AT&T’s Augmented Reality Banner Game

Mon, Jun 21, 2010
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If you’re getting tired of the World Cup campaigns I’m posting, just leave a comment below and I’ll stop! But for those who are not, this one might warrant your attention, it’s an Augmented Reality Game Banner for AT&T on ESPN.com (created by Zugura, BBDO and Zoic Studios)

The banner brings you right into the game, with Zugara’s Augmented Reality motion capture technology called ZugMO, and has you heading crosses towards to goal straight from your webcam. You Get 5 shots to score as many goals as possible and there isn’t a lot more to it than that, but this is a very cool concept and I’m looking forward to seeing the engagement results!

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