Welcome to ASICS’ immersive theater experience… An experiential campaign in L.A. that took 60 runners into a film noir-themed experiential story that they literally ran through. On Jan. 27, the group of runners, including journalists and influencers stepped into the shoes of Hollywood detectives to solve a case.
Using a customised comms and a unique runner tracking system; mapping, routing and timing, the runners were choreographed across a 5K course taking in multiple locations for special theatrical interactions as they raced through the streets unravelling clues through downtown L.A. Created by the crew at 180 Amsterdam. Very cool. Enjoy.