If you’re getting tired of the World Cup campaigns I’m posting, just leave a comment below and I’ll stop! But for those who are not, this one might warrant your attention, it’s an Augmented Reality Game Banner for AT&T on ESPN.com (created by Zugura, BBDO and Zoic Studios)
The banner brings you right into the game, with Zugara’s Augmented Reality motion capture technology called ZugMO, and has you heading crosses towards to goal straight from your webcam. You Get 5 shots to score as many goals as possible and there isn’t a lot more to it than that, but this is a very cool concept and I’m looking forward to seeing the engagement results!
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June 21st, 2010 at 6:17 pm
I’ll never get tired of World Cup campaigns.
I’d post them all the time in my blog, but I’m (also) afraid that my readers will revolt, if I do so. 
Anyway, thanks.
June 22nd, 2010 at 3:33 am
Greeat post! I love the World Cup & all the campaigns that are going around. Screw everybody who keeps complaining about the game and the vuvuzelas!!!!
Illastr8
June 22nd, 2010 at 7:50 pm
huge ! is it possible to have a demo link and try it for real ? cheers folks
June 23rd, 2010 at 4:53 am
Thanks again for the coverage! Just wanted to leave a quick note to let you know that EyeWonder has a hosted version of the ad here: http://cdn.eyewonder.com/100125/adWdrDemos/56254654/56254654_52776799_110051_Demo.html
So people no longer need to hunt around ESPN.com for it.