-city-digital-car-showroom-of-the-future/ [...]